Scroll Back to Top

How to get to Google Page 1 in 60 Minutes

Tuesday 13th October 2015

Dental Focus

 

Dentists often ask us…

 “How do I get to the top of Google Page 1?”

Google Page 1 in 60 minutes

Your Dental Practice on Google Page 1

 If you are serious about the success of your practice you need to be found on the first page of Google. Having a beautiful website is great, but offers few benefits if your patients can’t find you on Google. Google dominates over 76% of the UK Search Market, so it is important you optimise for its platform.

There is no Page 2

Over 92% of searchers do not go past Page 1 of of Google, so if you’re not on Page 1 you will struggle to find new patients online. Word of mouth marketing can be lost because you don’t appear for your brand name online. Google Page 1 listings can help you average over 2,500 visitors per month and bring in an extra 5-10 new enquiries per month on average.

Watch the Recorded Webinar

You can now watch the recorded LIVE Webinar that everyone
is talking about:

“Google Page 1 in 60 Minutes” ~ 92 people registered, 56 people attended and 20 people retweeted Krishan’s tweet during the LIVE Webinar. Coined the “Magic Trick” lecture, previously presented at Dentistry LIVE, Dentistry Show and IAAFA Conference by Krishan Joshi, CEO / The Master at Dental Focus® “Websites for your profit”.

Video Guidelines – For Patients

Thursday 8th October 2015

Dental Focus

Dentists often ask us…

“What should patients say in a Video Testimonial?”

Easy Video Guidelines – For Patients

5 steps to remember in just 25 seconds…

Before you start, spend a couple of minutes to think about what you’ll say.

1. TO START, look straight at the camera and remember to smile BIG for 5 seconds.

2. Say what treatment you had or want?

3. Say what you think of your teeth?

4. Say what you think of your dentist and why you chose this dental practice?

5. TO END… look straight at the camera and remember to smile BIG for 5 seconds.

See how The Harley Street Smile Clinic are using this strategy…

Remember to always get written consent from patients to use their testimonials in your marketing. 

iPad “P for Proof” – Consent for Photos

Tuesday 6th October 2015

Dental Focus

Dentists often ask us…

“How do I get patients excited about being part of my Smile Gallery?”

iPad “P for Proof” – Consent for Photos

Create Trust to attract enquiries. Creating your “Smile Gallery” is

your greatest tool for showcasing the excellent work you do. Remember to always receive explicit written consent to use patient photographs on your website. Make your smile gallery scroll/swipe forever. Give patients vast amounts of proof and get them excited about wanting to be a part of your website’s “emotional portfolio”.

This will help the patient to see:

You’re the expert, you have experience and you’ve seen it all before. That one looks like me, other patients chose you and went ahead.  You’ve even seen worse and I don’t want to be the worst one.

Step 1: Before the Treatment

Say while showing ‘before’ photo:

“I’ll do my best. I think this is going to be a great case.  Maybe it will be good enough for the website.

Step 2: After the Treatment

Say while showing ‘after’ photo:

Show both before and after, zoom into both photographs!
Remind the patient what they used to look like.
“So what do you think?
Is it good enough for the website?”

I look forward to hearing from you!

Five Star Websites for Google Page 1

Monday 6th July 2015

 

Krishan Joshi, CEO of Dental Focus, sheds light on some of the recent changes that affect website ranking.

In the first quarter of 2015, Apple made record profits on sales of iPhones and today, 50% of internet traffic is on mobile devices, meaning that one in two patients is accessing dental websites on a phone or tablet. This familiarity and usability means that patients now expect a great user experience on mobiles as well as on traditional desktop and laptop devices.

Responsive Websites

A decade ago web developers faced the challenge of resolving Mac and PC compatibility, but today it’s about creating synergy across a range of devices; Samsung, HTC, Apple and many more. The challenge now is to make sure that your website is responsive across the variety of platforms and brands being used by patients.

