Website

Using Social Media To Boost Your SEO

Wednesday 14th May 2014

Online marketing is a cornerstone of any successful marketing strategy. Once you’ve taken steps to establish your presence online, the next step is to plan how you intend to attract new patients to visit your website so they can find out more about your practice and the treatments that you offer. While you may have invested a great deal of money in your website, if it doesn’t appear high up on natural search results then quite simply your website isn’t doing its job.

A brief guide to SEO

Search Engine Optimisation, also known as SEO, is a term used to describe the process of making your website visible to major search engines, with the aim of pushing your website higher up in the page ranking.

One thing factor you need to be aware of here is that SEO is an ongoing process – one that never really comes to an end. As internet trends change, and as your rivals conduct their own SEO, you will find that your page ranking will fluctuate over time. The key then is to think of your practice website as a constant ‘work in progress’, something you need to work on to ensure your website keeps its place at the top of the Google ladder.

SEO basics

At its most fundamental level, good SEO starts with your practice website. Your website should be clean, crisp, and fast to load. Too much information can be distracting, and if your site looks unprofessional, this can easily put patients off. All of these things directly influence whether visitors to your website decide to click on for more information, or look elsewhere. Whichever option they decide you can be sure that all of the major search engines will keep a log of your user activity and will take this into account in your page rank.

Once you’ve got the basics sorted, the next thing to consider is your website content. Google loves fresh new content, and one of the best ways to boost your SEO is to write a practice blog. This blog can cover anything relating to your practice, but should aim to engage readers and encourage them to read on, or contact you for more information. You may for example like to give oral health tips in your blog, or discuss the latest ‘hot topics’ that have come up in the news. All of these things help you to engage with your readership and establish your practice as the authority on local oral health issues, while boosting your SEO at the same time.

Social networking

Social media is one of the major ‘buzz words’ in online marketing at the moment, and can be a powerful tool to help you build your practice brand. As well as giving you the chance to engage with your patients in new and innovative ways, social media is also an excellent way to boost your SEO. By encouraging patients to ‘share’ or ‘like’ your practice website you are building a network of natural links back to your website which search engines will register. These help to boost your page ranking and also have the added benefit of giving you a form of free advertising to your patients’ friends and followers.

For further benefit you should encourage patients to share your blog posts as often as possible. If you write an informative blog about oral health, why not ask your readers to share it if they find it useful? Again this will build more links back to your website and will also help to establish your practice’s expertise.

Further tips

Good quality content is at the heart of all good online marketing. If your content is good, and engaging to read then you have a strong foundation to help boost your practice’s page rank. The secret is not to see social media as an advertising space, as no one wants to be bombarded with adverts all the time. As such it is far better to see it as a platform through which you can communicate with your patients and engage them in discussions about their oral health or other related issues.

Don’t underestimate the use of comments either. Comments can be an excellent way to boost your SEO, as an active comments section boosts your ‘social’ search ranking and will also affect where your post appears on news feeds. It is important here that at least one member of your team regularly checks the comments sections on your website and social media so as to encourage responses and answer any questions that may come up.

SEO for business growth

Search Engine Optimisation is a complex and involved task, but one that can generate huge returns for your practice if done well. With a carefully planned, well-executed online marketing strategy you can attract many new patients to your practice, who may spend hundreds if not thousands of pounds on dental treatment with you over the coming years. To help you make the most of your online marketing efforts, contact an experienced dental website marketing team today.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:
Naz Haque aka the Scientist is SEO Project Manager at Dental Focus ® ‘Websites for your profit’. Naz has a background in mobile and network computing, and has experience supporting an A-Z range of blue chip brands from Apple to Xerox. As an expert in Search Engine Optimisation (SEO) Naz is passionate about helping clients build strategies to enhance their brand and increase the ROI from their dental practice websites.

