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Facebook clamps down on privacy

Friday 30th March 2018

 

Good morning, afternoon or evening,

 

Facebook has issued a statement to reassure users on their privacy after the Cambridge Analytica fallout.

Facebook are simplifying their privacy controls and putting an end to its third-party Partner Categories, which allowed data collected offline by third party companies to be imported for targeting purposes.

This will be implemented over the next six months in the hope of earning trust from its users.

 

For more content please like comment and share as I would really appreciate it!

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – United Smile Centres

Thursday 29th March 2018

A recent website launch for United Smile Centres, a fantastic dental clinic in Wimpole Street, London.

http://www.unitedsmilecentres.co.uk

Tips to improve your social media advertising

Thursday 29th March 2018

 

Good morning, afternoon or evening,

 

This evening I delivered my social media webinar and I want to thank everyone that attended, it meant the world to me! I would also like to thank everyone who supported and encouraged me.

 

Despite this I still have a blog to produce. So, I’ve compiled a quick tips guide on how you could improve your social media advertising.

  • Be original – Be a brand that shares upcoming news or unique content that can add value to someone’s social media experience.
  • Be helpful – Understand how individuals use their social media platforms to leverage your advertising efforts. Create instructional or how-to videos as a way of connecting with your audience and become useful.
  • Be trustworthy – Deliver content that your audience can engage and share as a way of building credibility and starting conversations.
  • Be persistent – Always look at how your content can be improved and listen to user feedback but at the same time stand firm in delivering a consistent message.

Can you think of other ways to improve your social media advertising? Let me know in the comments below.

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Is this the end of advertising on Facebook?

Tuesday 27th March 2018

Dominic Haslam

 

Good morning, afternoon or evening,

As you may have heard, Facebook has been under extreme scrutiny since the fallout of the Cambridge data analytics debacle.

And now on Friday Facebook will officially announce the end of reach estimates in advertising campaigns that use custom audience targeting.

The reason behind this? Because a research team notified Facebook of a potential vulnerability which would allow you to exploit the custom audience targeting and infer attributes of individuals uploaded via email, meaning it could be possible to build comprehensive profiles without a user knowing.

Facebook is investigating the potential vulnerability and until it is resolved the potential reach on custom advertising will not be provided.

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Snapchat and orthodontics?

Monday 26th March 2018

 

Good morning, afternoon or evening,

 

As an orthodontist you may or may not have heard of Snapchat. If you have, have you ever wondered if Snapchat could work for you? Is there really a way for you to capitalise on the Snapchat market?

The answer is yes.

As an orthodontist your primary patient would typically be a teenager which is great news because many Snapchat users are the millennial crowd!

Here are some ideas to get you started:

  • – Snapchat can be a great platform to link to other marketing efforts, tell your patients about upcoming promotions or sales. Add links to your website, tell your patients to take screenshots of your snaps to redeem special offers or discounts.
  • – Give your patients a behind the scenes look at how your practice is run. You could do quick stories of staff members, give a glimpse of a new procedure, or show off a new product that has arrived. The point is to give your patients something they might not typically see so they keep on coming back.
  • – Add music to your snaps, it helps to make your posts interesting and fun to watch.

Are you on Snapchat? Would Snapchat work in your practice?

Let me know in the comments below!

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Instagram – Quick tip of the week

Sunday 25th March 2018

 

You can notify your followers to make sure your content is always seen by directing them to do one of two things.

Pressing the tree dots on the upper right-hand corner of your post and selecting turn on post notifications. The other way is on your Instagram profile page and pressing the same three dots and selecting turn on post notifications.
This is a great way of ensuring your followers see your content as soon as it is posted allowing you to rack up likes and comments as quickly as possible.

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Social Media roundup w/c March 19th

Saturday 24th March 2018

 

Instagram:

Instagram will be making a change to the newsfeed to give users the option to view posts in chronological order rather than the Instagram algorithm which is based on what it thinks you want to see.

(Source)

Instagram now allows you to add the # and @ symbols in your bio meaning you can link to specific profiles or have your profile show up in specific hashtags.

(Source)

Snapchat:

Snapchat are introducing a new feature for its Snap map which will highlight exciting events based on friend or featured stories.

(Source)

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Be convenient for your patients

Friday 23rd March 2018

Dominic

 

Good morning, afternoon or evening,

 

Everyone loves a bit of convenience, I think deep down everyone is a tad bit lazy and if a shortcut is available most people will take it.

 

So how can you be convenient for your patients?

The answer: By having a strong social media presence.

 

Take an example of someone asking their friends on Facebook is they know a good dentist. This is where your page comes in handy which should be packed full of information about your practice, videos photos, testimonials and likes and calls to action. From there it should be very convenient for that individual to contact you.

 

Another way to be convenient for your patients is to give them an outstanding experience and encouraging them to share their experiences online, telling their friends how great your practice is. You’ll be attracting new patients like a magnet, even more so if you have a special offer for new patients available.

 

How convenient is your practice? Do your patients know you are on Facebook?

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

 

Boost your posts!

Thursday 22nd March 2018

 

Good morning, afternoon or evening,

 

What is a boosted post and why should you do it?

 

Boosting a Facebook page post is a way of increasing its reach and visibility for a fee. You will want to do this because an organic post has an unpredictable value and there is little chance you’ll receive 100% visibility amongst crowded news feeds.

 

When you boost a post it appears higher in a users news feed, therefore, it has a higher chance of being seen by the people who already follow your page and whenever someone likes, comments or shares the post it can appear in their friend’s news feeds giving you exposure to a new audience.

 

You can also create a target audience based on gender, age, location, interests and behaviour which is another great way of exposing your page to new users who (based on your targeting) should have a level of interest in your business.

 

The type of content you’ll want to boost should be helpful & engaging so you can build a connection with your audience. Content with a strong call to action is great at directing traffic from Facebook to your website. Competitions and authentic content will spread the awareness of your brand.

 

Have you started boosting your posts yet? What types of posts work for your brand? Let me know in the comments.

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Winning on Instagram – Figuring out the best time to post

Wednesday 21st March 2018

 

Good morning, afternoon or evening,

 

Do you schedule your Instagram posts when the majority of your followers are online?

Why should you do this? Because the Instagram algorithm cares very much about the engagement your posts get and how quickly it gets them!

So posting at a time when your followers are online greatly increases the odds of gaining likes. It’s also a great signal to Instagram that the content you post is of good quality meaning your posts will be shown to more of your followers.

 

  • Generally, there are two best times to post on Instagram, during lunchtime and in the evenings; these will be 11am – 1pm & 7pm – 9pm respectively.
  • Figure out where you followers are based, as you might be surprised to find your followers based on a different timezone to yourself!
  • Generally, Wednesday & Thursday tend to have a slightly higher level of engagement than most days.

 

Despite all of this it is still important to do your own research and investigate the best times to post for your audience and industry.

 

Have you figured out the best time to post for your business? Let me know in the comments below.

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!