Posts Tagged ‘business’

How to Create an Emotional Website

Monday 16th March 2015

 Krishan Joshi, CEO of Dental Focus, explains how to create an emotional website.

Website Word of Mouth

Monday 2nd February 2015

 Krishan Joshi, CEO of Dental Focus, explains how to explode your word of mouth using Facebook.

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate

Dental Focus Case Study: Chris Neve

Friday 25th July 2014

There can be no doubting the importance of the internet, and the significant role it now plays in all our lives. With more and more patients now using the internet to search for dental practices, rather than traditional methods such as phonebooks or local directories, it is essential that your practice has a web presence that fully reflects your vision and the services you are able to provide.

Chris Neve is Business Manager at Queens Park Dental Team, Bournemouth, and has been responsible for overseeing the development of the practice website for over a decade. While the practice was one of the ‘early adopters’ of dental online marketing in 2004, with the surge in internet use across the country, Queens Park Dental Team now attracts more new patients through its website than any other method.

‘It all started way back in 2004,’ says Chris. ‘Back then we realised we needed a website, and we were really looking for that competitive “edge” to make us stand out. No other practices in Bournemouth had a website at that stage, so we thought starting our own would be an excellent idea.

‘At first we started out with a website company based in the local area. Because they were local we thought everything would be easy as we could pop into their office at any time and get things sorted. They did everything – sorted the domain, the hosting and put the website together. The problem was it never looked like we wanted it to, and some of the pages didn’t load properly. Whenever we asked for changes to be made, the company would get a bit funny with us, and so we knew that things weren’t right.

‘It was then a friend of ours introduced us to Krishan Joshi at Dental Focus ®. Our friend had used Krishan to design his own website and we saw what a good job he had done for our friend so we contacted Krishan and went from there really. Krishan was great – he sorted everything out really quickly and gave us the website we had always hoped for in a short space of time!’

To establish the design of the new website, Chris worked closely with Krishan, and was kept regularly updated as the design progressed. With each new ‘mock-up’ of the website, Chris and the team provided feedback on elements of the design so as Krishan could build the final website to their exact tastes and specifications.

‘We were all really pleased with the website,’ says Chris. ‘It was exactly what we were after – a much fresher look, and with all the latest features as it was back in 2004. A few years later in 2008, we then decided to have a major revamp of the site – a complete redesign. Our new website was so good we even won an award for ‘Most Improved Private Website’. We were very happy! This was great publicity for our practice and we even appeared in the local press as a result.’

In terms of marketing, in the past, Chris used to use a number of different marketing strategies for Queens Park Dental Team, but given the success of his new website, he’s found that many of the ‘old’ methods of marketing are fast becoming obsolete.

‘Our new website is absolutely great,’ continues Chris. ‘In fact we attract most of our new patients through our website. We used to be in the Yellow Pages. In fact we were the first practice in Bournemouth to have colour in our advert when colour adverts came in. Obviously that was quite a big draw at the time, but we started to do research into where our new patients were coming from and it seemed that Yellow Pages was providing very few results for the money we were paying. We used to be on Yell.com as well, but that didn’t really bring anything either. So we dropped both the Yellow Pages and Yell.com and decided to focus our marketing on our website and our search ranking on Google and Bing. Of course we do carry out other kinds of marketing as well. We do leaflet drops around our local area and other such things, but majority of new patients are by word-of-mouth or through the website. This is very cost effective in comparison to the “old” methods such as Yellow Pages.

‘All in all we’ve had a very positive experience working with Dental Focus ®. The team are always very quick to respond to any requests, and make updates very quickly. One of the big selling points for us is that the Dental Focus ® team work exclusively on dental websites. This means they really understand dentistry and they understand exactly what we’re talking about.

‘It’s nice – we were one of the first practices to work with Dental Focus ®, but still we’re never forgotten. We may not be the biggest or the flashiest practice in the world, but we are always treated as a valued customer, and if we need anything at all, the team are always more than happy to help.’

When it comes to dental online marketing, it really pays to trust the experts. This means choosing a web design and marketing company that understand dentistry, that has experience producing dental websites that work, and can offer you an unparalleled level of service and support when you need it most. With the internet now such an important part of any dental practice’s marketing mix, choosing a web design company that offers proven results time and time again, will help ensure your practice makes the most of the fantastic opportunity that online marketing provides.

For more information call 020 7183 8388, or visit www.dental-focus.com

 

What’s In A Website?

