Posts Tagged ‘Website Design’

Getting the right website for your referral practice

Friday 2nd May 2014

Dentistry can be a challenging environment at the best of times, but with competition for patients so rife it can be a challenge in itself to make your practice stand out. For Specialist or referral practices in particular, this challenge can prove particularly tough, as you’re not only selling your services to patients, but you’re also selling yourself to fellow professionals as well.

Given the massive change the internet has brought about in our world, it’s fair to say if you want to market your practice successfully, you really do need to have a practice website. While some dental practices may be happy with a simple “nuts and bolts” website – one that contains just basic information and contact details – to really make a success of your referral business you should endeavour to create something that sets you apart; something that “sells” your practice and your practice team to fellow professionals and patients alike.

There are many ways you can achieve this, and with the services of a professional web design team, you will find this far easier to accomplish than without. In essence, for your referral practice to become an online success, your practice website needs to be unique, it needs to be exclusive – it needs to embody everything that is unique about your practice, but in digital form. For your website to be truly exclusive, it needs to be a number of things: it needs to look appealing, it needs to contain lots of interesting and engaging content, and it needs to be optimised for the web.

In order to fully realise your practice vision, the very best websites will consist of a strong blend of eye catching, intelligent design, and content that reflects who you are, and the core values you practice team hold dear. For referral practices this point is particularly important – both for attracting patients, and practices seeking to refer.

To meet the needs of these two different groups, many websites will now be split into two sections: one for patients, and one for professionals. In each section you will need to include content suitable for the target market you are seeking. This may include video, or written testimonials (from patients and/or dentists), treatment guides, and even a practice blog.

Though of course, creating an exclusive practice website is a significant task, this isn’t a task you need to achieve on your own. After all, you’re a dental professional, not a web designer, and you should rightly spend your time concentrating on that which matters most: your patients. To make the most of your online marketing efforts then, it pays to trust experts with experience in dentistry to help you achieve the best website to help your practice grow.

The first thing anyone sees when they open a new web page in their internet browser is the design. If your website looks cheap or poorly designed then chances are the user will choose to look elsewhere. Remember, your website is a 24/7 “shop window” for your business. How you present yourself through your shop window says an awful lot about you and your business. It’s therefore vitally important that what you display looks good!

Compatibility is also another important factor to consider for any practice website. Poorly designed, static web pages will not display very well on portable devices, and can prove particularly difficult to navigate if viewed through these mediums. An experienced web design team will know that good web design is much more than just what a website looks like – it also includes the technical elements that many people will just take for granted. If a potential referrer visits your website and either can’t see or can’t navigate their way around it easily, then you may well find your website turns away many more referring clinicians than it attracts!

The third “pillar” of good website design is content. Good content is absolutely key to all successful websites, as ultimately people visit websites in order to digest information. Content is also extremely important from a technical perspective as well, as high quality, regularly updated content can help boost your search engine results and can also influence your “conversion rate” – that is, the number of people who contact you as a result of visiting your website.

Indeed, many practices nowadays will run a practice blog as a good way of engaging patients in issues relating to oral health. As a referral practice, you might also like to consider posting case studies and examples of complex or particularly difficult cases you have treated. This can be a great way of demonstrating your commitment and skill, and will show colleagues the type of specialised service you can offer.

To help you make the most of your online marketing efforts, employing the services of an experienced web design team really can make all the difference. Companies such as Dental Focus ® Web Design for example can really help make your referral practice stand out with an exclusive website design that is search engine optimised, GDC compliant, and fully compatible with all internet browsing devices.

In this highly competitive age of dentistry, it’s absolutely essential that you market yourself effectively to the world. For referral practices, this is especially important, and it is crucial that you make use of all the tools at your disposal. To make your practice an online success, invest in an exclusive website, and see your referrals grow.

For more information call 020 7183 8388, or visit www.dental-focus.com

Creative Thinking

Tuesday 15th April 2014

Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. Thinking creatively is not “thinking outside he box”, but instead “thinking from firmly within the box”. We need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting to design. Designers (many assume), can be tortured, cynical, self-conscious souls. But we are not really.

Nevertheless, here for some light relief, are the top ten common mistakes supposedly made by designers (I can relate to these, being the ex-Creative Director of a Design consultancy). These points can be worth applying to any thought process that you are about to undertake.