Dental Focus Case Study: Dr Wyman Chan

Thursday 8th May 2014

In the competitive world of online dental marketing, it can often be a challenge to develop a website that really stands out from the crowd. Having had a practice website for many years, in 2010, Dr Wyman Chan of Smile Studio London decided it was time for a change. He approached the team at Dental Focus ® ‘Websites for your profit’ and worked with them to create a fresh new website to attract new patients and showcase his work. The results speak for themselves: www.drwymanchan.com is a striking example of innovative website design in dentistry, drawing on design features from a range of different markets to create something that is both appealing to patients and truly innovative within dentistry.

‘I’ve had my own website for over ten years,’ says Wyman. ‘But about three years ago now I decided it was time for a change. This led me to Dental Focus ® – a team of online marketing experts who work exclusively in dentistry. Having seen some of their work, I was confident that they were the right team to work with to create my new website and I had got to know their CEO Krishan Joshi over the years so I knew they were a team I could trust.’

To get the project underway, Wyman and his PR & Social Media Director Amy Cuthbertson worked with Dental Focus ® to develop concepts for the new website, while Amy also developed some unique artwork for the project.

‘The plan right from the very start was to create a very striking design that looks different to all the other dental practice websites out there,’ continues Wyman. ‘Amy also worked together with Dental Focus ® on the concept artwork and the design. Together we had a lot of input on the final website design – everything from the font and the general “look” and feel of the website to the content.

‘Once the initial design had been completed we were shown examples which we looked at and provided feedback on. Changes were then made to the design until we were all completely happy and satisfied that the website looked exactly as we wanted it to.’

Visitors to www.drwymanchan.com will notice that the website looks unlike almost any other dental website out there. The eye-catching yet minimalist landing page draws attention first to the stunning model, and then to the special offers on whitening. Slogans are also another important feature of the website, with phrases such as ‘wear yours with pride’ and ‘your best accessory’ complementing the model photographs that helps to build a brand identity that brings words such as ‘elegance’ and ‘beauty’ to mind.

According to Wyman, the design has been crucial to helping him grow his practice brand:

‘One of the first things you notice about the new website is that it’s very different to any other dental website. This is because it draws on design concepts from outside of dentistry, such as the cosmetic product market. This has helped us to establish a firm brand identity for the service that we can provide.

‘So far the feedback we’ve received has been very good indeed. Patients even come in and comment on the design – they say it looks nice, professional and elegant. They particularly like the fact that it’s so clear and easy to read.’

Though the main design of the website has now been completed, there is still much work yet to do. As Wyman is keen to point out, a successful website should always be a constant work-in-progress.

‘Now the website has been launched we’re working very hard to boost our Google ranking,’ says Wyman. ‘As part of our efforts to boost our Search Engine Optimisation (SEO) Amy is writing blogs for our website, and we post at least five a week. We are also working closely with Dental Focus ® to develop other ideas to draw visitors to our site and so push our website up the page rankings for key search terms such as “London Tooth Whitening”. It’s hard work, but we’re getting there!’

To help you make the most of your online dental marketing efforts, it pays to trust the experts. Dental Focus ® ‘Websites for your profit’ are an award winning team with over 500 dental practice websites to their name. Whether you need help with social media, SEO, or you’d like to create a brand-new website from scratch, the team at Dental Focus ® have all the skills and expertise to help make your practice an online success. As Wyman concludes: ‘Dental Focus ® are very professional, very helpful – a wonderful team.’ 

For more information call 020 7183 8388, or visit www.dental-focus.com

Getting the right website for your referral practice

Friday 2nd May 2014

Dentistry can be a challenging environment at the best of times, but with competition for patients so rife it can be a challenge in itself to make your practice stand out. For Specialist or referral practices in particular, this challenge can prove particularly tough, as you’re not only selling your services to patients, but you’re also selling yourself to fellow professionals as well.

Given the massive change the internet has brought about in our world, it’s fair to say if you want to market your practice successfully, you really do need to have a practice website. While some dental practices may be happy with a simple “nuts and bolts” website – one that contains just basic information and contact details – to really make a success of your referral business you should endeavour to create something that sets you apart; something that “sells” your practice and your practice team to fellow professionals and patients alike.

There are many ways you can achieve this, and with the services of a professional web design team, you will find this far easier to accomplish than without. In essence, for your referral practice to become an online success, your practice website needs to be unique, it needs to be exclusive – it needs to embody everything that is unique about your practice, but in digital form. For your website to be truly exclusive, it needs to be a number of things: it needs to look appealing, it needs to contain lots of interesting and engaging content, and it needs to be optimised for the web.

In order to fully realise your practice vision, the very best websites will consist of a strong blend of eye catching, intelligent design, and content that reflects who you are, and the core values you practice team hold dear. For referral practices this point is particularly important – both for attracting patients, and practices seeking to refer.

To meet the needs of these two different groups, many websites will now be split into two sections: one for patients, and one for professionals. In each section you will need to include content suitable for the target market you are seeking. This may include video, or written testimonials (from patients and/or dentists), treatment guides, and even a practice blog.

Though of course, creating an exclusive practice website is a significant task, this isn’t a task you need to achieve on your own. After all, you’re a dental professional, not a web designer, and you should rightly spend your time concentrating on that which matters most: your patients. To make the most of your online marketing efforts then, it pays to trust experts with experience in dentistry to help you achieve the best website to help your practice grow.

The first thing anyone sees when they open a new web page in their internet browser is the design. If your website looks cheap or poorly designed then chances are the user will choose to look elsewhere. Remember, your website is a 24/7 “shop window” for your business. How you present yourself through your shop window says an awful lot about you and your business. It’s therefore vitally important that what you display looks good!

Compatibility is also another important factor to consider for any practice website. Poorly designed, static web pages will not display very well on portable devices, and can prove particularly difficult to navigate if viewed through these mediums. An experienced web design team will know that good web design is much more than just what a website looks like – it also includes the technical elements that many people will just take for granted. If a potential referrer visits your website and either can’t see or can’t navigate their way around it easily, then you may well find your website turns away many more referring clinicians than it attracts!

The third “pillar” of good website design is content. Good content is absolutely key to all successful websites, as ultimately people visit websites in order to digest information. Content is also extremely important from a technical perspective as well, as high quality, regularly updated content can help boost your search engine results and can also influence your “conversion rate” – that is, the number of people who contact you as a result of visiting your website.

Indeed, many practices nowadays will run a practice blog as a good way of engaging patients in issues relating to oral health. As a referral practice, you might also like to consider posting case studies and examples of complex or particularly difficult cases you have treated. This can be a great way of demonstrating your commitment and skill, and will show colleagues the type of specialised service you can offer.

To help you make the most of your online marketing efforts, employing the services of an experienced web design team really can make all the difference. Companies such as Dental Focus ® Web Design for example can really help make your referral practice stand out with an exclusive website design that is search engine optimised, GDC compliant, and fully compatible with all internet browsing devices.

In this highly competitive age of dentistry, it’s absolutely essential that you market yourself effectively to the world. For referral practices, this is especially important, and it is crucial that you make use of all the tools at your disposal. To make your practice an online success, invest in an exclusive website, and see your referrals grow.

For more information call 020 7183 8388, or visit www.dental-focus.com

Creative Thinking

Wednesday 16th April 2014

Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. 

 

Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within the box”.

This is because, first we need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting any design work.

Designers (many assume), should be tortured, cynical, self-conscious souls. Not a bit of it. Nevertheless, here for some light relief, are the top ten common mistakes supposedly made – which can be worth thinking about. See the link:

 

http://www.designweek.co.uk/industry-voice/ten-mistakes-designers-make/3038242.article

 

Harnessing The Power Of The Internet

Friday 11th April 2014

The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices come to recognise the need for a strong web presence, many dental laboratories are still yet to make this same step. One reason for this may be the fact that for many dental laboratory owners, online marketing will seem unnecessary. After all, most work comes through long-established relationships with dentists that may stretch back many years. But with increasing competition both at home and abroad, can you really afford not to market your business online?

 

Cost-effective marketing

At its heart, one of the main advantages of a good website is the value it provides. Websites are without doubt the 21st century’s single most cost-effective way of marketing within dentistry, and a website offer much better value than printing brochures, hiring PR agencies, or placing adverts in the press. Remember, almost everyone these days will have access to a computer, and for many people the internet is now the main form of communication. As such a website for your dental laboratory is an essential tool by which you can establish a solid online presence and reach out to potential new clients in a way that is both meaningful, and instantly accessible any time of the day.

 

You should also consider the fact that if you don’t have a website, then chances are that your local rival either already has one, or will be getting one soon. This may give them a huge competitive advantage as the internet is now the primary means by which people search for goods and services. Phonebooks just don’t yield the same results any more, and most people would rather put a quick search into Google or Bing than any other way of finding a business.

 

Making the most of your website

The most effective dental laboratory websites are eye catching, easy to navigate and contain plenty of high quality content to keep users engaged. As well as contact forms, referral details and a brief description of your business, you should also include client testimonials and examples of your work. Videos and pictures add a great deal of extra depth to any website, and a gallery of images showing completed cases can be a great way of showing exactly what you can do. You should also consider writing a regular blog or running a news feed to give updates on what you’ve been up to, and the services you can provide.

 

Trust the experts

Online marketing is no easy task, so it pays to trust the experts. To help you make the most of your dental laboratory website, Dental Focus ® ‘Websites for your profit’ can support you in all aspects of online marketing. They will be able to create a bespoke website that complies with GDC standards, and is fully compatible with mobile devices such as tablets and smart phones.  With Dental Focus ® you will be able to well and truly put your laboratory on the Google map!

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Is Your Practice Website Optimised For Mobile Devices?

Thursday 3rd April 2014

Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on the planet would surpass the number of people. And with the technology behind mobile phones improving and getting cheaper year on year, it’s fair to say that the mobile phone phenomena won’t be going away any time soon.

This has important implications for dentistry and dental marketing, as patients are increasingly using their mobile phones to access the internet and search for dental practices online. It’s therefore no longer good enough just to have a basic dental website advertising your services to the world. If a patients comes across your website on their mobile device and your website isn’t designed to be rendered on a mobile phone, then they will quite simply just look elsewhere.

Here at Dental Focus ® we are in the fairly unique position of being able to study visitor trends across the many hundreds of dental websites that we have helped to create over the years, and so are able to build a picture of how the market is changing. By studying our own Google Analytics we have found that on average up to 1 in 3 of visitors to dental practice websites are now using a mobile device to do so. We predict this number to rise towards 1 in 2 within 12 months.

These figures really reinforce the need to ensure your dental marketing is working for you and not against you. For example, our research would suggest that if a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor. Furthermore, if a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

What this tells us then is that there is a really pressing need for all forward-thinking practice owners and managers to consider the practice website for what it is – a valuable marketing resource that needs to be exploited and put to best use. If you already have a practice website then that’s great – you’re making a good start – but ask yourself this: are you proud of your website? Does your website ‘sell’ your practice in the best possible way? And crucially, how does your practice website appear to mobile visitors?

Given the stark statistic that around half of your web traffic will come from mobile devices within the next 12 months, there is a greater need than ever to ensure that your practice website is completely compatible with mobile devices such as smart phones and tablets. These mobile optimised sites should allow users to browse your site quickly and easily, and so find key pages with minimal effort. These pages should include an appointment form, a treatment menu, a testimonials page, and a page describing the dentists and the team, as well as your fees and perhaps also a page of testimonials. Importantly, your website should also include all the necessary contact details (with a ‘click to call’ feature), along with opening hours and addresses linking to Google maps for directions. Remember, if a prospective patient can’t find the information they are looking for quickly and easily, there is every chance they will decide to search elsewhere. With competition between practices so rife these days, the chances are they will end up at your nearest competitor and you will have just lost out on a new patient.

Now is the time to have both a “classic website” which is mobile and tablet friendly as well as a separate fast-action “mobile website” that downloads hot pages within 3 seconds when patients are “on-the-go” so you can attract as many patient enquiries as possible.

Make no mistake, dental marketing is tough, and is bound to get even tougher as more and more practices discover the benefits that an effective online presence brings. This is why it’s absolutely crucial that you make best use of the tools and resources available to you, that you establish a high quality website that you are proud of, and that you market your website to your patients. By combining online marketing strategies with other tactics that include internal and external tactics, slowly but surely your practice will climb the Google ladder and you will really make your practice stand out ahead of the competition.

So… if you haven’t got a practice website already, then you really do need to make sure you get one. You are potentially missing out on hundreds of potential new patients by not being online, and your competitors will only gain as a result. Similarly, if you are already online, is your website mobile friendly? Does it adequately reflect your practice? Imagine your website as a shop window. Does it make any sense for only half the passing customers to be able to see into that shop window?

With technology and social trend changing rapidly, it pays to use the services of an experience online dental marketing team you can trust. The award winning team at Dental Focus ® “Websites for your profit” have over 500 dental practices websites to their name, and thousands of Google Page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com



‘More mobiles than humans in 2012, says Cisco’, BBC News, 15 February 2012 <http://www.bbc.co.uk/news/technology-17047406>.

The Difference Between A Brand And An Identity.

Friday 21st March 2014

 

A brand is how your patients “feel” about your practice:

It creates an emotional bond between your patients and your treatments. Think of it as the ‘essence’ of your practice. What’s more, branding is a gradual process that develops over time and is dependent on the beliefs and opinions of your patients. It’s an experience, a feeling and an impression. Obviously, it’s within your control to offer a wonderful service and an amazing patient experience. But, at the end of the day, only your patients can determine how they feel about your practice.

An identity is how your business is “dressed:”

Your identity is everything that your patient “sees and hears” about your practice. It’s the accumulation of all your visual and audio elements.  Unlike your brand, your identity is completely within your control and can be established quite quickly. There are numerous elements of your small business identity including:

– The name of your practice

– Your marketing message or slogan

– Your logo

– Your colours

 

To read more on this topic, please see this link:

http://www.sitepronews.com/2014/03/18/whats-difference-small-business-branding-identity/?utm_source=newsletter+-+2014-03-19&utm_medium=email&utm_campaign=Article%2BUpdate

Dental Focus Case Study: Phillip Greene

Thursday 13th March 2014

Dental Focus ® ‘Websites for your profit’ case study: www.effectiveperio.co.uk

With a career spanning over 40 years, Philip Greene is a Specialist in Periodontics, and is serving President of the British Society of Periodontology. He works at The Malt House Specialist Dental Centre in Manchester – a well-established practice in a thriving community – and is well known to patients and clinicians alike. Though his practices is marketed on the corporate side by James Hull Associates, in 2003, Philip decided he wanted to create a website that marketed both his practice and his medico-legal work in one single, easy-to-find location.

‘I’ve had a website for somewhere in the region of 10 years or so now,’ says Philip. ‘Though I have changed my web design company in that time. I had known Krishan Joshi from Dental Focus ® on and off for a number of years. I first met him through his father Vinod, who was a consultant in restorative dentistry in Yorkshire. I then came upon Krishan again at The Dentistry Show a few years ago where he gave an excellent talk on dental online marketing. I was very impressed with what he had to say so contacted him and asked him to design a new website for me.

‘Before I saw his talk I really didn’t think I needed a new website. I thought the one I had was ok – it was designed by an internet marketing “expert” after all – but I never really got any contacts from it. I never received emails from people who had seen my website and wanted to consult me. Now I’m not quite sure what the reason for this was, whether it was down to my Google ranking or the design, but as soon as the Dental Focus ® site went live I started to get online queries almost straight away. It really did make a dramatic difference. I went from receiving almost no leads through my website to receiving several a month. This may not sound a lot in today’s terms, but in the dental market it’s quite good. Probably about half of these calls then convert into patients, which is very good for our type of practice. We’re specialist practice with many years’ experience and a good reputation, operating at the high end of the scale, so our fees are quite high and this doesn’t suit everybody.’

At the heart of any successful website is its design. A good website design is neither cluttered, nor too sparse; it is easy on the eye and it fully reflects your business identity and the values you represent. For Philip, the design of his website www.effectiveperio.co.uk is one of its strengths, and he worked closely with the Dental Focus ® team to achieve what he believes is an excellent result.

‘When it came to design I knew I wanted the site to promote my specialist Periodontal practice as well as my medico-legal practice,’ continues Philip. ‘I do a lot of cases as a dental expert witness so this side of my work is also very important to me. This created something of a challenge in the design process as I wanted to showcase my work on the legal side as well as my work as a clinician. On the legal side there are examples of my work, specimen reports as well as my terms of conditions. For the clinical side we have also included examples of treatments that I’ve done, as well as some links to other useful websites as well as a referral form for dentists.

‘I have to say I am very pleased with the result. Adrian from Dental Focus ® worked with me quite closely on the colour scheme and achieving a “look” that found the right balance between my two roles. In our early designs the site was a much paler green, but I opted to go for a darker, richer colour. In the end I think we’ve achieved something that’s quite lively and easy to read that’s not too cluttered but has lots of information that is easy to find and navigate through. I like the way it looks, and patients seem to like it too – we often get a good response.

‘In terms of my clinical practice, Malt House Specialist Dental Centre is part of the James Hull-Smiles Corporate Group. This means they do all the corporate marketing, but at the same time we also do some local marketing with the practice ourselves. For example we’ve always had a practice newsletter (even before we were with James Hull) that we release a few times a year just to all dentists on our referrers database to remind them that we’re still around, show them what we can do, give them practice news and so on. The website is an extra part of that really.’

As Philip is keen to emphasise, having a website in this day an age is an absolute must:

‘It’s interesting,’ continues Philip, ‘If a patient comes to me and tells me about their dentist I normally go online and have a look for that dentist to find a little bit about them. If they don’t have a website I can’t find out anything about them. I think a lot of people do this. If you want to establish yourself as a modern, up-to-date organisation of any kind you really need a website. It’s your shop window after all. If you haven’t got that then you’re already in the “second division” in many people’s minds.

‘In this day and age you really do have to be on top of all these things. Thankfully I found Dental Focus ® and have found them to be a professional team of people who always listen closely to what I have to say and work with me to achieve the best results. In fact we’re currently in the process of optimising my website for mobile devices. Nowadays an increasing number of people surf the web from mobile phones or tablets. A big website takes a while to load on these devices and isn’t very easy to navigate on a small screen. As such we’re now working on an optimised “mobile” version of my website for patients and clients who find my website that way. In these competitive times, it really does pay to work with an excellent team of web designers and online marketers you can rely on to provide excellent results!’

For more information call 020 7183 8388, or visit www.dental-focus.com

Web Traffic

Saturday 8th March 2014

 

Did you know humans account for less than 40% of global web traffic?

Bringing traffic to your site is important, but then engaging with some of that traffic is crucial. This is especially true since over half the recorded visits to a site may not even be by a human.

Statistics show they are by ‘bots’ etc and the ‘bots’ presumably will not ever require dentistry. So instead we concentrate our efforts on relating to the ‘human’, emotional concerns of the 40% who are real people and interested in dental health. That is why, not only do we Search Engine Optimize our dental websites, we also emotionally relate to the ‘humans’, by featuring content that will engage them.

See the chart showing the statistics:

http://www.sitepronews.com/2014/03/07/humans-account-less-40-global-web-traffic

Emotionally branded websites – the tipping point : Dental Focus In The Press!

Wednesday 26th February 2014

 

 

 

 

 

 

 

 

How much time do you spend marketing your dental practice? How much energy do you invest trying to generate new leads and find new patients to add to your books? One of the most cost-effective marketing strategies today is to set up in a website.

However, while numerous dental practices now have their own website, many teams still find that their phones aren’t ringing and they’re not generating any leads. Their website may contain all the latest features, but still there’s something missing – that special something to take the website on to the next level.

Click here to read the full article, as seen in British Dental Association News.