Posts Tagged ‘Dental Focus’

Dental Focus Case Study: Dr Wyman Chan

Thursday 8th May 2014

In the competitive world of online dental marketing, it can often be a challenge to develop a website that really stands out from the crowd. Having had a practice website for many years, in 2010, Dr Wyman Chan of Smile Studio London decided it was time for a change. He approached the team at Dental Focus ® ‘Websites for your profit’ and worked with them to create a fresh new website to attract new patients and showcase his work. The results speak for themselves: www.drwymanchan.com is a striking example of innovative website design in dentistry, drawing on design features from a range of different markets to create something that is both appealing to patients and truly innovative within dentistry.

‘I’ve had my own website for over ten years,’ says Wyman. ‘But about three years ago now I decided it was time for a change. This led me to Dental Focus ® – a team of online marketing experts who work exclusively in dentistry. Having seen some of their work, I was confident that they were the right team to work with to create my new website and I had got to know their CEO Krishan Joshi over the years so I knew they were a team I could trust.’

To get the project underway, Wyman and his PR & Social Media Director Amy Cuthbertson worked with Dental Focus ® to develop concepts for the new website, while Amy also developed some unique artwork for the project.

‘The plan right from the very start was to create a very striking design that looks different to all the other dental practice websites out there,’ continues Wyman. ‘Amy also worked together with Dental Focus ® on the concept artwork and the design. Together we had a lot of input on the final website design – everything from the font and the general “look” and feel of the website to the content.

‘Once the initial design had been completed we were shown examples which we looked at and provided feedback on. Changes were then made to the design until we were all completely happy and satisfied that the website looked exactly as we wanted it to.’

Visitors to www.drwymanchan.com will notice that the website looks unlike almost any other dental website out there. The eye-catching yet minimalist landing page draws attention first to the stunning model, and then to the special offers on whitening. Slogans are also another important feature of the website, with phrases such as ‘wear yours with pride’ and ‘your best accessory’ complementing the model photographs that helps to build a brand identity that brings words such as ‘elegance’ and ‘beauty’ to mind.

According to Wyman, the design has been crucial to helping him grow his practice brand:

‘One of the first things you notice about the new website is that it’s very different to any other dental website. This is because it draws on design concepts from outside of dentistry, such as the cosmetic product market. This has helped us to establish a firm brand identity for the service that we can provide.

‘So far the feedback we’ve received has been very good indeed. Patients even come in and comment on the design – they say it looks nice, professional and elegant. They particularly like the fact that it’s so clear and easy to read.’

Though the main design of the website has now been completed, there is still much work yet to do. As Wyman is keen to point out, a successful website should always be a constant work-in-progress.

‘Now the website has been launched we’re working very hard to boost our Google ranking,’ says Wyman. ‘As part of our efforts to boost our Search Engine Optimisation (SEO) Amy is writing blogs for our website, and we post at least five a week. We are also working closely with Dental Focus ® to develop other ideas to draw visitors to our site and so push our website up the page rankings for key search terms such as “London Tooth Whitening”. It’s hard work, but we’re getting there!’

To help you make the most of your online dental marketing efforts, it pays to trust the experts. Dental Focus ® ‘Websites for your profit’ are an award winning team with over 500 dental practice websites to their name. Whether you need help with social media, SEO, or you’d like to create a brand-new website from scratch, the team at Dental Focus ® have all the skills and expertise to help make your practice an online success. As Wyman concludes: ‘Dental Focus ® are very professional, very helpful – a wonderful team.’ 

For more information call 020 7183 8388, or visit www.dental-focus.com

Getting the right website for your referral practice

Friday 2nd May 2014

Dentistry can be a challenging environment at the best of times, but with competition for patients so rife it can be a challenge in itself to make your practice stand out. For Specialist or referral practices in particular, this challenge can prove particularly tough, as you’re not only selling your services to patients, but you’re also selling yourself to fellow professionals as well.

Given the massive change the internet has brought about in our world, it’s fair to say if you want to market your practice successfully, you really do need to have a practice website. While some dental practices may be happy with a simple “nuts and bolts” website – one that contains just basic information and contact details – to really make a success of your referral business you should endeavour to create something that sets you apart; something that “sells” your practice and your practice team to fellow professionals and patients alike.

There are many ways you can achieve this, and with the services of a professional web design team, you will find this far easier to accomplish than without. In essence, for your referral practice to become an online success, your practice website needs to be unique, it needs to be exclusive – it needs to embody everything that is unique about your practice, but in digital form. For your website to be truly exclusive, it needs to be a number of things: it needs to look appealing, it needs to contain lots of interesting and engaging content, and it needs to be optimised for the web.

