The word “aesthetics” is derived from the Greek word “aisthanesthai” which means perception. Much debate and discussion has occurred over the centuries about the central questions of aesthetics.
Aesthetics is based on ‘perception’, which is the process of attaining awareness of sensory information. The oldest quantitative law in psychology quantifies the relationship between the intensity of physical stimuli and their perceptual effect. This is very relevant to new technology, the internet and websites. For example; how effective and what messages does your dental website (a piece of visual stimulus) give? The process of perception alters what people see. When people view something with a preconceived idea about it, they tend to see their preconceived idea, whether they are there to see or not. This problem stems from the fact that humans are unable to understand new information without the inherent bias of their previous knowledge. The human mind will usually try to reach for something that it already recognizes, when confronted with something new and not easily comprehended.
This is where bespoke dental website design can be so effective, by providing visual, powerful stimuli that will reassure and help the site visitor. Dental website templates will not help you break through barriers and stand out. Without new, understandable information, a patient will just see their old, ideas of what a ‘dentist’ is, with all their existing preconceptions (possibly misconceptions).
How is your dental website template perceived by the viewing audience (that is assuming you have one)?
Aesthetics are very relevant to dentistry. The World Aesthetic Congress (WAC) is coming up in June and is held every year for ‘aesthetic dentistry’, which improves the appearance of patients (through dental and other cosmetic treatments, etc). Your website may need the equivalent of a ‘smile makeover’, in order to send out the right message to achieve your dental marketing aims.
Adrian Adler is “the Wizard” at Dental Focus Web Design.
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