Website Word of Mouth

Monday 2nd February 2015

 Krishan Joshi, CEO of Dental Focus, explains how to explode your word of mouth using Facebook.

Brush up on your Dental Compliance Knowledge

Tuesday 23rd December 2014

A key feature that makes Dental Focus masters in website design and production, as opposed to another web marketing company, is that we focus on compliance with the GDC, CQC and ICO regulations, allowing our clients peace of mind.

”Dental Focus had a great understanding of what we needed. Their adherence to ‘best practice’ and ‘compliance’, ensured my site met with all the ICO and GDC requirements.” Gordon Philp, Edinburgh Dental Specialists

We are specialised team so at every step of design and production of new websites we know what to look out for and the key boxes to tick in design. Then after launch with our customer service plan (CSP) we remain here to help and advise, in order to keep your websites maintained, and stress free. Our goal is to take a potentially frustrating task and make it very easy and manageable, allowing our dentists to concentrate on dentistry.

At Dental Focus we have kept compliance simple and focused, so below are our interpretation of the UK Compliance and Implementing Requirements, in relation to the websites we can help you with:

GDC (General Dental Council)
• Practice Name + Address, Email, Phone
• All professionals with job titles and GDC numbers.
• Qualification title, qualifying year and awarding country
• Date of Last Update
• Link to GDC Website
• Patient anonymity on social media unless explicit consent for social media
• Encryption of confidential data (effective from 30th September 2013)

CQC (Care Quality Commission)
• Opening hours
• Emergency contact details
• Complaints procedure (Feedback)
• Disability needs

ICO (Information Commissioners Office)
• Data protection registration
• Privacy policy
• Secure communication

”The website is the first thing that the CQC checked. Thanks to Dental Focus we had it covered right from the start. This peace of mind is priceless.”
Manny Vasant MBE, Dr M K Vasant and Associates

What is a Custom Google+ URL and Why You Need One

Friday 12th December 2014

You have probably heard about Google+. Hopefully you even have a G+ page set up for your practice? Brilliant. Now it’s time to make your URL yours.

Look at the examples below and think about which one looks better.

https://plus.google.com/118371587528280190998/ or

https://plus.google.com/+MySmileClinicMelbourne

Once you create a G+ page for your business, you are automatically given a URL for that page. This URL contains a long sequence of digits, not making it very user-friendly or memory-friendly for that matter!

What are the benefits of having a URL with your business name in it?

  • Easier to remember
  • Easier to share
  • Builds more trust in people
  • Easier to use
  • Inspires online sharing

Please Note: Before you claim your personalised URL there are certain criteria you must meet.

  • Your page must have a profile photo
  • You must have at least 10 followers
  • Your account must be at least 30 days old
  • Your account must be linked to a website (this is important!)

If all of the above gets a tick, well done!

Once you’ve logged in to your G+ page using your Google ID, you should get a notification at the top of the page explaining that you have been preapproved for a custom URL.

 

Click “Get URL” button which will show the screen as displayed below:


Tick the box to agree with the “Terms of Service” and click “Change URL” button. Now the URL will be changed!

Get blogging!

Thursday 11th December 2014

Blogs are an essential part of online marketing, and are an excellent way of building your practice ‘brand’ online. Not only that, but a well-run, regularly updated blog will also help to boost your ranking on Google. Search engines absolutely love new content, and blogs provide a simple and effective way to add new content and so boost your practice website’s Search Engine Optimisation (SEO).

Picking your subject

Your practice blog can cover any subject matter relating to dentistry, though ideally should be geared towrads the treatments and services that you offer. Oral health topics are a great way of stimulating conversation and can also help educate patients on good oral hygiene habits. You may also choose to write on relevant stories in the press, or even practice news. All of these things help make your blog personal, and show that you and your team are real people as well as dedicated dental professionals.

Points to note

Any blog post your write should be a minimum of 350 words, supported by an image wherever possible. Your tone should be friendly yet professional, and the content you write should be unique. Never copy and paste material from another source as search engines hate duplicated text, and you will not be doing your practice brand any favours by copying material produced elsewhere.

