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Posting ideas to help you stand out

Sunday 22nd April 2018

 

Have you ever struggled with what to post on a daily or weekly basis? 

Checkout out some of these tips to help you evolve your content: 

-Ask questions

Everyone has an opinion on social media and leveraging that to your advantage is encouraged. Get your followers to engage with your posts.

 

-Give advice and tips

Keep your practice relevant by giving guidance and providing valuable content. This is a great way of encouraging your follower to share your posts. 

 

-Comment on trending topics

Make time to comment on or cover trending topics within the world of dentistry. 

 

-Post content generated by you followers

People will pay more attention to reviews and user generated content from their peers as opposed to content produced from your practice. 

 

-Post videos 

Give your patients a behind the scenes look at your practice and its culture. This is a great way for your patients to connect with your brand and staff on a more personal level. 

 

-Host promotions

Keep your followers engaged and in anticipation of your posts by giving discounts and special offers. 

 

-Leverage nostalgia 

Create subtle connections between your brand and positive feelings your followers associate with the past. 

 

Will any of these tips help you grow your social media profile? 

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Building your profile

Saturday 21st April 2018

 

Do you have a poorly maintained social media profile or incomplete business information? 

Do you have minimal engagement even though you promote the same type of content?

Do you think potential patients will want to engage with a practice harbouring an incomplete profile? 

 

When you are building your social media profile consider doing the following: 

-Write a relatable ‘about us’ page. 

-Make your contact information highly visible. 

-Use a professional and recognisable profile photo. 

-Ensure the content on your social media profiles are consistent and tailored towards your target audience. 

-Be active but don’t overwhelm your followers by over posting, create a schedule and stick to it. 

-Don’t just connect with anyone, make sure you build relationships with the right people. 

-Try not to post the same message repeatedly. 

 

Are you guilty of having an incomplete social media profile? Have these tips helped you?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Snapchats shoppable AR lens

Friday 20th April 2018

 

Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase.

The buy now button takes users to a linked product page within the Snapchat application.

The watch now button can users to a trailer, how to video or behind the scenes style footage.

The install now button lets users install or open an application depending on whether they already have it n their device.

The introduction of this new feature is a great move by Snapchat considering how popular its AR lenses are and it is also a great opportunity for them to build on their advertising platform.

If the price was right could this feature be used for dental practices? 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Ace Dental Harrow Weald

Thursday 19th April 2018

Part of the Ace Dental group of practices in North London, this newest addition in Harrow Weald is a compact but impressive dental website that follows the gorgeous branding of Ace’s main website.

 

The website is interesting for its longer and fewer treatment pages, which showcase the main treatments of the practice depending on their dentistry category.

Make sure you come back soon for more dental website launches.

The Snapchat store

Wednesday 18th April 2018

 

Snapchat has been testing a new e-commerce feature which is currently only available to a selection of ‘Discover publishers’. This new feature will allow user to swipe on a product and purchase it from the snap store.

The idea behind this new feature is for Snapchat to develop its relationships with companies that are on the ‘Discover’ platform as well as increase revenues and make Snapchat more meaningful.

It will be interesting to see how this feature develops once testing ends and if Snapchat will open e-commerce options to other businesses.

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Posting ideas for you Dental Practice

Tuesday 17th April 2018

 

 

Good morning, afternoon or evening,

In order to achieve success on Social Media, you need to be consistent and interesting.

You’ll want to make your practice and team as approachable and friendly as possible because people buy people.

Things you may want to try:

– Use photos of your practice, team, events, and patients (with explicit written consent)

– Divulge practice news such as treatment information, staff achievements, emergency contact details, blogs, finance options and testimonials.

– Showcase your knowledge of dentistry with facts, courses attended and new treatments.

– Engage with local businesses by commenting and sharing posts, take part in or host charity events.

What will you try in your practice?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

New Website Launch – Putney Dental Surgery

Tuesday 17th April 2018

Based in SW15, Putney Dental Surgery have had a fresh website launched to replace their previous one.

 

The result is a fully responsive, modern dental website with great information for patients.

 

Putney Dental Surgery

 

 

 

Come back soon for more of our dental website launches.

 

Instagram Nametags

Monday 16th April 2018

 

 

Instagram are reportedly looking to launch a new feature called ‘Nametags’ which will allow users to create their own unique and customisable code that can be scanned to connect you instantly to a user’s profile.

Although impressive, it is a long overdue feature because Snapchat and Facebook messenger have been using QR style codes for several years now. The question is whether Instagram can encourage users and brands to make full use of them.

Brands could capitalise on ‘Nametags’ by further promoting their presence and adding an interactive element to their promotional materials such as scanning in specific codes to find out information on a product or receiving discounts.

Could ‘Nametags’ be used as part of the marketing strategy for your practice?

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Social Media roundup w/c April 9th

Sunday 15th April 2018

Instagram:

Focus mode is the new camera mode on Instagram which makes selfies look better by utilising background segmentation and face detection technology.

(Source)

LinkedIn:

A GIF library is now available as a new option on LinkedIn allowing users to add an animated image to their messages.

(Source)

Facebook:

Facebook is developing the functionality to take photos and annotate them with using AR technology.

(Source)

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

What’s your Social Media structure?

Saturday 14th April 2018

 

Good morning, afternoon or evening,

Do you have a strong structure for the advertising campaigns of your practice? Do you have a large following? Do your funny posts get a lot of engagement?

 

Don’t pressure yourself by putting too much stock on the number of followers you have because if you end up attracting fluff followers to look good it won’t help with actual business results. What you should focus on is growing a targeted audience that has an interest in your practice because you’ll see lower costs to your advertising budget and a greater reach for your brand and authority.

It’s also important to remember that not all engagement on social media is going to be created equally. Meaning it can be easy to get noticed for a funny or motivational post, however generating engagement for content that speaks for what your brand represents is difficult. It is a good idea to have a balance between both types of content, but also to pay attention to the content that generates engagement organically because this content will be more effective when you put some money behind it.

 

Will this advice help you get more out of your social advertising?

 

Dominic Haslam

Social Media Guru

Join us on the 25th of April 6:45pm for our webinar on GDPR & websites, register here!

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!