In order to fully realise your practice vision, the very best websites will consist of a strong blend of eye catching, intelligent design, and content that reflects who you are, and the core values you practice team hold dear. For referral practices this point is particularly important – both for attracting patients, and practices seeking to refer.

To meet the needs of these two different groups, many websites will now be split into two sections: one for patients, and one for professionals. In each section you will need to include content suitable for the target market you are seeking. This may include video, or written testimonials (from patients and/or dentists), treatment guides, and even a practice blog.

Though of course, creating an exclusive practice website is a significant task, this isn’t a task you need to achieve on your own. After all, you’re a dental professional, not a web designer, and you should rightly spend your time concentrating on that which matters most: your patients. To make the most of your online marketing efforts then, it pays to trust experts with experience in dentistry to help you achieve the best website to help your practice grow.

The first thing anyone sees when they open a new web page in their internet browser is the design. If your website looks cheap or poorly designed then chances are the user will choose to look elsewhere. Remember, your website is a 24/7 “shop window” for your business. How you present yourself through your shop window says an awful lot about you and your business. It’s therefore vitally important that what you display looks good!

Compatibility is also another important factor to consider for any practice website. Poorly designed, static web pages will not display very well on portable devices, and can prove particularly difficult to navigate if viewed through these mediums. An experienced web design team will know that good web design is much more than just what a website looks like – it also includes the technical elements that many people will just take for granted. If a potential referrer visits your website and either can’t see or can’t navigate their way around it easily, then you may well find your website turns away many more referring clinicians than it attracts!

The third “pillar” of good website design is content. Good content is absolutely key to all successful websites, as ultimately people visit websites in order to digest information. Content is also extremely important from a technical perspective as well, as high quality, regularly updated content can help boost your search engine results and can also influence your “conversion rate” – that is, the number of people who contact you as a result of visiting your website.

Indeed, many practices nowadays will run a practice blog as a good way of engaging patients in issues relating to oral health. As a referral practice, you might also like to consider posting case studies and examples of complex or particularly difficult cases you have treated. This can be a great way of demonstrating your commitment and skill, and will show colleagues the type of specialised service you can offer.

To help you make the most of your online marketing efforts, employing the services of an experienced web design team really can make all the difference. Companies such as Dental Focus ® Web Design for example can really help make your referral practice stand out with an exclusive website design that is search engine optimised, GDC compliant, and fully compatible with all internet browsing devices.

In this highly competitive age of dentistry, it’s absolutely essential that you market yourself effectively to the world. For referral practices, this is especially important, and it is crucial that you make use of all the tools at your disposal. To make your practice an online success, invest in an exclusive website, and see your referrals grow.

For more information call 020 7183 8388, or visit www.dental-focus.com

Building Your Online Brand

Friday 25th April 2014

The ancient saying ‘all roads lead to Rome’ was the legacy of an empire that knew that conquest advanced with fast communication and travel. Some two thousand years later, the principle still applies, but to online dental marketing. Just as the saying says ‘all roads lead to Rome’, a simple online search is now the quickest way for potential patients to find a dental practice. The question then, is how do you approach the task of attracting these potential new patients – theses leads – and how do you then convert them so they phone or email you and arrange a consultation?

First and foremost, a practice website is an absolute necessity, and it needs to be well designed, professional and informative with fresh content that fully reflects your practice identity. The financial success of your dental practice depends on your patient base, and a website serves as an online hub where you can generate leads and convert these leads into phone calls and email enquiries. This central point needs good infrastructure so that people know that it is there. This can be achieve through a number of means, not least of all by investing in good SEO, and taking advantage of the influencing power of social media.

It is estimated that over 2.5 million websites now have integrated Facebook ‘Like’ buttons. Social networking sites show a culture shift that sees an emerging relationship economy where consumers are still interested in great experiences and products – but want to be able to share the experience with others. Investing energy into digital marketing then means your patients will be encouraged to engage their social networks on your practice’s behalf – for who is more likely to share and influence potential new patients than their friends!

Building an online brand for your practice that is consistent between your website and social media platforms such as Facebook, Twitter and LinkedIn creates a positive chain reaction effect. These forms of online society are absolutely crucial to building a brand where the key word in social media is ‘social’ and your practice brand needs to create tactics that focus on the relationships between patients and prospective patients and how their exchange means that ‘word of mouth’ marketing is more important than ever.