To optimise your blog in searches it can help to include the associated keyword and location (if used) in the title as well as the body of the text. So for example if you are writing about dental implants, make sure that ‘dental implants’ features somewhere in the title. However, at the same time be careful not to overuse any particular keywords you are featuring in your blog post. Keyword stuffing is no longer an effective way of boosting search ranking and can be extremely off-putting to the reader!

Keeping things fresh

To keep your blog varied and interesting for your readers, you don’t always have to post just text and pictures. Infographics are a particularly good way of sharing information, and you could also consider adding interviews or videos to mix things up and keep your content fresh.

You might also like to consider writing blogs around testimonials. Instead of just posting a quote from a patient, why not build the testimonial into a news story about the patient’s journey to show how you helped them. You could even add in ‘before and after’ photos to support the story and show your readers the quality of the dentistry you can provide.

Get blogging!

If you haven’t set up a practice blog already, now really is the time to get one. A Google-friendly blog will not only help raise your profile online, but it will also help you to educate and engage with your patients in ways unlike ever before.

To help you make the most of your practice blog, it can be useful to work with a team of experts with experience in dental online marketing. Dental Focus ® ‘Websites for your profit’ can guide you on every aspect of blogging from setting up your blog to link building, content ideas and social media.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

About the author:

Naz Haque, aka the Scientist, is Operations Manager at Dental Focus. He has a background in mobile and network computing, and has experience supporting a wide range of blue-chip brands, from Apple to Xerox. As an expert in search engine optimisation, Naz is passionate about helping clients develop strategies to enhance their brand and increase the return on investment from their dental practice websites

An insight into the history of NHS dentistry

Friday 5th December 2014

On the 5th July 1948, we saw the start of the NHS. 3 forms of dental services became available, and these services are still available today. These are as follows:

1. The local health authority dental service

2. General practitioner services

3.Hospital services

Unlike most other countries, the principles of the NHS meant that anyone residing in the country were eligible for health treatments.

These principles were that almost 100% of treatments were paid for through tax and people were made to pay dependent on how much they earnt, ie. rich people paid more than the poor. Anyone residing in the UK as well as visitors were eligible for treatment, whether it be at a local surgery or hospital. When the NHS started, oral healthcare was entirely free of charge, however, over the years, the government decided to have set fees for dental treatment and prescription medication.

During the second decade of the NHS, the treatments were starting to improve and better drugs became available. In 1956, the GDC (General Dental Council) was established and based in Westminster, London in order to protect the general public as well as keep an up to date list of all regulated dentists in England including dental hygienists, dental therapists, dental nurses as well as technicians. Up to today, the GDC require all dentists adhere by the health and safety regulations and regular checks have been put into place to ensure this happens.

In this present day, all treatments which are important to maintain oral health are still widely available on the NHS. Many dentists who provide NHS treatments, also choose to provide private treatments and since 2006, the treatments are not as available as they once were, forcing many patients to resort to private treatments.

Online reviews: Does Google really forget?

Friday 5th December 2014

Negative online reviews can significantly damage someone’s career in dentistry.
(Photograph Daniel Zimmermann, DTI)

 

How is your relationship with Google; do you love or hate it? Does it display negative information about your dental practice? With right to be forgotten legislation, relief from career-damaging reviews now seems to be at hand, but does Google really forget?

In May, the EU Court of Justice found in favour of a Spanish citizen who sued Google for listing information about him that he asserted was no longer relevant. He alleged that this information was prejudicial to his selling a property. Fortunately for him, the court approved his appeal, contributing substantially to the right to be forgotten being drafted into European law.

For Google, this ruling opened the floodgate for requests for thousands of links to be removed from its search engine results page from residents in the EU. By July, it was estimated that the company had already received at least 70,000 such requests. Many applicants have made use of lawyers or search engine optimisation professionals, creating a niche for companies, which are charging the price of an implant per month to manage their clients’ online reputation on Google.

