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Do you know your Instagram stats?

Monday 2nd April 2018

 

Good morning, afternoon or evening,

 

Are you running campaigns on Instagram? Have you thought about the stats that could help improve your posts?

 

  • Videos on Instagram are increasing in popularity with 25% of them being used as adverts. The average time spent watching videos is increasing year on year, meaning videos are a great way to connect and engage with your audience.
  • A post with at least one hashtag generates 12.6% more engagement. Using hashtags is a great way of getting your content seen because posts are pulled into topic specific feeds allowing you to reach audiences beyond your current followers.

Are you using videos and hashtags as part of your campaign?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Facebook – Quick tip of the week

Sunday 1st April 2018

Facebook stories have updated their stickers, now allowing you to use polls, add weather conditions and your location.

Stories are located at the top of the news feed on mobile and on the right-hand side on desktop.

Facebook stories appears to be very underutilised so using it as part of a marketing strategy would be great because there is less competition to engage with your audience.

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Social Media roundup w/c March 26th

Saturday 31st March 2018

Instagram now allows users to add mentions to their stories which will notify the person tagged.

(Source)

 

When a business uploads an ad image or video Instagram will automatically provide a full-screen presentation for stories as well.

(Source)

 

Snapchat could be testing third party integration outside of Bitmoji and Shazam.

(Source)

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

LinkedIn adding sponsored video content

Friday 30th March 2018

 

 

Good morning, afternoon or evening,

I hope everyone is enjoying their Easter weekend? Whilst you have four days off why not think about how you could incorporate LinkedIn to your Social Media Campaigns?

 

Did you know that LinkedIn has been testing video for sponsored content? This means sponsored videos will appear in the newsfeed with the help of targeting options such as job title, seniority, company name, industry, skills and more. Seems familiar doesn’t it?

Why would you want to advertise on LinkedIn? According to LinkedIn’s testing, it found members spent an average of three times the amount of time watching sponsored video ads versus static ones. So, using video ads will be great for generating leads or directing traffic to your website.

 

Will you be adding LinkedIn to your social media strategy?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Facebook clamps down on privacy

Friday 30th March 2018

 

Good morning, afternoon or evening,

 

Facebook has issued a statement to reassure users on their privacy after the Cambridge Analytica fallout.

Facebook are simplifying their privacy controls and putting an end to its third-party Partner Categories, which allowed data collected offline by third party companies to be imported for targeting purposes.

This will be implemented over the next six months in the hope of earning trust from its users.

 

For more content please like comment and share as I would really appreciate it!

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – United Smile Centres

Thursday 29th March 2018

A recent website launch for United Smile Centres, a fantastic dental clinic in Wimpole Street, London.

http://www.unitedsmilecentres.co.uk

Tips to improve your social media advertising

Thursday 29th March 2018

 

Good morning, afternoon or evening,

 

This evening I delivered my social media webinar and I want to thank everyone that attended, it meant the world to me! I would also like to thank everyone who supported and encouraged me.

 

Despite this I still have a blog to produce. So, I’ve compiled a quick tips guide on how you could improve your social media advertising.

  • Be original – Be a brand that shares upcoming news or unique content that can add value to someone’s social media experience.
  • Be helpful – Understand how individuals use their social media platforms to leverage your advertising efforts. Create instructional or how-to videos as a way of connecting with your audience and become useful.
  • Be trustworthy – Deliver content that your audience can engage and share as a way of building credibility and starting conversations.
  • Be persistent – Always look at how your content can be improved and listen to user feedback but at the same time stand firm in delivering a consistent message.

Can you think of other ways to improve your social media advertising? Let me know in the comments below.

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Is this the end of advertising on Facebook?

Tuesday 27th March 2018

Dominic Haslam

 

Good morning, afternoon or evening,

As you may have heard, Facebook has been under extreme scrutiny since the fallout of the Cambridge data analytics debacle.

And now on Friday Facebook will officially announce the end of reach estimates in advertising campaigns that use custom audience targeting.

The reason behind this? Because a research team notified Facebook of a potential vulnerability which would allow you to exploit the custom audience targeting and infer attributes of individuals uploaded via email, meaning it could be possible to build comprehensive profiles without a user knowing.

Facebook is investigating the potential vulnerability and until it is resolved the potential reach on custom advertising will not be provided.

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Snapchat and orthodontics?

Monday 26th March 2018

 

Good morning, afternoon or evening,

 

As an orthodontist you may or may not have heard of Snapchat. If you have, have you ever wondered if Snapchat could work for you? Is there really a way for you to capitalise on the Snapchat market?

The answer is yes.

As an orthodontist your primary patient would typically be a teenager which is great news because many Snapchat users are the millennial crowd!

Here are some ideas to get you started:

  • – Snapchat can be a great platform to link to other marketing efforts, tell your patients about upcoming promotions or sales. Add links to your website, tell your patients to take screenshots of your snaps to redeem special offers or discounts.
  • – Give your patients a behind the scenes look at how your practice is run. You could do quick stories of staff members, give a glimpse of a new procedure, or show off a new product that has arrived. The point is to give your patients something they might not typically see so they keep on coming back.
  • – Add music to your snaps, it helps to make your posts interesting and fun to watch.

Are you on Snapchat? Would Snapchat work in your practice?

Let me know in the comments below!

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!

Instagram – Quick tip of the week

Sunday 25th March 2018

 

You can notify your followers to make sure your content is always seen by directing them to do one of two things.

Pressing the tree dots on the upper right-hand corner of your post and selecting turn on post notifications. The other way is on your Instagram profile page and pressing the same three dots and selecting turn on post notifications.
This is a great way of ensuring your followers see your content as soon as it is posted allowing you to rack up likes and comments as quickly as possible.

 

Dominic Haslam

Social Media Guru

Call me on 020 7183 8388 for a friendly chat!

Join me on the 28th March for my Social Media Webinar!