Posts Tagged ‘Instagram tips’

3 Essential tips and tricks for Instagram

Thursday 3rd January 2019

 

In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.

 

  1. Promote your website.

A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.

So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.

An example is shown here:

 

 

 

  1. Hide your hashtags

 

The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.

 

Method 1:

 

You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.

 

 

Method 2:

 

If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.

 

  1. Monitor your comments

 

It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on.  Here you will be able to type specific words which you do not want to be posted on your picture.

 

Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.

 

If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.

 

How to increase your follows and likes on Instagram – build your brand!

Friday 26th October 2018

 

Social Media for Dentists is the same as Social Media for everyone else, in the sense that when you need to increase your follows and likes, they both require dedication. Here are a few pointers to help you build your brand effectively and to help you gain followers along the way.

 

Social Media for DentistsParticipate in trends – be current

While it is important to use specialised hashtags to Dentistry such as: #Dentaltreatments #PearlyWhites #Smile, it is also important to use universally trending hashtags like #photooftheday or #instagood to extend the reach of your audience.

If possible, you can link your practice or treatments to current affairs or entertainment trends to boost your engagement. Ask questions where possible to increase interactivity. For example:

 

“Remain or Leave? That is the question among the teeth of Britain. If you are in the remain camp, visit our practice to keep your teeth IN! If you are in the leave camp, we offer Dental Implant Treatments for those whose teeth are OUT” #DentalImplants #Hygiene #Brexit”

 

“I bet Venom would use our Invisalign treatments to get his teeth looking straighter! Do you think the film would have been better if he had straighter teeth? #Venom #TeethStraightening #Invisalign”

 

The more controversial and entertaining your post is, the more engaging it will be. Always look out for how you can be engaging when using Social Media for Dentists.

 

Offer giveaways and competitions

If you are able to get your followers to tag a friend in the comments, not only does this help with your engagement but there is also a new potential follower who has been notified to look at your post.

A giveaway for a certain toothbrush could be held or perhaps a free consultation, and the only way to win would be by tagging a friend, following the page, and liking the post. With each new tag, they will want to follow and like and possibly even tag someone else! This is the best way to increase followers.

Use Videos and Live Streaming

Your potential patients need a reason to feel compelled to invest in your practice. The best way to do this is by building trust, and to build trust on Instagram, you need to show personable faces, voices and messages. According to Dan Zarella, you are likely to have 35% more likes from posts with faces in them.

The advantage of using live streaming is that it shows the authenticity of your practice and how effective the treatments are in real-time.