E-Newsletter Archive

The 7 Ps of Dental Marketing Websites

Tuesday 26th January 2016


dental focus2

The Checklist For Personalising Your Website

The most successful clients set themselves apart from other practices by personalising their website.

See the checklist that clients have been using to achieve this:

Profile – brand, USPs, demographic

The look, the feel and brand all need to convince your specific target patient that this is the right place. Your USP’s should be clear and the targeted visitor must feel compelled to stay and click in less than 5 seconds.

People – happy & approachable expert team

Dental practice websites usually forget customer service is visually represented through people that appear professional. You need to show the personality of a happy and approachable team with great smiles.

Premisis – luxury & comfort

Virtual tours using professional photography or corporate video need to focus on the feeling of luxury and comfort, showing patients what they actually care to look at, such as impressive patient lounges, classy receptions and boutique wash rooms.

dentalfocus

Prices – be proud of your prices

Dental practices generally attempt to show their fees online but are confused on the benefit that brings. It is important to appear either reassuringly expensive and/or great value for money to attract your correct target patient otherwise you will not stand out.

Promises – create patient expectations

Dental practices commonly forget that customer service has to be promised and the brand standards need to be stated. Patients need to know what to expect. This is all usually hidden and difficult to find or lengthy to read. Video and/or photography should be used to explain the patient journey.

Proof – case studies & video testimonials

You need before and after ‘smile photos’ to show clinical expertise and this means no blood, no gore, no metal, no tools and no retractors. You need full face ‘smile photos’ to show gratitude in your patient’s eyes, and video testimonials to put ‘word-of-mouth’ on your website and deliver emotional encouragement.

Products – personalise treatments & experience

Dental practices are forgetting to differentiate their treatments. Websites tend to advertise the exact same services as other dentists so patients believe price comparison is the only difference. Personalising treatments and creating ‘branded experience’ packages are required to make you incomparable.

Get in touch with our team for guidance on personalising your website using
the 7 Ps Checklist.

*Warning* Dental Website Marketing

Tuesday 3rd September 2013

GDC 28-Day Countdown

New GDC Standards enforceable
from Monday 30th September 2013

I am writing to all Dental Focus Customers to warn you about the new GDC Standards for the Dental Team and how this impacts your professional use of the Internet and your dental website marketing.

Why does Dental Focus care about your Website Compliance?

The major benefit to you for complying with the rule of law is “peace of mind” that is priceless because nobody wants the GDC website to be ranked #1 on Google for their own personal name, especially with a link to the hearings and reports that come free with that special ranking. The Dental Focus philosophy is “Websites for your profit” and we must care about protecting your compliance and online reputation.

The relevant sections from the new GDC Standards requiring particular attention are Standards 1.9.1 (Data Protection Act),4.2.3 (Social Media & Blogs), 4.2.6 (Referrals & Social Media) and 4.5.2 (Website Forms & Email Encryption), 9.1.3 (Social Media & Blogs) – see the extracts below which affect your dental practice website marketing:

1.9.1 You must find out about, and follow, laws and regulations affecting your work. This includes, but is not limited to, those relating to: • data protection • employment • human rights and equality • registration with other regulatory bodies.

4.2.3 You must not post any information or comments about patients on social networking or blogging sites. If you use professional social media to discuss anonymised cases for the purpose of discussing best practice you must be careful that the patient or patients cannot be identified.

4.2.6 If a patient allows you to share information about them, you should ensure that anyone you share it with understands that it is confidential.

4.5.2 If you are sending confidential information, you should use a secure method. If you are sending or storing confidential information electronically, you should ensure that it is encrypted.

9.1.3 You should not publish anything that could affect patients’ and the public’s confidence in you, or the dental profession, in any public media, unless this is done as part of raising a concern. Public media includes social networking sites, blogs and other social media. In particular, you must not make personal, inaccurate or derogatory comments about patients or colleagues.

