Dom’s Social Media Blog

New Facebook page updates! 4 essential changes to be aware of..

Monday 20th August 2018

Social Media for Dentist

If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!

 

So what’s new?

 

Recommendations

This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.

In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!

 

Business Tags

The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.

An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”

With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.

 

Action buttons

Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.

 

Functionality

Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.

 

It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.  

 

Follow us on Instagram and check out the latest content from Dental Focus!

 

Dominic Haslam

Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Have you heard of Instagram TV?

Friday 17th August 2018

Dental Focus

If you weren’t aware Instagram has recently reached one billion monthly active users, up from 800 million in September 2017! [Source] Congratulations Instagram!

As the rise in monthly active users for Instagram continues, so does the platforms continuous developments and pioneering launches. The most recent being the launch of Instagram TV or IGTV. This is a platform for Instagram users to have their own TV channel with videos that last longer than the traditional 60 seconds.

The launch of IGTV was driven by younger audiences spending less time watching actual TV, so Instagram is capitalising on the opportunity to bring a TV experience to the mobile phones of their audiences, all within one platform.

You may be wondering how to capitalise on this feature for your dental practice? There are already early adopters who have jumped at the chance to create their own television programme about their daily lives and behind the scenes of their dental practice.

Even Dental Focus is getting involved with IGTV with more content on the way.

Follow us on Instagram and check out Krishan’s adventures in Australia!

Dominic Haslam
Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Your ad was not approved, sound familiar?

Friday 11th May 2018

 

If you have a Facebook page for your practice and have the experience of running ads or boosting posts, chances are you’ll have encountered the “Your ad wasn’t approved” message which can be incredibly frustrating because there is minimal insight on how to fix it.

The Facebook system is very sensitive because it does its best to identify any offensive, harassing or inflammatory ads. Although this is excellent the problems occur when harmless ads are triggered because of misconstrued wording.

Essentially Facebook wants you to target individuals but not single them out by identifying personal characteristics. So to ensure your ads get approved try the following:

  • Avoid using the word “you” because it implies you are singling an individual out in your message.
  • Focus on the content in the ad and convey the benefits/value.
  • Avoid using the word “other” or “others” because this indirectly groups users with other users like them.

The next time your ad gets denied, take a bit of time to revise and ensure you are not unintentionally singling out users based on personal characteristics. 

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

 

 

 

 

 

Heard of Instagram Pods?

Thursday 10th May 2018

 

An Instagram pod is a group of users who work together to artificially inflate the popularity of a post to increase its reach. These groups are on Facebook with varying numbers of members. They work with one member posting on Instagram, all other members are then informed so they can like and comment on the post. The reasons for doing this are simple, Instagram’s algorithm detects the early velocity of the post alluding to it being popular meaning it gains more reach.

 

Pods have become increasingly popular over the years however the problem with being apart of a pod (depending on size) is that it takes a lot of time to engage with each members post.

 

Pods groups can be found on Facebook but have recently caught the attention of Facebook moderators. This week we have seen Facebook suspend some of the larger groups which have thousands of members. It is very likely that the Social Network will clamp down harder on this type of activity in the future by suspending or even removing personal accounts.

 

If you are part of a pod or considering one you may want to reconsider. Think about the impact of the results to your business beyond the metrics of likes, comments and shares.

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Create your own Hashtag

Wednesday 9th May 2018

 

Why is it important to use your own hashtags? Because on Instagram every hashtag has its own searchable gallery where images are displayed in two categories: ‘Top Posts’ & ‘Most Recent’.

A ‘Top Post’ is one that has recently been posted and received a lot of engagement making it the most visible in that category. ‘Most Recent’ posts are as the name suggests however if the post is not receiving much engagement it will quickly be pushed down the gallery depending on how competitive the hashtag is.

 

For best practice, I would suggest a mix of popular and less popular hashtags for a chance of standing out and finding an audience that cares about your content. Recent research has shown that 9 -11 hashtags comprised of popular, mid-ranged and niche/branded hashtags are ideal for generating the best reach.

 

Before you settle on branded or niche hashtags consider this:

Does the hashtag appeal to your target audience?

Does your content fit with your hashtag?

Will your hashtag be considered spammy?

Is the hashtag banned?

 

How many hashtags are you using per post?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Instagram tests new features [2]

Tuesday 8th May 2018

The last two features Instagram is testing are:

Stories reactions: These will be a quick reaction option for Stories like the option on Facebook.

 

Tagging Facebook Friends: The last an most significant will be the option to tag and notify your Facebook friends in your Instagram posts. Integration between both platforms will be fantastic for user convenience and growth for Instagram.

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Instagram tests new features [1]

Monday 7th May 2018

Instagram has been busy testing several new features to overtake Snapchat and maintain popularity.

Features currently in development are:

Slow motion mode: Although most phones already have the capability to do slow motion video, this will only be available for the Instagram camera. This could improve uptake for its camera and open doors for new creative options.

 

Mute profile: This feature will allow users to mute the posts of other profiles without having to go through the social risk of unfollowing them and of course the muted user will be none the wiser.

 

Story calendar: This will give users a calendar layout of the Instagram Stories they have posted. This feature will be particularly useful for brands aiming to plan their content calendar and keep on top of frequent posting.

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Questions for your Facebook advertising campaign

Sunday 6th May 2018

 

Before you dive into an advertising campaign you’ll need to define the outcome you would like to achieve. If you are slightly unsure, these outcomes can be defined in the Facebook campaign manager and provide suggestions such as building local awareness, generating engagement or conversions.

 

Once you’ve chosen your desired outcome, you will have to build a strategy around it to figure out your ideal target market.

With the targeting options you can define based on age, gender, occupation, interests, behaviour and more. Of course, the more specific you are the better your results.

 

The next stage is to plan your budget, so you know how much you are spending and how long you’ll run your ad for. And it is vital you monitor the ad to measure its relevancy score to maintain consistent optimisation.

 

Finally, ensure you have calls-to-action on your ads to provide direction to your audience so they can interact with your business.

 

Has this helped to define your ad campaigns?

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Ideas for your Instagram stories

Thursday 3rd May 2018

 

Instagram Stories are a great way of increasing the exposure of your account to new and existing followers. If you’re a practice on Instagram and struggling with ideas for your Stories here are a few to help you.

 

  • Go Live: Using the Live feature on Instagram has a lot of impact because it alerts your followers to tune in. With this in mind you could hold a live Q&A session or Live Interview.

 

  • Drive traffic: You can use stories to drive traffic by highlighting your website, blog or treatment. If you have over 10,000 followers you can also include a link within the Story.

 

  • Behind the scenes: Create a buzz by showing exclusive behind the scenes content for a new treatment or event.

 

  • Polls: Use the polls sticker to get engagement from your followers

 

  • Vlog – You can use Stories to create an everyday mini Vlog and take your followers through the day to day workings of your practice, highlighting the employees and culture.

 

Have these ideas inspired you to create more Instagram Stories?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Facebook is bringing new AR Business tools to Messenger

Wednesday 2nd May 2018

 

AR (augmented reality) has been on the rise for a number of years on social media platforms and that rise is expected to continue especially as Facebook is introducing the next step by integrating AR options with branded content on its Facebook Messenger.

 

Using augmented reality on Facebook Messenger means brands will be able to build their own digitally enhanced experiences for their customers. Shopping for products or services will now give customers the opportunity to visualise a purchase before committing.

 

The new AR feature should get more businesses thinking about how they can utilise Facebook Messenger and interact with their customers in new ways.

 

As a dental practice on Facebook, are you utilising Messenger to interact with your patients?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Brimingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!