Posts Tagged ‘Dental Practice Social Media’

3 Essential tips and tricks for Instagram

Thursday 3rd January 2019

 

In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.

 

  1. Promote your website.

A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.

So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.

An example is shown here:

 

 

 

  1. Hide your hashtags

 

The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.

 

Method 1:

 

You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.

 

 

Method 2:

 

If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.

 

  1. Monitor your comments

 

It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on.  Here you will be able to type specific words which you do not want to be posted on your picture.

 

Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.

 

If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.

 

Social Media for Dentists – 7 Steps to Success

Thursday 29th November 2018

 

Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.

 

Social Media for Dentists

Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.

 

People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.

 

Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.

 

Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.

 

Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.

 

Social Media

Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.

 

Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.

 

Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.

If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.

Would you like to talk to us about Social Media for Dentists?

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

Social Media for Dentists – How to make the most of Instagrams 2018 updates

Wednesday 7th November 2018

Instagram has experienced phenomenal growth during 2018 with more than a billion active users worldwide and a ton of consistent updates, Social Media for Dentists on Instagram has never been more important.

We have compiled a list of 2018’s most important Instagram updates and how they could be of benefit to your practice.

IGTV

With research indicating the growing use of long-form videos on smartphones, Instagram has given users a chance to share longer vertical videos on Instagram.

How can this benefit your practice?

IGTV can be used to build the brand of your practice, connect with your patients and grow your audience. Content could range from elaborate videos in your practice to extended versions of previous popular videos.

Engagement tools

Until recently likes, comments and Story views were only available measurements of Instagram engagement. Until the introduction of interactive stickers for stories such as emoji sliders, polls and questions.

How can this benefit your practice?

These new tools have opened up new insights on how Social Media for dentists can adopt a new way of connecting with their patients, increase engagement levels and gather feedback which can help a practice redefine their customer service approach.

Instagram Verification

It is now possible for regular users on Instagram to apply for the blue tick verification, previously reserved for big-name celebrities.

How can this benefit your practice?

The benefits of this for a dental practice can include increased credibility, while also helping to stop copycat accounts.

Hashtags on profiles

Instagram provided the option to add functioning, clickable hashtags and mentions to bios.

How can this benefit your practice?

Your practice can now promote specific campaign hashtags in the bio of your profile such as an open day or treatment discount, allowing your followers to click on it and see all of the content other patients have posted.

@mentions

Instagram introduced the ability to add to your own story if another user @mention your account.

How can this benefit your practice?

It may not seem like a big deal but it provides you with a cleaner way of reposting mentions from your patients when they have (hopefully) had a fantastic treatment from your practice.

 

Looking for help managing your dental social media?

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.

For more information on our social media for dentists options contact our Social Media Guru Dom.

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

 

Social Media for Dentists in the UK

Friday 31st August 2018

 

Dental Focus have been taking care of social media for dentists in the UK for over two years! That’s not taking into account creating social media channels for dentists and dental practices for more longer than that. During which time our team has learnt a lot about how to grow online communities and increase your brand awareness.

 

How to go from 0 to 100+ Facebook Page Likes as a dentist

 

A blank canvas is the hardest when it comes to starting your journey on social media. If your Facebook page is brand new then it can be a bigger struggle to get that initial buzz about your practice/brand than if you want to jump from 500 to 600-page likes.

With no initial community to speak of, we have a proven method to get your page noticed. Watch the video below for more.

 

 

Should my Facebook followers only be dentists?

 

The beauty of social media is that everyone can get connected, however, this can also be detrimental to your business plans. Cultivating your community is essential to growing your brand in the right direction, otherwise, you can spend a lot of time and resources with on the wrong people.

If you are a referral practice, then you largely want to be addressing other practices and dentists, as these are the people you most want to be in front of. However, for the majority, you are most likely a dentist using social media or a dental practice. In which case, catering for patients is going to be your aim in which case they make up the “general public”. You should still, however, be selective in what you post and how you present your brand, ensuring that you take into account your demographics.

 

Piggybacking

 

Fun as a kid, essential as a business looking for massive growth on social media. And no, we don’t mean go and jump on anyone, rather look for other profiles that have a bigger following than yours and look to create a mutually beneficial relationship. Again, the profiles you decide to associate with should reflect your brand well (no use associating your Facebook page with Coca-Cola – synonymous with sugary drinks).

One fabulous way to piggyback is to promote the services of someone else. For example, a local restaurant might share your post if you gave away a dinner for two of your patients.

Come back soon for more info about social media for dentists or give our team a call to discuss more – 020 7183 8388

Social Media for Dentists: Don’t be Afraid

Thursday 30th August 2018

Social Media for Dentists: Don’t Be Afraid

 

Having become a central player in the cultural and social makeup of billions of people’s lives, it is no wonder that many businesses (dental practices included) have flocked to Facebook, Twitter, Instagram and more to promote their services to the masses.

Whilst many other industries have approached social media with a carefree attitude, highly regulated areas like healthcare and dentistry must approach the platforms in a less reckless manner.

Watch this video from the Dental Focus team about why dentists are afraid of Facebook:

 

 

How can dentists be compliant on social media?

 

One of the factors that prevent dentists from using social media is compliance. With so many regulatory bodies such as the GDC, CQC, ICO and ASA overlooking dental practices in England (with similar bodies globally) it can be hard to know what the rules and regulations are.

Social media is a massively public arena and this seems at odds with dentistry given that the relationship between dentist and patient is confidential.

The good news is that almost all the governing bodies have printed material that sets out the Do’s and Don’ts of using social media.

 

What can a dentist post on social media?

 

Staying away from anything that could be considered to bring the dental profession into disrepute is essential. Any content from a patient is a no-go unless you have explicit written consent to use it on the specific platforms. The other factor to consider is the nature of the platform. Ensuring your posts are relevant and suited to the type of social media can be hard to understand, especially as these platforms development at an alarming rate.

The good news is that Dental Focus can help you with this.

 

What are the benefits of using social media for dentists?

 

Unlike other forms of digital marketing, social media for dentists is all about the long game. It is unlikely to generate instant return on investment (ROI) if you haven’t put in the hours cultivating your online community and ensuring they feel nurtured by your brand.

The benefits include having more loyalty amongst your patient base, who will appreciate your engagement with them socially rather than just charging them for treatments, as well as being able to communicate with them on a more regular basis – because the majority of adults who use Facebook use it daily. This allows you to:

  • Notify them about your latest treatments and services
  • Keep them up-to-date with the goings on at the practice
  • Promote your team members and their skills

 

What should a dentist post on social media?

 

As mentioned, it is essential to post content that is tailored to the platform. It is also important to not spam all of your followers with dull posts about why they should buy the most expensive treatment with you every day. That’s not going to appeal to online communities and it’s a sales tactic that is not very welcome on most platforms.

Instead, you need to decide on a plan of how you want to present your brand on social media and do it consistently, with the goal in mind of getting the most engagement possible. Social media friendly content would include things like:

  • Competitions
  • Video tutorials on oral health
  • Charity work by your team
  • Promotion of local businesses
  • Local events relevant to your followers

 

Looking for help managing your dental social media?

 

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.

New Facebook page updates! 4 essential changes to be aware of..

Monday 20th August 2018

Social Media for Dentist

If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!

 

So what’s new?

 

Recommendations

This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.

In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!

 

Business Tags

The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.

An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”

With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.

 

Action buttons

Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.

 

Functionality

Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.

 

It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.  

 

Follow us on Instagram and check out the latest content from Dental Focus!

 

Dominic Haslam

Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!