The company’s hands are tied in this matter. Regardless of its algorithms’ preference in ranking news and media sites, they have to follow this ruling. Recent threats of financial penalties in various European countries have softened Google’s resolve further, and there is a similar ongoing case in Japan. Is it possibly the end of the line?

For some dentists, this could be the long-awaited answer to their prayers. In an era in which online competition is omnipresent, to the patient’s critical eyes, negative reviews can be very damaging to a business. In the past, a lifelong career could be destroyed by unsubstantiated hearsay online. A seasoned professional’s one error would previously always have been visible on Google, possibly damaging that person’s confidence, career and standing. I have numerous conversations about negative Facebook/Yell/Google reviews on a weekly basis here at Dental Focus and receive a large volume of phone calls about how to be removed from Google for bad press.

What about data on dentists who have been investigated by the General Dental Council and cleared? Is not making this data available fair to them or do patients deserve to know the full story regardless of how much the dentist has invested in developing or redeeming himself or herself? If you were a prospective patient, would you perform a search and be put off by any negative findings?

No doubt, there is a minority who deserve to be highlighted on Google for all their wrong-doings. What is the position regarding having their names omitted?

In the first week of Google making available a means for search removal requests, 22 per cent (the greatest number by nation) of all applications came from the UK. When requesting removal from Google’s search engine results page, the user must not only list all links he or she wants to be removed, but also provide the reason that he or she wants to have such links removed. Invasion of privacy appears to be a popular reason.

Unfortunately, the company has also had numerous cases of fraudulent removal requests from impersonators trying to harm the competition. It seems that there is always good and bad practice, whatever the medium.

In order to manage this, Google states: “We will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information. When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information—for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials.”

Will you be safe once a link has been removed from Google? There are sites such as hiddenfromgoogle.com that openly display all hidden results. Even if a result has been hidden, the bottom of the results page on Google states that some results have been removed. At times, it even provides a link to hiddenfromgoogle.com.

It appears that, even if something has been deleted, Google still knows everything about you. Everything on the Internet is recorded forever (your party antics, hangovers and selfies), and where one stops tracking, another will take over. If a patient really wanted to dig up some dirt, with a limited bit of knowledge, he or she still could do so.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

About the author:

Naz Haque, aka the Scientist, is Operations Manager at Dental Focus. He has a background in mobile and network computing, and has experience supporting a wide range of blue-chip brands, from Apple to Xerox. As an expert in search engine optimisation, Naz is passionate about helping clients develop strategies to enhance their brand and increase the return on investment from their dental practice websites

What’s In A Website?

Thursday 28th August 2014

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

 

Set yourself apart

To make the most of your practice website, it is important to remember that not all websites are created equal. In this day and age, merely having a website alone is not enough. This is because there are literally thousands of dental practice websites out there now, and unless you are able to successfully differentiate your website from the competition, then you may find your local rivals rank higher on Google than you do.

 

To help you get the most out of your practice website there are many different steps you can take, and the support of an experienced online dental marketing team can make the whole process an awful lot easier. Whichever route you decide to take – whether you employ the services of an outside agency, or choose to ‘go it alone’ – it is useful to be aware of the various features that help set the best dental practice websites apart.

 

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

 

What you say matters

Of course it’s all well and good having a practice website with an appealing design, but all this is worth nothing if you don’t have anything to say. Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

 

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

The mobile web

Online trends are changing, and more and more people are now surfing the web from portable devices such as smart phones and tablets. If your website doesn’t cater to this ample market then you won’t be achieving the maximum return on your marketing spend.

 

While size-responsive websites can be effective to a certain extent, the most effective dental practice websites will have a fast-action mobile version for patients who are searching on the go. These streamlined websites are far easier to browse on small screens, and will be optimised so they are easy to navigate and extremely fast to load. Typically, they will include just the core information and services from your main website, and will include a ‘call now’ function so patients can contact you in just the touch of a button.

 

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, compliance and mobile compatibility, and should fully reflect the quality of dentistry that you can provide. With these factors in mind, your practice website will be well on the way to online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

 

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

Design Is More Than Just Making Things Pretty

Friday 22nd August 2014

Web design should be empathetic to the problems of others and thus be used to solve them. This then drives value for everyone involved.

