To kick off the new Dental Focus E-Newsletter “Secrets”, below are important dates for your diary in 2011.
If you can’t wait for this week’s secrets, scroll down to the bottom of this E-Newsletter for answers to 3 advanced web marketing questions on how to attract new patients:
- Which keywords should I target on Google ?
- What is “the list” and “data capture” ?
- How do I get patients from Facebook ?
But more important news first…
Lucian aka The Light
My first child was born on Tuesday 3rd May 2011. He’s a happy little baby boy, we named Lucian. It’s been the most intense first 3 weeks and if you’ve got kids yourself you’ll probably know that sleep has been a scarce luxury for me. I have a deep respect for all our dentist clients working so hard on their business and raising a family at the same time. I now know how hard it is and really want to help you become successful.
Win the Secrets to Video Testimonials
The famous Jem Patel interviewed me at the Dentistry Show earlier this year where I was speaking to a packed full-house and standing audience for two sessions. Watch my interview and enter his free competition by Tuesday 21st June 2011 to win half a day with Jem, at your practice, teaching you and your dental team all you need to know about shooting great quality patient testimonials. Remember, video testimonials mean “word of mouth” on your website, which is a must in 2011.
AOG “30th Anniversary” Summer BBQ
As Marketing Secretary of the AOG, I’m proud to invite you to our annual Summer BBQ on Sunday 10th July 2011. It’s a special 30th Anniversary this year so definitely worth penciling into your diary. Ten years ago, the AOG helped me start up Dental Focus. The Indian roots are strong and it has always been about “the greater good”. The Summer BBQ is fun under the sun for all the family. Book online @ just £5 per adult for unlimited Indian cuisine, beer and wine. Your kid (under 16) goes for just £1 and get a bouncy castle, entertainment and interactive animal education. “AOG” means “welcome” so remember to share this with everyone, bring all your friends, family and team.
Click here to book now and see you there
Enter the Dentistry Website Awards
The Dentistry Awards entries deadline is fast approaching on Friday 9th September 2011. Dental Focus is a proud sponsor for the 5th year running of the Website Awards category. It’s a chance to give recognition to the inspiring dental websites that raise the bar, set new standards and best practice. You still have time to get your website updated, revamped or launched so you can enter proudly.
Click here to enter the Website Awards
Learn more about the Dentistry Awards
Join the 6th Annual Mouth Cancer Walk
As a co-founder and trustee for the Mouth Cancer Foundation, I’m very proud to invite you to join our 6th annual FREE Mouth Cancer 10 KM Awareness Walk on Saturday 17th September 2011 at Hyde Park in London. The event raises much needed funds and awareness to combat all head and neck cancers. Every year, over 600 people travel from all over the country to take part. Tell all your friends, bring all your family and dental team to take part in the fun and fresh air.
Register online now
Web Marketing Secret #1:
Which keywords should I target?
Over 90% of UK Internet searches are on Google.
You need to be found for all your dental keywords + main location. If you want to grow and expand your catchment then target all your surrounding towns and cities. Google Search Engine Optimisation (SEO) is now so complicated, you need Google Experts, not just SEO Experts, to achieve predictable rankings. There’s no point talking about other search engines (Yahoo, Bing, etc) because there is only Google Page 1, that’s what over 90% of people use and then the other search engines try to emulate Google.
Your Google Expert will estimate search traffic volumes to suggest the most popular keywords and ensure you maximise Return on Investment (ROI) in priority order.
Try the Google Keyword Tool yourself:
- Enter a word/phrase per line.
- Tick “Only show ideas closely related to my search terms”.
- Select only “Advanced options > Locations > United Kingdom”.
- Enter the anti-spam verification characters.
- Then Search to find out which keywords get hundreds or thousands of searches each month and which keywords get practically none.
Web Marketing Secret #2:
What is “the list” and “data capture” ?
You are sitting on a gold mine.
The secret to advance marketing is building “the list”. Your list will BUY from you and RECOMMEND to friends. You already have hundreds or thousands of patients that make up your list. You just have to start communicating with all of them immediately on a 1:1000 ratio, not just 1:1.
And all your Google website traffic must result in DATA CAPTURE of first name and email that is added to your list so that you maximise your ROI by keeping in touch with “MAYBE” patients after they’ve left your website.
Over 98% of your patients will use and check email everyday. Email Marketing 2.0 is the basic way to data capture and regularly keep in touch with EVERYONE.
Web Marketing Secret #3:
How do I get patients from Facebook?
Word-of-mouth is the best marketing tool.
You have already used word-of-mouth to grow your dental practice this far. Now 50% or more of your patients use Facebook everyday, many times a day. Word-of-mouth now happens on a ratio of 1:100, not 1:1. You need all your patients to LIKE and join your Facebook Page so they can talk about you and share your special offers to friends.
If you also want to advertise on the most popular website on the planet (target by gender, age, relationship status, interests and location) then you must make your Facebook adverts link to your Facebook Page (not your website) in order to fully maximise your data capture and thus ROI. The secret is to keep Facebook users on Facebook so you keep them in their comfort zone.
Before setting up a free Facebook Page for your business, you will first need to register/login to a free Personal account. If you want to do-it-yourself, click below:
Krishan Joshi is “the Master” at Dental Focus Web Design.
Become his friend on Facebook – www.facebook.com/DentalFocusWebsites
Remember to subscribe to the Dental Focus “Secrets” E-Newsletter so you can get the latest dental marketing ideas and video tips immediately by e-mail.
If you would like some free advice, Email Us or call 020 7183 8388.