Google SEO & Rankings

Is Your Practice Website Optimised For Mobile Devices?

Thursday 3rd April 2014

Like them or loathe them there can be no escaping the fact that mobile phones are everywhere. In fact, last year Cisco reported that the amount of mobile phones on the planet would surpass the number of people. And with the technology behind mobile phones improving and getting cheaper year on year, it’s fair to say that the mobile phone phenomena won’t be going away any time soon.

This has important implications for dentistry and dental marketing, as patients are increasingly using their mobile phones to access the internet and search for dental practices online. It’s therefore no longer good enough just to have a basic dental website advertising your services to the world. If a patients comes across your website on their mobile device and your website isn’t designed to be rendered on a mobile phone, then they will quite simply just look elsewhere.

Here at Dental Focus ® we are in the fairly unique position of being able to study visitor trends across the many hundreds of dental websites that we have helped to create over the years, and so are able to build a picture of how the market is changing. By studying our own Google Analytics we have found that on average up to 1 in 3 of visitors to dental practice websites are now using a mobile device to do so. We predict this number to rise towards 1 in 2 within 12 months.

These figures really reinforce the need to ensure your dental marketing is working for you and not against you. For example, our research would suggest that if a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor. Furthermore, if a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

What this tells us then is that there is a really pressing need for all forward-thinking practice owners and managers to consider the practice website for what it is – a valuable marketing resource that needs to be exploited and put to best use. If you already have a practice website then that’s great – you’re making a good start – but ask yourself this: are you proud of your website? Does your website ‘sell’ your practice in the best possible way? And crucially, how does your practice website appear to mobile visitors?

Given the stark statistic that around half of your web traffic will come from mobile devices within the next 12 months, there is a greater need than ever to ensure that your practice website is completely compatible with mobile devices such as smart phones and tablets. These mobile optimised sites should allow users to browse your site quickly and easily, and so find key pages with minimal effort. These pages should include an appointment form, a treatment menu, a testimonials page, and a page describing the dentists and the team, as well as your fees and perhaps also a page of testimonials. Importantly, your website should also include all the necessary contact details (with a ‘click to call’ feature), along with opening hours and addresses linking to Google maps for directions. Remember, if a prospective patient can’t find the information they are looking for quickly and easily, there is every chance they will decide to search elsewhere. With competition between practices so rife these days, the chances are they will end up at your nearest competitor and you will have just lost out on a new patient.

Now is the time to have both a “classic website” which is mobile and tablet friendly as well as a separate fast-action “mobile website” that downloads hot pages within 3 seconds when patients are “on-the-go” so you can attract as many patient enquiries as possible.

Make no mistake, dental marketing is tough, and is bound to get even tougher as more and more practices discover the benefits that an effective online presence brings. This is why it’s absolutely crucial that you make best use of the tools and resources available to you, that you establish a high quality website that you are proud of, and that you market your website to your patients. By combining online marketing strategies with other tactics that include internal and external tactics, slowly but surely your practice will climb the Google ladder and you will really make your practice stand out ahead of the competition.

So… if you haven’t got a practice website already, then you really do need to make sure you get one. You are potentially missing out on hundreds of potential new patients by not being online, and your competitors will only gain as a result. Similarly, if you are already online, is your website mobile friendly? Does it adequately reflect your practice? Imagine your website as a shop window. Does it make any sense for only half the passing customers to be able to see into that shop window?

With technology and social trend changing rapidly, it pays to use the services of an experience online dental marketing team you can trust. The award winning team at Dental Focus ® “Websites for your profit” have over 500 dental practices websites to their name, and thousands of Google Page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com



‘More mobiles than humans in 2012, says Cisco’, BBC News, 15 February 2012 <http://www.bbc.co.uk/news/technology-17047406>.

Web Traffic

Saturday 8th March 2014

 

Did you know humans account for less than 40% of global web traffic?

Bringing traffic to your site is important, but then engaging with some of that traffic is crucial. This is especially true since over half the recorded visits to a site may not even be by a human.

Statistics show they are by ‘bots’ etc and the ‘bots’ presumably will not ever require dentistry. So instead we concentrate our efforts on relating to the ‘human’, emotional concerns of the 40% who are real people and interested in dental health. That is why, not only do we Search Engine Optimize our dental websites, we also emotionally relate to the ‘humans’, by featuring content that will engage them.

See the chart showing the statistics:

http://www.sitepronews.com/2014/03/07/humans-account-less-40-global-web-traffic

The Changing World Of SEO : Dental Focus In The Press!

Thursday 20th February 2014

 

 

 

 

 

 

 

 

 

 

(The Changing World Of SEO, Dental Focus, Private Dentistry, February 2014)

 

Are you interested in the changing world of SEO? If so, click below to read our dentaltown blog!

