Posts Tagged ‘marketing’

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

 

Making The Most Of Social Media

Wednesday 4th June 2014

As one of the big talking points in dental online marketing, social media has the potential to be an extremely powerful tool for attracting people to your practice, and improving the relationship you have with your patients. However if left neglected a poorly run social media presence has the potential to backfire, and won’t just reflect badly on your practice, but it might even send potential new patients looking elsewhere.

Before we look into the pros and cons of social media use, it’s worth pausing for a moment to consider just how powerful social media really is. According to some of the latest figures, as of December 31, 2012 Facebook had 1.06 billion monthly active users with daily active users in excess of 600 million. Though these figures do of course represent users on a global scale, there can be no denying that these numbers represent a remarkable amount of the world population. If these figures aren’t enough to convince you of the value to be found in social media, then consider this: if you don’t have a social media presence, the chances are your local competitors do, and if they don’t, they will have soon. If the Facebook usage figures tell us anything it’s that social media won’t be going away any time soon, and will only continue to grow and evolve in new and interesting ways.

So what’s the secret to good social media management? In one word: engagement. One of the most common mistakes that many people make it to see social media just as another ‘advertising board’ on which to post adverts about the services that they offer. Not only is this approach rarely effective, but it does not embrace the great potential that social media, and Web 2.0 have to offer. Ask yourself this: would you follow or ‘like’ a page that only posted adverts about products? Probably not. At the very least you would likely disable news feed posts from that page, and at worst you wouldn’t follow the page at all. So, while the people running the page ‘selling’ you a constant stream of adverts may think they are doing a good job, they are not taking full advantage of the social media platform as a tool for engagement.

Taking this lesson a little further, it is easy to see why so many dental practices, and dental businesses fail when it comes to social media strategy. Put simply, this is because they fail to appreciate that their customers (and potential customers) don’t want to be directly sold to by a ‘faceless’ corporate entity. The secret then is to see your social media platform as a means for you to openly talk to patients and engage in conversations relating to dentistry, or even the local area. Has whitening been in the news recently? Why not ask your patients what they think! Seen a scare story surrounding oral health? Write a response!

When patients see that as a practice you are made up of ‘real people’ who are open, friendly and committed to dentistry and the local community then your online marketing will really start to gain momentum. Remember, people don’t visit the dentist every day, and so won’t be on your social media page every day (well, some might!), but when they do need you, you need to be there with an active and vibrant social media presence that is regularly checked and updated so any questions can be responded to straight away.

What this all ties back to is something many people in business circles would refer to as customer relations management, and building your brand online. This ‘brand building’ starts with your dental practice website, and then extends to your social media platforms. Just because you are taking part in conversations in an electronic realm, does not mean that these things don’t matter. After all, there are real people at the other end of that phone line, and you should treat them as such. You wouldn’t neglect your in-practice marketing, so why would you neglect your marketing online?

Dental online marketing is one of the most cost-effective ways of attracting new patients and can provide a fantastic return on investment that far surpasses many traditional methods such as paying for adverts in the local press, employing PR agencies and so on. Through clever use of your website and social media platforms you have a way to connect to potential new patients 24 hours a day, 7 days a week. Print methods just don’t offer this round-the-clock coverage, and can’t ‘sell’ your practice in the same effective way.

To help you online marketing efforts, the award-winning team at Dental Focus ® have all the skills and experience to help make your practice an online success. With over 500 dental practice websites to their name, and thousands of Rank 1 results for natural (organic) search, Dental Focus ® are the trusted experts to guide and support you in all your dental online marketing efforts.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

 

 

 

Harnessing The Power Of The Internet

Friday 11th April 2014

The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices come to recognise the need for a strong web presence, many dental laboratories are still yet to make this same step. One reason for this may be the fact that for many dental laboratory owners, online marketing will seem unnecessary. After all, most work comes through long-established relationships with dentists that may stretch back many years. But with increasing competition both at home and abroad, can you really afford not to market your business online?

