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What’s new in Digital Dentistry

Friday 3rd June 2016

Wonderful Websites Weekly

For this week’s edition of Wonderful Websites Weekly, we have 5 websites with lots of brilliant features to help dentists attract new patients. Take a look at some of the recently launched dental websites from our portfolio to see what’s new in digital dentistry.

 

Adam Norris

http://www.adamnorrisdental.co.uk/

 

A comprehensive dental lab based in Chelmsford, Essex, Adam Norris Dental Laboratory Ltd offer patients looking for dentures a fantastic service. Their slogan is “A personal service throughout the denture process”, and their website is full of fantastic information and FAQ’s for patients to explore. The design of the site is minimalist with brilliant splashes of colour to pick out the practice’s branding.

 

Dental Websites

http://www.theackermanclinic.co.uk/

 

With 25 years of implant experience, The Ackerman Clinic based in Hampshire is a known for providing a fantastic dental service to its patients, especially those looking for missing teeth solutions. The website has some excellent testimonials from patients who have had treatments, as well as some impressive case studies of before and afters in the Smile Gallery section. These provide great chances for patients to see the results.

 

Scottish Dentistry

http://www.scottishdentistry.com/

 

The Scottish Centre for Excellence in Dentistry is a beautiful, modern website with lots of great features for patients. Their website has a great section “For Dentists” where secure online referrals can be made, making it easy and simple for referring dentists. The site also has some great ways for patients to contact the practice, with simple forms and easy to find contact details.

 

Dental Implant Website

http://www.suttoncoldfielddentalimplants.co.uk/

 

With a scrolling Smile Gallery at the bottom of their site, The Sutton Implant Clinic really put an emphasis on the results of dental implant treatment. They also promote the dentists who are at the practice, in order to create a connection between the practice and the patient through the website. The colours are sleek, and the design is crisp, which complements the branding of the practice.

 

Dental Websites

http://www.theparkdentalclinic.co.uk/

 

Offering a huge range of treatments, including dental implants, orthodontics and general dentistry, The Park Dental Clinic in Derby is known for providing patients with great choice and exceptional customer care. Their testimonials from dental patients are a great read, as are the video testimonials which are particularly interesting for patients looking to learn more about braces and the treatment journey.

 

Come back next week for more great dental websites.

Wonderful Websites Weekly

Friday 20th May 2016

Take a look at some of our favourite dental websites which have recently launched. All types of style and design have been incorporated for a range of practices and referring dentists, and the results look great!

Liam McGrath

http://www.liammcgrath.co.uk/

Offering Cosmetic, Implant and General Dentistry, Dr Liam McGrath’s new website is a fantastic blend of stylish design and useful information. As a referring dentist, it was essential to make sure the design complemented the content, so that dentists and patients alike would enjoy their experience.

aesthetic-smiles

http://www.aesthetic-smiles.co.uk/

Aesthetic Smiles is a modern, friendly dental practice located in the heart of Leicester. Their sleek design and vibrant colours offer a beautiful user experience for their patients. They also offer a function for users to send in their smiles via an online form!

 

park road

http://www.parkroaddental.co.uk/

With a fantastic use of apples from their logo, which is carried through the website design, Park Road Dental Centre based in Teddington has a minimalist approach whilst offering a beautifully modern feel. Their fantastic team pictures really show off the character of the practice, whilst revealing the caring nature of the dental care available.

 

dental surgery Burnham

http://www.thedentalsurgeryburnham.co.uk/

Established 39 years ago, this dentist based in Burnham, Buckinghamshire has opted for a really interactive feel for their website, with great animation and lots of options for patients to find information.

They have also integrated their online booking system in order to get the most out of their website.

 

Enhance

http://www.garforthdentalpractice.co.uk/

Enhancedental are based in Leeds, and offer a range of cosmetic dentistry, facial aesthetics and general treatments. With a patient base of over 5000, their expertise and care is a winning combination, as is their stunning site.

Their website makes it really simple for patients to get in touch, whilst having a range of pages offering great content about dental treatments.

 

Come back next week for more Wonderful Websites.

Alfie got flowered

Friday 15th April 2016




This week we have Alfie with a mixture of alstroemerias, daisies, chrysanthemums and lilies. I know that Alfie is always very vibrant in personality and clothes so thought he would appreciate something to stand out at his desk. The alstroemerias have pink and black flecks on them, which does nicely with the giant daisies which are also pink. The lilies have opened up beautifully and leaves a very fresh scent. Alstroemerias are actually from the same family as the generic lilies that we all know. The specific type of lilies which Alfie has are called ‘Stargazer’. These type of flowers come in lots of different vibrant colours and usually grow from May.

Come back to see which team member has been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

Kayleigh got flowered

Friday 8th April 2016



This week Kayleigh has been flowered. She has been given a white, pink and red assortment with chrysanthemums, roses, daisies, alstroemerias and red berries. As white is the main colour in this bouquet with small bursts of vibrant colours, it is perfect for Spring. Kayleigh had previously told me that she does not have a preference in flowers, so thought she could have a selection of everything.

Alstroemerias usually grow in clusters and can reach up to 1.5 metres tall and protected by their blade like leaves. They typically will have six petals each, and come in many different colours, they will sometimes have flecks or stripes, there are over 50 species. Alstoemerias are most popular in Spring and Summer, as they need at least 6 hours of sunlight and lots of water. If hoe grown, they would require well drained soil. When in a bouquet, they will last up to two weeks.