 

Keep an eye out for this article in this months edition of Private Dentistry too! (above)

 

http://www.dentaltown.com/Dentaltown/Blogs.aspx?action=VIEWPOST&b=141&bp=818

Why Are Mobile Websites Essential?

Tuesday 11th February 2014

The use of the internet has changed dramatically in the last five years, and this has altered the way websites need to be programmed. Originally, the majority of users viewed websites on a computer or laptop, which meant that web designers didn’t need to be overly concerned about page resolutions and plugins.

To build a website that showcases your practice on every screen, from smartphones and tablets to computers and TVs, please ensure your patients get a great browsing experience regardless of what device they use. For example, If you want to reach people on a mobile, you’ve got to have a mobile site. Though it seems obvious, a study found that 96% of consumers have encountered sites that weren’t designed with mobile in mind.

When a website is created, SEO normally follows to ensure that content appears across all search engines. However, optimising for desktop search doesn’t necessarily mean that a website will perform well in a mobile search.

For instance, one technique to use is responsive web design, which allows a website to automatically adapt itself to display on the viewer’s device. Contact us to find out more ways to go mobile, and for more information about why mobile websites are essential to a business.

https://www.dental-focus.com/contact-us.html

The importance for a dentist to have a website

Wednesday 29th January 2014

One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).

The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.

A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.

Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.

If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.

https://www.dental-focus.com/index.html

 

How to use a dental blog

Tuesday 26th November 2013

To blog or not to blog, is that the question?

The answer is to blog because Google loves fresh, original and relevant content. In a competitive dentistry market, knowing how to market your dental practice and services via blogging is crucial for the following reasons:

A weekly blog promotes fresh content related to your website which is important because your website content should remain up to date.

Originality is provided as each blog should be based upon a unique subject or context, one week  this could be dental implants, the next the latest cosmetic advancement.

Relevancy is provided by being topical and targeted. Write about the treatments you love doing, which in turn will attract the patients that you love to treat.

Check our video below for a step by step guide on how to successfully blog about dental topics:

Is your website Google friendly?

Monday 7th October 2013

In this age of the internet, search is everything. Direct traffic (that is, people who type your web address into their browser) is all well and good, but it relies on patients knowing your practice exists in the first place, and not every patient will be able to remember your web address off by heart.

This is why search is so important. Whether a patient is looking specifically for your practice, or if they are looking for a practice in your area that offers the sorts of treatments you provide, it is absolutely essential that your practice website ranks highly in organic search on Google. This is because Google is the world’s most popular search engine, and so more potential patients will be using Google than any other search engine, and the fact is, if your site is optimised for Google – if it’s designed to be “Google friendly” – then it will also rank highly on other search engines as well.

Natural search

When you type in a keyword, or a string of keywords into Google, two types of search results will be displayed. The first few will be adverts. These are search results where companies or individuals have purchased “AdWords” that are tied to certain search terms, so when someone searches it, their own website appears at the top. These work on a Pay-Per-Click (PPC) basis, as advertisers only pay when a user clicks on the link.

Purchasing these Pay-Per-Click results can be useful, especially to help establish a business, but it does of course cost money, and selecting the right AdWords to buy for the best conversion rate can be a difficult task without expert advice.

After the paid-for ads at the top of any search results, will come what’s known as the “natural” search results. These are results that have been generated organically by Google, without the influence of AdWords. Though Google guards the secrets to its search algorithms closely, it is widely recognised by industry experts that general standards of “good web practice” lead to better search results. If your website is well designed, with lots of high quality, regular content that attracts visitors and tempts them to spend time on your page, then your website will rank higher up the Google ladder for search terms associated with your practice.

Content is key

There are a number of key elements to web design that you need to consider when optimising your site for the web. One of the most important is content. After all, why do people use the internet other than to find and digest content? With this in mind, it is absolutely essential that your practice website is filled with lots of well-written, useful content that is relevant to them, and is of sufficient good quality to both attract them to stay on your site, and hold their attention long enough to persuade them to contact you! Here at Dental Focus we encourage separate web pages for each treatment that you offer in order to give maximum optimisation and relevancy for treatment rankings. We also advise you to use individual copywriting on each of your web pages so Google finds unique content on your website that isn’t just copy and pasted from another location.

In the ideal world, every dental practice website would be updated regularly with interesting, new content. This is one of the main reasons many dental practices now run their own blogs. A blog will allow you to add to your website’s content on a regular basis while also demonstrating your commitment to issues surrounding oral health. With a regular and active blog, not only will your patients love your website, but Google will too!

Compatibility

Aside from the content, and of course the design, of your practice website, there are a number of other factors that need to be taken into consideration. One of the most important here, is compatibility.

With the surge in popularity of smart phones and tablet devices, more and more people are now surfing the internet on the move, and so your practice website needs to be fully compatible with these devices. If your website isn’t compatible, then visitors will be less likely to stay, and your search rating will drop.