But the drive for mobile optimised websites is not just being driven by functionality. On 21st April 2015 Google redefined the criteria by which they rank websites. Before this date, classic websites, which could be read on iPhones and tablets if you pinched the screen and were willing to scroll through the information, were considered mobile-friendly. But not any more. The way in which Google defines ‘mobile-friendly’ has changed.

Now, to be categorised as mobile-friendly, every page of the website has to be viewable and functional on every type of mobile device. With most surfing taking place during the evenings and weekends, this ensures that the patient gets the best user experience from a website, regardless of the device they are using.

To check your website is Google-friendly, simply go to Google’s Mobile Friendly Test, type in your web address and it will tell you whether your site is mobile-optimised. Although we haven’t seen any dramatic shifts as yet, and non-responsive websites are certainly not plummeting through the rankings, over the course of the next 12 months, I expect that these changes will start to filter through and have an effect on their ability to climb to Google page one.

Move with the times

In the last 18 months the world has gone mobile and the pace of technological change shows no sign of slowing down. In creating your website, dentists need to be aware of changing trends and ensure that its capability meets the needs and wants of users. Everyone now has a camera in their hand, courtesy of their smart phone, and to some extent imagery has taken the place of words.

Take the rise of the ‘selfie’ as an example. This trend has changed the way some dentists interact with prospective patients. By accepting uploads of images onto their website, dentists are enabling patients to send an image of their teeth and ask questions that traditionally they might have needed to describe over the phone or in person. This by no means replaces a formal diagnosis, but does enable the dentist to interact with patients at an early stage of their decision-making and suggest treatments that might be suitable.

To facilitate this type of communication the website needs to incorporate this level of functionality. It makes you and your practice highly visible and attainable and builds engagement and rapport with patients. One word of caution – if this area of your site is not encrypted you must include a disclaimer about patients not disclosing personal information.

Five Star Reviews

A few years ago Google page one became the new version of Yellow Pages, with local businesses listed at the top of the page. Today, Google page one is the new TripAdvisor, and gaining a five-star ranking is now a recognisable sign that you have satisfied customers. In general prospective patients are more likely to believe existing patients’ recommendations – so this process is like word of mouth, but by people who don’t have any formal connection to each other.

 

Once you have five stars, these become visible on Google and if you are the first practice in your area to achieve this you stand out, making people more likely to click on your listing. Some of our clients are now recording between fifty and a hundred five stars and they are implementing in-practice systems to encourage patients to give them a five-star review. What our successful clients are realising is that those who prioritise Google page one and make sure they are getting five-star reviews every week are able to build trust with potential patients.

A five star ranking changes people’s perception of your practice before they have even viewed your website.

Only people with a Gmail account can give a review on Google, so to encourage patients to post a five-star review, dentists need to ask for a recommendation from every patient with a Gmail account. Having the team on board is important in making any kind of campaign like this work, but if the system is tracked, the team can receive weekly feedback about the numbers of five-star ratings and this can become a great internal motivational tool.

Getting help

This area remains a minefield for dentists, particularly as Google is constantly changing the rules. I am sure that 80% of dentists are not even aware of the five-star ranking process and the benefits it can bring, and a similar number will be unaware of the new rules governing responsive websites.

Although dentists are big users of technology and understand the user experience from their own point of view, they often fail to understand how this applies to their own patients’ use of their website.

Our clients’ priority is to attract more patients – it is only when they consider how they are going to do this that they start to take an interest in the different tools that can make this more successful.

For clients who want to give themselves the best chance of success on Google it’s about having a responsive up-to-date website, that is keyword and content rich, created using industry standard coding, which incorporates a blog, YouTube and social media feeds.

Most clients still say that word of mouth is a big factor in attracting new patients. The reality is that when patients are recommending a practice to their friends and family, those friends will still go to the web and search for the practice before they take up the recommendation. So dentists who want to attract the best friends of their patients need to take account of the power of an effective website and five-star ranking.

Call Dental Focus on 020 7183 8388 or email us today to have a chat with Krishan Joshi, CEO of Dental Focus.

