Posts Tagged ‘Dental Implants’

SEO Blogging for Dentists

Thursday 7th November 2013

I often get clients asking me how they can write blogs for SEO and what they should be doing. To address this, this month’s article is about SEO Blogging.

Google is a big fan of blogging and loves fresh content on your website. When Google sees you adding content on a regular basis, it sees you as a frequent advocator of your topic. And when Google sees people visiting your articles and spending time viewing them, it can tell Google you’re an influential advocator. If you get a big enough following, Google will consider you as the go-to person your visitor’s location (for local SEO).

Blog articles tend to be read and stored in Google’s memory faster than web pages. With the new Hummingbird update, they’ve become even more important as good articles directly answer search queries. Suffice to say, I could write an article on the benefits of blogging alone. But today I want to discuss how Dentists can blog.

Initially Dentists should be following these core rules:

– Article content needs to be a minimum of 350 words
– Article should contain an image
– Keyword and location (if used) should be in the title and appear in the body of the article
– The article should never be discussing more than 2 treatments ever. When 2 treatments are used they should ideally be semantically linked i.e. Ortho and Invisalign
– The core keywords should appear as high up as possible and link to the relevant treatment page to help deliver on the user’s search
– Content should be unique – absolute minimal duplication of text
– Do not overuse a keyword – max 2-3% occurrence in the article (remember to use semantically related words)
– Try to create articles to cater to 3 common types of searches

1. Informational – Patient FAQ on the treatment
2. Navigational – Article about your practice, the history, the plans, competitions etc
3. Transactional – Promote competitions the value of your services and pricing

I recommend creating a story out of a testimonial (providing you have the patients consent) to cater to one of the 3 searches.
For example:

Patient X’s success in choosing Dental Implants in Glasgow.

Dental Implants GlasgowPatient x for a number of years had suffered from missing teeth. They’d struggled with certain types of food and had to eliminate xyz from their staple diet. They had considered dental implants in Glasgow but were unsure where to go. They were concerned with finding a trusted dentist and had spent a long time considering their options. Through word of mouth they found out about Dr Philip Friel at Philip Friel Advanced Dentistry. They carried out their research online and were happy with the evidence and testimonials so they contacted Philip 3 weeks ago.

From the initial call they had a consultation booked in with Philip to discuss their Teeth replacement needs and options.

Create a story which can show that each patient is unique, their experience and story, why did they wait so long for the treatment, why did they choose you? Add a small testimonial from them. Did they travel across the globe for you? Did they experience anything above and beyond the call of duty, would they recommend you to anyone?

Use these points to create a compelling story to satisfy your potential patient’s queries and answer the questions they may be searching though Google for. I’m sure a question could be how many times can I spin a story? Well with a bit of practice, creativity and building rapport with clients, you should be able to create good SEO blog articles.

Dental Implants: Showcasing Quality, Value and Service (QVS) in your online showroom.

Monday 21st October 2013

If your website doesn’t highlight QVS, I can guarantee your competitor’s does.

So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V and S to provide the complete patient journey.

1. Quality

With any surgical procedure, quality comes down to success rate and clinical standards. So boast your success

“We have performed over 200 dental implants with a 95% success rate!”

Statements reassure nervous patients, and quantify success to those looking for the very best dental implant treatment available, numbers speak volumes in terms of consumer trust.

Make sure your website tells visitors that you are qualified and experienced, have an image of yourself, your qualifications, your extra-curricular training and most importantly, your passion for dental implants. If you love what you do, patients will want you to look after them.

Don’t be afraid to show off, this is not ‘push’ marketing, visitors have come to your website, show them before and after images that will instil confidence in them, a smile gallery is a great tool to achieve this.

Finally, make sure your website is GDC compliant! Patients will not be impressed by a website that falls short of basic clinical guidelines. Find out more about website compliance here.

2. Value

If you don’t have your dental implant fees online, forget about it. Online shoppers are not interested in finding out more by calling or coming into the practice, they want all the information to make a buying decision upfront.

However, your fees should represent your value proposition, think Virgin Holidays Vs. Ryanair, make sure visitors know what they are paying for and what they are getting fromtheir dental implant treatment with you. See two great examples of how you can break down the value of your dental implant treatment here and here.

Offer payment options? Put this on your homepage, fees page and dental implants page, even better, have a payment options page! Offering flexible payment solutions for dental implant treatment empowers consumers to make informed decisions and is an additional consideration as part of the buying decision.

Price is one dimensional, value is something that should jump up off the page!

3. Service

Struggle to highlight service on your website? Easy.

What do your existing patients say about their dental implant treatment with you? Let potential patients know by providing testimonials on your website, word of mouth is one thing, word from mouth another.

Patient care may not be tangible, but by patients describing their own experiences, visitors will be able to relate and trust your service.

Back this up with images and information about your practice facilities, let visitors see what they will experience in your care, the comfort on offer and clinical standards your maintain will all contribute to the decision process.

Finally, present the patient journey, from consultation through to a 12 month sign off, patients want to feel as though their dental implant treatment is a relationship with your practice, not a simple transaction.

There you have it, some great ideas to boost dental implant conversion through your website, why don’t you get in touch with Dental Focus, we create websites for YOUR profit.

 

Dental Implants: three reasons why NOW is the best time to consider treatment

Thursday 17th October 2013

You may be considering having a dental implant for a number of reasons, perhaps you have had an accident and wish to replace a broken or extracted tooth? Maybe you have had a missing tooth for some time which is causing discomfort or is causing your other teeth to migrate? Perhaps you are concerned with the aesthetic look of your smile? Here are three reasons to book an appointment straight away…

Treatment Success

Firstly, technology has come a long way in dentistry over the last 35 years, whether screw or post fixed, success rates for Dental Implants in Kent are high, with 90% of Dental Implants lasting up to 15 years!

This makes Dental Implants the recommended solution to replace extracted or missing teeth.

Health & Cosmetic Benefits

Initially missing teeth contribute to the gradual reduction of the jawbone, making the face structure appear older, a dental implant in Glasgow can fix this, whilst also completing your smile.

There are also some clear health considerations. Dentures and bridges, which overtime can lead to exposure of nerve endings and irritation of the gums, also require special cleaning and maintenance. A dental implant simply requires cleaning like a natural tooth, and avoids the discomfort of dentures and bridges.

Cost

Although initially the cost can seem excessive, a dental implant in Dublin proves to be a superior investment when considering that the life span of substitute treatments such as crowns, bridges and dentures are less durable, and over time represent a larger cost.

Typically a single dental implant in London will range in price from budget dental implants at £1199up to £4500, averaging around £2750. Competition within the dentistry professional to perform Dental Implants is high so you should do your research as each dental practice offers something unique.

And if the price of dental implants is discerning, consider that many dental practices offer flexible payment options, including dental implants in Bracknell, to help you achieve your perfect smile.

There you have it! Three reasons why you should consider dental implant treatment as way to complete your smile.