But compatibility doesn’t just apply to the way a website appears on smart phones and tablets. If a website is poorly designed and poorly optimised for a range of different display formats and browsers, even a home computer user may be turned off from visiting your site if text and images don’t display as intended.

And another thing…

Though it may seem a fairly obvious point to make, the more activity on your website, the higher it will rank in search results. For maximum visibility you should encourage patients to visit your website and leave reviews on your Google+ Page. Make sure you install Google Analytics for the best website statistics to measure and signal activity. Social media links and feeds from Facebook, Twitter and your Blog will also keep your homepage fresh and active.

Although this may seem like a lot to remember, with a little help and support from an experienced web marketing team, your practice can soon become an online success. With an expert team such as Dental Focus ® working alongside you, you will be able to create a beautiful, bespoke website that fully reflects your practice vision, and is fully optimised for the web to attract as many visitors as possible.

For more information call 020 7183 8388, or visit www.dental-focus.com

Use a mobile or a tablet? Is your domain on page 1? If not it’s going nowhere

Wednesday 25th September 2013

In a world where smartphone and tablet users are in the majority, ranking in positions 1 – 3 is even more essential than previously thought. Because the ‘click through rate’ is much higher on smartphones for these positions, and you will see a natural rise in traffic to your website over time as more people migrate to mobile devices.

 With the rise of smartphone users, click curves have become a less accurate way of forecasting. This is due to click curves have been based on CTR from desktop-based searches. Now most traffic coming from mobile devices, they display different SERP formats due to their smaller screen.

 However, BrightEdge have crunched the numbers to develop the first publicly available click curves for mobile devices. This is based on exact match keywords.

In a world where smartphone and tablet users are of the majority, for a website to rank in position 1-3 is even more essential now. This is due to CTR being higher on smartphones for these positions, and if you are ranked in the top 3 with relevant keywords, there will be a natural rise in traffic to your website in time as more people are moving onto mobile devices.

 The drop-off in CTR for smartphone devices is usually those outside the top 10 positions. For desktop and mobiles, CTR drops by around 50% between positions under 10. For smartphones it is over 60% drop off rate. So it is clear, is your domain isn’t on page one for mobile searches, your website is not going anywhere.

 Whilst device fragmentation adds an extra layer of complexity to the forecasting, it is beneficial to understand the different variety of CTR that occurs on the market today in each device. It also helps to show that good SEO is going to become more important and beneficial as the world that we live in is definitely moving towards a mobile web one.

 For more information on this top we have provided you with the following link:

http://searchenginewatch.com/article/2295284/Mobile-Tablet-Click-Curves-Confirm-Your-Site-is-Either-Page-1-or-Nowhere

 

The Definition of a Website

Thursday 19th September 2013

What is the definition of a website? Is it primarily an exercise in technology or a business tool?

The World Wide Web has undergone a lot of change over the years, but should it stop there? And more importantly are the users completely satisfied with it?

The definition according to Wikipedia is “A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator”  But how far do you agree? Is there more to a website?

For the individual brands, their website comes to life when the project is given to those who create it – the designers, developers, SEO professionals etc). Until the website goes live, it is considered an expense whilst after it is live it’s considered an asset.  It is vital to plan a website, including owning the website, planning, design optimization etc, as it all improves communication.

The design of the website is usually the first thing people choose to get involved with, but more times than not, people don’t think of a problem before going ahead with the design of the website. As they have not addressed the relevant questions such as target audiences.

Websites can generate customers when created effectively, as visitors to the website become customers to the business. If the website doesn’t attract new audiences, then the website has failed.  For many businesses they invest large amounts of money in a website so it should support the immediate and long-term goals of the business. 

So, all in all back to the original question, should the term ‘website’ be redefined? To read more information on this argument we have provided you this link to an article:

http://searchenginewatch.com/article/2293329/Its-Time-to-Update-the-Definition-of-a-Website

Website redesign

Wednesday 11th September 2013

You may want to redesign your site for many reasons: re branding, relocation or simply refreshing.

That is why at Dental Focus, we address all the following issues:

Would you like your site to…

– increase traffic?

– improve conversion rate?

– ‘push’ new treatments and/or offers?

 

So how is your existing site doing?

 

We’ll help you study your Google Analytics for:

– bounce rate

– time on site

– most-trafficked pages

– best performing key words,

– effectiveness of “Referral forms” etc.

 

What is your competition doing?

Patients use dental sites a bit like “Go Compare” – to compare dental practices. So, what is your competition doing?

So what makes your practice different?

Is it your location, your expertise, your treatments, your awards, your video testimonials? Your ‘ideal patient’? etc?

Site accessibility

Make your site accessible 24/7 on all formats and all devices: desktop, laptop, tablet, mobile etc

Getting patients to act

Once on your site, get patients to respond to “calls to action” i.e. fill in a form, take up a special offer, read a blog, download relevant info, attend an open day, etc?