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Social Media roundup w/c April 2nd

Sunday 8th April 2018

 

Facebook:

The latest update now allows you to add 360 images to your messenger chats and upload videos in HD.

(Source)

 

Snapchat:

Snapchat is adding in group video chat that can have up to 16 people at one time.

(Source)

 

LinkedIn:

LinkedIn has started to push the use of hashtags as a way of sorting and categorising posts.

(Source)

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Targeting the right audience for your practice

Saturday 7th April 2018

 

Good morning, afternoon or evening,

 

Knowing who your audience is key for any business however in dentistry your audience can be wide-ranging and diverse, so it’s important to understand how you can target the right audience when using a platform such as Facebook.

Rather than targeting users by interests such as oral hygiene, cosmetic dentistry, or dental care, you can generate much more social engagement by refining your strategy to focus on specific age groups, lifestyle choices, purchasing habits and other key behaviours.

Whether you are posting content to attract a family, orthodontic patients or promoting cosmetic dentistry you will need to identify and think carefully about the behaviours an ideal patient will have in order to attract and get the most out of your post.

 

What targeting options have you tried and tested?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

What you need to know about video ads on social media

Thursday 5th April 2018

 

Good morning, afternoon or evening,

 

Over the years video has become an integral part of many businesses (small or large) advertising campaign on social media.

 

If you are not already advertising through video, here is a breakdown of some of the key facts you should know before you get started.

 

Facebook:

Where does it appear? News feeds, pages, User profiles, search results, stories, articles & direct messages.

Strengths? Large audience to target, can play on a variety of formats, targeting capabilities.

Weaknesses? Lack of control on where ads appear.

 

Instagram:

Where does it appear? Direct messages, user profiles, explore tab, stories, user feeds.

Strengths? Large and engaging user base, powered by Facebook.

Weaknesses? Videos limited to 60 seconds.

 

Snapchat:

Where does it appear? User stories, discover stories

Strengths? Innovative ad formats, ability to reach a younger audience.

Weaknesses? Narrow audience, Ad tools not as developed as other social media platforms.

 

What platform will you start posting your video ads on?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Staplehurst Dental Practice

Thursday 5th April 2018

As one of the most prominent Six Month Smiles providers in the country, Dental Focus is exceptionally proud to work with Dr Jan Einfeldt and his team at Staplehurst Dental Practice in Kent.

 

We recently launched their brand new website which is a stylish and user-friendly approach whilst still keeping their core values at the forefront, which are wonderful customer service, great treatments, and value for money.

 

http://www.staplehurstdentalpractice.co.uk/

Staplehurst Dental Practice

The power of reviews on Facebook

Wednesday 4th April 2018

 

Good morning, afternoon or evening,

 

A lot of dentists believe that they get most of their business through word-of-mouth referrals. And while a large amount of your patients will tell their family and friends about the great experience they’ve had with you, the process a potential patient will use to follow up has changed, with the help of the internet and social media.

The first thing a potential patient is going to do is research your practice and not just your website but also your Facebook page because they want to see testimonials and evidence on a platform where there is less control and the reputation is shaped by its online community.

If a potential patient can see a strong online reputation, they are more likely to trust a practice and take action.

 

How strong is your online reputation?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Tools for Instagram scheduling

Tuesday 3rd April 2018

 

 

Good morning, afternoon or evening,

 

If you are having difficulty finding the time to post content on Instagram perhaps these scheduling tools can help you with your marketing campaign?

 

Hootsuite –  Allows a user to synchronise Instagram and other social media accounts such as Facebook and Twitter on one application. This application gives you absolute control over what you post, when you post and what platform it gets posted on.

 

Later – Also allows you to synchronise multiple social media accounts on one application but in the visual format of a calendar.

 

Are you using any applications to help with your marketing efforts?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Do you know your Instagram stats?

Monday 2nd April 2018

 

Good morning, afternoon or evening,

 

Are you running campaigns on Instagram? Have you thought about the stats that could help improve your posts?

 

  • Videos on Instagram are increasing in popularity with 25% of them being used as adverts. The average time spent watching videos is increasing year on year, meaning videos are a great way to connect and engage with your audience.
  • A post with at least one hashtag generates 12.6% more engagement. Using hashtags is a great way of getting your content seen because posts are pulled into topic specific feeds allowing you to reach audiences beyond your current followers.

Are you using videos and hashtags as part of your campaign?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Facebook – Quick tip of the week

Sunday 1st April 2018

Facebook stories have updated their stickers, now allowing you to use polls, add weather conditions and your location.

Stories are located at the top of the news feed on mobile and on the right-hand side on desktop.

Facebook stories appears to be very underutilised so using it as part of a marketing strategy would be great because there is less competition to engage with your audience.

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Social Media roundup w/c March 26th

Saturday 31st March 2018

Instagram now allows users to add mentions to their stories which will notify the person tagged.

(Source)

 

When a business uploads an ad image or video Instagram will automatically provide a full-screen presentation for stories as well.

(Source)

 

Snapchat could be testing third party integration outside of Bitmoji and Shazam.

(Source)

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

LinkedIn adding sponsored video content

Friday 30th March 2018

 

 

Good morning, afternoon or evening,

I hope everyone is enjoying their Easter weekend? Whilst you have four days off why not think about how you could incorporate LinkedIn to your Social Media Campaigns?

 

Did you know that LinkedIn has been testing video for sponsored content? This means sponsored videos will appear in the newsfeed with the help of targeting options such as job title, seniority, company name, industry, skills and more. Seems familiar doesn’t it?

Why would you want to advertise on LinkedIn? According to LinkedIn’s testing, it found members spent an average of three times the amount of time watching sponsored video ads versus static ones. So, using video ads will be great for generating leads or directing traffic to your website.

 

Will you be adding LinkedIn to your social media strategy?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!