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How to get 84 Likes, 63 Comments, 91 Shares in one post!

Friday 24th November 2017

 

Would you like to achieve these results on your Social Media campaigns?

Here at Dental Focus, we are passionate about our clients achieving success on Facebook. Our Social Media Plan objective is to engage with your local community through various strategies to grow your social proof, relationships, PR & brand awareness.

If it is a priority for you to build your social media presence and you are looking for a way to achieve success on Facebook then please get in contact with Dominic and he will be more than happy to share the secret to success such as how one client on our Social Media Plan achieved 84 LIKES, 63 COMMENTS & 91 SHARES in one post!

 

Working with Dental Focus and the Social Media Plan has been really wonderful. It’s great to see the increased activity for our online community and the regular engagement for patients. As Facebook is constantly changing it’s nice to know that Dental Focus can help keep us up to date and relevant with new ideas and strategies. We hope to continue building our brand awareness online and the Social Media Plan is an important part of that.

Sarah Enright
Woodstown Dental Centre
Principal Dentist

 

Key facts: Did you know?

  • Over 38 Million UK users.
  • 60% of UK adults have Facebook accounts and 76% of those use it daily.
  • Facebook is the MOST downloaded app on iPhones.
  • Over 25% of Facebook users are aged between 25-34.
  • Facebook can operate as a micro-website promoting your treatments, service, and culture.

 

 

Are you missing out on the opportunity to grow your PR and brand awareness?

  • Increase your brand awareness to your ideal patients in the local community.
  • Create relationships through engagement.
  • Build a long-term connection with your patients.
  • Promote the culture of your practice, and give back to your community.

 

 

What will the content be?

  • Engaging visual content, to encourage shares and likes.
  • Videos, either of your practice or the brands you work with.
  • Testimonials.
  • Case studies from your real patients.
  • Special offers and promotions which we can then boost.

 

I have been working directly with Dental Focus, since gaining my new position of Marketing Coordinator. I had some ideas on how to promote our business, but I didn’t know where to start. Dental Focus has helped me through every campaign and event. Providing me with guidance and assurance and supporting me every step of the way. Nothing is ever too much, always a phone call or email away, and responses are always immediate. I hold the success of my role down to their invaluable advice.

Our business is thriving, we have strong social media marketing plans, an excellent google rating and our website is second to none. We have even been as lucky to purchase a new location! None of this could have been possible without the team at Dental Focus.

So thank you and here’s to continuing our great working relationship!

Becky Maguire
Liverpool Smile Studio
Marketing Coordinator

Extreme Business 2018 with Coach Barrow

Thursday 26th October 2017

 

 

Here at Dental Focus we are very excited about the new workshop programme launched by Chris Barrow for 2018. His intention is to share with owners and managers the very latest strategies and tactics that are being used by his top clients to grow their businesses.

He’ll be talking about marketing, treatment co-ordination, treatment plan presentation, financial analysis, leadership, management and a host of other ideas – delivered in his usual inspirational style.

Dental Focus have secured 10 guaranteed places on what will be a restricted membership programme and we’d like to know if you would be interested in becoming a part of this community.

We have an exclusive offer for the 10 Dental Focus clients. We appreciate clients going the extra mile and we have no doubt that having been on Chris Barrow’s course for a year, your social media presence will be a cut above the rest. To recognise and reward this, we are prepared to give clients who are on the full course and the Dental Focus Social Media Plan 2 months free at the end of 2018.

 

In January 2018, I’m going back on the road for the first time in 10 years, delivering a workshop and coaching programme that I guarantee will accelerate the growth of those practices attending.

I’ve had (and continue to have) the pleasure of working with some of the leading practices in the UK, Ireland and around the world and I want to pass on the best ideas in the business of dentistry to more independent practice owners over the next 10 years.

Whether you are a start-up or established, single or multiple site, GDP or specialist referral practice – this programme will make a huge difference – I know it because 2017 has been a year of growth for my existing clients.

 

Executive Summary

I’m looking for 40 dental practice owners who want 2018 to be a momentous year for their personal and professional development and who want their management teams to be the best in the business.

The key words associated with this programme will be KNOWLEDGE and ACCOUNTABILITY.

 

Quarterly

  • I’ll be delivering full-day, quarterly workshops in 3 locations
    • Central London – maximum 15 practices
    • Manchester – maximum 15 practices
    • Central Scotland – maximum 10 practices
  • Attendance by owners, managers (business/clinic/front desk/marketing) and TCO’s
  • A year-long curriculum focused on the philosophies of Profitable Dental Practice and The E-Myth Dentist and my 20 years of dental business coaching (copies of both books will form part of your workshop material) PLUS all updated to reflect current market trends:
    1. Constructing your business vision
    2. Low cost internal marketing for new patients
    3. How to deliver a remark-able patient experience
    4. Understanding money and numbers in the business of dentistry
    5. How to make your associates profitable
    6. The treatment planning process and presentation
    7. Leadership, management and team-building
    8. Personal organisation and time management
  • Each workshop will include printed workbooks, self-assessment tools, spreadsheets, templates, protocols and infographics
  • All workshops will be relevant for CPD purposes