Further patient confidentiality guidelines will be published by the GDC concerning social media websites, such as Facebook and Twitter. Watch this space for compliance warnings and advice on dental marketing with social media.

Dental Focus Website Solutions

Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus Customer Service Plan (CSP) clients.

Solution #2. Valident v-Form services have been specially developed to comply with GDC, DPA and CQC legislation, with sensitive patient data transfers from practice websites being fully encrypted. This trusted service is offered at a special discount to Dental Focus customers and incredibly important for Referral Forms.

Compliance must be implemented by 30 September 2013 and the new standards will link three different regulatory authorities all of which carry enforcement powers: (A) The General Dental Council (B) The Information Commissioner (Data Protection Act 1998) and (C) the Care Quality Commission (CQC).

Dr. Nigel Knott is a dental surgeon with significant experience and a specialized knowledge of how the Data Protection Act impacts upon the use of online communications in dental practice. He is CEO of Dentsure Ltd. and has agreed to advise Dental Focus customers on measures they should take to comply with the new legislation. Nigel has published a number of articles on the subject in various dental journals and I would urge you to read his advice carefully.

Take action, scroll down to read the important message from Dr Nigel Knott.
 
Best wishes,
Krishan Joshi 
aka The Master
CEO of Dental Focus

Important Message from
Dr Nigel Knott BDS LDS
CEO Dentsure Ltd

“Krishan has requested my assistance to help Dental Focus Customers steer a safe passage through the jungle of Data Protection Act legislation and the impact this has on dental practices with Dental Focus websites. I am happy to assist him as being a Dentist brings a greater understanding of the problems and providing trusted solutions an imperative.”

4.5.2 If you are sending confidential information, you should use a secure method. If you are sending or storing confidential information electronically, you should ensure that it is encrypted.

“Valident v-Form services have been specially developed to comply with GDC, DPA and CQC legislation, with sensitive patient data transfers from practice websites being fully encrypted.

Protecting sensitive patient data is a professional duty of care. The Valident Brand Icon displayed on your Practice Website Home Page, brings confidence and trust to your patients and proves regulatory compliance.

For an exclusively discounted set up fee of £195+vat and monthly subscription from just £19+vat, Dental Focus customers can protect their website communications before 30 September 2013 when the GDC Standards will be enforced.

In the last few days a new customer has sought my advice as the practice Yahoo e-mail services account has been hacked with devastating effects. It is not just the fact that patients have been sent demands for cash to be sent to the Practice Principal, but the fact that the Data Controller has failed to implement the requirements of the DPA and the Practice Principal is culpable!

In February of this year I warned in my article published in the BDJ of the possible consequences of using insecure online communications. I am amazed the BDJ carries Classified advertisements from dental practices using insecure e-mail accounts for the transfer of sensitive personal data (PII) online in clear breach of the DPA!

I have developed the Valident services to give you the necessary peace of mind and practice website protection you need to comply with the law. I have written a special Dental Focus Newsletter and you can receive it by registering at www.valident.co.uk/df/ 

I hope this helps, thank you.”

Be compliant by 30th September 2013 

Dental Mobile Websites, What Clients Say!

Saturday 9th March 2013

As you know, we have now started developing over 100 Mobile Dental Websites for our most forward thinking clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. Well, what are clients saying?

Chris Neve of Queens Park Dental Team said,
“In a constantly changing promotional world we need to keep ahead of the competition and mobile is where it is going. We have had great results from our Classic website and with this fast mobile website we will attract the mobile web user as well.”

Chris’ mobile website has Fast-Action “click-to-call” buttons

Perri Sansi of Church Road Dental said,
“I find I’m using my phone all the time now for browsing and found my own website a nightmare to navigate. Dental Focus offered me a new mobile phone website within 2 weeks. The whole team is delighted with the result- I’m sure patients will be too!!”

Perri’s mobile website has Fast-Action “click-for-directions” buttons


Read our previous Blog Article on Mobile Dental Websites to know what problem it solves.

