Posts Tagged ‘Social Media’

5 Great Dental Websites

Friday 15th July 2016

 

Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.

5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.

5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.

5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.

How to Create an Emotional Website

Monday 16th March 2015

 Krishan Joshi, CEO of Dental Focus, explains how to create an emotional website.

Website Word of Mouth

Monday 2nd February 2015

 Krishan Joshi, CEO of Dental Focus, explains how to explode your word of mouth using Facebook.

Making The Most Of Social Media

Wednesday 4th June 2014

As one of the big talking points in dental online marketing, social media has the potential to be an extremely powerful tool for attracting people to your practice, and improving the relationship you have with your patients. However if left neglected a poorly run social media presence has the potential to backfire, and won’t just reflect badly on your practice, but it might even send potential new patients looking elsewhere.

Before we look into the pros and cons of social media use, it’s worth pausing for a moment to consider just how powerful social media really is. According to some of the latest figures, as of December 31, 2012 Facebook had 1.06 billion monthly active users with daily active users in excess of 600 million. Though these figures do of course represent users on a global scale, there can be no denying that these numbers represent a remarkable amount of the world population. If these figures aren’t enough to convince you of the value to be found in social media, then consider this: if you don’t have a social media presence, the chances are your local competitors do, and if they don’t, they will have soon. If the Facebook usage figures tell us anything it’s that social media won’t be going away any time soon, and will only continue to grow and evolve in new and interesting ways.

So what’s the secret to good social media management? In one word: engagement. One of the most common mistakes that many people make it to see social media just as another ‘advertising board’ on which to post adverts about the services that they offer. Not only is this approach rarely effective, but it does not embrace the great potential that social media, and Web 2.0 have to offer. Ask yourself this: would you follow or ‘like’ a page that only posted adverts about products? Probably not. At the very least you would likely disable news feed posts from that page, and at worst you wouldn’t follow the page at all. So, while the people running the page ‘selling’ you a constant stream of adverts may think they are doing a good job, they are not taking full advantage of the social media platform as a tool for engagement.

Taking this lesson a little further, it is easy to see why so many dental practices, and dental businesses fail when it comes to social media strategy. Put simply, this is because they fail to appreciate that their customers (and potential customers) don’t want to be directly sold to by a ‘faceless’ corporate entity. The secret then is to see your social media platform as a means for you to openly talk to patients and engage in conversations relating to dentistry, or even the local area. Has whitening been in the news recently? Why not ask your patients what they think! Seen a scare story surrounding oral health? Write a response!

When patients see that as a practice you are made up of ‘real people’ who are open, friendly and committed to dentistry and the local community then your online marketing will really start to gain momentum. Remember, people don’t visit the dentist every day, and so won’t be on your social media page every day (well, some might!), but when they do need you, you need to be there with an active and vibrant social media presence that is regularly checked and updated so any questions can be responded to straight away.

What this all ties back to is something many people in business circles would refer to as customer relations management, and building your brand online. This ‘brand building’ starts with your dental practice website, and then extends to your social media platforms. Just because you are taking part in conversations in an electronic realm, does not mean that these things don’t matter. After all, there are real people at the other end of that phone line, and you should treat them as such. You wouldn’t neglect your in-practice marketing, so why would you neglect your marketing online?

Dental online marketing is one of the most cost-effective ways of attracting new patients and can provide a fantastic return on investment that far surpasses many traditional methods such as paying for adverts in the local press, employing PR agencies and so on. Through clever use of your website and social media platforms you have a way to connect to potential new patients 24 hours a day, 7 days a week. Print methods just don’t offer this round-the-clock coverage, and can’t ‘sell’ your practice in the same effective way.

To help you online marketing efforts, the award-winning team at Dental Focus ® have all the skills and experience to help make your practice an online success. With over 500 dental practice websites to their name, and thousands of Rank 1 results for natural (organic) search, Dental Focus ® are the trusted experts to guide and support you in all your dental online marketing efforts.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

 

 

 

Make Polling part of your Social Media strategy

Thursday 29th May 2014

‘Polling’ is a very powerful tool that dental practices can use as part of their social strategy (to market the practice).

