Consent Form / Video Guidelines

Video Guidelines – For Patients

Thursday 8th October 2015

Dental Focus

Dentists often ask us…

“What should patients say in a Video Testimonial?”

Easy Video Guidelines – For Patients

5 steps to remember in just 25 seconds…

Before you start, spend a couple of minutes to think about what you’ll say.

1. TO START, look straight at the camera and remember to smile BIG for 5 seconds.

2. Say what treatment you had or want?

3. Say what you think of your teeth?

4. Say what you think of your dentist and why you chose this dental practice?

5. TO END… look straight at the camera and remember to smile BIG for 5 seconds.

See how The Harley Street Smile Clinic are using this strategy…

Remember to always get written consent from patients to use their testimonials in your marketing. 

iPad “P for Proof” – Consent for Photos

Tuesday 6th October 2015

Dental Focus

Dentists often ask us…

“How do I get patients excited about being part of my Smile Gallery?”

iPad “P for Proof” – Consent for Photos

Create Trust to attract enquiries. Creating your “Smile Gallery” is

your greatest tool for showcasing the excellent work you do. Remember to always receive explicit written consent to use patient photographs on your website. Make your smile gallery scroll/swipe forever. Give patients vast amounts of proof and get them excited about wanting to be a part of your website’s “emotional portfolio”.

This will help the patient to see:

You’re the expert, you have experience and you’ve seen it all before. That one looks like me, other patients chose you and went ahead.  You’ve even seen worse and I don’t want to be the worst one.

Step 1: Before the Treatment

Say while showing ‘before’ photo:

“I’ll do my best. I think this is going to be a great case.  Maybe it will be good enough for the website.

Step 2: After the Treatment

Say while showing ‘after’ photo:

Show both before and after, zoom into both photographs!
Remind the patient what they used to look like.
“So what do you think?
Is it good enough for the website?”

I look forward to hearing from you!

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