There are a limited number of slots for development this month. Don’t miss out!

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.

Dental Mobile Websites

Wednesday 6th February 2013

Now is the best time to have a Mobile Website. 

If you can only do one thing to boost your business, we suggest you get a Mobile Website immediately.

Here’s the problem: 

Studying our own Google Analytics across hundreds of dental websites shows that on average 1 in 3 of your website visitors are now using a mobile. We predict this to rise towards 1 in 2 within 12 months.

Morgan Stanley Research also says that by the end of this year, more people will use a mobile device to browse your website than a desktop computer.

Here’s the bigger problem: 

· If a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor.

· If a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

· 60% of mobile users expect your website to load in under 3 seconds.

How do we solve this problem? 

Now is the best time to have a fast-action website just for mobiles. Remember, smartphone users are on-the-go, and have a lower attention span for websites. Your website needs to auto-detect the patient is on a smartphone and then show your specially built mobile website which loads super quick and at the optimised size/resolution with just the right information. If your website is slow and has too much content, patients will want to skip you.

We have the perfect 6-Page Fast Action Mobile Website solution: 

* Home / Welcome
* Appointment Form
* Dentists & Team
* Treatments Menu
* Fees & Offers
* Testimonials

Including “click-to-call” telephone numbers and “click-to-find” addresses linking to Google maps for directions.

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.

Legal Responsibilities Warning

Tuesday 22nd January 2013

Legal Responsibilities Warning for Dental Practice Websites

Dear Reader

I am writing to inform you urgently of the new GDC Professional Standards Guidelines that will be issued by the General Dental Council within the next 6 months.

These will include reference to the Regulations concerning the use of Information and Communications Technology (ICT) in general dental practice together with the need to ensure all aspects of the Data Protection Act 1998 (DPA) and Care Quality Commission (CQC) regulations are fulfilled.

Dental practices with website hyperlink communications to the Internet (e-mail, patient referral forms, new patient registration forms, appointment booking, Contact Us etc.) are at particular risk of breaching the DPA and CQC Outcome 21 (Regulation 20) concerning the secure transfer of Personal Identifiable Information (PII). The New NHS Dental Contracts will all impose a mandatory online compliance requirement with the implementation of the regulations set out in the NHS Information Governance Toolkit (IGT).

Dental Focus Customer Service Plan (CSP) Members

Dental Focus clients can have peace of mind. We will be carrying out changes to your website within the next month to improve basic website compliance with the Information Commissioners Office (ICO) and the CQC. We cannot however be responsible for ensuring your website is fully compliant with all of the GDC, ICO and CQC Regulations as these are the responsibility of the Practice Principal who has commissioned the publication of your practice website.

To help me with this problem, I have sought the professional advice and service of Dr Nigel Knott BDS LDS (CEO Dentsure Ltd) who is an experienced consultant in this complex field of ICT regulation.

Dentsure has launched the new Valident service, a fully encrypted e-communications service especially for the use of dental practices in order that they can communicate with their patients and professional colleagues within a securely padlocked online environment. The new Valident services not only ensure that your practice website can be certificated to be compliant with all of the latest Data Protection Act legislation but it also brings the additional benefit of your website being brought up to date with the new online GDC Professional Guidelines being announced in June. Nigel has published a number of articles recently in the Dental Press on the subject of dental practice website compliance and the legal professional responsibilities associated with communicating online with patients and professional colleagues within a confidential environment.

My relationship with Dentsure enables Dental Focus to have access to the very latest information and advice on dental practice website compliance where GDC/ICO/CQC online regulations are concerned. During the next three months I would like all of our customers to be made aware of the new Valident services in order that we can help you to implement the regulatory compliance that needs to be in place before next September 2013. We will be the first Internet Company and Website Service Provider to do so in Dentistry.