1. Flogging a dead horse

Sometimes when a client rejects an idea we go back one too many times trying to persuade them otherwise. Learning to tear up your own ideas and come back again with a better one is a right of passage for any great designer. And trust me, I’ve learned this the hard way.

2. Killing a great idea too early

Of course, it works the other way too. If it’s a good thought, let others know and don’t be afraid to fight your corner. Sometimes tweaking, rather than binning, works wonders. We’d have lost so many design classics to the wastepaper basket had it not been for the bravery and tenacity of good designers with a bee in their bonnet.

3. Underestimating yourself

Designers are an insecure breed. This can lead to a lack of confidence when starting a new brief, presenting work or even when selling yourself to a potential employer. But the trick is to learn to love the fear – after all, if it wasn’t so scary, would it be so rewarding? It’s worth embracing your anxieties and the adrenaline rush that creativity provides. Turn nerves into pure nerve and you’ll be surprised at the effect.

4. Bad spelling

A letterform is a beautiful thing to a creative. We don’t write letters, we draw them. So often we’re so focused on the way they look that we neglect to make sure that they’re in the right order, at the despair of every copywriter we work with (not to mention the eagle-eyed client). Just don’t forget that good design can be completely demolished by poor spelling. Get friendly with your dictionary, or failing that find a decent proof-reader.

5. Using a favourite typeface too often

Isn’t it better when a typeface is used because it’s right for a particular brief, not just because we like it?

6. Being precious about awards

Ah, the glory of standing up there, award in hand, eyes ablaze at the prospect of an evening spent drunkenly dancing whilst grinning from ear to ear. But for every victor, there’s a grumpy designer at the back of the auditorium lamenting his loss to anyone who’ll listen. Design awards aren’t the be-all and end-all. There will always be an element of subjectivity in judging design work. The fact is, if a project is the best that you could have made it then you should feel proud to have it in your portfolio – silverware or no. And you’d only leave the award in the taxi on the way home anyway.

7. Missing talent

I’ve interviewed graduates in the past and offered them a placement only to see them get snapped up by another consultancy in a permanent role. When you wholeheartedly believe in someone, you will never regret employing them. (And always, always hire people better than yourself).

8. Getting overly emotionally involved in a pitch

When we win, it’s sheer joy. When we lose – deepest despair. If only we could pitch without exposing ourselves to potential agony. But then would that take the fun out of pitching?

9. Shelf-stacking

OK – so this is one for the packaging designers. We often find ourselves standing in supermarkets, rearranging shelves or displays, making our designs look neat and tidy – drawing confused glances from our fellow shoppers. Some would call this a mistake, I call it good marketing practice.

10. Trying to ‘Apple-Z’ real life

This keyboard shortcut is now so ingrained in our brains that when we accidentally knock over a glass of water we try to ‘undo’ real life. Note to self: keep the keyboard shortcuts to the keyboard, and always have some kitchen-paper handy.

11. Designing inappropriate leaving/birthday cards

When a brief isn’t real, it’s all too tempting to cross the line. Rumour has it that designers have lost their jobs over such things. Leading to more leaving cards, and yet more opportunities for offence. Be careful, and get yourself to the nearest Paperchase if needs be.

12. Poor numeracy skills

Hmm, yes, you’ll have noticed the deliberate mistake here. Ten design mistakes? Well, I’ve never been able to restrain myself from throwing more ideas into the mix. Which leads me onto number 13… no, sorry, I’ll stop there. But in all seriousness, mistakes are what make us human, perhaps even what makes us creative. So maybe we should be less self-deprecating, and a little more accepting of our foibles – after all, don’t we creatives take enough of a beating? So my advice is this; go forth, make mistakes, fail, come back the next day, learn. But whatever you do, do use spell-check along the way.

 

adrian-blogAdrian Adler is “the Wizard” at Dental Focus Web Design.

Remember to subscribe to our E-Newsletter.

If you have any questions or need help, email us or call 020 7183 8388.

https://www.dental-focus.com/

Four Big Web Trends Coming this Year

Monday 17th February 2014

In the fast-paced tech sector, it is important to always anticipate and prepare for changing technological trends. By doing this Dental Focus are able to offer clients, up-to-date, relevant dental web marketing know-how.

