Posts Tagged ‘Analytics’

Website relaunches affect ranking

Thursday 29th August 2013

A site redesign and relaunch can be an exciting time in the life of a company’s web marketing programme. But just in case you haven’t used Dental Focus to help you do this, here is a quick look at some ways to identify some post-relaunch issues.

Has all site traffic ceased? If so, maybe Google can’t find you. “Google” your brand name to check. If you can’t find your Dental Practice or brand there may be an issue. It could also be that Google Analytics tracking has not been set up correctly.

Did you implement a relaunch to recover from a Google Penalty and find that you still can’t be found on Google? Maybe the penalty is still active and there are other factors that you have to address to remove the penalty?

If you are receiving organic traffic, but just at a reduced rate, it could be that a certain section of the site, such as the blog, doesn’t have the proper tracking code placement. Possibly something has gone awry with your link structure. Look at organic traffic by Landing Page. Look at post-launch vs a comparable time pre-launch and find the ones with the largest loss. Maybe a landing page, previously showing as a top performer, has been redirected to a new URL?

Have certain keywords disappeared from the focus/theme of the page?  

Have you activated settings on your robots.txt restricting search engine access? Did you change hosting or server? Communication issues between visitors, the host and server can lead to a delay in content delivery or in fact “timing out” of content. These issues leave a search engine with no way to view your site.

Summary

The above may help you to pinpoint the cause of reduced traffic. Or perhaps there is simply a design/code flaw or flagrant over-Search Engine Optimization, which Google wouldn’t like. Of course, even with a well-planned relaunch, you may suffer a slight traffic loss until Google (seeing a changed site – design/code/copy), assesses the changes.

Or, if you wanted a really well revamped and effective Dental website, you could have just contacted Dental Focus.