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Social Media for Dentists – Engagement: What Does it Mean?

Thursday 18th October 2018

 

Social Media Engagement: What Does it Mean?

 

Engagement is a measure of the impact that your posts and brands make on social media, each platform has its own way of measuring this.

 

Social Media for dentists

Facebook: Shares, likes and followers

 

Instagram: Likes and followers

 

Twitter: Re-tweets and followers

 

Likes (and reactions on Facebook) and shares will tell you how popular your individual posts are with your online community, on the other hand, followers show a greater level of social investment from people as this indicates that they want to see more of your content regularly. Follows are a type of conversion, similar to when patients fill out an enquiry form on your website or make a phone call after viewing your website.

 

How do we maximise engagement using social media for dentists?

 

Competitions and Contests

  • Competitions are a great way to get lots of engagement and increase the profile of your brand with a wide audience as everybody likes free things and everybody likes to win.

 

Many of our clients have had fantastic results with competitions and so if you’re not doing them already you should start now! If you would like us to help you run your competitions get in touch with our Social Media Guru Dom.

 

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

 

Be Consistent

  • It is important to appear active and responsive on social media, failing to do so can make your business appear to be inactive and may cause people to make incorrect assumptions about your practice. We have seen thriving practices with social media accounts that make them appear to be the opposite, don’t get caught out with this one and be consistent!

 

Use Images and Videos

  • We are living in a fast-paced visual age, people are more likely to engage with visual content as they can absorb the information more quickly than reading a wall of text.

 

Monitor the Data

  • Using insights on Facebook and Instagram can be a great way to see information about; how your posts are performing, the demographics of your followers and your follower growth over time. Some Social Media Management Tools will also have advanced reporting that can go as far as recommending the best times of the week and day to schedule your posts for.

 

Create and Maintain Local Alliances

  • Tying in your posts with other local businesses can be a great way to create mutually beneficial relationships. By tagging and sharing each other’s posts two business can expand their reach to each party’s respective followers.

 

For more information on our social media for dentists options contact our Social Media Guru Dom.

 

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

How are dentists using social media to address the 8 Patient Concerns?

Friday 21st September 2018

 

Do you know what patients are concerned about when they visit your website? You probably have a few ideas about the most common ones, such as price and pain. However, at Dental Focus, we have found that there are 8 Patient Concerns that cover the majority of their worries when choosing a dentist or treatment.

 

These are:

Form – Look & Feel
Function – Life-changing benefits
Longevity – How long it lasts and the aftercare
Value – The expert
Journey – The consultation and treatment experience
Character – Listens, cares, no judgement has “seen it all before and worse”
Fears – Nervous or phobic patients, relaxed/comforted, painless dentistry
Why Now? – Stories of sacrifice, stories or regret

Clients are now asking us about social media for dentists and how Dental Focus can help them grow their brand in their online communities and connect with existing and new patients.

Whilst the majority of content that most practices put out on platforms such as Facebook, Instagram and Twitter is largely dentistry based, they are often reluctant to put up patient-based content for fear of breaking confidentiality. And rightly so!

BUT…There is a way.

How to get dental patient stories onto social media

 

Depending on your patient base, you may already have plenty of social media champions for your brand that you don’t even know about! Many patients will be social-media-savvy and happy to spread the good word about the service they receive at your practice. If they have had great journeys with you and spread word-of-mouth to their friends and family already, it’s not a great leap for them to do that on Facebook, Twitter, and Instagram.

Once you know that a patient is happy to recommend you, simply ask them – “Do you use Facebook?”.

If the answer is yes, then you can ask them – “Would you mind doing a post about your visit? We really appreciate spreading word-of-mouth about our practice in the local area and would love to help your friends and family.

Then you can guide them on the type of post if they need help. They could do any of the following:

  • Check-in to your practice
  • Share your Facebook page
  • Write a status update and tag your page
  • Put up a “Story” and tag your page
  • Post a video of them in the practice
  • “GO Live” in the practice

For more information about social media for dentists remember to book in a call with our Guru Dominic Haslam – 0207 183 8388.”

Social Media for Dentists in the UK

Friday 31st August 2018

 

Dental Focus have been taking care of social media for dentists in the UK for over two years! That’s not taking into account creating social media channels for dentists and dental practices for more longer than that. During which time our team has learnt a lot about how to grow online communities and increase your brand awareness.