Come back next week to see which team member has been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

Maddy got flowered

Friday 18th March 2016



This week we have Maddy with a vibrant bunch of Daffodils. These are Maddy’s favourite flowers and I just knew these would make her super happy! These are spring perennial plants, they are also known as narcissus with 6 petals each with a corona in the middle (this is also called the trumpet). They have originated from Europe, Asia and the Mediterranean. They are typically grown for ornamental purposes and are very sensitive, they need lots of sunlight and will not survive if the soil is not well drained, daffodils can reach anything between 6-20 inches in height. These bright yellow flowers symbolise the beginning of spring, and are able to grow in very cold weather, even snow. When keeping daffodils in a vase, they should never be kept with any other type of flower as they have a toxic sap in the stem and will cause them harm. When giving flowers as a gesture, they represent happiness and good fortune.

Come back next week to see which member of the team has been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

Krishan got flowered

Monday 29th February 2016



Hi everyone,

This week we have our CEO Krishan Joshi being flowered. Krishan has been given a bouquet of orange and pink roses, yellow and purple Gerbera daisies, a sunflower and purple and green chrysanthemums. I thought that we should bring a mix of colours into the office as the weather has become quite sunny this week and as we prepare for Spring. Sunflowers are part of the daisy family and have large golden petals. The reason they are cultivated is for their seeds which are edible. Orange roses symbolise enthusiasm and pink roses are typically used to show happiness and thankfulness. Gerbera daisies are distinguished by large flower heads which resemble sunflowers. These beautiful daisies were discovered in 1884 in South Africa and today are the fifth most popular flower in the world.

Come back next week to see which one of our team have been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

Kayleigh got flowered

Monday 22nd February 2016



This week we have Kayleigh with our flowers of the week. Kayleigh specifically told me that her favourite flowers were tulips so she was thrilled when she walked into the office to find some pink and white tulips sitting on her desk. The meaning of the pink tulips are happiness and confidence and white ones are typically used to symbolise purity. White flowers tend to bring a clean feel to a room especially with their big, crisp white petals. The pink brings a soft touch to the mix as well and smells very floral. These types of Tulips have originated from Persia and in Turkey, the white Tulip is the national flower. They are well known in Amsterdam especially in the flower markets.

Come back next week to see which one of our team have been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

Justyna got flowered

Friday 12th February 2016



This week I have given a selection of yellow lilies and yellow and red chrysanthemums with some yellow lilies to Justyna. These are a lovely spring mix and yellow is a really popular colour for flowers this time of year. Lilies have a very light floral smell which makes any room very fresh. These grow from bulbs planted and usually used as border plants, they are easy to maintain as they do not need regular feeding or daily watering.

They come from the family of Liliaceae and they usually pollinated by wind. The oils from these plants are popular for massage oils and bubble baths, extract from this plant can also be found in a lot of moisturisers. This season is the perfect time to plant lilies and they will grow faster when put in direct sunlight. When in a bouquet or in plant pots, the best place to place them is the window ledge so they can have the most nourishment from the sunlight.

Khema Munbodh

PA to CEO

020 7183 8388

Chris got flowered

Friday 29th January 2016


Hello everyone,

This week Chris has been flowered. He has a lovely mix of yellow spray Carnations and mixture of pink and yellow Tulips. Carnations are native in Eurasia and historically were used to make garlands for Romans. These flowers can have up to 40 petals per flower as they are very small. Their leaves are long and thin, meaning they can protect the flower. They can be used as a symbol of socialism and is a birth flower of those born in January. They come in a huge variety of colours and look great mixed with any different flowers. I have decided to mix the Carnations with Tulips this week because as a mix are some of the most popular Spring choice for flower arrangements. Tulips are very fragrant and with their pink and yellow petals, they add colour to the mix with the Carnations. Did you know that if you ran out of an onion, you could substitute this for a Tulip bulb, they are a good replacement for cooking.

Come back next week to see which one of the Dental Focus team have been flowered.

Khema Munbodh

PA to CEO

020 7183 8388

The 7 Ps of Dental Marketing Websites

Tuesday 26th January 2016


dental focus2

The Checklist For Personalising Your Website

The most successful clients set themselves apart from other practices by personalising their website.

See the checklist that clients have been using to achieve this:

Profile – brand, USPs, demographic

The look, the feel and brand all need to convince your specific target patient that this is the right place. Your USP’s should be clear and the targeted visitor must feel compelled to stay and click in less than 5 seconds.

People – happy & approachable expert team

Dental practice websites usually forget customer service is visually represented through people that appear professional. You need to show the personality of a happy and approachable team with great smiles.

Premisis – luxury & comfort

Virtual tours using professional photography or corporate video need to focus on the feeling of luxury and comfort, showing patients what they actually care to look at, such as impressive patient lounges, classy receptions and boutique wash rooms.

dentalfocus

Prices – be proud of your prices

Dental practices generally attempt to show their fees online but are confused on the benefit that brings. It is important to appear either reassuringly expensive and/or great value for money to attract your correct target patient otherwise you will not stand out.

Promises – create patient expectations

Dental practices commonly forget that customer service has to be promised and the brand standards need to be stated. Patients need to know what to expect. This is all usually hidden and difficult to find or lengthy to read. Video and/or photography should be used to explain the patient journey.

Proof – case studies & video testimonials

You need before and after ‘smile photos’ to show clinical expertise and this means no blood, no gore, no metal, no tools and no retractors. You need full face ‘smile photos’ to show gratitude in your patient’s eyes, and video testimonials to put ‘word-of-mouth’ on your website and deliver emotional encouragement.

Products – personalise treatments & experience

Dental practices are forgetting to differentiate their treatments. Websites tend to advertise the exact same services as other dentists so patients believe price comparison is the only difference. Personalising treatments and creating ‘branded experience’ packages are required to make you incomparable.

Get in touch with our team for guidance on personalising your website using
the 7 Ps Checklist.