Mobile Websites

Five Star Websites for Google Page 1

Monday 6th July 2015

 

Krishan Joshi, CEO of Dental Focus, sheds light on some of the recent changes that affect website ranking.

In the first quarter of 2015, Apple made record profits on sales of iPhones and today, 50% of internet traffic is on mobile devices, meaning that one in two patients is accessing dental websites on a phone or tablet. This familiarity and usability means that patients now expect a great user experience on mobiles as well as on traditional desktop and laptop devices.

Responsive Websites

A decade ago web developers faced the challenge of resolving Mac and PC compatibility, but today it’s about creating synergy across a range of devices; Samsung, HTC, Apple and many more. The challenge now is to make sure that your website is responsive across the variety of platforms and brands being used by patients.

But the drive for mobile optimised websites is not just being driven by functionality. On 21st April 2015 Google redefined the criteria by which they rank websites. Before this date, classic websites, which could be read on iPhones and tablets if you pinched the screen and were willing to scroll through the information, were considered mobile-friendly. But not any more. The way in which Google defines ‘mobile-friendly’ has changed.

Now, to be categorised as mobile-friendly, every page of the website has to be viewable and functional on every type of mobile device. With most surfing taking place during the evenings and weekends, this ensures that the patient gets the best user experience from a website, regardless of the device they are using.

To check your website is Google-friendly, simply go to Google’s Mobile Friendly Test, type in your web address and it will tell you whether your site is mobile-optimised. Although we haven’t seen any dramatic shifts as yet, and non-responsive websites are certainly not plummeting through the rankings, over the course of the next 12 months, I expect that these changes will start to filter through and have an effect on their ability to climb to Google page one.

Move with the times

In the last 18 months the world has gone mobile and the pace of technological change shows no sign of slowing down. In creating your website, dentists need to be aware of changing trends and ensure that its capability meets the needs and wants of users. Everyone now has a camera in their hand, courtesy of their smart phone, and to some extent imagery has taken the place of words.

Take the rise of the ‘selfie’ as an example. This trend has changed the way some dentists interact with prospective patients. By accepting uploads of images onto their website, dentists are enabling patients to send an image of their teeth and ask questions that traditionally they might have needed to describe over the phone or in person. This by no means replaces a formal diagnosis, but does enable the dentist to interact with patients at an early stage of their decision-making and suggest treatments that might be suitable.

To facilitate this type of communication the website needs to incorporate this level of functionality. It makes you and your practice highly visible and attainable and builds engagement and rapport with patients. One word of caution – if this area of your site is not encrypted you must include a disclaimer about patients not disclosing personal information.

Five Star Reviews

A few years ago Google page one became the new version of Yellow Pages, with local businesses listed at the top of the page. Today, Google page one is the new TripAdvisor, and gaining a five-star ranking is now a recognisable sign that you have satisfied customers. In general prospective patients are more likely to believe existing patients’ recommendations – so this process is like word of mouth, but by people who don’t have any formal connection to each other.

 

Once you have five stars, these become visible on Google and if you are the first practice in your area to achieve this you stand out, making people more likely to click on your listing. Some of our clients are now recording between fifty and a hundred five stars and they are implementing in-practice systems to encourage patients to give them a five-star review. What our successful clients are realising is that those who prioritise Google page one and make sure they are getting five-star reviews every week are able to build trust with potential patients.

A five star ranking changes people’s perception of your practice before they have even viewed your website.

Only people with a Gmail account can give a review on Google, so to encourage patients to post a five-star review, dentists need to ask for a recommendation from every patient with a Gmail account. Having the team on board is important in making any kind of campaign like this work, but if the system is tracked, the team can receive weekly feedback about the numbers of five-star ratings and this can become a great internal motivational tool.

Getting help

This area remains a minefield for dentists, particularly as Google is constantly changing the rules. I am sure that 80% of dentists are not even aware of the five-star ranking process and the benefits it can bring, and a similar number will be unaware of the new rules governing responsive websites.

Although dentists are big users of technology and understand the user experience from their own point of view, they often fail to understand how this applies to their own patients’ use of their website.

Our clients’ priority is to attract more patients – it is only when they consider how they are going to do this that they start to take an interest in the different tools that can make this more successful.

For clients who want to give themselves the best chance of success on Google it’s about having a responsive up-to-date website, that is keyword and content rich, created using industry standard coding, which incorporates a blog, YouTube and social media feeds.

Most clients still say that word of mouth is a big factor in attracting new patients. The reality is that when patients are recommending a practice to their friends and family, those friends will still go to the web and search for the practice before they take up the recommendation. So dentists who want to attract the best friends of their patients need to take account of the power of an effective website and five-star ranking.