See this link:

http://www.sitepronews.com/2014/02/12/four-big-web-trends-coming-year/

 

adrian-blogAdrian Adler is “the Wizard” at Dental Focus Web Design.

Remember to subscribe to our E-Newsletter.

If you have any questions or need help, email us or call 020 7183 8388.

https://www.dental-focus.com/

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html

Dental Implants: Showcasing Quality, Value and Service (QVS) in your online showroom.

Monday 21st October 2013

If your website doesn’t highlight QVS, I can guarantee your competitor’s does.

So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V and S to provide the complete patient journey.

1. Quality

With any surgical procedure, quality comes down to success rate and clinical standards. So boast your success

“We have performed over 200 dental implants with a 95% success rate!”

Statements reassure nervous patients, and quantify success to those looking for the very best dental implant treatment available, numbers speak volumes in terms of consumer trust.

Make sure your website tells visitors that you are qualified and experienced, have an image of yourself, your qualifications, your extra-curricular training and most importantly, your passion for dental implants. If you love what you do, patients will want you to look after them.

Don’t be afraid to show off, this is not ‘push’ marketing, visitors have come to your website, show them before and after images that will instil confidence in them, a smile gallery is a great tool to achieve this.

Finally, make sure your website is GDC compliant! Patients will not be impressed by a website that falls short of basic clinical guidelines. Find out more about website compliance here.

2. Value

If you don’t have your dental implant fees online, forget about it. Online shoppers are not interested in finding out more by calling or coming into the practice, they want all the information to make a buying decision upfront.

However, your fees should represent your value proposition, think Virgin Holidays Vs. Ryanair, make sure visitors know what they are paying for and what they are getting fromtheir dental implant treatment with you. See two great examples of how you can break down the value of your dental implant treatment here and here.

Offer payment options? Put this on your homepage, fees page and dental implants page, even better, have a payment options page! Offering flexible payment solutions for dental implant treatment empowers consumers to make informed decisions and is an additional consideration as part of the buying decision.

Price is one dimensional, value is something that should jump up off the page!

3. Service

Struggle to highlight service on your website? Easy.

What do your existing patients say about their dental implant treatment with you? Let potential patients know by providing testimonials on your website, word of mouth is one thing, word from mouth another.

Patient care may not be tangible, but by patients describing their own experiences, visitors will be able to relate and trust your service.

Back this up with images and information about your practice facilities, let visitors see what they will experience in your care, the comfort on offer and clinical standards your maintain will all contribute to the decision process.

Finally, present the patient journey, from consultation through to a 12 month sign off, patients want to feel as though their dental implant treatment is a relationship with your practice, not a simple transaction.

There you have it, some great ideas to boost dental implant conversion through your website, why don’t you get in touch with Dental Focus, we create websites for YOUR profit.

 

EMOTIONAL BRANDING

Friday 18th October 2013

This is a term used within marketing that refers to building a brand that appeals directly to a client’s emotional state and aspirations. It triggers an emotional response. In the case of a dentist, a patient could want to visit a certain practice, even though the patient may not be able to fully rationalize the reason for his or her choice.

Emotional brands develop a strong attachment, a feeling of bonding, of common purpose (with the patient). Examples of non dental brands that have this ‘mojo’ include Apple, Nike and Starbucks. Each of them, although seemingly part of the ‘establishment’, challenge conventions a bit. So a high tech computer company has a fruit as an icon! A sportswear company says: ”Just do it” (i.e. ‘you take control’)! A massive coffee chain individualizes every outlet to make it unique and relevant to each location’s surroundings! This makes each brand more ‘personal’, more ‘emotional’ (challenge “big brother”, think ‘local’, personalize your message).

With Dental Focus, the ‘df’ symbol represents, not only the initials ‘d’ & ‘f’, but also: 1) the ‘infinity’ symbol – because of the infinite complex solutions and online options offered, and 2) a ‘£’ sign – because of the increased revenue dental practices will experience.

A generation ago, brands were dismissed by some as being devoid of value. But in the internet age, we can encounter so many brands at the instant click of a button. Now each of us are brands ourselves (with the help of Facebook, Twitter, etc) – we create online ‘brand’ profiles for ourselves, reflecting our personality, our interests, our social circles, our professions. We each have our own story to tell.