Nigel and I will be in touch shortly to guide you step-by-step on the right actions to take. However, if you have any immediate questions, please get in touch.

krish-blog

Yours sincerely

Krishan Joshi 
aka The Master 

Internet Marketing Director, 
Dental Focus Web Design



Merry Christmas & Happy New Year 2013

Monday 24th December 2012

Have an exciting Christmas and super start to 2013, make it different.

Warmest wishes from team Dental Focus ® Web Design and PracticeBox ®. On the ‘cool runnings’ sledges: Krishan the Master, Dan the Genie, Adrian the Wizard, Gavin the Surfer and Clair the Superstar. “Feel the Rhythm, Feel the Rhyme, Get on up, It’s Bobsled time… Cool Runnings.” ha ha ha x

…And if you still want to laugh at last year’s infamous rocking card, you still can. :-)

Dental Focus Web Design aka Krishan the Master singer, Dan the Genie on drums, Adrian the Wizard guitarist and Gav the Surfer on bass. 😉 ho ho ho x

Dental Marketing with What Clinic

Tuesday 28th August 2012

What Clinic seem to be emailing our clients with an Award to stick on their website, effectively trying to get their brand on your valuable website + links to their site, which if they do will improve their rankings above yours and then make you feel that you need to pay their directory for leads. We are against directories especially links to them because they drive your traffic away and pass on your valuable Google link juice. However, it’s always the clients decision if they want to go ahead after our advice.

Dental Marketing with Yellow Pages

Tuesday 21st August 2012

I hope you’re talking about your website. If you don’t, who will?

Now here’s something to Yell about…
Yellow Pages could be making you and your practice foolishly waste £250k pro rata every year.

Everyday, I’m being asked “Should we renew with Yellow Pages because the sales rep is here and we’ve always advertised for the past 5, 10, 15 years…”

I am officially going on the record to publicly say: Do not waste money with Yell.com or Yellow Pages. Clients can’t seem to get over the tradition of renewing and the sales force are blinding you with the most irrelevant statistics and lies.

If you want to see what a rip off any directory is, go to Google Analytics: Traffic Sources > Sources > Referrals ~ look for the directory name i.e. Yell and you’ll see how many visits you got from that directory. Compare that to your total visits.

What do you get?
Across the board, analysing our portfolio of 500+ websites we have the unique insight to observe trends and Yell.com on average only accounts for a pathetic 2% of all your website traffic. If you think about how much you’re spending (£5k?) for that measly 2%, pro rata that and ask yourself if you’re investing the same marketing budget for the remaining 98% (£245k?), or even just 50% (£125k)?

I’m telling everyone to stop and ‘say no’ to Yell.
Please save your money or invest into your website design because in 2012 your website is still the centre of your entire marketing strategy but you can’t look 2010.

Word-of-mouth is still the best ROI marketing tool to increase visitors to your website.
All you need to do is tell all your patients to share your website on Facebook. When patients say “Thank you”, never reply “You’re welcome”. Instead instruct them, “The best way to thank me is to share my website on Facebook. Have you got a mobile? Do it now, or here’s my iPad. Not on Facebook? Neither am I… but do you have email? Well, the best way to thank me is to email my website to your friends.” Now imagine every single one of your patients talking about you to their 100+ friends (that’s the power of Facebook) and your website Analytics shoot through the roof. If that happened for just 1 year, nearly everyone in your town would have seen your website… so you better have the perfect website.

At Dental Focus, we want to help create the perfect website for you, that makes you so damn proud that you want to tell everyone how to “Thank you”. The ‘dental focus’ multiplier effect is phenomenal with this simple strategy. To build the Dental Focus Exclusive Website is all about our customer service and that requires us to steal the Yellow Pages budget and put it to better use. However, if you want my Knock ‘Em Dead Offer (aka CB’s ‘KEDO’) then create your own PracticeBox dental website from just £60+vat per month. Do-it-yourself at www.practicebox.com

What if you already have a website?

Priority #1. Make your homepage iPhone/iPad friendly. Otherwise you’re losing patients with a blank website.