 

Monthly

  • You and your managers will complete a monthly progress report that will identify key achievements in the areas of:
    • Finance
    • Marketing
    • The Patient Experience
    • Operations
    • Team
    • Overall Strategy
  • As your coach, I will hold you and your managers accountable for completion of the report and will give feedback and direction each time

 

Weekly

  • Your managers will complete a weekly tracker, in which they identify key achievements during the week and objectives for the following week
  • As your coach, I will hold your managers accountable for completion of the tracker and will give feedback and direction each time

 

Daily

  • Throughout the programme year, you and your managers will have unlimited access to me as business coach, via email and Skype/Facetime as required
  • I will act as a trainer, consultant, coach and mentor to you and your managers, holding myself responsible for making 2018 an outstanding year of progress for you and your business

 

Community

Programme members (owners and managers) will have access to The Coach Barrow Tribe – a private Facebook Group which already has 300+ members and is populated ONLY by Coach Barrow clients (and their managers) past and present – in that group we have already and continue to share ideas, templates, spreadsheets, marketing collateral and Q&A threads – a place where you can ask questions and get rapid answers from your peers.

At each workshop, you will meet with colleagues at various stages of business development – I want the workshops to be relevant for those who may be just starting out on their ownership journey (opening or buying their first practice), those who have established businesses and are looking to break through a glass ceiling and those who have ambitious growth plans and want to create a dynamic environment in which their managers can survive and thrive.

 

Investment

The year-long programme (January to December) will require an investment of just £600 pcm (inclusive of VAT) per dental business.

I want Coach Barrow to become the lowest-paid full-time team member in your business for 2018 – making the biggest difference.

Your investment will include attendance at the workshops, all marketing collateral, monthly reporting, weekly tracking and all daily coaching.

The investment will include 2 free places at each workshop, additional attendees will require a further investment of £75 per head (inclusive of VAT).

London Manchester Scotland
Quarter 1 Monday 22nd January Tuesday 30th January Monday 15th January
Quarter 2 Monday 16th April Monday 30th April Thursday 12th April
Quarter 3 Monday 9th July Wednesday 11th July Wednesday 18th July
Quarter 4 Monday 1st October Wednesday 3rd October Thursday 11th October

Final locations TBA but will be chosen for easy access by air, rail and road.

If you cannot make the quarter date at your usual location – feel free to transfer to an alternative location and meet new clients.

 

Bonus offers

I’ll be holding 2 weekend retreats for clients in 2018 and members of the Extreme Business 2018 workshop programme will be offered a 30% discount on the usual investment – representing a saving of £720 inclusive of VAT. (p.s. you can read below what one of the clients at my recent retreat had to say afterwards) Should you require an on-site visit for coaching and/or team training (full day), members of the Extreme Business 2018 workshop programme will be offered a 30% discount on the usual investment – representing a saving of £600 inclusive of VAT.

 

Money-back guarantee

If at any time during the 12-month programme, you feel that the journey is not right for you or that you are not getting the value you require, you can exit the programme and I will refund your previous month’s fees – no questions asked.

 

Competition

We will take a common-sense approach where two practices apply to join the programme who are in close geographical proximity – this will vary according to population density. In the case of genuine overlap, a first come, first served rule will apply.

 

What to do next?

To make sure that you can get 2 months FREE on the Dental Focus Social Media Plan when signing up for the Extreme Business 2018 with Coach Barrow programme, please email maddy@dentalfocus.com.

To reserve your place on the Extreme Business 2018 with Coach Barrow programme, Chris will require a deposit of £600 inclusive of VAT that will be offset against your January fee – all future fees will then be collected on the first of the month by Direct Debit or GoCardless only.

Additional workshop delegate fees will be collected online before the event.

To register your interest and request a deposit invoice (or if you have any questions) – simply email me at maddy@dentalfocus.com quoting “Extreme Business” in the subject line.

Why not take action NOW to make 2018 a year to remember for growth, confidence, innovation and management development – why not just do it?

maddy@dentalfocus.com

 

A Client’s Story

We have recently changed the whole physical structure of our premises, after successfully practicing for the last 20 years.

With the ever-changing dental landscape, including the advent of corporates both major and micro, we cannot just rely on the goodwill and loyalty of patients and team or a “flashy” looking surgery.

We are hard-working principals who are supporting our associates, but now need to focus on what we want and how the practice will develop in the next 10 years.

We want to work ON the business and not IN the business, therefore we need to restructure our mind-set and the way we practice.

We had seen and heard Chris on various dental platforms, and have always been inspired by his energy and extensive knowledge.

So, when an email popped up advertising a “couples retreat” focusing on husband and wife teams only this really appealed to us.

