Website Design

Getting the right website for your referral practice

Friday 2nd May 2014

Dentistry can be a challenging environment at the best of times, but with competition for patients so rife it can be a challenge in itself to make your practice stand out. For Specialist or referral practices in particular, this challenge can prove particularly tough, as you’re not only selling your services to patients, but you’re also selling yourself to fellow professionals as well.

Given the massive change the internet has brought about in our world, it’s fair to say if you want to market your practice successfully, you really do need to have a practice website. While some dental practices may be happy with a simple “nuts and bolts” website – one that contains just basic information and contact details – to really make a success of your referral business you should endeavour to create something that sets you apart; something that “sells” your practice and your practice team to fellow professionals and patients alike.

There are many ways you can achieve this, and with the services of a professional web design team, you will find this far easier to accomplish than without. In essence, for your referral practice to become an online success, your practice website needs to be unique, it needs to be exclusive – it needs to embody everything that is unique about your practice, but in digital form. For your website to be truly exclusive, it needs to be a number of things: it needs to look appealing, it needs to contain lots of interesting and engaging content, and it needs to be optimised for the web.

In order to fully realise your practice vision, the very best websites will consist of a strong blend of eye catching, intelligent design, and content that reflects who you are, and the core values you practice team hold dear. For referral practices this point is particularly important – both for attracting patients, and practices seeking to refer.

To meet the needs of these two different groups, many websites will now be split into two sections: one for patients, and one for professionals. In each section you will need to include content suitable for the target market you are seeking. This may include video, or written testimonials (from patients and/or dentists), treatment guides, and even a practice blog.

Though of course, creating an exclusive practice website is a significant task, this isn’t a task you need to achieve on your own. After all, you’re a dental professional, not a web designer, and you should rightly spend your time concentrating on that which matters most: your patients. To make the most of your online marketing efforts then, it pays to trust experts with experience in dentistry to help you achieve the best website to help your practice grow.

The first thing anyone sees when they open a new web page in their internet browser is the design. If your website looks cheap or poorly designed then chances are the user will choose to look elsewhere. Remember, your website is a 24/7 “shop window” for your business. How you present yourself through your shop window says an awful lot about you and your business. It’s therefore vitally important that what you display looks good!

Compatibility is also another important factor to consider for any practice website. Poorly designed, static web pages will not display very well on portable devices, and can prove particularly difficult to navigate if viewed through these mediums. An experienced web design team will know that good web design is much more than just what a website looks like – it also includes the technical elements that many people will just take for granted. If a potential referrer visits your website and either can’t see or can’t navigate their way around it easily, then you may well find your website turns away many more referring clinicians than it attracts!

The third “pillar” of good website design is content. Good content is absolutely key to all successful websites, as ultimately people visit websites in order to digest information. Content is also extremely important from a technical perspective as well, as high quality, regularly updated content can help boost your search engine results and can also influence your “conversion rate” – that is, the number of people who contact you as a result of visiting your website.

Indeed, many practices nowadays will run a practice blog as a good way of engaging patients in issues relating to oral health. As a referral practice, you might also like to consider posting case studies and examples of complex or particularly difficult cases you have treated. This can be a great way of demonstrating your commitment and skill, and will show colleagues the type of specialised service you can offer.

To help you make the most of your online marketing efforts, employing the services of an experienced web design team really can make all the difference. Companies such as Dental Focus ® Web Design for example can really help make your referral practice stand out with an exclusive website design that is search engine optimised, GDC compliant, and fully compatible with all internet browsing devices.

In this highly competitive age of dentistry, it’s absolutely essential that you market yourself effectively to the world. For referral practices, this is especially important, and it is crucial that you make use of all the tools at your disposal. To make your practice an online success, invest in an exclusive website, and see your referrals grow.

For more information call 020 7183 8388, or visit www.dental-focus.com

Creative Thinking

Wednesday 16th April 2014

Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’. 

