Discussing many elements of dental marketing, from attracting new patients and Google paid traffic, to organic SEO and reviews, watch the full interview between our Google Consultant Naz Haque, and the CEO and Founder of Dentaltown – Howard Farran.
During the interview, Naz Haque reveals typical patient behaviour on Google – such as their reaction to ads versus organic listings. Moving through the patient journey during their search for a dentist, Naz goes on to discuss the importance of building trust on Google through reviews and addressing patient concerns.
What do patients care about?
Typical concerns of a patient looking for a dentist are things like:
- What is the patient journey like?
- Who are the people that will be with me?
- What will the practice be like?
- How will the treatment feel?
- What is the after care like?
Reviews and patient testimonials are really important. These address patient concerns naturally, as well as help to build trust between dentists and prospective patients. Dental practices wanting to make an impact with their dental marketing should be starting with their reviews on Google.
Taking reviews to another step, many dentists are now asking their patients to offer video testimonials. These address the patient concerns with emotional impact. If a patient is so thrilled with the results their dentist has achieved that they are happy to broadcast their happiness, it creates a deep connection with any potential patient who watches that video testimonial.
Dental websites should mostly be filled with content from existing patients. This content is:
- Patient reviews
- Video testimonials
- Before and After images
This populates your website with emotional moments that help to move the patient into “action” mode.
SEO: Push & Pull Dental Marketing
Another topic discussed during this interview between Naz Haque and Howard Farran is the difference between appearing on Google versus social media marketing.
By paying to appear in front of patients on Facebook or Twitter, you are pushing your contact details onto them. Whereas appearing naturally on Google when patients are directly searching for a service or product, you are pulling them in. The mindset is very different, and the results can vary dramatically.
To find out more about the ways in which Dental Focus can help you attract New Patients, get Google Reviews, or appear on Google Page 1 through SEO, get in touch!