Instagram rules – What you need to know


Good morning, afternoon or evening,

Did you know Instagram competitions are a very popular way of gaining followers and improving the exposure of your business? If you planĀ on running a competition on Instagram did you know there are a few rules that must be followed?

When holding a competition your post must include an acknowledging statement to say that the promotion is not sponsored, endorsed or associated with Instagram; and a release of Instagram by each person participating in the contest.

In the rules of your competition you must include the terms, any eligibility requirements and the prizes offered. These rules can either be listed in the post or you can provide a link to a separate website that includes the terms of the competition.

Will you be running a competition in the future?

Dominic Haslam

Social Media Guru

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