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Facebook requests facial recognition

Friday 27th April 2018

 

As GDPR looms, Facebook has been doing its due diligence and seeking explicit written consent from users in Europe and Canada ahead of the changes.

The update to the terms and conditions comes with an optional request to give Facebook access to facial recognition technology which can identify users in photos and videos.

The facial recognition facility works by assigning each user a unique number called a template. This is calculated by analysing the way they look in their profile picture and other images they have been tagged in.

If a match is found, Facebook prompts both the person posting an image and the people appearing in it to apply the relevant name tags. The plus side of this technology is that it can use the technology to detect when a scammer is attempting to use a stolen photo as their profile picture.

 

Are you comfortable with Facebook using facial recognition technology? 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Brimingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

GDPR – WTF? A guide to cutting through the noise and getting the right things done.

Wednesday 25th April 2018

 

GDPR – WTF?

Download the FREE Dental Focus White Paper to understand what GDPR is and how to take the steps to cut through the noise and start getting the right things done.

Find answers to questions such as:

– what is GDPR?
– who in my practice should be aware of the new regulations?
– why should I make this a priority?
– what do I need to do with my existing data?
– what do I need to do differently moving forward?
– what is the best practice for total compliance?

Download the White Paper here.

 

 

The key to getting ads approved

Tuesday 24th April 2018

 

Ever had the issue with your Facebook ads not getting approved?

Unfortunately, when this happens Facebook doesn’t give in-depth information on how to create a successful ad, so I’ve put together a few simple tips to help you create successful adverts for your practice.

The type of ads that will get disapproved are ones that insinuate a reader has a specific bodily problem, ones that ask a direct question to the reader or make a big promise that can’t be guaranteed.

Essentially it would be best to avoid alienating your potential patients by assuming you know too much about them, so it is best to focus on the service you can provide instead.

Some examples of how you could write your adverts are:

“Click here to learn how our clients leave with straighter teeth and great smiles.”

Or

“Click here to learn how our patients experience whiter teeth as part of their best smile!”

Have these tips helped you? 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

Social Media Marketing & LinkedIn

Monday 23rd April 2018

 

How many platforms are you using for your social media campaigns?

 

Does your strategy include LinkedIn?

 

As you may or may not know, LinkedIn is considered one of the more professional social media platforms available. But why would a dental practice want to be on LinkedIn, how could you leverage the platform?

 

Firstly, LinkedIn is a great platform for networking and entering into a professional conversation and share content with like-minded individuals.

 

A dental practice could take leverage LinkedIn by encouraging their patients to give them a business recommendation. Recommendations are important because the more you get the more credible and reliable your practice will appear to new customers. It is also a great way to find other local businesses and build relationships to become the dentist of choice by offering company specific discounts or services.

 

Will you get your dental practice on LinkedIn now?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Posting ideas to help you stand out

Sunday 22nd April 2018

 

Have you ever struggled with what to post on a daily or weekly basis? 

Checkout out some of these tips to help you evolve your content: 

-Ask questions

Everyone has an opinion on social media and leveraging that to your advantage is encouraged. Get your followers to engage with your posts.

 

-Give advice and tips

Keep your practice relevant by giving guidance and providing valuable content. This is a great way of encouraging your follower to share your posts. 

 

-Comment on trending topics

Make time to comment on or cover trending topics within the world of dentistry. 

 

-Post content generated by you followers

People will pay more attention to reviews and user generated content from their peers as opposed to content produced from your practice. 

 

-Post videos 

Give your patients a behind the scenes look at your practice and its culture. This is a great way for your patients to connect with your brand and staff on a more personal level. 

 

-Host promotions

Keep your followers engaged and in anticipation of your posts by giving discounts and special offers. 

 

-Leverage nostalgia 

Create subtle connections between your brand and positive feelings your followers associate with the past. 

 

Will any of these tips help you grow your social media profile? 

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Building your profile

Saturday 21st April 2018

 

Do you have a poorly maintained social media profile or incomplete business information? 

Do you have minimal engagement even though you promote the same type of content?

Do you think potential patients will want to engage with a practice harbouring an incomplete profile? 

 

When you are building your social media profile consider doing the following: 

-Write a relatable ‘about us’ page. 

-Make your contact information highly visible. 

-Use a professional and recognisable profile photo. 

-Ensure the content on your social media profiles are consistent and tailored towards your target audience. 

-Be active but don’t overwhelm your followers by over posting, create a schedule and stick to it. 

-Don’t just connect with anyone, make sure you build relationships with the right people. 

-Try not to post the same message repeatedly. 

 

Are you guilty of having an incomplete social media profile? Have these tips helped you?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Snapchats shoppable AR lens

Friday 20th April 2018

 

Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase.

The buy now button takes users to a linked product page within the Snapchat application.

The watch now button can users to a trailer, how to video or behind the scenes style footage.

The install now button lets users install or open an application depending on whether they already have it n their device.

The introduction of this new feature is a great move by Snapchat considering how popular its AR lenses are and it is also a great opportunity for them to build on their advertising platform.

If the price was right could this feature be used for dental practices? 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Ace Dental Harrow Weald

Thursday 19th April 2018

Part of the Ace Dental group of practices in North London, this newest addition in Harrow Weald is a compact but impressive dental website that follows the gorgeous branding of Ace’s main website.

 

The website is interesting for its longer and fewer treatment pages, which showcase the main treatments of the practice depending on their dentistry category.

Make sure you come back soon for more dental website launches.

Using relevant Hashtags on Instagram

Thursday 19th April 2018

 

 

As you will know by now, Instagram gives you the option to follow hashtags and add them to your bio. Hashtags are very powerful if used correctly so it is important to ensure you use the relevant ones for your practices content because users can to mark hashtagged content as something they don’t want to see if it has been categorised incorrectly.

 

How do you know what hashtags will work for you?

You will need to do the relevant research to find out what hashtags will best amplify the reach of your content and get the most impressions. You can use free tools such as ‘Display Purposes’ get ideas for posts and see the popularity of hashtags.

 

Before you post for your practice it may be worthwhile considering the following:

  • What are your customers interested in?
  • What are similar brands or competitors using?
  • What are some of the locations your customers are likely to be?
  • What problems does your practice or treatments solve?

 

Has this helped you to refine your hashtag relevancy?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

The Snapchat store

Wednesday 18th April 2018

 

Snapchat has been testing a new e-commerce feature which is currently only available to a selection of ‘Discover publishers’. This new feature will allow user to swipe on a product and purchase it from the snap store.

The idea behind this new feature is for Snapchat to develop its relationships with companies that are on the ‘Discover’ platform as well as increase revenues and make Snapchat more meaningful.

It will be interesting to see how this feature develops once testing ends and if Snapchat will open e-commerce options to other businesses.

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!