 

Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within the box”.

This is because, first we need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting any design work.

Designers (many assume), should be tortured, cynical, self-conscious souls. Not a bit of it. Nevertheless, here for some light relief, are the top ten common mistakes supposedly made – which can be worth thinking about. See the link:

 

http://www.designweek.co.uk/industry-voice/ten-mistakes-designers-make/3038242.article

 

Is Your Practice Website Optimised For Mobile Devices?

Thursday 3rd April 2014

Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on the planet would surpass the number of people. And with the technology behind mobile phones improving and getting cheaper year on year, it’s fair to say that the mobile phone phenomena won’t be going away any time soon.

This has important implications for dentistry and dental marketing, as patients are increasingly using their mobile phones to access the internet and search for dental practices online. It’s therefore no longer good enough just to have a basic dental website advertising your services to the world. If a patients comes across your website on their mobile device and your website isn’t designed to be rendered on a mobile phone, then they will quite simply just look elsewhere.

Here at Dental Focus ® we are in the fairly unique position of being able to study visitor trends across the many hundreds of dental websites that we have helped to create over the years, and so are able to build a picture of how the market is changing. By studying our own Google Analytics we have found that on average up to 1 in 3 of visitors to dental practice websites are now using a mobile device to do so. We predict this number to rise towards 1 in 2 within 12 months.

These figures really reinforce the need to ensure your dental marketing is working for you and not against you. For example, our research would suggest that if a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor. Furthermore, if a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

What this tells us then is that there is a really pressing need for all forward-thinking practice owners and managers to consider the practice website for what it is – a valuable marketing resource that needs to be exploited and put to best use. If you already have a practice website then that’s great – you’re making a good start – but ask yourself this: are you proud of your website? Does your website ‘sell’ your practice in the best possible way? And crucially, how does your practice website appear to mobile visitors?

Given the stark statistic that around half of your web traffic will come from mobile devices within the next 12 months, there is a greater need than ever to ensure that your practice website is completely compatible with mobile devices such as smart phones and tablets. These mobile optimised sites should allow users to browse your site quickly and easily, and so find key pages with minimal effort. These pages should include an appointment form, a treatment menu, a testimonials page, and a page describing the dentists and the team, as well as your fees and perhaps also a page of testimonials. Importantly, your website should also include all the necessary contact details (with a ‘click to call’ feature), along with opening hours and addresses linking to Google maps for directions. Remember, if a prospective patient can’t find the information they are looking for quickly and easily, there is every chance they will decide to search elsewhere. With competition between practices so rife these days, the chances are they will end up at your nearest competitor and you will have just lost out on a new patient.

Now is the time to have both a “classic website” which is mobile and tablet friendly as well as a separate fast-action “mobile website” that downloads hot pages within 3 seconds when patients are “on-the-go” so you can attract as many patient enquiries as possible.

Make no mistake, dental marketing is tough, and is bound to get even tougher as more and more practices discover the benefits that an effective online presence brings. This is why it’s absolutely crucial that you make best use of the tools and resources available to you, that you establish a high quality website that you are proud of, and that you market your website to your patients. By combining online marketing strategies with other tactics that include internal and external tactics, slowly but surely your practice will climb the Google ladder and you will really make your practice stand out ahead of the competition.

So… if you haven’t got a practice website already, then you really do need to make sure you get one. You are potentially missing out on hundreds of potential new patients by not being online, and your competitors will only gain as a result. Similarly, if you are already online, is your website mobile friendly? Does it adequately reflect your practice? Imagine your website as a shop window. Does it make any sense for only half the passing customers to be able to see into that shop window?

With technology and social trend changing rapidly, it pays to use the services of an experience online dental marketing team you can trust. The award winning team at Dental Focus ® “Websites for your profit” have over 500 dental practices websites to their name, and thousands of Google Page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com



‘More mobiles than humans in 2012, says Cisco’, BBC News, 15 February 2012 <http://www.bbc.co.uk/news/technology-17047406>.