Online advertising: Why Facebook matters

Friday 20th March 2015

 

The two largest Internet giants are Google and Facebook, so it is no surprise that billions of actions occur on each site every single day. Through these platforms, there lies the opportunity to advertise your dental services to potential clients.

 

The most popular option is to bid on a click on your advert and only be charged for the click. The click is the action by the potential client accessing your site from the respective platform. This is the pay per click (PPC) model. Advertising this way can be very cost-effective if the right strategy is put in place, as PPC is trackable and measurable and can be focused on a specific geographical audience. Google PPC can also provide instant gratification; by this, I mean if you are willing to offer the highest bid per click you can appear at the top of the page.

While many dentists might have embraced Google PPC in the last five years, not many seem to be aware that there is a similar option available for Facebook. I am not referring to buying likes, which is actually more of a vanity strategy and does nothing to bring value to your patients. Why would one advertise on Facebook, you may ask? Consider that 890 million people (as of December 2014) log on to the social media platform, generating 4.5 billion likes every day. It is estimated that there are 217 million active users in Europe, of which 24 million are active in the UK alone. Worldwide, there are over 1.39 billion monthly active Facebook users. These are impressive figures.

With Facebook PPC, dentists can run trackable, measurable, location-specific campaigns as with Google. There is also a myriad of options to allow one to be more niched and specific. Specifically, dentists can target their audience based on their likes, habits, education, salary levels, and even the phone they are using. Imagine running a campaign for orthodontic treatments targeting Facebook visitors who accessed the site using the latest iPhone. Would it be safe to assume that they have expendable capital and are ideal patients in terms of ability to pay?

Facebook PPC is significantly cheaper than Google PPC. The difference is pennies on Facebook compared with pounds on Google. Aside from having a good call to action, relevant adverts and a strong landing page, dentists should have a responsive site to maximise their success, as the majority of Facebook (and Google) users will most likely engage with them via a mobile device, like a tablet.

Facebook has taken strides in developing the advertising side of the platform for the last two to three years. Ensure your success in online marketing and make sure you are not left behind.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

About the author:

Naz Haque, aka the Scientist, is Operations Manager at Dental Focus. He has a background in mobile and network computing, and has experience supporting a wide range of blue-chip brands, from Apple to Xerox. As an expert in search engine optimisation, Naz is passionate about helping clients develop strategies to enhance their brand and increase the return on investment from their dental practice websites

How to Create an Emotional Website

Monday 16th March 2015

 Krishan Joshi, CEO of Dental Focus, explains how to create an emotional website.

Website Word of Mouth

Monday 2nd February 2015

 Krishan Joshi, CEO of Dental Focus, explains how to explode your word of mouth using Facebook.

Brush up on your Dental Compliance Knowledge

Tuesday 23rd December 2014

A key feature that makes Dental Focus masters in website design and production, as opposed to another web marketing company, is that we focus on compliance with the GDC, CQC and ICO regulations, allowing our clients peace of mind.

”Dental Focus had a great understanding of what we needed. Their adherence to ‘best practice’ and ‘compliance’, ensured my site met with all the ICO and GDC requirements.” Gordon Philp, Edinburgh Dental Specialists

We are specialised team so at every step of design and production of new websites we know what to look out for and the key boxes to tick in design. Then after launch with our customer service plan (CSP) we remain here to help and advise, in order to keep your websites maintained, and stress free. Our goal is to take a potentially frustrating task and make it very easy and manageable, allowing our dentists to concentrate on dentistry.

At Dental Focus we have kept compliance simple and focused, so below are our interpretation of the UK Compliance and Implementing Requirements, in relation to the websites we can help you with:

GDC (General Dental Council)
• Practice Name + Address, Email, Phone
• All professionals with job titles and GDC numbers.
• Qualification title, qualifying year and awarding country
• Date of Last Update
• Link to GDC Website
• Patient anonymity on social media unless explicit consent for social media
• Encryption of confidential data (effective from 30th September 2013)

CQC (Care Quality Commission)
• Opening hours
• Emergency contact details
• Complaints procedure (Feedback)
• Disability needs

ICO (Information Commissioners Office)
• Data protection registration
• Privacy policy
• Secure communication

”The website is the first thing that the CQC checked. Thanks to Dental Focus we had it covered right from the start. This peace of mind is priceless.”
Manny Vasant MBE, Dr M K Vasant and Associates

What is a Custom Google+ URL and Why You Need One

Friday 12th December 2014

You have probably heard about Google+. Hopefully you even have a G+ page set up for your practice? Brilliant. Now it’s time to make your URL yours.

