You may want to redesign your site for many reasons: re branding, relocation or simply refreshing.
That is why at Dental Focus, we address all the following issues:
– increase traffic?
– improve conversion rate?
– ‘push’ new treatments and/or offers?
So how is your existing site doing?
We’ll help you study your Google Analytics for:
– bounce rate
– time on site
– most-trafficked pages
– best performing key words,
– effectiveness of “Referral forms” etc.
What is your competition doing?
Patients use dental sites a bit like “Go Compare” – to compare dental practices. So, what is your competition doing?
So what makes your practice different?
Is it your location, your expertise, your treatments, your awards, your video testimonials? Your ‘ideal patient’? etc?
Make your site accessible 24/7 on all formats and all devices: desktop, laptop, tablet, mobile etc
Getting patients to act
Once on your site, get patients to respond to “calls to action” i.e. fill in a form, take up a special offer, read a blog, download relevant info, attend an open day, etc?
Tags: Website Design