The innate human desire to socialise is the key factor when it comes to digital marketing. All these platforms allow patients to engage with your brand quickly and simply, and gives you a powerful tool that is far more effective than traditional advertising that talks at patients with predictable content and clever slogans. In effect, if you can get patients to talk about your practice and trust your treatments, they will become ambassadors for your brand.   

So how do you get patients to talk about your practice?

Social marketing is about conversations and building genuine relationships, as online communities are real people connecting in a living space and the art of conversation means that authentic and natural flowing dialogue will build accord and trust. Both your practice website and your social networking sites should be updated regularly with new content that is fresh and appealing – that patients may find they want to share. In the context of dentistry, it could be sharing an interesting fact, a new technique or some dentistry-related news. You could also consider writing a practice blog, to keep patients up to date with the latest goings on in the practice, and to keep your content fresh.

You can also encourage your current patients to share links to your website and your social media pages with their friends. If a patient is happy with the work that you have done for them, then the best way they can thank you is to provide a testimonial, ‘Like’ your Facebook page, and share your website with friends. It’s all well and good you telling people about the quality of your work, but it’s even better if your patients do it for you. This adds an extra level of credibility to your practice, and makes your practice seem more ‘real’ in patients’ eyes.

Once you have built a loyal group of followers, they will stay with you and this can be the most powerful and most cost-effective form of marketing available to you. But remember: an excellent social media marketing strategy can crumble without a good practice website to back it up. The secret then is to adopt an integrated approach. It starts with your website: your website also needs to impress patients; it is key to establishing a strong online presence. A website will add depth and integrity to your whole online marketing campaign since it involves purchasing a domain name and putting together unique content that gives your business brand a real and tangible identity. From here you can build your social media presence to foster relationships with patients, and stimulate conversation.

To help you make the most of your online marketing efforts, companies such as Dental Focus ® ‘Websites for your profit’ have all the skills and expertise to really put your practice on the Google map. By trusting an award-winning, experienced team such as Dental Focus ® you can rest assured your practice’s online marketing is in the very best hands.

For more information call 020 7183 8388, or visit www.dental-focus.com

Creative Thinking

Wednesday 16th April 2014

Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. 

 

Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within the box”.

This is because, first we need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting any design work.

Designers (many assume), should be tortured, cynical, self-conscious souls. Not a bit of it. Nevertheless, here for some light relief, are the top ten common mistakes supposedly made – which can be worth thinking about. See the link:

 

http://www.designweek.co.uk/industry-voice/ten-mistakes-designers-make/3038242.article

 

Harnessing The Power Of The Internet

Friday 11th April 2014

The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices come to recognise the need for a strong web presence, many dental laboratories are still yet to make this same step. One reason for this may be the fact that for many dental laboratory owners, online marketing will seem unnecessary. After all, most work comes through long-established relationships with dentists that may stretch back many years. But with increasing competition both at home and abroad, can you really afford not to market your business online?

 

Cost-effective marketing

At its heart, one of the main advantages of a good website is the value it provides. Websites are without doubt the 21st century’s single most cost-effective way of marketing within dentistry, and a website offer much better value than printing brochures, hiring PR agencies, or placing adverts in the press. Remember, almost everyone these days will have access to a computer, and for many people the internet is now the main form of communication. As such a website for your dental laboratory is an essential tool by which you can establish a solid online presence and reach out to potential new clients in a way that is both meaningful, and instantly accessible any time of the day.

 

You should also consider the fact that if you don’t have a website, then chances are that your local rival either already has one, or will be getting one soon. This may give them a huge competitive advantage as the internet is now the primary means by which people search for goods and services. Phonebooks just don’t yield the same results any more, and most people would rather put a quick search into Google or Bing than any other way of finding a business.

 

Making the most of your website

The most effective dental laboratory websites are eye catching, easy to navigate and contain plenty of high quality content to keep users engaged. As well as contact forms, referral details and a brief description of your business, you should also include client testimonials and examples of your work. Videos and pictures add a great deal of extra depth to any website, and a gallery of images showing completed cases can be a great way of showing exactly what you can do. You should also consider writing a regular blog or running a news feed to give updates on what you’ve been up to, and the services you can provide.

 

Trust the experts

Online marketing is no easy task, so it pays to trust the experts. To help you make the most of your dental laboratory website, Dental Focus ® ‘Websites for your profit’ can support you in all aspects of online marketing. They will be able to create a bespoke website that complies with GDC standards, and is fully compatible with mobile devices such as tablets and smart phones.  With Dental Focus ® you will be able to well and truly put your laboratory on the Google map!

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Improving Dental Care and Oral Health

Thursday 27th February 2014

 

 

 

 

 

 

“Dentistry was one of the founding pillars of the NHS at its inception in 1948, and NHS dental services have made a significant contribution to the improvement in the nation’s oral health since that time.”

