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New Website Launch – Ace Dental Harrow Weald

Thursday 19th April 2018

Part of the Ace Dental group of practices in North London, this newest addition in Harrow Weald is a compact but impressive dental website that follows the gorgeous branding of Ace’s main website.

 

The website is interesting for its longer and fewer treatment pages, which showcase the main treatments of the practice depending on their dentistry category.

Make sure you come back soon for more dental website launches.

Using relevant Hashtags on Instagram

Thursday 19th April 2018

 

 

As you will know by now, Instagram gives you the option to follow hashtags and add them to your bio. Hashtags are very powerful if used correctly so it is important to ensure you use the relevant ones for your practices content because users can to mark hashtagged content as something they don’t want to see if it has been categorised incorrectly.

 

How do you know what hashtags will work for you?

You will need to do the relevant research to find out what hashtags will best amplify the reach of your content and get the most impressions. You can use free tools such as ‘Display Purposes’ get ideas for posts and see the popularity of hashtags.

 

Before you post for your practice it may be worthwhile considering the following:

  • What are your customers interested in?
  • What are similar brands or competitors using?
  • What are some of the locations your customers are likely to be?
  • What problems does your practice or treatments solve?

 

Has this helped you to refine your hashtag relevancy?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

The Snapchat store

Wednesday 18th April 2018

 

Snapchat has been testing a new e-commerce feature which is currently only available to a selection of ‘Discover publishers’. This new feature will allow user to swipe on a product and purchase it from the snap store.

The idea behind this new feature is for Snapchat to develop its relationships with companies that are on the ‘Discover’ platform as well as increase revenues and make Snapchat more meaningful.

It will be interesting to see how this feature develops once testing ends and if Snapchat will open e-commerce options to other businesses.

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Posting ideas for you Dental Practice

Tuesday 17th April 2018

 

 

Good morning, afternoon or evening,

In order to achieve success on Social Media, you need to be consistent and interesting.

You’ll want to make your practice and team as approachable and friendly as possible because people buy people.

Things you may want to try:

– Use photos of your practice, team, events, and patients (with explicit written consent)

– Divulge practice news such as treatment information, staff achievements, emergency contact details, blogs, finance options and testimonials.

– Showcase your knowledge of dentistry with facts, courses attended and new treatments.

– Engage with local businesses by commenting and sharing posts, take part in or host charity events.

What will you try in your practice?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Putney Dental Surgery

Tuesday 17th April 2018

Based in SW15, Putney Dental Surgery have had a fresh website launched to replace their previous one.

 

The result is a fully responsive, modern dental website with great information for patients.

 

Putney Dental Surgery

 

 

 

Come back soon for more of our dental website launches.

 

Instagram Nametags

Monday 16th April 2018

 

 

Instagram are reportedly looking to launch a new feature called ‘Nametags’ which will allow users to create their own unique and customisable code that can be scanned to connect you instantly to a user’s profile.

Although impressive, it is a long overdue feature because Snapchat and Facebook messenger have been using QR style codes for several years now. The question is whether Instagram can encourage users and brands to make full use of them.

Brands could capitalise on ‘Nametags’ by further promoting their presence and adding an interactive element to their promotional materials such as scanning in specific codes to find out information on a product or receiving discounts.

Could ‘Nametags’ be used as part of the marketing strategy for your practice?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Social Media roundup w/c April 9th

Sunday 15th April 2018

Instagram:

Focus mode is the new camera mode on Instagram which makes selfies look better by utilising background segmentation and face detection technology.

(Source)

LinkedIn:

A GIF library is now available as a new option on LinkedIn allowing users to add an animated image to their messages.

(Source)

Facebook:

Facebook is developing the functionality to take photos and annotate them with using AR technology.

(Source)

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

What’s your Social Media structure?

Saturday 14th April 2018

 

Good morning, afternoon or evening,

Do you have a strong structure for the advertising campaigns of your practice? Do you have a large following? Do your funny posts get a lot of engagement?

 

Don’t pressure yourself by putting too much stock on the number of followers you have because if you end up attracting fluff followers to look good it won’t help with actual business results. What you should focus on is growing a targeted audience that has an interest in your practice because you’ll see lower costs to your advertising budget and a greater reach for your brand and authority.

It’s also important to remember that not all engagement on social media is going to be created equally. Meaning it can be easy to get noticed for a funny or motivational post, however generating engagement for content that speaks for what your brand represents is difficult. It is a good idea to have a balance between both types of content, but also to pay attention to the content that generates engagement organically because this content will be more effective when you put some money behind it.

 

Will this advice help you get more out of your social advertising?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Joe Oliver Dentist

Friday 13th April 2018

A profoundly experienced cosmetic dentist, Dr Joe Oliver has treated over 30,000 Veneers cases! So he needed a website that would pay tribute to his legacy of smile makeovers and cosmetic dentistry cases.

 

His new website, http://www.joeoliverdentist.co.uk/, showcases not only his fantastic case studies but also his patient testimonials and celebrity smiles.

 

Joe Oliver Dentist

 

Come back soon for more new dental website launches from the Dental Focus team.

 

Alternative targeting on Facebook

Thursday 12th April 2018

 

Good morning, afternoon or evening,

 

The option to use third-party targeting on Facebook will soon be a thing of the past because Facebook recently announced the option will be stripped out. These partner categories gave marketers powerful targeting options such as users who were frequent buyers, in certain job roles or looking for a new vehicle.

 

With these options being removed how will you target your audience?

 

I’ve compiled a short list of alternative options that can help your practice reach its intended audience.

 

Interest targeting

You can target users based on how they interact with the platform. Facebook collects the information and places users into categories based on their interests.

 

Geo-targeting

Aside from targeting users in a specific location, you can also target users who are travelling to specific locations or recently/frequently visited locations.

 

Engagement targeting

You can target the users who have already engaged with your content. This will be users who have watched your videos, interacted with your page, Instagram profile, events and more.

 

What targeting options are you going to try?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!