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Instagram fundamentals

Wednesday 11th April 2018

 

Good morning, afternoon or evening,

Instagram must be a part of the social media marketing of your practice because an increasing number of users are being drawn to the platform to discover new businesses, products and stay in contact with the brands they like.

(Click the image to see my #Domsdaily)

So to help you on your Instagram journey I’ve created a list of steps you may want to consider whether you’ve already set up your profile or if you are new to the platform.

 

Profile

Have an easy and memorable user name.

Have a brief bio with important key words.

Have your website URL in the bio.

Connect your Instagram to other accounts.

Content

Make use of the live stories.

Share another users content.

Show your patients what happens behind the scenes.

Run competitions.

Showcase treatments, products and results.

Hashtags

Create branded hashtags.

Use trending hashtags.

Research relevant hashtags.

Engage

Respond to comments.

Ask questions to your followers.

Collaborate with other feeds.

Run adverts.

Promote across other networks.

 

What strategies have you tried on Instagram?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Instagram & copyright

Tuesday 10th April 2018

 

Good morning, afternoon or evening,

Do you repost other users images on Instagram?

Did you know you could be committing copyright infringement?

It may be difficult to believe because Instagram is a platform designed to share & post images but once a user posts an image they have ownership for, it effectively means that no one else can use that image without permission.

However, I’m sure you have noticed 99% of the users on Instagram are completely fine with others sharing and reposting their images without permission as long as they are given credit. But there will be the 1% that is not okay with it, and if you haven’t asked permission and could have a copyright infringement claim against you.

So, it is best to stick to your own original content and if you are going to repost, it is always better to ask first.

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

Instagram rules – What you need to know

Monday 9th April 2018

 

Good morning, afternoon or evening,

Did you know Instagram competitions are a very popular way of gaining followers and improving the exposure of your business? If you plan on running a competition on Instagram did you know there are a few rules that must be followed?

When holding a competition your post must include an acknowledging statement to say that the promotion is not sponsored, endorsed or associated with Instagram; and a release of Instagram by each person participating in the contest.

In the rules of your competition you must include the terms, any eligibility requirements and the prizes offered. These rules can either be listed in the post or you can provide a link to a separate website that includes the terms of the competition.

Will you be running a competition in the future?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

 

Facebook – Quick tip of the week

Sunday 8th April 2018

 

 

If you are looking to increase the awareness of your practice on Facebook why not create one-minute daily videos to build your brand and use a very small budget to boost your video content for that day as a way of driving engagement.

The key to this strategy is creating videos that are authentic and don’t look like an advertisement because this drives the organic reach and community interactions.

Will you create daily videos for your practice?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Social Media roundup w/c April 2nd

Sunday 8th April 2018

 

Facebook:

The latest update now allows you to add 360 images to your messenger chats and upload videos in HD.

(Source)

 

Snapchat:

Snapchat is adding in group video chat that can have up to 16 people at one time.

(Source)

 

LinkedIn:

LinkedIn has started to push the use of hashtags as a way of sorting and categorising posts.

(Source)

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Targeting the right audience for your practice

Saturday 7th April 2018

 

Good morning, afternoon or evening,

 

Knowing who your audience is key for any business however in dentistry your audience can be wide-ranging and diverse, so it’s important to understand how you can target the right audience when using a platform such as Facebook.

Rather than targeting users by interests such as oral hygiene, cosmetic dentistry, or dental care, you can generate much more social engagement by refining your strategy to focus on specific age groups, lifestyle choices, purchasing habits and other key behaviours.

Whether you are posting content to attract a family, orthodontic patients or promoting cosmetic dentistry you will need to identify and think carefully about the behaviours an ideal patient will have in order to attract and get the most out of your post.

 

What targeting options have you tried and tested?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

What you need to know about video ads on social media

Thursday 5th April 2018

 

Good morning, afternoon or evening,

 

Over the years video has become an integral part of many businesses (small or large) advertising campaign on social media.

 

If you are not already advertising through video, here is a breakdown of some of the key facts you should know before you get started.

 

Facebook:

Where does it appear? News feeds, pages, User profiles, search results, stories, articles & direct messages.

Strengths? Large audience to target, can play on a variety of formats, targeting capabilities.

Weaknesses? Lack of control on where ads appear.

 

Instagram:

Where does it appear? Direct messages, user profiles, explore tab, stories, user feeds.

Strengths? Large and engaging user base, powered by Facebook.

Weaknesses? Videos limited to 60 seconds.

 

Snapchat:

Where does it appear? User stories, discover stories

Strengths? Innovative ad formats, ability to reach a younger audience.

Weaknesses? Narrow audience, Ad tools not as developed as other social media platforms.

 

What platform will you start posting your video ads on?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Staplehurst Dental Practice

Thursday 5th April 2018

As one of the most prominent Six Month Smiles providers in the country, Dental Focus is exceptionally proud to work with Dr Jan Einfeldt and his team at Staplehurst Dental Practice in Kent.

 

We recently launched their brand new website which is a stylish and user-friendly approach whilst still keeping their core values at the forefront, which are wonderful customer service, great treatments, and value for money.

 

http://www.staplehurstdentalpractice.co.uk/

Staplehurst Dental Practice

The power of reviews on Facebook

Wednesday 4th April 2018

 

Good morning, afternoon or evening,

 

A lot of dentists believe that they get most of their business through word-of-mouth referrals. And while a large amount of your patients will tell their family and friends about the great experience they’ve had with you, the process a potential patient will use to follow up has changed, with the help of the internet and social media.

The first thing a potential patient is going to do is research your practice and not just your website but also your Facebook page because they want to see testimonials and evidence on a platform where there is less control and the reputation is shaped by its online community.

If a potential patient can see a strong online reputation, they are more likely to trust a practice and take action.

 

How strong is your online reputation?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Tools for Instagram scheduling

Tuesday 3rd April 2018

 

 

Good morning, afternoon or evening,

 

If you are having difficulty finding the time to post content on Instagram perhaps these scheduling tools can help you with your marketing campaign?

 

Hootsuite –  Allows a user to synchronise Instagram and other social media accounts such as Facebook and Twitter on one application. This application gives you absolute control over what you post, when you post and what platform it gets posted on.

 

Later – Also allows you to synchronise multiple social media accounts on one application but in the visual format of a calendar.

 

Are you using any applications to help with your marketing efforts?

 

Dominic Haslam

Social Media Guru

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!