We have a growing population with a longer life expectancy; therefore patients’ expectations for their dental care are higher. Dental patients are becoming a lot more sophisticated, as they have their own idea about what quality care means, and when and how they receive it.

Barry Cockcroft CBE, NHS England’s Chief Dental Officer and an Honorary Fellow of the Faculty of General Dental Practice outlines how the world of dental care has changed in a recent article published on NHS England’s news page.

One of the many interesting points outlined in this article is are we aware of the contribution that dentists now make in identifying people at risk of diseases such as oral cancers?

To read the article, please see: http://www.england.nhs.uk/2014/02/19/dental-care-cta/

Online, offline, inbound and outbound dental marketing – just contact Dental Focus: www.dentalfocus.com

SEO Blogging for Dentists

Thursday 7th November 2013

I often get clients asking me how they can write blogs for SEO and what they should be doing. To address this, this month’s article is about SEO Blogging.

Google is a big fan of blogging and loves fresh content on your website. When Google sees you adding content on a regular basis, it sees you as a frequent advocator of your topic. And when Google sees people visiting your articles and spending time viewing them, it can tell Google you’re an influential advocator. If you get a big enough following, Google will consider you as the go-to person your visitor’s location (for local SEO).

Blog articles tend to be read and stored in Google’s memory faster than web pages. With the new Hummingbird update, they’ve become even more important as good articles directly answer search queries. Suffice to say, I could write an article on the benefits of blogging alone. But today I want to discuss how Dentists can blog.

Initially Dentists should be following these core rules:

– Article content needs to be a minimum of 350 words
– Article should contain an image
– Keyword and location (if used) should be in the title and appear in the body of the article
– The article should never be discussing more than 2 treatments ever. When 2 treatments are used they should ideally be semantically linked i.e. Ortho and Invisalign
– The core keywords should appear as high up as possible and link to the relevant treatment page to help deliver on the user’s search
– Content should be unique – absolute minimal duplication of text
– Do not overuse a keyword – max 2-3% occurrence in the article (remember to use semantically related words)
– Try to create articles to cater to 3 common types of searches

1. Informational – Patient FAQ on the treatment
2. Navigational – Article about your practice, the history, the plans, competitions etc
3. Transactional – Promote competitions the value of your services and pricing

I recommend creating a story out of a testimonial (providing you have the patients consent) to cater to one of the 3 searches.
For example:

Patient X’s success in choosing Dental Implants in Glasgow.

Dental Implants GlasgowPatient x for a number of years had suffered from missing teeth. They’d struggled with certain types of food and had to eliminate xyz from their staple diet. They had considered dental implants in Glasgow but were unsure where to go. They were concerned with finding a trusted dentist and had spent a long time considering their options. Through word of mouth they found out about Dr Philip Friel at Philip Friel Advanced Dentistry. They carried out their research online and were happy with the evidence and testimonials so they contacted Philip 3 weeks ago.

From the initial call they had a consultation booked in with Philip to discuss their Teeth replacement needs and options.

Create a story which can show that each patient is unique, their experience and story, why did they wait so long for the treatment, why did they choose you? Add a small testimonial from them. Did they travel across the globe for you? Did they experience anything above and beyond the call of duty, would they recommend you to anyone?

Use these points to create a compelling story to satisfy your potential patient’s queries and answer the questions they may be searching though Google for. I’m sure a question could be how many times can I spin a story? Well with a bit of practice, creativity and building rapport with clients, you should be able to create good SEO blog articles.

Dental Implants: Showcasing Quality, Value and Service (QVS) in your online showroom.

Monday 21st October 2013

If your website doesn’t highlight QVS, I can guarantee your competitor’s does.

So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V and S to provide the complete patient journey.

1. Quality

With any surgical procedure, quality comes down to success rate and clinical standards. So boast your success

“We have performed over 200 dental implants with a 95% success rate!”

Statements reassure nervous patients, and quantify success to those looking for the very best dental implant treatment available, numbers speak volumes in terms of consumer trust.

Make sure your website tells visitors that you are qualified and experienced, have an image of yourself, your qualifications, your extra-curricular training and most importantly, your passion for dental implants. If you love what you do, patients will want you to look after them.

Don’t be afraid to show off, this is not ‘push’ marketing, visitors have come to your website, show them before and after images that will instil confidence in them, a smile gallery is a great tool to achieve this.

Finally, make sure your website is GDC compliant! Patients will not be impressed by a website that falls short of basic clinical guidelines. Find out more about website compliance here.