Dental Focus Case Study: Phillip Greene

Thursday 13th March 2014

Dental Focus ® ‘Websites for your profit’ case study: www.effectiveperio.co.uk

With a career spanning over 40 years, Philip Greene is a Specialist in Periodontics, and is serving President of the British Society of Periodontology. He works at The Malt House Specialist Dental Centre in Manchester – a well-established practice in a thriving community – and is well known to patients and clinicians alike. Though his practices is marketed on the corporate side by James Hull Associates, in 2003, Philip decided he wanted to create a website that marketed both his practice and his medico-legal work in one single, easy-to-find location.

‘I’ve had a website for somewhere in the region of 10 years or so now,’ says Philip. ‘Though I have changed my web design company in that time. I had known Krishan Joshi from Dental Focus ® on and off for a number of years. I first met him through his father Vinod, who was a consultant in restorative dentistry in Yorkshire. I then came upon Krishan again at The Dentistry Show a few years ago where he gave an excellent talk on dental online marketing. I was very impressed with what he had to say so contacted him and asked him to design a new website for me.

‘Before I saw his talk I really didn’t think I needed a new website. I thought the one I had was ok – it was designed by an internet marketing “expert” after all – but I never really got any contacts from it. I never received emails from people who had seen my website and wanted to consult me. Now I’m not quite sure what the reason for this was, whether it was down to my Google ranking or the design, but as soon as the Dental Focus ® site went live I started to get online queries almost straight away. It really did make a dramatic difference. I went from receiving almost no leads through my website to receiving several a month. This may not sound a lot in today’s terms, but in the dental market it’s quite good. Probably about half of these calls then convert into patients, which is very good for our type of practice. We’re specialist practice with many years’ experience and a good reputation, operating at the high end of the scale, so our fees are quite high and this doesn’t suit everybody.’

At the heart of any successful website is its design. A good website design is neither cluttered, nor too sparse; it is easy on the eye and it fully reflects your business identity and the values you represent. For Philip, the design of his website www.effectiveperio.co.uk is one of its strengths, and he worked closely with the Dental Focus ® team to achieve what he believes is an excellent result.

‘When it came to design I knew I wanted the site to promote my specialist Periodontal practice as well as my medico-legal practice,’ continues Philip. ‘I do a lot of cases as a dental expert witness so this side of my work is also very important to me. This created something of a challenge in the design process as I wanted to showcase my work on the legal side as well as my work as a clinician. On the legal side there are examples of my work, specimen reports as well as my terms of conditions. For the clinical side we have also included examples of treatments that I’ve done, as well as some links to other useful websites as well as a referral form for dentists.

‘I have to say I am very pleased with the result. Adrian from Dental Focus ® worked with me quite closely on the colour scheme and achieving a “look” that found the right balance between my two roles. In our early designs the site was a much paler green, but I opted to go for a darker, richer colour. In the end I think we’ve achieved something that’s quite lively and easy to read that’s not too cluttered but has lots of information that is easy to find and navigate through. I like the way it looks, and patients seem to like it too – we often get a good response.

‘In terms of my clinical practice, Malt House Specialist Dental Centre is part of the James Hull-Smiles Corporate Group. This means they do all the corporate marketing, but at the same time we also do some local marketing with the practice ourselves. For example we’ve always had a practice newsletter (even before we were with James Hull) that we release a few times a year just to all dentists on our referrers database to remind them that we’re still around, show them what we can do, give them practice news and so on. The website is an extra part of that really.’

As Philip is keen to emphasise, having a website in this day an age is an absolute must:

‘It’s interesting,’ continues Philip, ‘If a patient comes to me and tells me about their dentist I normally go online and have a look for that dentist to find a little bit about them. If they don’t have a website I can’t find out anything about them. I think a lot of people do this. If you want to establish yourself as a modern, up-to-date organisation of any kind you really need a website. It’s your shop window after all. If you haven’t got that then you’re already in the “second division” in many people’s minds.