Big brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products.

But dental practices can be more direct and go straight to patients on a social media channel.

Please see this (please just read ‘patients’ instead of ‘customers’):

http://searchenginewatch.com/article/2346906/5-Reasons-to-Include-Polling-in-Your-Social-Media-Strategy

Using Social Media To Boost Your SEO

Wednesday 14th May 2014

Online marketing is a cornerstone of any successful marketing strategy. Once you’ve taken steps to establish your presence online, the next step is to plan how you intend to attract new patients to visit your website so they can find out more about your practice and the treatments that you offer. While you may have invested a great deal of money in your website, if it doesn’t appear high up on natural search results then quite simply your website isn’t doing its job.

A brief guide to SEO

Search Engine Optimisation, also known as SEO, is a term used to describe the process of making your website visible to major search engines, with the aim of pushing your website higher up in the page ranking.

One thing factor you need to be aware of here is that SEO is an ongoing process – one that never really comes to an end. As internet trends change, and as your rivals conduct their own SEO, you will find that your page ranking will fluctuate over time. The key then is to think of your practice website as a constant ‘work in progress’, something you need to work on to ensure your website keeps its place at the top of the Google ladder.

SEO basics

At its most fundamental level, good SEO starts with your practice website. Your website should be clean, crisp, and fast to load. Too much information can be distracting, and if your site looks unprofessional, this can easily put patients off. All of these things directly influence whether visitors to your website decide to click on for more information, or look elsewhere. Whichever option they decide you can be sure that all of the major search engines will keep a log of your user activity and will take this into account in your page rank.

Once you’ve got the basics sorted, the next thing to consider is your website content. Google loves fresh new content, and one of the best ways to boost your SEO is to write a practice blog. This blog can cover anything relating to your practice, but should aim to engage readers and encourage them to read on, or contact you for more information. You may for example like to give oral health tips in your blog, or discuss the latest ‘hot topics’ that have come up in the news. All of these things help you to engage with your readership and establish your practice as the authority on local oral health issues, while boosting your SEO at the same time.

Social networking

Social media is one of the major ‘buzz words’ in online marketing at the moment, and can be a powerful tool to help you build your practice brand. As well as giving you the chance to engage with your patients in new and innovative ways, social media is also an excellent way to boost your SEO. By encouraging patients to ‘share’ or ‘like’ your practice website you are building a network of natural links back to your website which search engines will register. These help to boost your page ranking and also have the added benefit of giving you a form of free advertising to your patients’ friends and followers.

For further benefit you should encourage patients to share your blog posts as often as possible. If you write an informative blog about oral health, why not ask your readers to share it if they find it useful? Again this will build more links back to your website and will also help to establish your practice’s expertise.

Further tips

Good quality content is at the heart of all good online marketing. If your content is good, and engaging to read then you have a strong foundation to help boost your practice’s page rank. The secret is not to see social media as an advertising space, as no one wants to be bombarded with adverts all the time. As such it is far better to see it as a platform through which you can communicate with your patients and engage them in discussions about their oral health or other related issues.

Don’t underestimate the use of comments either. Comments can be an excellent way to boost your SEO, as an active comments section boosts your ‘social’ search ranking and will also affect where your post appears on news feeds. It is important here that at least one member of your team regularly checks the comments sections on your website and social media so as to encourage responses and answer any questions that may come up.

SEO for business growth

Search Engine Optimisation is a complex and involved task, but one that can generate huge returns for your practice if done well. With a carefully planned, well-executed online marketing strategy you can attract many new patients to your practice, who may spend hundreds if not thousands of pounds on dental treatment with you over the coming years. To help you make the most of your online marketing efforts, contact an experienced dental website marketing team today.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:
Naz Haque aka the Scientist is SEO Project Manager at Dental Focus ® ‘Websites for your profit’. Naz has a background in mobile and network computing, and has experience supporting an A-Z range of blue chip brands from Apple to Xerox. As an expert in Search Engine Optimisation (SEO) Naz is passionate about helping clients build strategies to enhance their brand and increase the ROI from their dental practice websites.