Monday 14th July 2014

Dental Website Designers in UK

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

What you say matters

Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, and compliance and should also be fully compatible across all mobile devices. With these factors in mind, your practice website will be well on the way to online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

The mobile web – why having a mobile website is crucial to online success

Friday 4th July 2014

 

Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world’s estimated 7 billion people, 6 billion have access to mobile phones.[1] If this figure wasn’t astonishing enough, Ian Carrington of Google has said that there are now ‘more people on earth that have access to a mobile phone, than have access to a toothbrush’.[2]

A startling statistic I’m sure you will agree, and one that has a significant implication for the way you market your dental practice to patients. This is because many people nowadays will use their mobile phone – or ‘smartphone’ – to surf the web. So, while it is still essential that you have a dental practice website, it is also just as important that your website is ‘mobile-friendly’. If it is not, then you stand to miss out on the many people who now prefer to search for services such as dentists online using their mobile device.

What the research tells us

At Dental Focus ® ‘Websites for your profit’ we’ve conducted our own research into mobile websites and the traffic our clients receive from mobile devices such as smartphones and tablets. Our research tells us that on average 1 in 3 of your website visitors are now using a mobile device, and this figure is fast approaching 1 in 2. So not only do we know that more people are now using mobile devices to surf the internet, we also know that more people are using them to search for dental practices online.

This is important as it means there is no better time to embrace the mobile internet. If you’re website isn’t already mobile-friendly then now is the time to upgrade so you are in the best position to take advantage of the growing market for websites that are quick and easy to navigate from a mobile device.

Secrets to success

If a patient is searching for a dental practice on-the-go, then they will have a very short attention span. This means they have different requirements to desktop users, so need a website that caters specifically for their needs. Ideally your mobile-friendly website should auto-detect that the patient is on a smartphone or tablet and then show a special mobile version which loads quickly and is optimised for the screen size with just the right of information.

Speed and ease of use are two incredibly important factors here. As consumers, we are impatient at the best of times, but if a patient is searching for a dental practice then they are going to want to see almost instant results. Therefore it is absolutely essential that your website is simple, fast loading and easy to navigate. If it isn’t then many patients may be tempted to move on and search elsewhere.

Six key pages

For the perfect fast-action mobile website, you will need six pages. These pages should include a home or welcome page, an appointment form, and information about your dentists and members of your team. There should also be a treatments menu, a ‘fees and offers’ page, and finally a page for patient testimonials. If your mobile website has more than these six key features you will run the risk of bombarding the reader with too much information and too many menus to navigate on a small screen.

Remember, creating the perfect mobile-friendly website is all about giving patients the information they need as quickly and simply as possible. Because they are ‘on the go’ they have less time, and will so also appreciate easy contact features such as ‘click to call’ telephone numbers and ‘click to find’ addresses linking to Google maps for directions.

Marketing matters

Social trends are changing. For a number of years now the internet has been the single most cost-effective way of marketing for dental practices. The good news is it still is, however more people now prefer to surf the web ‘on the go’ than on their desktop computer. This trend is so significant that mobile internet will actually overtake fixed internet at some point this year.[3]

All of which means that if your practice doesn’t have a mobile website, you may well miss out on attracting new patients. Not only that, but if your competitor has one but you don’t, then these patients are much more likely to book with them than with you. This means you will be losing out on two fronts: the missed opportunity of the new patient, and the business lost to your biggest rival.

To help you make the most of your online marketing efforts, contact an experienced online marketing team today to see how you can make your dental practice an online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones is the resident Mobile Web expert and Sales Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser before finding his niche with the team at Dental Focus. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.


[1] ‘More People Have Cell Phones Than Toilets, U.N. Study Shows’, Time.com, 25th March 2013 <http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/#ixzz2pdawgps3> [accessed 6th January 2013].

[2] ‘More Mobile Phone Access Than Toothbrushes, says Google’, Mobile Marketing, 21st October 2012, <http://mobilemarketingmagazine.com/more-mobile-phone-access-toothbrushes-says-google/#ZoDQuiITk7JQfDQt.99> [accessed 6th January 2014].

[3] ‘Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet’, GigaOM, 12 April 2010 <http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/> [Accessed 6th Jan 2014].

The importance for a dentist to have a website

Wednesday 29th January 2014

One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).

The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.

A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.

Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.

If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.

https://www.dental-focus.com/index.html