 

How to go from 0 to 100+ Facebook Page Likes as a dentist

 

A blank canvas is the hardest when it comes to starting your journey on social media. If your Facebook page is brand new then it can be a bigger struggle to get that initial buzz about your practice/brand than if you want to jump from 500 to 600-page likes.

With no initial community to speak of, we have a proven method to get your page noticed. Watch the video below for more.

 

 

Should my Facebook followers only be dentists?

 

The beauty of social media is that everyone can get connected, however, this can also be detrimental to your business plans. Cultivating your community is essential to growing your brand in the right direction, otherwise, you can spend a lot of time and resources with on the wrong people.

If you are a referral practice, then you largely want to be addressing other practices and dentists, as these are the people you most want to be in front of. However, for the majority, you are most likely a dentist using social media or a dental practice. In which case, catering for patients is going to be your aim in which case they make up the “general public”. You should still, however, be selective in what you post and how you present your brand, ensuring that you take into account your demographics.

 

Piggybacking

 

Fun as a kid, essential as a business looking for massive growth on social media. And no, we don’t mean go and jump on anyone, rather look for other profiles that have a bigger following than yours and look to create a mutually beneficial relationship. Again, the profiles you decide to associate with should reflect your brand well (no use associating your Facebook page with Coca-Cola – synonymous with sugary drinks).

One fabulous way to piggyback is to promote the services of someone else. For example, a local restaurant might share your post if you gave away a dinner for two of your patients.

Come back soon for more info about social media for dentists or give our team a call to discuss more – 020 7183 8388

Social Media for Dentists: Don’t be Afraid

Thursday 30th August 2018

Social Media for Dentists: Don’t Be Afraid

 

Having become a central player in the cultural and social makeup of billions of people’s lives, it is no wonder that many businesses (dental practices included) have flocked to Facebook, Twitter, Instagram and more to promote their services to the masses.

Whilst many other industries have approached social media with a carefree attitude, highly regulated areas like healthcare and dentistry must approach the platforms in a less reckless manner.

Watch this video from the Dental Focus team about why dentists are afraid of Facebook:

 

 

How can dentists be compliant on social media?

 

One of the factors that prevent dentists from using social media is compliance. With so many regulatory bodies such as the GDC, CQC, ICO and ASA overlooking dental practices in England (with similar bodies globally) it can be hard to know what the rules and regulations are.

Social media is a massively public arena and this seems at odds with dentistry given that the relationship between dentist and patient is confidential.

The good news is that almost all the governing bodies have printed material that sets out the Do’s and Don’ts of using social media.

 

What can a dentist post on social media?

 

Staying away from anything that could be considered to bring the dental profession into disrepute is essential. Any content from a patient is a no-go unless you have explicit written consent to use it on the specific platforms. The other factor to consider is the nature of the platform. Ensuring your posts are relevant and suited to the type of social media can be hard to understand, especially as these platforms development at an alarming rate.

The good news is that Dental Focus can help you with this.

 

What are the benefits of using social media for dentists?

 

Unlike other forms of digital marketing, social media for dentists is all about the long game. It is unlikely to generate instant return on investment (ROI) if you haven’t put in the hours cultivating your online community and ensuring they feel nurtured by your brand.

The benefits include having more loyalty amongst your patient base, who will appreciate your engagement with them socially rather than just charging them for treatments, as well as being able to communicate with them on a more regular basis – because the majority of adults who use Facebook use it daily. This allows you to:

  • Notify them about your latest treatments and services
  • Keep them up-to-date with the goings on at the practice
  • Promote your team members and their skills

 

What should a dentist post on social media?

 

As mentioned, it is essential to post content that is tailored to the platform. It is also important to not spam all of your followers with dull posts about why they should buy the most expensive treatment with you every day. That’s not going to appeal to online communities and it’s a sales tactic that is not very welcome on most platforms.

Instead, you need to decide on a plan of how you want to present your brand on social media and do it consistently, with the goal in mind of getting the most engagement possible. Social media friendly content would include things like:

  • Competitions
  • Video tutorials on oral health
  • Charity work by your team
  • Promotion of local businesses
  • Local events relevant to your followers

 

Looking for help managing your dental social media?

 

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.

New Facebook page updates! 4 essential changes to be aware of..

Monday 20th August 2018

Social Media for Dentist

If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!

 

So what’s new?

 

Recommendations

This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.

In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!

 

Business Tags

The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.