 

Cost-effective marketing

At its heart, one of the main advantages of a good website is the value it provides. Websites are without doubt the 21st century’s single most cost-effective way of marketing within dentistry, and a website offer much better value than printing brochures, hiring PR agencies, or placing adverts in the press. Remember, almost everyone these days will have access to a computer, and for many people the internet is now the main form of communication. As such a website for your dental laboratory is an essential tool by which you can establish a solid online presence and reach out to potential new clients in a way that is both meaningful, and instantly accessible any time of the day.

 

You should also consider the fact that if you don’t have a website, then chances are that your local rival either already has one, or will be getting one soon. This may give them a huge competitive advantage as the internet is now the primary means by which people search for goods and services. Phonebooks just don’t yield the same results any more, and most people would rather put a quick search into Google or Bing than any other way of finding a business.

 

Making the most of your website

The most effective dental laboratory websites are eye catching, easy to navigate and contain plenty of high quality content to keep users engaged. As well as contact forms, referral details and a brief description of your business, you should also include client testimonials and examples of your work. Videos and pictures add a great deal of extra depth to any website, and a gallery of images showing completed cases can be a great way of showing exactly what you can do. You should also consider writing a regular blog or running a news feed to give updates on what you’ve been up to, and the services you can provide.

 

Trust the experts

Online marketing is no easy task, so it pays to trust the experts. To help you make the most of your dental laboratory website, Dental Focus ® ‘Websites for your profit’ can support you in all aspects of online marketing. They will be able to create a bespoke website that complies with GDC standards, and is fully compatible with mobile devices such as tablets and smart phones.  With Dental Focus ® you will be able to well and truly put your laboratory on the Google map!

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

The Difference Between A Brand And An Identity.

Friday 21st March 2014

 

A brand is how your patients “feel” about your practice:

It creates an emotional bond between your patients and your treatments. Think of it as the ‘essence’ of your practice. What’s more, branding is a gradual process that develops over time and is dependent on the beliefs and opinions of your patients. It’s an experience, a feeling and an impression. Obviously, it’s within your control to offer a wonderful service and an amazing patient experience. But, at the end of the day, only your patients can determine how they feel about your practice.

An identity is how your business is “dressed:”

Your identity is everything that your patient “sees and hears” about your practice. It’s the accumulation of all your visual and audio elements.  Unlike your brand, your identity is completely within your control and can be established quite quickly. There are numerous elements of your small business identity including:

– The name of your practice

– Your marketing message or slogan

– Your logo

– Your colours

 

To read more on this topic, please see this link:

http://www.sitepronews.com/2014/03/18/whats-difference-small-business-branding-identity/?utm_source=newsletter+-+2014-03-19&utm_medium=email&utm_campaign=Article%2BUpdate

The importance for a dentist to have a website

Wednesday 29th January 2014

One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).

The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.

A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.

Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.

If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.

https://www.dental-focus.com/index.html

 

Video marketing on the web

Wednesday 4th September 2013

Video is the best way to communicate on the web. Most people would prefer watching a video to reading plain text. And when they watch a video, they stay on your web page longer, spend more time browsing the web and it’s also more likely that they´ll book an appointment at your practice. Whether a video recorded mission statement, treatment advice, or a testimonial, people love it. 

Although often criticised for being too time consuming, it is one way to get viewers onto your website.

 There have been six key tools that have stood out as the most important when using video marketing. Which, if followed you can be sure that you are ticking all the right boxes.

 The first: Letting your personality out. This is key, as it will engage the audience onto your site, and encourage them to look around even more. A video with no real “spark” to it is a sure way to make viewers switch off and exit your website.

 Secondly, being on-going is also crucial. A constant stream of videos with new ideas and imaginative design will keep viewers wanting to watch them, almost as though they are wanting to know what is next. Having a regular supply of videos will help build up and keep your network of people.

 Thirdly, being relevant in your videos. When uploading videos, they must be constantly relevant. Although may seem tough at first producing relevant videos on a regular basis, the more you do it the more it will become easier and the more effective they will become. Videos need to be informative, creative and related.

For the rest of the key factors in video marketing, and more information we are providing you with this published article:

http://www.sitepronews.com/2013/09/02/video-marketing-shouldnt-neglect-youtube/?utm_source=newsletter+-+2013-09-03&utm_medium=email&utm_campaign=Article%2BUpdate