2. Value

If you don’t have your dental implant fees online, forget about it. Online shoppers are not interested in finding out more by calling or coming into the practice, they want all the information to make a buying decision upfront.

However, your fees should represent your value proposition, think Virgin Holidays Vs. Ryanair, make sure visitors know what they are paying for and what they are getting fromtheir dental implant treatment with you. See two great examples of how you can break down the value of your dental implant treatment here and here.

Offer payment options? Put this on your homepage, fees page and dental implants page, even better, have a payment options page! Offering flexible payment solutions for dental implant treatment empowers consumers to make informed decisions and is an additional consideration as part of the buying decision.

Price is one dimensional, value is something that should jump up off the page!

3. Service

Struggle to highlight service on your website? Easy.

What do your existing patients say about their dental implant treatment with you? Let potential patients know by providing testimonials on your website, word of mouth is one thing, word from mouth another.

Patient care may not be tangible, but by patients describing their own experiences, visitors will be able to relate and trust your service.

Back this up with images and information about your practice facilities, let visitors see what they will experience in your care, the comfort on offer and clinical standards your maintain will all contribute to the decision process.

Finally, present the patient journey, from consultation through to a 12 month sign off, patients want to feel as though their dental implant treatment is a relationship with your practice, not a simple transaction.

There you have it, some great ideas to boost dental implant conversion through your website, why don’t you get in touch with Dental Focus, we create websites for YOUR profit.

 

Facebook: To ad or not to ad?

Wednesday 21st August 2013

In a move that may deter some of its users, Facebook is planning to add video advertisements to its website. With companies like YouTube already having this integrated, by having short video clips shown before users can view the video they have searched for, it seems as though this is becoming more popular. With Facebook about to start, it raises the question how long before other social network sites will start to follow?

Although users may not find this the best news, it seems that Facebook has its reasons to make the decision according to a new report released by Morgan Stanley. The report predicts the advertisements will soon bring in an estimated $1 billion and by the year 2020, Facebook could be raking in as much as $6.5 billion per year. A clear increase in profit for Facebook.

It is looking to be a slow start for the adverts to be fully added to Facebook, as reports show that the ads will start out in the U.S later this year. They then plan to hit European users in the later part of 2014 and will continue to reach different parts worldwide slowly. It is almost certain there will be different opinions emerging as the advertisements reach different parts.

With Facebook being used more frequently in today’s society, particularly with the rise of smartphones having apps available for these sites, no doubt users are going to be wondering what differences they will see on different devices and how much Facebook is going to change for them.

For more information on the ads coming to Facebook, including what will users see when they are on Facebook, and the first reactions on this idea, we are providing you with the following published article.

 

http://www.sitepronews.com/2013/08/09/facebook-expected-to-rake-in-1-billion-from-video-ads-in-2014/?utm_source=newsletter+-+2013-08-10&utm_medium=email&utm_campaign=Article%2BUpdate

 

THE DECLINE OF THE PC

Thursday 2nd May 2013

It isn’t news that the PC is being overtaken by the tablet and the smartphone.

Companies like Microsoft face a steep decline into inaptitude unless greater progress in these areas is made, as market analysts predict Android and tablets to outsell laptop and desktops combined as soon as 2015. Furthermore, international polls claim users are increasingly using their tablets and mobile phones for activities they used to rely on their television and computers for, such as watching films, researching and shopping.

Recent reports confirm this.

During the first three months of this year, shipments of laptops and desktops fell 14% worldwide, compared to a year ago (International Data Corporation). This is the fastest fall ever recorded. Sales themselves fell to just 76.3million units.

IBM’s launch of the first desktop was back in 1981, but we are now seeing sales of computers decline. Even Windows 8, Microsoft’s latest offering, has failed to boost PC sales.

This is not only because people are finding Tablets such as Apple’s iPad and Google’s Nexus 7 cheap and convenient in comparison, but also because most people already own a laptop, desktop computer, or both. As a result, shares in firms such as Hewlett Packard and Microsoft are suffering.

For anyone with a business that has an online platform, this trend is of great importance, as online adaption is needed to ensure continued relevancy with clients and prospective clients. So, for your dental marketing you need to think about not just having a website, but also a dedicated mobile website. In other words, a simplified version of your main site that is easy for potential patients to view on a mobile. Whilst this may have once been an elegant extra addition, a mobile website has indeed become a necessity.

As you may know, Dental Focus have begun developing over 100 Mobile Dental Websites for progressive clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. For more information, and excellent testimonials from our clients, click here.

 

Best wishes,

The Dental Focus team.