An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”

With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.

 

Action buttons

Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.

 

Functionality

Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.

 

It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.  

 

Follow us on Instagram and check out the latest content from Dental Focus!

 

Dominic Haslam

Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Have you heard of Instagram TV?

Friday 17th August 2018

Dental Focus

If you weren’t aware Instagram has recently reached one billion monthly active users, up from 800 million in September 2017! [Source] Congratulations Instagram!

As the rise in monthly active users for Instagram continues, so does the platforms continuous developments and pioneering launches. The most recent being the launch of Instagram TV or IGTV. This is a platform for Instagram users to have their own TV channel with videos that last longer than the traditional 60 seconds.

The launch of IGTV was driven by younger audiences spending less time watching actual TV, so Instagram is capitalising on the opportunity to bring a TV experience to the mobile phones of their audiences, all within one platform.

You may be wondering how to capitalise on this feature for your dental practice? There are already early adopters who have jumped at the chance to create their own television programme about their daily lives and behind the scenes of their dental practice.

Even Dental Focus is getting involved with IGTV with more content on the way.

Follow us on Instagram and check out Krishan’s adventures in Australia!

Dominic Haslam
Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Your ad was not approved, sound familiar?

Friday 11th May 2018

 

If you have a Facebook page for your practice and have the experience of running ads or boosting posts, chances are you’ll have encountered the “Your ad wasn’t approved” message which can be incredibly frustrating because there is minimal insight on how to fix it.

The Facebook system is very sensitive because it does its best to identify any offensive, harassing or inflammatory ads. Although this is excellent the problems occur when harmless ads are triggered because of misconstrued wording.

Essentially Facebook wants you to target individuals but not single them out by identifying personal characteristics. So to ensure your ads get approved try the following:

  • Avoid using the word “you” because it implies you are singling an individual out in your message.
  • Focus on the content in the ad and convey the benefits/value.
  • Avoid using the word “other” or “others” because this indirectly groups users with other users like them.

The next time your ad gets denied, take a bit of time to revise and ensure you are not unintentionally singling out users based on personal characteristics. 

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

 

 

 

 

 

 

Heard of Instagram Pods?

Thursday 10th May 2018

 

An Instagram pod is a group of users who work together to artificially inflate the popularity of a post to increase its reach. These groups are on Facebook with varying numbers of members. They work with one member posting on Instagram, all other members are then informed so they can like and comment on the post. The reasons for doing this are simple, Instagram’s algorithm detects the early velocity of the post alluding to it being popular meaning it gains more reach.

 

Pods have become increasingly popular over the years however the problem with being apart of a pod (depending on size) is that it takes a lot of time to engage with each members post.

 

Pods groups can be found on Facebook but have recently caught the attention of Facebook moderators. This week we have seen Facebook suspend some of the larger groups which have thousands of members. It is very likely that the Social Network will clamp down harder on this type of activity in the future by suspending or even removing personal accounts.

 

If you are part of a pod or considering one you may want to reconsider. Think about the impact of the results to your business beyond the metrics of likes, comments and shares.

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Create your own Hashtag

Wednesday 9th May 2018

 

Why is it important to use your own hashtags? Because on Instagram every hashtag has its own searchable gallery where images are displayed in two categories: ‘Top Posts’ & ‘Most Recent’.

A ‘Top Post’ is one that has recently been posted and received a lot of engagement making it the most visible in that category. ‘Most Recent’ posts are as the name suggests however if the post is not receiving much engagement it will quickly be pushed down the gallery depending on how competitive the hashtag is.

 

For best practice, I would suggest a mix of popular and less popular hashtags for a chance of standing out and finding an audience that cares about your content. Recent research has shown that 9 -11 hashtags comprised of popular, mid-ranged and niche/branded hashtags are ideal for generating the best reach.

 

Before you settle on branded or niche hashtags consider this:

Does the hashtag appeal to your target audience?

Does your content fit with your hashtag?

Will your hashtag be considered spammy?

Is the hashtag banned?

 

How many hashtags are you using per post?

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!

Instagram tests new features [2]

Tuesday 8th May 2018

The last two features Instagram is testing are:

Stories reactions: These will be a quick reaction option for Stories like the option on Facebook.

 

Tagging Facebook Friends: The last an most significant will be the option to tag and notify your Facebook friends in your Instagram posts. Integration between both platforms will be fantastic for user convenience and growth for Instagram.

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!