After 20 years of muddling along with only having limited business, marketing, HR training through various organisations and CPD lectures, we decided to do this properly and make our practice exceptional, successful and most importantly enjoyable for us personally as well as our team and patients.

The course was started with what we wanted to achieve out of the weekend, and Chris masterfully made sure that all our requests were answered, with the tools to achieve the goals we set, in a fun and relaxing environment

After the retreat we have a new “zest of life” and have changed our outlook both personally and clinically.

We are learning to delegate more rather than “micro-manage”.

We are putting into action the ideas we learned from Chris in making our lives more balanced and happier.

So much so our team and patients are appreciating the change, and our relationship has grown stronger.

Roma and Dipesh Patel
Ashford Dental Care

The 7Ps to personalise websites with Krishan Joshi – featuring in ADAM Magazine

Monday 16th October 2017

 

For potential new patients, all roads lead to your website – either through a Google

search or on the recommendation of a friend or colleague. Which is why your

website has to be designed to make the right impression quickly and to give visitors

the information they are looking for. KRISHAN JOSHI has some valuable tips on

optimising the potential of your website…and they all begin with ‘P’!

 

the 7Ps to personalise websites

Read the full article

Secrets of the online patient journey: part 4

Friday 7th July 2017

 

Our Google Consultant, Naz Haque, continues his series of articles about dental marketing with a piece about how to consistently generate more successful online enquiries. In the article, Naz goes into depth about getting your dental website found on Google page one, and the need for a marketing strategy.

 

Read the full article

Secrets of the online patient journey: part 3

Wednesday 7th June 2017

 

Enjoy the next instalment of Google Consultant Naz Haque’s series on the secrets of the online patient journey. In part 3, Naz discusses building trust using your dental website and how to make their experience a more emotional one. This includes a feature on The 7 Personalities (7 Ps) of Emotional Websites.

 

Read the full article.

Secrets of the online patient journey: part 2

Friday 10th March 2017

 

In another article about dental marketing, our Google Consultant Naz Haque discusses the secrets of the online patient journey. Topics such as patient behaviour, needs, and wants are explored, with the ultimate goal of learning the secret to what makes them become a paying patient at your practice.

 

 

Naz Article

 

Read the full article.

 

The rise of adult orthodontics – FMC article

Tuesday 31st January 2017

 

Our very own Google Consultant, Naz Haque, will feature on the FMC website soon, with an article which highlights the rise of adult orthodontics in the UK, and why dental practices need to stand out. See a first look at the piece by clicking the image below.

 

The rise of adult orthodontics

Read the full article

Naz Haque interview with Dentaltown CEO Howard Farran – New Patients, Reviews, and SEO

Wednesday 4th January 2017

 

Discussing many elements of dental marketing, from attracting new patients and Google paid traffic, to organic SEO and reviews, watch the full interview between our Google Consultant Naz Haque, and the CEO and Founder of Dentaltown – Howard Farran.

During the interview, Naz Haque reveals typical patient behaviour on Google – such as their reaction to ads versus organic listings. Moving through the patient journey during their search for a dentist, Naz goes on to discuss the importance of building trust on Google through reviews and addressing patient concerns.

What do patients care about? 

Typical concerns of a patient looking for a dentist are things like:

  • What is the patient journey like?
  • Who are the people that will be with me?
  • What will the practice be like?
  • How will the treatment feel?
  • What is the after care like? 

Reviews and patient testimonials are really important. These address patient concerns naturally, as well as help to build trust between dentists and prospective patients. Dental practices wanting to make an impact with their dental marketing should be starting with their reviews on Google.

 

Video Testimonials

Taking reviews to another step, many dentists are now asking their patients to offer video testimonials. These address the patient concerns with emotional impact. If a patient is so thrilled with the results their dentist has achieved that they are happy to broadcast their happiness, it creates a deep connection with any potential patient who watches that video testimonial.

 

Emotional Websites

Dental websites should mostly be filled with content from existing patients. This content is:

  • Patient reviews
  • Video testimonials
  • Before and After images

This populates your website with emotional moments that help to move the patient into “action” mode.

SEO: Push & Pull Dental Marketing

Another topic discussed during this interview between Naz Haque and Howard Farran is the difference between appearing on Google versus social media marketing.

By paying to appear in front of patients on Facebook or Twitter, you are pushing your contact details onto them. Whereas appearing naturally on Google when patients are directly searching for a service or product, you are pulling them in. The mindset is very different, and the results can vary dramatically.

 

To find out more about the ways in which Dental Focus can help you attract New Patients, get Google Reviews, or appear on Google Page 1 through SEO, get in touch!

Keeping up With The World Wide Web

Wednesday 23rd November 2016

 
 
Have you seen our Google Consultant’s interview in Novembers Dentistry Magazine? Read what Naz has to say about the ever-changing online world.

Download the PDF file .

5 Great Dental Websites

Friday 15th July 2016

 

Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.

5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.

5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.

5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.