Mobile Websites

Website relaunches affect ranking

Thursday 29th August 2013

A site redesign and relaunch can be an exciting time in the life of a company’s web marketing programme. But just in case you haven’t used Dental Focus to help you do this, here is a quick look at some ways to identify some post-relaunch issues.

Has all site traffic ceased? If so, maybe Google can’t find you. “Google” your brand name to check. If you can’t find your Dental Practice or brand there may be an issue. It could also be that Google Analytics tracking has not been set up correctly.

Did you implement a relaunch to recover from a Google Penalty and find that you still can’t be found on Google? Maybe the penalty is still active and there are other factors that you have to address to remove the penalty?

If you are receiving organic traffic, but just at a reduced rate, it could be that a certain section of the site, such as the blog, doesn’t have the proper tracking code placement. Possibly something has gone awry with your link structure. Look at organic traffic by Landing Page. Look at post-launch vs a comparable time pre-launch and find the ones with the largest loss. Maybe a landing page, previously showing as a top performer, has been redirected to a new URL?

Have certain keywords disappeared from the focus/theme of the page?  

Have you activated settings on your robots.txt restricting search engine access? Did you change hosting or server? Communication issues between visitors, the host and server can lead to a delay in content delivery or in fact “timing out” of content. These issues leave a search engine with no way to view your site.

Summary

The above may help you to pinpoint the cause of reduced traffic. Or perhaps there is simply a design/code flaw or flagrant over-Search Engine Optimization, which Google wouldn’t like. Of course, even with a well-planned relaunch, you may suffer a slight traffic loss until Google (seeing a changed site – design/code/copy), assesses the changes.

Or, if you wanted a really well revamped and effective Dental website, you could have just contacted Dental Focus.

THE DECLINE OF THE PC

Thursday 2nd May 2013

It isn’t news that the PC is being overtaken by the tablet and the smartphone.

Companies like Microsoft face a steep decline into inaptitude unless greater progress in these areas is made, as market analysts predict Android and tablets to outsell laptop and desktops combined as soon as 2015. Furthermore, international polls claim users are increasingly using their tablets and mobile phones for activities they used to rely on their television and computers for, such as watching films, researching and shopping.

Recent reports confirm this.

During the first three months of this year, shipments of laptops and desktops fell 14% worldwide, compared to a year ago (International Data Corporation). This is the fastest fall ever recorded. Sales themselves fell to just 76.3million units.

IBM’s launch of the first desktop was back in 1981, but we are now seeing sales of computers decline. Even Windows 8, Microsoft’s latest offering, has failed to boost PC sales.

This is not only because people are finding Tablets such as Apple’s iPad and Google’s Nexus 7 cheap and convenient in comparison, but also because most people already own a laptop, desktop computer, or both. As a result, shares in firms such as Hewlett Packard and Microsoft are suffering.

For anyone with a business that has an online platform, this trend is of great importance, as online adaption is needed to ensure continued relevancy with clients and prospective clients. So, for your dental marketing you need to think about not just having a website, but also a dedicated mobile website. In other words, a simplified version of your main site that is easy for potential patients to view on a mobile. Whilst this may have once been an elegant extra addition, a mobile website has indeed become a necessity.

As you may know, Dental Focus have begun developing over 100 Mobile Dental Websites for progressive clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. For more information, and excellent testimonials from our clients, click here.

 

Best wishes,

The Dental Focus team.

Dental Mobile Websites, What Clients Say!

Saturday 9th March 2013

As you know, we have now started developing over 100 Mobile Dental Websites for our most forward thinking clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. Well, what are clients saying?

Chris Neve of Queens Park Dental Team said,
“In a constantly changing promotional world we need to keep ahead of the competition and mobile is where it is going. We have had great results from our Classic website and with this fast mobile website we will attract the mobile web user as well.”

Chris’ mobile website has Fast-Action “click-to-call” buttons

Perri Sansi of Church Road Dental said,
“I find I’m using my phone all the time now for browsing and found my own website a nightmare to navigate. Dental Focus offered me a new mobile phone website within 2 weeks. The whole team is delighted with the result- I’m sure patients will be too!!”

Perri’s mobile website has Fast-Action “click-for-directions” buttons


Read our previous Blog Article on Mobile Dental Websites to know what problem it solves.

There are a limited number of slots for development this month. Don’t miss out!

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.

Dental Mobile Websites

Wednesday 6th February 2013

Now is the best time to have a Mobile Website. 

If you can only do one thing to boost your business, we suggest you get a Mobile Website immediately.

Here’s the problem: 

Studying our own Google Analytics across hundreds of dental websites shows that on average 1 in 3 of your website visitors are now using a mobile. We predict this to rise towards 1 in 2 within 12 months.

Morgan Stanley Research also says that by the end of this year, more people will use a mobile device to browse your website than a desktop computer.

Here’s the bigger problem: 

· If a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor.

· If a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

· 60% of mobile users expect your website to load in under 3 seconds.

How do we solve this problem? 

Now is the best time to have a fast-action website just for mobiles. Remember, smartphone users are on-the-go, and have a lower attention span for websites. Your website needs to auto-detect the patient is on a smartphone and then show your specially built mobile website which loads super quick and at the optimised size/resolution with just the right information. If your website is slow and has too much content, patients will want to skip you.

We have the perfect 6-Page Fast Action Mobile Website solution: 

* Home / Welcome
* Appointment Form
* Dentists & Team
* Treatments Menu
* Fees & Offers
* Testimonials

Including “click-to-call” telephone numbers and “click-to-find” addresses linking to Google maps for directions.

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.