Call Dental Focus on 020 7183 8388 or email us today to have a chat with Krishan Joshi, CEO of Dental Focus.

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate

Keep your website compliant with Dental Focus ®

Thursday 17th July 2014

Compliant Dental Websites in UK


New GDC ‘Standards for the Dental Team’ became enforceable in September  2013. To make sure your website complies with all GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

At Dental Focus ® we have over 12 years’ experience creating high quality dental websites that are fully compliant with all relevant GDC, CQC and ICO standards. For your complete peace of mind we are offering solutions to ensure all our clients stay compliant with the latest GDC regulations.

  • Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus ® Customer Service Plan (CSP) clients.
  • Solution #2. We are offering Valident v-Form services, which have been specially developed to comply with GDC, DPA and CQC legislation. These secure, encrypted forms are incredibly important for online referrals and are available at a special discount to Dental Focus ® customers.

To find out more about website compliance and how we can help you meet the new GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

For more information call 020 7183 8388, or visit www.dental-focus.com

What’s In A Website?

Monday 14th July 2014

Dental Website Designers in UK

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

What you say matters

Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, and compliance and should also be fully compatible across all mobile devices. With these factors in mind, your practice website will be well on the way to online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

The mobile web – why having a mobile website is crucial to online success

Friday 4th July 2014

 

Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world’s estimated 7 billion people, 6 billion have access to mobile phones.[1] If this figure wasn’t astonishing enough, Ian Carrington of Google has said that there are now ‘more people on earth that have access to a mobile phone, than have access to a toothbrush’.[2]

A startling statistic I’m sure you will agree, and one that has a significant implication for the way you market your dental practice to patients. This is because many people nowadays will use their mobile phone – or ‘smartphone’ – to surf the web. So, while it is still essential that you have a dental practice website, it is also just as important that your website is ‘mobile-friendly’. If it is not, then you stand to miss out on the many people who now prefer to search for services such as dentists online using their mobile device.

What the research tells us

At Dental Focus ® ‘Websites for your profit’ we’ve conducted our own research into mobile websites and the traffic our clients receive from mobile devices such as smartphones and tablets. Our research tells us that on average 1 in 3 of your website visitors are now using a mobile device, and this figure is fast approaching 1 in 2. So not only do we know that more people are now using mobile devices to surf the internet, we also know that more people are using them to search for dental practices online.

This is important as it means there is no better time to embrace the mobile internet. If you’re website isn’t already mobile-friendly then now is the time to upgrade so you are in the best position to take advantage of the growing market for websites that are quick and easy to navigate from a mobile device.

Secrets to success

If a patient is searching for a dental practice on-the-go, then they will have a very short attention span. This means they have different requirements to desktop users, so need a website that caters specifically for their needs. Ideally your mobile-friendly website should auto-detect that the patient is on a smartphone or tablet and then show a special mobile version which loads quickly and is optimised for the screen size with just the right of information.

Speed and ease of use are two incredibly important factors here. As consumers, we are impatient at the best of times, but if a patient is searching for a dental practice then they are going to want to see almost instant results. Therefore it is absolutely essential that your website is simple, fast loading and easy to navigate. If it isn’t then many patients may be tempted to move on and search elsewhere.

Six key pages

For the perfect fast-action mobile website, you will need six pages. These pages should include a home or welcome page, an appointment form, and information about your dentists and members of your team. There should also be a treatments menu, a ‘fees and offers’ page, and finally a page for patient testimonials. If your mobile website has more than these six key features you will run the risk of bombarding the reader with too much information and too many menus to navigate on a small screen.

Remember, creating the perfect mobile-friendly website is all about giving patients the information they need as quickly and simply as possible. Because they are ‘on the go’ they have less time, and will so also appreciate easy contact features such as ‘click to call’ telephone numbers and ‘click to find’ addresses linking to Google maps for directions.

Marketing matters

Social trends are changing. For a number of years now the internet has been the single most cost-effective way of marketing for dental practices. The good news is it still is, however more people now prefer to surf the web ‘on the go’ than on their desktop computer. This trend is so significant that mobile internet will actually overtake fixed internet at some point this year.[3]

All of which means that if your practice doesn’t have a mobile website, you may well miss out on attracting new patients. Not only that, but if your competitor has one but you don’t, then these patients are much more likely to book with them than with you. This means you will be losing out on two fronts: the missed opportunity of the new patient, and the business lost to your biggest rival.

To help you make the most of your online marketing efforts, contact an experienced online marketing team today to see how you can make your dental practice an online success.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones is the resident Mobile Web expert and Sales Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser before finding his niche with the team at Dental Focus. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.


[1] ‘More People Have Cell Phones Than Toilets, U.N. Study Shows’, Time.com, 25th March 2013 <http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/#ixzz2pdawgps3> [accessed 6th January 2013].

[2] ‘More Mobile Phone Access Than Toothbrushes, says Google’, Mobile Marketing, 21st October 2012, <http://mobilemarketingmagazine.com/more-mobile-phone-access-toothbrushes-says-google/#ZoDQuiITk7JQfDQt.99> [accessed 6th January 2014].

[3] ‘Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet’, GigaOM, 12 April 2010 <http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/> [Accessed 6th Jan 2014].

Harnessing The Power Of The Internet

Friday 11th April 2014

The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices come to recognise the need for a strong web presence, many dental laboratories are still yet to make this same step. One reason for this may be the fact that for many dental laboratory owners, online marketing will seem unnecessary. After all, most work comes through long-established relationships with dentists that may stretch back many years. But with increasing competition both at home and abroad, can you really afford not to market your business online?

 

Cost-effective marketing

At its heart, one of the main advantages of a good website is the value it provides. Websites are without doubt the 21st century’s single most cost-effective way of marketing within dentistry, and a website offer much better value than printing brochures, hiring PR agencies, or placing adverts in the press. Remember, almost everyone these days will have access to a computer, and for many people the internet is now the main form of communication. As such a website for your dental laboratory is an essential tool by which you can establish a solid online presence and reach out to potential new clients in a way that is both meaningful, and instantly accessible any time of the day.

 

You should also consider the fact that if you don’t have a website, then chances are that your local rival either already has one, or will be getting one soon. This may give them a huge competitive advantage as the internet is now the primary means by which people search for goods and services. Phonebooks just don’t yield the same results any more, and most people would rather put a quick search into Google or Bing than any other way of finding a business.

 

Making the most of your website

The most effective dental laboratory websites are eye catching, easy to navigate and contain plenty of high quality content to keep users engaged. As well as contact forms, referral details and a brief description of your business, you should also include client testimonials and examples of your work. Videos and pictures add a great deal of extra depth to any website, and a gallery of images showing completed cases can be a great way of showing exactly what you can do. You should also consider writing a regular blog or running a news feed to give updates on what you’ve been up to, and the services you can provide.

 

Trust the experts

Online marketing is no easy task, so it pays to trust the experts. To help you make the most of your dental laboratory website, Dental Focus ® ‘Websites for your profit’ can support you in all aspects of online marketing. They will be able to create a bespoke website that complies with GDC standards, and is fully compatible with mobile devices such as tablets and smart phones.  With Dental Focus ® you will be able to well and truly put your laboratory on the Google map!

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Is Your Practice Website Optimised For Mobile Devices?

Thursday 3rd April 2014

Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on the planet would surpass the number of people. And with the technology behind mobile phones improving and getting cheaper year on year, it’s fair to say that the mobile phone phenomena won’t be going away any time soon.

This has important implications for dentistry and dental marketing, as patients are increasingly using their mobile phones to access the internet and search for dental practices online. It’s therefore no longer good enough just to have a basic dental website advertising your services to the world. If a patients comes across your website on their mobile device and your website isn’t designed to be rendered on a mobile phone, then they will quite simply just look elsewhere.

Here at Dental Focus ® we are in the fairly unique position of being able to study visitor trends across the many hundreds of dental websites that we have helped to create over the years, and so are able to build a picture of how the market is changing. By studying our own Google Analytics we have found that on average up to 1 in 3 of visitors to dental practice websites are now using a mobile device to do so. We predict this number to rise towards 1 in 2 within 12 months.

These figures really reinforce the need to ensure your dental marketing is working for you and not against you. For example, our research would suggest that if a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor. Furthermore, if a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

What this tells us then is that there is a really pressing need for all forward-thinking practice owners and managers to consider the practice website for what it is – a valuable marketing resource that needs to be exploited and put to best use. If you already have a practice website then that’s great – you’re making a good start – but ask yourself this: are you proud of your website? Does your website ‘sell’ your practice in the best possible way? And crucially, how does your practice website appear to mobile visitors?

Given the stark statistic that around half of your web traffic will come from mobile devices within the next 12 months, there is a greater need than ever to ensure that your practice website is completely compatible with mobile devices such as smart phones and tablets. These mobile optimised sites should allow users to browse your site quickly and easily, and so find key pages with minimal effort. These pages should include an appointment form, a treatment menu, a testimonials page, and a page describing the dentists and the team, as well as your fees and perhaps also a page of testimonials. Importantly, your website should also include all the necessary contact details (with a ‘click to call’ feature), along with opening hours and addresses linking to Google maps for directions. Remember, if a prospective patient can’t find the information they are looking for quickly and easily, there is every chance they will decide to search elsewhere. With competition between practices so rife these days, the chances are they will end up at your nearest competitor and you will have just lost out on a new patient.

Now is the time to have both a “classic website” which is mobile and tablet friendly as well as a separate fast-action “mobile website” that downloads hot pages within 3 seconds when patients are “on-the-go” so you can attract as many patient enquiries as possible.

Make no mistake, dental marketing is tough, and is bound to get even tougher as more and more practices discover the benefits that an effective online presence brings. This is why it’s absolutely crucial that you make best use of the tools and resources available to you, that you establish a high quality website that you are proud of, and that you market your website to your patients. By combining online marketing strategies with other tactics that include internal and external tactics, slowly but surely your practice will climb the Google ladder and you will really make your practice stand out ahead of the competition.

So… if you haven’t got a practice website already, then you really do need to make sure you get one. You are potentially missing out on hundreds of potential new patients by not being online, and your competitors will only gain as a result. Similarly, if you are already online, is your website mobile friendly? Does it adequately reflect your practice? Imagine your website as a shop window. Does it make any sense for only half the passing customers to be able to see into that shop window?

With technology and social trend changing rapidly, it pays to use the services of an experience online dental marketing team you can trust. The award winning team at Dental Focus ® “Websites for your profit” have over 500 dental practices websites to their name, and thousands of Google Page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com



‘More mobiles than humans in 2012, says Cisco’, BBC News, 15 February 2012 <http://www.bbc.co.uk/news/technology-17047406>.

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html

Use a mobile or a tablet? Is your domain on page 1? If not it’s going nowhere

Wednesday 25th September 2013

In a world where smartphone and tablet users are in the majority, ranking in positions 1 – 3 is even more essential than previously thought. Because the ‘click through rate’ is much higher on smartphones for these positions, and you will see a natural rise in traffic to your website over time as more people migrate to mobile devices.

 With the rise of smartphone users, click curves have become a less accurate way of forecasting. This is due to click curves have been based on CTR from desktop-based searches. Now most traffic coming from mobile devices, they display different SERP formats due to their smaller screen.

 However, BrightEdge have crunched the numbers to develop the first publicly available click curves for mobile devices. This is based on exact match keywords.

In a world where smartphone and tablet users are of the majority, for a website to rank in position 1-3 is even more essential now. This is due to CTR being higher on smartphones for these positions, and if you are ranked in the top 3 with relevant keywords, there will be a natural rise in traffic to your website in time as more people are moving onto mobile devices.

 The drop-off in CTR for smartphone devices is usually those outside the top 10 positions. For desktop and mobiles, CTR drops by around 50% between positions under 10. For smartphones it is over 60% drop off rate. So it is clear, is your domain isn’t on page one for mobile searches, your website is not going anywhere.

 Whilst device fragmentation adds an extra layer of complexity to the forecasting, it is beneficial to understand the different variety of CTR that occurs on the market today in each device. It also helps to show that good SEO is going to become more important and beneficial as the world that we live in is definitely moving towards a mobile web one.

 For more information on this top we have provided you with the following link:

http://searchenginewatch.com/article/2295284/Mobile-Tablet-Click-Curves-Confirm-Your-Site-is-Either-Page-1-or-Nowhere

 

Website redesign

Wednesday 11th September 2013

You may want to redesign your site for many reasons: re branding, relocation or simply refreshing.

That is why at Dental Focus, we address all the following issues:

Would you like your site to…

– increase traffic?

– improve conversion rate?

– ‘push’ new treatments and/or offers?

 

So how is your existing site doing?

 

We’ll help you study your Google Analytics for:

– bounce rate

– time on site

– most-trafficked pages

– best performing key words,

– effectiveness of “Referral forms” etc.

 

What is your competition doing?

Patients use dental sites a bit like “Go Compare” – to compare dental practices. So, what is your competition doing?

So what makes your practice different?

Is it your location, your expertise, your treatments, your awards, your video testimonials? Your ‘ideal patient’? etc?

Site accessibility

Make your site accessible 24/7 on all formats and all devices: desktop, laptop, tablet, mobile etc

Getting patients to act

Once on your site, get patients to respond to “calls to action” i.e. fill in a form, take up a special offer, read a blog, download relevant info, attend an open day, etc?