‘In this day and age you really do have to be on top of all these things. Thankfully I found Dental Focus ® and have found them to be a professional team of people who always listen closely to what I have to say and work with me to achieve the best results. In fact we’re currently in the process of optimising my website for mobile devices. Nowadays an increasing number of people surf the web from mobile phones or tablets. A big website takes a while to load on these devices and isn’t very easy to navigate on a small screen. As such we’re now working on an optimised “mobile” version of my website for patients and clients who find my website that way. In these competitive times, it really does pay to work with an excellent team of web designers and online marketers you can rely on to provide excellent results!’

For more information call 020 7183 8388, or visit www.dental-focus.com

Emotionally branded websites – the tipping point : Dental Focus In The Press!

Wednesday 26th February 2014

 

 

 

 

 

 

 

 

How much time do you spend marketing your dental practice? How much energy do you invest trying to generate new leads and find new patients to add to your books? One of the most cost-effective marketing strategies today is to set up in a website.

However, while numerous dental practices now have their own website, many teams still find that their phones aren’t ringing and they’re not generating any leads. Their website may contain all the latest features, but still there’s something missing – that special something to take the website on to the next level.

Click here to read the full article, as seen in British Dental Association News.

 

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html

The importance for a dentist to have a website

Wednesday 29th January 2014

One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).

The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.

A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.

Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.

If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.

https://www.dental-focus.com/index.html

 

Dental Implants: Showcasing Quality, Value and Service (QVS) in your online showroom.

Monday 21st October 2013

If your website doesn’t highlight QVS, I can guarantee your competitor’s does.

So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V and S to provide the complete patient journey.

1. Quality

With any surgical procedure, quality comes down to success rate and clinical standards. So boast your success

“We have performed over 200 dental implants with a 95% success rate!”

Statements reassure nervous patients, and quantify success to those looking for the very best dental implant treatment available, numbers speak volumes in terms of consumer trust.

Make sure your website tells visitors that you are qualified and experienced, have an image of yourself, your qualifications, your extra-curricular training and most importantly, your passion for dental implants. If you love what you do, patients will want you to look after them.

Don’t be afraid to show off, this is not ‘push’ marketing, visitors have come to your website, show them before and after images that will instil confidence in them, a smile gallery is a great tool to achieve this.

Finally, make sure your website is GDC compliant! Patients will not be impressed by a website that falls short of basic clinical guidelines. Find out more about website compliance here.

2. Value

If you don’t have your dental implant fees online, forget about it. Online shoppers are not interested in finding out more by calling or coming into the practice, they want all the information to make a buying decision upfront.

However, your fees should represent your value proposition, think Virgin Holidays Vs. Ryanair, make sure visitors know what they are paying for and what they are getting fromtheir dental implant treatment with you. See two great examples of how you can break down the value of your dental implant treatment here and here.

Offer payment options? Put this on your homepage, fees page and dental implants page, even better, have a payment options page! Offering flexible payment solutions for dental implant treatment empowers consumers to make informed decisions and is an additional consideration as part of the buying decision.

Price is one dimensional, value is something that should jump up off the page!

3. Service

Struggle to highlight service on your website? Easy.

What do your existing patients say about their dental implant treatment with you? Let potential patients know by providing testimonials on your website, word of mouth is one thing, word from mouth another.

Patient care may not be tangible, but by patients describing their own experiences, visitors will be able to relate and trust your service.

Back this up with images and information about your practice facilities, let visitors see what they will experience in your care, the comfort on offer and clinical standards your maintain will all contribute to the decision process.

Finally, present the patient journey, from consultation through to a 12 month sign off, patients want to feel as though their dental implant treatment is a relationship with your practice, not a simple transaction.

