Posts Tagged ‘design’

5 Great Dental Websites

Friday 15th July 2016

 

Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.

5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.

5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.

5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.

Dental Websites that look stylish and modern

Friday 17th June 2016

 

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites to look at in this post, with a range of different styles and designs to peruse.

 

Dental Websites

http://www.parksidedentalcareclinic.com/

This dentist in Bradford has a stunning sliding banner on their homepage which promotes their practice’s caring philosophy towards their patients. The colours are simple but stylish, and there is an easy-to-use navigation for users to find their way round the website.

The practice also has a dedicated Facial Aesthetics section in the Treatments Menu – something which is really interesting for patients who may not know that dentists can help with anti-wrinkle services.

 

Dental Websites

http://www.bentleymathieson.co.uk/

Class and elegance are exhuberated from this stunning dental website. Based in Hartlepool, Bentley Mathieson Dentalcare offers a range of fantastic treatments to their patients; from Invisalign braces to Dental Implants. Their website is friendly, welcoming and populated with lots of personal photos, allowing users to really get a feel for the practice before they even visit!

 

Dental Websites

http://www.homewooddental.co.uk/

One of the Dental Care Group, Homewood Dental Practice offers NHS and Private treatments to patients looking for a dentist in Essex. As a collection of practices, the style and design is consistent with their other websites, but the personality is injected into the Team section and the Practice Gallery – where patients can get to know the People and the Premises.

Take a look at the gorgeous banner colouring on the homepage which perfectly reflects the branding of the practice.

 

Dental Websites

http://www.auradentallondon.co.uk/

This is one of the best looking websites in the Dental Focus portfolio, with a stylish homepage and sleek design it perfectly captures the aesthetic that would attract their ideal patients. The scrolling testimonials on the homepage are a fantastic way of exploring the patient journey, as well as creating “emotional moments” for the user.

 

The Send Us Your Smile form is also a nice touch to encourage enquiries.

 

Dental Websites

http://www.centreofdentalexcellence.co.uk/

With an amazingly talented dental team, Centre of Dental Excellence offer a range of specialist dental treatments, as well as a friendly service. Their website is clean, modern and easy to use with plenty of fascinating content about dental treatments. There is also a great Dental Referrals section, to encourage dentists to make an enquiry.
Come back for more Wonderful Websites Weekly next week!

Design Is More Than Just Making Things Pretty

Friday 22nd August 2014

Web design should be empathetic to the problems of others and thus be used to solve them. This then drives value for everyone involved.

Design is as much about the process as about the end result.

Therefore it ought to be focused not so much on making things look pretty – as on problem-solving, questioning, and building confidence in a solution.

It’s good to explore and interrogate ideas and further develop them, working with the client. It doesn’t matter where the idea first comes from.

It could have been the designers idea, or the client may have seen something interesting, or there could be an established ‘look’ already in existence, needing to be further developed.

Nothing is truly original, as everything derives from something else.

Someone invented the wheel. Then someone else, the internal combustion engine. Before someone designed the E type Jag.

Design is about solving problems, listening to people and creating value – not just about making things pretty.

 

To speak to us about website design, contact Dental Focus on: 020 7183 8388.

 

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

 

Best Practice in Digital Design for a Dental Practice

Thursday 12th June 2014

Creative design is becoming steadily more important in the digital age for dentistry – not less so.

More and more practices are seeking to and are able to, provide their patients with the best and most beautifully designed experiences – across all digital touch points.

They can now communicate, utilising the highest standard of creative marketing excellence, across email, mobile, social, display and web.

That’s what we do at Dental Focus. Literally we first ‘focus’ on the dental marketing message, and then the most effective means of innovative execution.

For creativity across all technologies and to glimpse the future of marketing, come and talk to Dental Focus: 020 7183 8388.

 

The Difference Is In The Design

Thursday 22nd May 2014

When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that are formed in the first few seconds of viewing a website. If a website looks outdated and poorly laid out, our instinctive response is often to look elsewhere. Especially these days, in the age of smart phones and mobile devices, the savvy user will very quickly be able to make a judgement on the quality of a dental practice based on how the practice is presented online.

Whether this judgement is correct or not is another matter, but the fact is, if your website doesn’t look the part then you could be turning away literally hundreds of potential new patients who take one look at your practice website, and decide to search elsewhere.

So, how do you know if your website is letting you down? Ask yourself, are you proud of your practice website? How does it compare to your competitors’ sites? Do you feel confident in telling your friends, family and patients about your practice website? Do they react positively?

If the answer to any of these questions is no, then the chances are, your website isn’t working to its full potential. In short, it isn’t doing its job. To make the most of your practice’s online marketing efforts, your website really needs to look the part. It doesn’t just need to be well ordered, but it also needs to reflect your practice vision. If you run a boutique spa practice, then your website design needs to reflect this. Very often modern practices will tie their website design in with their other marketing material, with colours and styles matching those used in the practice design itself.

Once you’ve achieved the design you want, then that’s only the first hurdle. So you’ve managed to hold a user’s attention longer than a few seconds. It’s a good start, but there’s still a lot more work to do. This is because once a user has looked at your website as a whole, their next step will be to see exactly what it is you have to say.

Content is very important in online marketing, and just like the design itself, the text you present must reflect your practice and the way you run your business. Text copied from a generic source just doesn’t work – you need to encapsulate your practice vision in the written word just as much as you do in the practical design. The language you use should therefore be chosen very carefully. Don’t over-complicate things, but be careful not to patronise your readers.

To support your message, patient testimonials supported by ‘before and after’ photo galleries can be an excellent way of showing what you can offer to any potential new patient visiting your website. Remember, your website is a 24/7 shop window for your practice business. It works for you around the clock – even when you’re not working. If a someone has toothache and goes online to find their nearest dentist, will they find you? Or will they find you and then decide to look elsewhere?

Though you may not realise it, the better the design of your website and the quality of the text you display, the easier you will be to find on search engines such as Google. This is because Google has a very detailed ‘check list’ that it uses to determine where a website appears on search results. Though this check list is a closely guarded secret, as experienced marketing experts, here at Dental Focus ® we know that this check list includes factors such as quality of content, and also the amount of time users spend on your site. If someone visits you for example, then quickly goes elsewhere, that tells Google that your website isn’t very appealing, and so your website will be ranked further down the search results.

So what’s the solution? Well, the first thing is to make sure you have an exclusive website that works for you. The detail is very much in the design, and then in the content. Once you have a website that you can be proud of, and that you’re happy to share with your patients, talk about it! Encourage your patients to visit it, and share it with their friends. The more people you can get talking about your website, the better you will rank on Google, and the more patients you will attract as a result.

Make no mistake, marketing a dental practice online is no easy task, but it’s a task that can be made easier by working with an experienced online marketing team, with a proven track record of success in dentistry. The award winning team at Dental Focus ® have over 500 dental practices websites to their name, and thousands of page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com

Creative Thinking

Wednesday 16th April 2014

Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. 

 

Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within the box”.

This is because, first we need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting any design work.

Designers (many assume), should be tortured, cynical, self-conscious souls. Not a bit of it. Nevertheless, here for some light relief, are the top ten common mistakes supposedly made – which can be worth thinking about. See the link:

 

http://www.designweek.co.uk/industry-voice/ten-mistakes-designers-make/3038242.article

 

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html