Posts Tagged ‘Dental Focus’

THE DECLINE OF THE PC

Thursday 2nd May 2013

It isn’t news that the PC is being overtaken by the tablet and the smartphone.

Companies like Microsoft face a steep decline into inaptitude unless greater progress in these areas is made, as market analysts predict Android and tablets to outsell laptop and desktops combined as soon as 2015. Furthermore, international polls claim users are increasingly using their tablets and mobile phones for activities they used to rely on their television and computers for, such as watching films, researching and shopping.

Recent reports confirm this.

During the first three months of this year, shipments of laptops and desktops fell 14% worldwide, compared to a year ago (International Data Corporation). This is the fastest fall ever recorded. Sales themselves fell to just 76.3million units.

IBM’s launch of the first desktop was back in 1981, but we are now seeing sales of computers decline. Even Windows 8, Microsoft’s latest offering, has failed to boost PC sales.

This is not only because people are finding Tablets such as Apple’s iPad and Google’s Nexus 7 cheap and convenient in comparison, but also because most people already own a laptop, desktop computer, or both. As a result, shares in firms such as Hewlett Packard and Microsoft are suffering.

For anyone with a business that has an online platform, this trend is of great importance, as online adaption is needed to ensure continued relevancy with clients and prospective clients. So, for your dental marketing you need to think about not just having a website, but also a dedicated mobile website. In other words, a simplified version of your main site that is easy for potential patients to view on a mobile. Whilst this may have once been an elegant extra addition, a mobile website has indeed become a necessity.

As you may know, Dental Focus have begun developing over 100 Mobile Dental Websites for progressive clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. For more information, and excellent testimonials from our clients, click here.

 

Best wishes,

The Dental Focus team.

The New Dental Focus Identity.

Friday 19th April 2013

The online world is fast growing, filling our eyes with visual clutter and our heads with conflicting messages.

As such, Dental Focus has now re-launched, in order to cut through all this with a simple and clear message. Dental Focus design and build websites with excellent return; they won’t blind you with science, but instead aim to de-mystify and explain, in order to enable and empower dentists. The private online club for people ‘in the know’ has been closed – now anyone can join in.

 

 

To emphasize this celebration of clarity, Dental Focus has launched a new, simple and memorable logo with an icon that stands out like a beacon for the new proposition: “websites for your profit”.

 

The icon is based on the initials ‘D’ and ‘F’ which make an elegant, unique symbol reminiscent of the pound sign and therefore reinforces the company’s new tagline. Furthermore, the icon is similar to the number eight, a number considered highly auspicious and thought to bring great luck in many Eastern countries, particularly in China, where the Mandarin word for the number also means good wealth, profit and fortune.

Finally, it also suggests the infinity symbol, which relates to the infinite website options, solutions and possibilities available. Dental Focus are very experienced problem solvers, creating profitable websites, specific to the requirements of the dentist or practice, whether it is NHS, mixed, private, high end or referral practice. Not convinced? A quick look around our website will prove as much.

 

Check out the new ‘DF’ icon, and let us know what you think. Your comments are important to us!

With thanks and best wishes,

The Dental Focus team.