There you have it, some great ideas to boost dental implant conversion through your website, why don’t you get in touch with Dental Focus, we create websites for YOUR profit.

 

It’s good to talk

Wednesday 16th October 2013

Adrian Adler aka The Wizard is a Project Manager at Dental Focus ® Web Design. His passion is in creating exclusive websites for dentists that perfectly reflect the individual and business.   

 It’s good to talk  

Why telling your patients about your practice website may be the best marketing move you make this year

To be successful in modern dentistry you don’t just need to be a good dentist, but you also need to be a good business person as well. With competition for patients more fierce than it’s ever been, you should aim to target your marketing efforts in order to maximise your exposure to the right patients, in the most efficient and cost-effective manner possible.

With the internet now such an important feature of many people’s lives, there can be no escaping the need for a well designed, carefully crafted practice website that reflects your business values and the image you want to convey. Indeed an exclusive practice website that’s perfect for you will act as the ‘ultimate shop window’ – one that’s open 24 hours a day 7 days a week and even works for you when you’re not working!

One of the most remarkable things in this age of the internet is that many practice teams don’t ever talk about their website. If you don’t talk about your website then ask yourself, why not? For the most part, the main reason people don’t talk about their website is because they’re not proud of it. If you’re not proud of it then it’s not doing a good job for you, and it’s not reflecting your business adequately. If your website is something you’re not happy with then what are potential patients going to think!

The first step to good marketing then is to invest in a good quality website. This website needs to be exceptional; it needs to be exclusive. It also needs to be accessible to as wide a range of people as possible so needs to be optimised for mobile devices such as smart phones and tablets. It is also absolutely crucial that the content that appears on your website is of the highest quality. This means your content should be well-written, it should be informative, and it should be specifically tailored to you. After all, why else do people visit websites other than to digest information? The better the quality of information on your website, the longer people will stay on your site, and the higher up the search engine rankings your website will appear!

So once you’ve established yourself an excellent website that you can be proud of, the next thing you need to consider is how you’re going to tell people about it. This is perhaps the single most important thing to consider after setting up the website in the first place, as quite simply if no one knows it exists, then Google won’t rate it very highly, and potential new patients won’t be able to find it very easily.

One effective strategy here is to make sure you tell patients directly about your website. When a patient is happy with the treatment they’ve received from you, why not spend an extra 20, or even 30 seconds of your time just to tell them that if they’re happy with the treatment to post a short testimonial on your website, or even just share your website link on social media. It doesn’t take much for you to do this, and if you do, that’s a remarkable amount of free advertising you’ve just received for your practice. The more people you can get to share your website or talk about your practice online, the more people will search for you and visit your site. The more people who visit, the higher Google will rank you so the spiral will continue to grow.

While you’re spending time building your practice’s profile online, it’s a good idea to think about your social media activity. Can patients ‘check in’ to your practice on Facebook? If not, then it’s worthwhile setting your practice as a location. Of course not all your patients will want to use social media to document their movements online, but those who do will again be providing you with free advertising whenever they come for a check-up. Tie this in with an active social media presence, with regular status updates and Tweets and your practice will be well on the way to growing its online following and will reach far more people than ever before!

A famous advertising campaign once said ‘it’s good to talk’. When it comes to your practice’s marketing strategy, there can be no better advice. To make your practice the biggest success it can be, you really do need to embrace the new online culture, and remember that even the smallest things, such as spending time to remind patients about your website can make a whole world of difference to the exposure you receive. To make the most of your practice’s marketing efforts, use the internet marketing services and experience of Dental Focus ® Web Design. They can guide and support you on the best ways to make your practice an online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

The VIP Blog (Clients Only)

Monday 15th February 2010

The VIP Blog is for Dental Focus Web Design clients only.

Our special dentist clients gain FREE and EXCLUSIVE access to the Dental Focus VIP Blog topics containing our very latest dental marketing ideas with immediate hot tips to stay ahead of the game!