Design is as much about the process as about the end result.

Therefore it ought to be focused not so much on making things look pretty – as on problem-solving, questioning, and building confidence in a solution.

It’s good to explore and interrogate ideas and further develop them, working with the client. It doesn’t matter where the idea first comes from.

It could have been the designers idea, or the client may have seen something interesting, or there could be an established ‘look’ already in existence, needing to be further developed.

Nothing is truly original, as everything derives from something else.

Someone invented the wheel. Then someone else, the internal combustion engine. Before someone designed the E type Jag.

Design is about solving problems, listening to people and creating value – not just about making things pretty.

 

To speak to us about website design, contact Dental Focus on: 020 7183 8388.

 

Dental Focus Case Study : Amit Gupta

Thursday 7th August 2014

In today’s technology-driven world, a practice website is an essential tool in your marketing strategy, giving you the ability to cast your net over a much larger area than traditional marketing methods, and for only a fraction of the cost. Not only will a good practice website help you market your services to patients, but it will also help inform patients about the sorts of treatments that you are able to offer, so your patients are more informed, and will have a better understanding of any treatment plan they may choose to accept.

Dr Amit Gupta is practice principal, clinical director & co-founder of Smile in London, with practices in both Wanstead and Leyton. In 2008 he worked with Dental Focus ® ‘Websites for your profit’ to develop his website www.smileinlondon.co.uk, and has seen an excellent return on his investment.

‘We established our practice website in 2008, a few months after my wife [Dr Preeti Gupta] and I bought our practice,’ says Amit. ‘I had already devised the name “Smile in London” after a brainstorming session, and bought the domain name to match as well. The next stage was to devise the website. I wanted to consult with an online marketing company that deals exclusively with dentists. After some research I discovered Dental Focus ®, and I remember being impressed with their website and their portfolio of example sites they had created for other dentists. I also read up on their team members including their Internet Marketing Director Krishan Joshi, so I contacted him directly. He was really extremely helpful, so I decided to go ahead and get the project underway.’

Design is a crucial part of any dental practice website, as it needs to be eye catching and attractive, as well as being simple to navigate and easy to read. To really establish a practice ‘brand’ a good website should also reflect the practice identity with style, and should ideally tie in with the practice’s other marketing material including patient information leaflets, and of course the practice logo.

‘When we first bought the practice and agreed upon the name, Preeti and I designed a logo that we were both happy with and we used in all our promotional material, including practice stationary and business cards,’ says Amit. ‘So as soon as the website project was underway, I sent Krishan and his team plenty of background information about us, as well as our other dentists and so on, along with our newly-designed logo and photos of our practice.’

Amit had significant input throughout the entire process, providing constructive feedback to concept designs until he was completely happy and satisfied with the final result. Once the main website design was complete, the Dental Focus ® team then worked on creating the content for the website, which included a package of customised treatment videos that describe treatments in a clear and concise way.

‘For the content of the website I was keen to incorporate MEDiVision patient education animations, so patients could envisage videos of different treatments in a clear way,’ continues Amit. ‘I also decided that I wanted Flash images on our homepage to make the page more interesting, and we even had a soundtrack added as well, which I think works really well.’

Thanks to a combination of engaging content, good website design and some clever marketing Amit and Preeti have been able to generate many new patients leads through their practice website, and it continues to be a useful marketing tool to this day.

‘Alongside word of mouth advertising, I’d say our website is one of our most important forms of marketing,’ says Amit. ‘We receive a lot of new patient enquiries directly through our website, and people often comment that they’ve found us because of our website.

‘If you want to remain competitive these days in dentistry it’s really important you have a practice website. We used Dental Focus ® to help us create ours and they have done a really professional job. They have also recently completed work making a mobile version of our practice website so patients can easily view our site on their smart phones and tablets. Again, Dental Focus ® did a great job with this, and I would highly recommend them to anyone seeking to create a practice website!’

For more information call 020 7183 8388, or visit www.dental-focus.com

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate