Website

Dental Websites that make patients love visiting!

Wednesday 29th June 2016

It’s time for another weekly showcase of the wide variety of dental websites we can offer your practice.

 

Dental Wizards

http://www.dentalwizards.co.uk/

At Dental Wizards in Essex, we emphasise prevention as well as personalized attention, an we offer a complete range of dental services. You can choose whether to maintain the smile you have or change any elements of it that you are unhappy with

Twickenham Dental Care

http://www.twickenhamdentalcare.co.uk/

Twickenham Dental Care in Twickenham is a state-of-the-art practice, offering you and your family the very best in modern dentistry.

We have created the practice to meet all your dental care needs. As well as investing in the latest dental technology to ensure you receive the highest possible standard of clinical care, we have also created a relaxed ambiance and comfortable environment to help you feel calm and at ease when you visit us.

Pearl Dental

http://www.pearldental.co.uk/

Pearl Dental is a completely unique kind of dental practice. From initial design through to the decor and furnishings, every detail has been with patient comfort and care in mind. Our team of experienced dental professionals are committed to delivering the latest knowledge and expertise in preventative, restorative and cosmetic dentistry. We provide a full range of state-of-the-art dental treatments to suit each and every individual need whether you are looking for a more attractive smile or healthier teeth and gums.

Corner House

http://www.battlesmiles.co.uk/

We’re a family dental practice based in Battle, in the heart of East Sussex. We welcome new NHS, Denplan and Independent patients. We provide a first class, friendly and caring dental service within a clean and comfortable clinical environment. Our state of the art facilities ensure we can maintain, repair and enhance your teeth and gums with efficiency and comfort, while offering a tailored service to meet your personal requirement.

Dental Connection

http://www.thedentalconnection.co.uk

The Dental Connection in Surbiton is a state-of-the-art practice, offering you and your family the very best in modern dentistry.

We have created the practice to meet all your dental care needs. As well as investing in the latest dental technology to ensure you receive the highest possible standard of clinical care, we have also created a relaxed ambience and comfortable environment to help you feel calm and at ease when you visit us.

Perio and Implants

http://www.periodonticsandimplants.co.uk/

Our goal is to provide the highest quality evidence-based treatment for our patients. We deliver individualised treatments always recognising the specific needs and wishes of our patients.

Our clinic serves our South-East community of referring dentists by providing the very best specialist periodontal, endodontic and restorative care for their patients. We have over 100 referring dentists and many see our clinic as an extension of their own practice.

Come back next week for more dental websites!

What’s In A Website?

Thursday 28th August 2014

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

 

Set yourself apart

To make the most of your practice website, it is important to remember that not all websites are created equal. In this day and age, merely having a website alone is not enough. This is because there are literally thousands of dental practice websites out there now, and unless you are able to successfully differentiate your website from the competition, then you may find your local rivals rank higher on Google than you do.

 

To help you get the most out of your practice website there are many different steps you can take, and the support of an experienced online dental marketing team can make the whole process an awful lot easier. Whichever route you decide to take – whether you employ the services of an outside agency, or choose to ‘go it alone’ – it is useful to be aware of the various features that help set the best dental practice websites apart.

 

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

 

What you say matters

Of course it’s all well and good having a practice website with an appealing design, but all this is worth nothing if you don’t have anything to say. Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

 

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

The mobile web

Online trends are changing, and more and more people are now surfing the web from portable devices such as smart phones and tablets. If your website doesn’t cater to this ample market then you won’t be achieving the maximum return on your marketing spend.

 

While size-responsive websites can be effective to a certain extent, the most effective dental practice websites will have a fast-action mobile version for patients who are searching on the go. These streamlined websites are far easier to browse on small screens, and will be optimised so they are easy to navigate and extremely fast to load. Typically, they will include just the core information and services from your main website, and will include a ‘call now’ function so patients can contact you in just the touch of a button.

 

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, compliance and mobile compatibility, and should fully reflect the quality of dentistry that you can provide. With these factors in mind, your practice website will be well on the way to online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

 

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate

Keep your website compliant with Dental Focus ®

Thursday 17th July 2014

Compliant Dental Websites in UK


New GDC ‘Standards for the Dental Team’ became enforceable in September  2013. To make sure your website complies with all GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

At Dental Focus ® we have over 12 years’ experience creating high quality dental websites that are fully compliant with all relevant GDC, CQC and ICO standards. For your complete peace of mind we are offering solutions to ensure all our clients stay compliant with the latest GDC regulations.

  • Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus ® Customer Service Plan (CSP) clients.
  • Solution #2. We are offering Valident v-Form services, which have been specially developed to comply with GDC, DPA and CQC legislation. These secure, encrypted forms are incredibly important for online referrals and are available at a special discount to Dental Focus ® customers.

To find out more about website compliance and how we can help you meet the new GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

For more information call 020 7183 8388, or visit www.dental-focus.com

What’s In A Website?

Monday 14th July 2014

Dental Website Designers in UK

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

What you say matters

Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, and compliance and should also be fully compatible across all mobile devices. With these factors in mind, your practice website will be well on the way to online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

 

Best Practice in Digital Design for a Dental Practice

Thursday 12th June 2014

Creative design is becoming steadily more important in the digital age for dentistry – not less so.

More and more practices are seeking to and are able to, provide their patients with the best and most beautifully designed experiences – across all digital touch points.

They can now communicate, utilising the highest standard of creative marketing excellence, across email, mobile, social, display and web.

That’s what we do at Dental Focus. Literally we first ‘focus’ on the dental marketing message, and then the most effective means of innovative execution.

For creativity across all technologies and to glimpse the future of marketing, come and talk to Dental Focus: 020 7183 8388.

 

Make Polling part of your Social Media strategy

Thursday 29th May 2014

‘Polling’ is a very powerful tool that dental practices can use as part of their social strategy (to market the practice).

Big brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products.

But dental practices can be more direct and go straight to patients on a social media channel.

Please see this (please just read ‘patients’ instead of ‘customers’):

http://searchenginewatch.com/article/2346906/5-Reasons-to-Include-Polling-in-Your-Social-Media-Strategy

Chloe’s Free Websites for Young Dentists

Wednesday 28th May 2014

This evening the IS Dental Training venue in Kentish Town, London, is the place to be for leading young dentists who want to know how to attract their ideal patients for composite build-ups, oral surgery, teeth whitening, smile makeovers, cosmetic orthodontics, dental implants and specialist treatments (and many more). Chloe’s Diamond Events is hosting an interactive seminar by Krishan Joshi, CEO of Dental Focus, to educate young dentists on Websites, Google and Social Media.

Chloe’s Free Websites for Young Dentists

Chloe Lewis said, “This is an absolutely fantastic venue. Everyone is so excited to meet and listen to Krishan who has been the leading expert in dental websites and web marketing for nearly 15 years. The young dentists are looking forward to getting my promo code CDE1YR which will give them free websites for 12 months, courtesy of PracticeBox Websites (software by Dental Focus). This will help give them the early start they want in their career.”

Aims and Objectives for 2.5 hours CPD includes:

  • How to rank on Google Page 1
  • How to create Word of Mouth
  • How to create your own Website
  • How to attract new patients on the Web
  • How to track and evaluate success

Krishan Joshi said, “I’m totally excited to share my blueprint to selling dentistry online with young dentists. Thank you to Dr Ilja Sapiro for lending his venue which is the UK base for the Fast Track Hands-On Abroad Course on Dental Implants where you place up to 20 implants in just 1 week!”

The Difference Is In The Design

Thursday 22nd May 2014

When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that are formed in the first few seconds of viewing a website. If a website looks outdated and poorly laid out, our instinctive response is often to look elsewhere. Especially these days, in the age of smart phones and mobile devices, the savvy user will very quickly be able to make a judgement on the quality of a dental practice based on how the practice is presented online.

Whether this judgement is correct or not is another matter, but the fact is, if your website doesn’t look the part then you could be turning away literally hundreds of potential new patients who take one look at your practice website, and decide to search elsewhere.

So, how do you know if your website is letting you down? Ask yourself, are you proud of your practice website? How does it compare to your competitors’ sites? Do you feel confident in telling your friends, family and patients about your practice website? Do they react positively?

If the answer to any of these questions is no, then the chances are, your website isn’t working to its full potential. In short, it isn’t doing its job. To make the most of your practice’s online marketing efforts, your website really needs to look the part. It doesn’t just need to be well ordered, but it also needs to reflect your practice vision. If you run a boutique spa practice, then your website design needs to reflect this. Very often modern practices will tie their website design in with their other marketing material, with colours and styles matching those used in the practice design itself.

Once you’ve achieved the design you want, then that’s only the first hurdle. So you’ve managed to hold a user’s attention longer than a few seconds. It’s a good start, but there’s still a lot more work to do. This is because once a user has looked at your website as a whole, their next step will be to see exactly what it is you have to say.

Content is very important in online marketing, and just like the design itself, the text you present must reflect your practice and the way you run your business. Text copied from a generic source just doesn’t work – you need to encapsulate your practice vision in the written word just as much as you do in the practical design. The language you use should therefore be chosen very carefully. Don’t over-complicate things, but be careful not to patronise your readers.

To support your message, patient testimonials supported by ‘before and after’ photo galleries can be an excellent way of showing what you can offer to any potential new patient visiting your website. Remember, your website is a 24/7 shop window for your practice business. It works for you around the clock – even when you’re not working. If a someone has toothache and goes online to find their nearest dentist, will they find you? Or will they find you and then decide to look elsewhere?

Though you may not realise it, the better the design of your website and the quality of the text you display, the easier you will be to find on search engines such as Google. This is because Google has a very detailed ‘check list’ that it uses to determine where a website appears on search results. Though this check list is a closely guarded secret, as experienced marketing experts, here at Dental Focus ® we know that this check list includes factors such as quality of content, and also the amount of time users spend on your site. If someone visits you for example, then quickly goes elsewhere, that tells Google that your website isn’t very appealing, and so your website will be ranked further down the search results.

So what’s the solution? Well, the first thing is to make sure you have an exclusive website that works for you. The detail is very much in the design, and then in the content. Once you have a website that you can be proud of, and that you’re happy to share with your patients, talk about it! Encourage your patients to visit it, and share it with their friends. The more people you can get talking about your website, the better you will rank on Google, and the more patients you will attract as a result.

Make no mistake, marketing a dental practice online is no easy task, but it’s a task that can be made easier by working with an experienced online marketing team, with a proven track record of success in dentistry. The award winning team at Dental Focus ® have over 500 dental practices websites to their name, and thousands of page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com