Website

Web Traffic

Saturday 8th March 2014

 

Did you know humans account for less than 40% of global web traffic?

Bringing traffic to your site is important, but then engaging with some of that traffic is crucial. This is especially true since over half the recorded visits to a site may not even be by a human.

Statistics show they are by ‘bots’ etc and the ‘bots’ presumably will not ever require dentistry. So instead we concentrate our efforts on relating to the ‘human’, emotional concerns of the 40% who are real people and interested in dental health. That is why, not only do we Search Engine Optimize our dental websites, we also emotionally relate to the ‘humans’, by featuring content that will engage them.

See the chart showing the statistics:

http://www.sitepronews.com/2014/03/07/humans-account-less-40-global-web-traffic

Emotionally branded websites – the tipping point : Dental Focus In The Press!

Wednesday 26th February 2014

 

 

 

 

 

 

 

 

How much time do you spend marketing your dental practice? How much energy do you invest trying to generate new leads and find new patients to add to your books? One of the most cost-effective marketing strategies today is to set up in a website.

However, while numerous dental practices now have their own website, many teams still find that their phones aren’t ringing and they’re not generating any leads. Their website may contain all the latest features, but still there’s something missing – that special something to take the website on to the next level.

Click here to read the full article, as seen in British Dental Association News.

 

The Changing World Of SEO : Dental Focus In The Press!

Thursday 20th February 2014

 

 

 

 

 

 

 

 

 

 

(The Changing World Of SEO, Dental Focus, Private Dentistry, February 2014)

 

Are you interested in the changing world of SEO? If so, click below to read our dentaltown blog!

 

Keep an eye out for this article in this months edition of Private Dentistry too! (above)

 

http://www.dentaltown.com/Dentaltown/Blogs.aspx?action=VIEWPOST&b=141&bp=818

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html

The importance for a dentist to have a website

Wednesday 29th January 2014

One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).

The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.

A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.

Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.

If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.

https://www.dental-focus.com/