‘Want-needs’ can also be very much part of emotional branding. These are about generating an emotional desire so powerful that … it has to be satisfied, no matter what the cost. So to turn a ‘want’ into a ‘want-need’, a dentist could impose scarcity (only four ‘20% off’ teeth whitenings left).

Likewise, if you were aware that your website was under-performing (because of design ineffectiveness, non-compliance or inaccessibility across different devices), wouldn’t you want to know why you were missing out….

But to deal with this particular “want-need”, just contact Dental Focus.

adrian-blogAdrian Adler is “the Wizard” at Dental Focus Web Design.

Remember to subscribe to our E-Newsletter.

If you have any questions or need help, email us or call 020 7183 8388.

The Definition of a Website

Thursday 19th September 2013

What is the definition of a website? Is it primarily an exercise in technology or a business tool?

The World Wide Web has undergone a lot of change over the years, but should it stop there? And more importantly are the users completely satisfied with it?

The definition according to Wikipedia is “A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator”  But how far do you agree? Is there more to a website?

For the individual brands, their website comes to life when the project is given to those who create it – the designers, developers, SEO professionals etc). Until the website goes live, it is considered an expense whilst after it is live it’s considered an asset.  It is vital to plan a website, including owning the website, planning, design optimization etc, as it all improves communication.

The design of the website is usually the first thing people choose to get involved with, but more times than not, people don’t think of a problem before going ahead with the design of the website. As they have not addressed the relevant questions such as target audiences.

Websites can generate customers when created effectively, as visitors to the website become customers to the business. If the website doesn’t attract new audiences, then the website has failed.  For many businesses they invest large amounts of money in a website so it should support the immediate and long-term goals of the business. 

So, all in all back to the original question, should the term ‘website’ be redefined? To read more information on this argument we have provided you this link to an article:

http://searchenginewatch.com/article/2293329/Its-Time-to-Update-the-Definition-of-a-Website

Website redesign

Wednesday 11th September 2013

You may want to redesign your site for many reasons: re branding, relocation or simply refreshing.

That is why at Dental Focus, we address all the following issues:

Would you like your site to…

– increase traffic?

– improve conversion rate?

– ‘push’ new treatments and/or offers?

 

So how is your existing site doing?

 

We’ll help you study your Google Analytics for:

– bounce rate

– time on site

– most-trafficked pages

– best performing key words,

– effectiveness of “Referral forms” etc.

 

What is your competition doing?

Patients use dental sites a bit like “Go Compare” – to compare dental practices. So, what is your competition doing?

So what makes your practice different?

Is it your location, your expertise, your treatments, your awards, your video testimonials? Your ‘ideal patient’? etc?

Site accessibility

Make your site accessible 24/7 on all formats and all devices: desktop, laptop, tablet, mobile etc

Getting patients to act

Once on your site, get patients to respond to “calls to action” i.e. fill in a form, take up a special offer, read a blog, download relevant info, attend an open day, etc?

The New Dental Focus Identity.

Friday 19th April 2013

The online world is fast growing, filling our eyes with visual clutter and our heads with conflicting messages.

As such, Dental Focus has now re-launched, in order to cut through all this with a simple and clear message. Dental Focus design and build websites with excellent return; they won’t blind you with science, but instead aim to de-mystify and explain, in order to enable and empower dentists. The private online club for people ‘in the know’ has been closed – now anyone can join in.

 

 

To emphasize this celebration of clarity, Dental Focus has launched a new, simple and memorable logo with an icon that stands out like a beacon for the new proposition: “websites for your profit”.

 

The icon is based on the initials ‘D’ and ‘F’ which make an elegant, unique symbol reminiscent of the pound sign and therefore reinforces the company’s new tagline. Furthermore, the icon is similar to the number eight, a number considered highly auspicious and thought to bring great luck in many Eastern countries, particularly in China, where the Mandarin word for the number also means good wealth, profit and fortune.

Finally, it also suggests the infinity symbol, which relates to the infinite website options, solutions and possibilities available. Dental Focus are very experienced problem solvers, creating profitable websites, specific to the requirements of the dentist or practice, whether it is NHS, mixed, private, high end or referral practice. Not convinced? A quick look around our website will prove as much.

 

Check out the new ‘DF’ icon, and let us know what you think. Your comments are important to us!

With thanks and best wishes,

The Dental Focus team.