Over 90% of UK Internet searches are on Google.
You need to be found for all your dental keywords + main location. If you want to grow and expand your catchment then target all your surrounding towns and cities. Google Search Engine Optimisation (SEO) is now so complicated, you need Google Experts, not just SEO Experts, to achieve predictable rankings. There’s no point talking about other search engines (Yahoo, Bing, etc) because there is only Google Page 1, that’s what over 90% of people use and then the other search engines try to emulate Google.
Your Google Expert will estimate search traffic volumes to suggest the most popular keywords and ensure you maximise Return on Investment (ROI) in priority order.
Try the Google Keyword Tool yourself:
- Enter a word/phrase per line.
- Tick “Only show ideas closely related to my search terms”.
- Select only “Advanced options > Locations > United Kingdom”.
- Enter the anti-spam verification characters.
- Then Search to find out which keywords get hundreds or thousands of searches each month and which keywords get practically none.