Look at the examples below and think about which one looks better.

Once you create a G+ page for your business, you are automatically given a URL for that page. This URL contains a long sequence of digits, not making it very user-friendly or memory-friendly for that matter!

What are the benefits of having a URL with your business name in it?

  • Easier to remember
  • Easier to share
  • Builds more trust in people
  • Easier to use
  • Inspires online sharing

Please Note: Before you claim your personalised URL there are certain criteria you must meet.

  • Your page must have a profile photo
  • You must have at least 10 followers
  • Your account must be at least 30 days old
  • Your account must be linked to a website (this is important!)

If all of the above gets a tick, well done!

Once you’ve logged in to your G+ page using your Google ID, you should get a notification at the top of the page explaining that you have been preapproved for a custom URL.

 

Click “Get URL” button which will show the screen as displayed below:


Tick the box to agree with the “Terms of Service” and click “Change URL” button. Now the URL will be changed!

Get blogging!

Thursday 11th December 2014

Blogs are an essential part of online marketing, and are an excellent way of building your practice ‘brand’ online. Not only that, but a well-run, regularly updated blog will also help to boost your ranking on Google. Search engines absolutely love new content, and blogs provide a simple and effective way to add new content and so boost your practice website’s Search Engine Optimisation (SEO).

Picking your subject

Your practice blog can cover any subject matter relating to dentistry, though ideally should be geared towrads the treatments and services that you offer. Oral health topics are a great way of stimulating conversation and can also help educate patients on good oral hygiene habits. You may also choose to write on relevant stories in the press, or even practice news. All of these things help make your blog personal, and show that you and your team are real people as well as dedicated dental professionals.

Points to note

Any blog post your write should be a minimum of 350 words, supported by an image wherever possible. Your tone should be friendly yet professional, and the content you write should be unique. Never copy and paste material from another source as search engines hate duplicated text, and you will not be doing your practice brand any favours by copying material produced elsewhere.

To optimise your blog in searches it can help to include the associated keyword and location (if used) in the title as well as the body of the text. So for example if you are writing about dental implants, make sure that ‘dental implants’ features somewhere in the title. However, at the same time be careful not to overuse any particular keywords you are featuring in your blog post. Keyword stuffing is no longer an effective way of boosting search ranking and can be extremely off-putting to the reader!

Keeping things fresh

To keep your blog varied and interesting for your readers, you don’t always have to post just text and pictures. Infographics are a particularly good way of sharing information, and you could also consider adding interviews or videos to mix things up and keep your content fresh.

You might also like to consider writing blogs around testimonials. Instead of just posting a quote from a patient, why not build the testimonial into a news story about the patient’s journey to show how you helped them. You could even add in ‘before and after’ photos to support the story and show your readers the quality of the dentistry you can provide.

Get blogging!

If you haven’t set up a practice blog already, now really is the time to get one. A Google-friendly blog will not only help raise your profile online, but it will also help you to educate and engage with your patients in ways unlike ever before.

To help you make the most of your practice blog, it can be useful to work with a team of experts with experience in dental online marketing. Dental Focus ® ‘Websites for your profit’ can guide you on every aspect of blogging from setting up your blog to link building, content ideas and social media.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

About the author:

Naz Haque, aka the Scientist, is Operations Manager at Dental Focus. He has a background in mobile and network computing, and has experience supporting a wide range of blue-chip brands, from Apple to Xerox. As an expert in search engine optimisation, Naz is passionate about helping clients develop strategies to enhance their brand and increase the return on investment from their dental practice websites