Priority #2. Get a Blog for your website and learn the difference between Blogging for Patients and Blogging for Google rankings. Content growth is now more important than ever.

Priority #3. Has it been 3 years already since you created your website, if so maybe it’s time to get a new website or at least revamp? Get it reviewed.

krish-blog

Krishan Joshi is “the Master” at Dental Focus Web Design.

Become his friend on Facebook – www.facebook.com/DentalFocusWebsites

Remember to subscribe to the Dental Focus “Secrets” E-Newsletter so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.


Dental Marketing with Google+ Reviews

Thursday 16th August 2012

How do I get patient reviews and star ratings next to my Google ranking?

On Google Page 1, you now need reviews in order to attract the eye. People click on the websites that have the best star ratings and highest number of reviews even if they don’t read them.

Tip: Tell all your close family, friends and patients to give you a 5 star review.

= Template email / copy & paste below =

Dear X

Please give us your best review and star rating on Google.

1. Go to http://www.google.co.uk and search for “{my practice name} + {my town}” and you will see our listing next to the map.

2. Click on the blue link “Google+ page” or “Google Reviews

3. On our Google+ page, click the blue button “Write a review

4. Sign in with your Google+ account, if you’re not already logged in.

5. Give us your best review and star rating.

Thank you so much.

= End of template =

This is incredibly important. Do not wait.

krish-blog

Krishan Joshi is “the Master” at Dental Focus Web Design.

Become his friend on Facebook – www.facebook.com/DentalFocusWebsites

Remember to subscribe to the Dental Focus “Secrets” E-Newsletter so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.


Odonti Exhibition Brighton & DIY Recruitment

Tuesday 10th July 2012


Remember to get down to sunny Brighton extra early this weekend for this summer’s super attraction: Odonti 2012. Brighton, you already know you’re going to have a good time. :-)

I’m speaking and sharing my secrets (as well as Chris Barrow’s) at 10am this Friday 13th. Hope to see you at my lecture, its always different and always special for those attending.

This time I will track the patient journey on the web starting from word-of-mouth recommendations, advertising campaigns and Google Page 1 searches. I will also explain Chris Barrow’s infamous 7 Ps of successful websites and add 4 more Ps to fully understand the concepts of trust and call-to-actions in an 24/7 Internet savvy world. And more…

Click here to check out the Odonti programme and register now.

I will have Dan the Genie, Adrian the Wizard and Gav the Surfer (DentalFocus® Assemble) to meet everyone, take photos and sign autographs. We’ll be wearing the black uniform and giving out complimentary hugs. Get your free hug before they run out. Hug early to avoid disappointment.

I am especially excited to listen, meet and have dinner with Jimmy Wales, special guest speaker and Founder of a Wikipedia. I bet he knows everything. 😉

Recruiting for job vacancies?
Advertise all your jobs on the Dental Jobs Group (DJG) from just £27.50 using my 50% promotional code. Your job advert is then automatically shared across the entire group of job boards for free i.e. Denplan Jobs, BADN Nurses Assocation, BADT Therapists Association, ProDentalCPD, careers4dentists, Blue Sky People and more. Do-it-yourself (DIY) recruitment.
www.dentaljobsgroup.co.uk
 
 
Get in touch, if you want to:
  1. Get free entrance to all Odonti conference lectures. I know the bouncer and he’ll let me sneak in 5 friends. Do you want your name on my VIP list?
  2. Get a Blog for your website.
    ~ Content growth for the best Google rankings is more important than ever.
  3. Make your homepage iPhone/iPad friendly. Otherwise you’re losing patients with a blank website.
  4. Create your own PracticeBox dental website from just £60+vat per month. Affordable DIY when time is not money. www.practicebox.com
  5. Request the Dental Focus Exclusive Website for personal customer service when time is money. www.dental-focus.com

krish-blog

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our E-Newsletter.

If you have any questions or need help, email us or call 020 7183 8388.