Building Your Online Brand

Friday 25th April 2014

The ancient saying ‘all roads lead to Rome’ was the legacy of an empire that knew that conquest advanced with fast communication and travel. Some two thousand years later, the principle still applies, but to online dental marketing. Just as the saying says ‘all roads lead to Rome’, a simple online search is now the quickest way for potential patients to find a dental practice. The question then, is how do you approach the task of attracting these potential new patients – theses leads – and how do you then convert them so they phone or email you and arrange a consultation?

First and foremost, a practice website is an absolute necessity, and it needs to be well designed, professional and informative with fresh content that fully reflects your practice identity. The financial success of your dental practice depends on your patient base, and a website serves as an online hub where you can generate leads and convert these leads into phone calls and email enquiries. This central point needs good infrastructure so that people know that it is there. This can be achieve through a number of means, not least of all by investing in good SEO, and taking advantage of the influencing power of social media.

It is estimated that over 2.5 million websites now have integrated Facebook ‘Like’ buttons. Social networking sites show a culture shift that sees an emerging relationship economy where consumers are still interested in great experiences and products – but want to be able to share the experience with others. Investing energy into digital marketing then means your patients will be encouraged to engage their social networks on your practice’s behalf – for who is more likely to share and influence potential new patients than their friends!

Building an online brand for your practice that is consistent between your website and social media platforms such as Facebook, Twitter and LinkedIn creates a positive chain reaction effect. These forms of online society are absolutely crucial to building a brand where the key word in social media is ‘social’ and your practice brand needs to create tactics that focus on the relationships between patients and prospective patients and how their exchange means that ‘word of mouth’ marketing is more important than ever.

The innate human desire to socialise is the key factor when it comes to digital marketing. All these platforms allow patients to engage with your brand quickly and simply, and gives you a powerful tool that is far more effective than traditional advertising that talks at patients with predictable content and clever slogans. In effect, if you can get patients to talk about your practice and trust your treatments, they will become ambassadors for your brand.   

So how do you get patients to talk about your practice?

Social marketing is about conversations and building genuine relationships, as online communities are real people connecting in a living space and the art of conversation means that authentic and natural flowing dialogue will build accord and trust. Both your practice website and your social networking sites should be updated regularly with new content that is fresh and appealing – that patients may find they want to share. In the context of dentistry, it could be sharing an interesting fact, a new technique or some dentistry-related news. You could also consider writing a practice blog, to keep patients up to date with the latest goings on in the practice, and to keep your content fresh.

You can also encourage your current patients to share links to your website and your social media pages with their friends. If a patient is happy with the work that you have done for them, then the best way they can thank you is to provide a testimonial, ‘Like’ your Facebook page, and share your website with friends. It’s all well and good you telling people about the quality of your work, but it’s even better if your patients do it for you. This adds an extra level of credibility to your practice, and makes your practice seem more ‘real’ in patients’ eyes.

Once you have built a loyal group of followers, they will stay with you and this can be the most powerful and most cost-effective form of marketing available to you. But remember: an excellent social media marketing strategy can crumble without a good practice website to back it up. The secret then is to adopt an integrated approach. It starts with your website: your website also needs to impress patients; it is key to establishing a strong online presence. A website will add depth and integrity to your whole online marketing campaign since it involves purchasing a domain name and putting together unique content that gives your business brand a real and tangible identity. From here you can build your social media presence to foster relationships with patients, and stimulate conversation.

To help you make the most of your online marketing efforts, companies such as Dental Focus ® ‘Websites for your profit’ have all the skills and expertise to really put your practice on the Google map. By trusting an award-winning, experienced team such as Dental Focus ® you can rest assured your practice’s online marketing is in the very best hands.

For more information call 020 7183 8388, or visit www.dental-focus.com