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Secrets of the online patient journey: part 2

Friday 10th March 2017

In another article about dental marketing, our Google Consultant Naz Haque discusses the secrets of the online patient journey. Topics such as patient behaviour, needs, and wants are explored, with the ultimate goal of learning the secret to what makes them become a paying patient at your practice.

 

 

Naz Article

 

Read the full article.

 

The rise of adult orthodontics – FMC article

Tuesday 31st January 2017

 

Our very own Google Consultant, Naz Haque, will feature on the FMC website soon, with an article which highlights the rise of adult orthodontics in the UK, and why dental practices need to stand out. See a first look at the piece by clicking the image below.

 

The rise of adult orthodontics

Read the full article

Naz Haque interview with Dentaltown CEO Howard Farran – New Patients, Reviews, and SEO

Wednesday 4th January 2017

 

Discussing many elements of dental marketing, from attracting new patients and Google paid traffic, to organic SEO and reviews, watch the full interview between our Google Consultant Naz Haque, and the CEO and Founder of Dentaltown – Howard Farran.

During the interview, Naz Haque reveals typical patient behaviour on Google – such as their reaction to ads versus organic listings. Moving through the patient journey during their search for a dentist, Naz goes on to discuss the importance of building trust on Google through reviews and addressing patient concerns.

What do patients care about? 

Typical concerns of a patient looking for a dentist are things like:

  • What is the patient journey like?
  • Who are the people that will be with me?
  • What will the practice be like?
  • How will the treatment feel?
  • What is the after care like? 

Reviews and patient testimonials are really important. These address patient concerns naturally, as well as help to build trust between dentists and prospective patients. Dental practices wanting to make an impact with their dental marketing should be starting with their reviews on Google.

 

Video Testimonials

Taking reviews to another step, many dentists are now asking their patients to offer video testimonials. These address the patient concerns with emotional impact. If a patient is so thrilled with the results their dentist has achieved that they are happy to broadcast their happiness, it creates a deep connection with any potential patient who watches that video testimonial.

 

Emotional Websites

Dental websites should mostly be filled with content from existing patients. This content is:

  • Patient reviews
  • Video testimonials
  • Before and After images

This populates your website with emotional moments that help to move the patient into “action” mode.

SEO: Push & Pull Dental Marketing

Another topic discussed during this interview between Naz Haque and Howard Farran is the difference between appearing on Google versus social media marketing.

By paying to appear in front of patients on Facebook or Twitter, you are pushing your contact details onto them. Whereas appearing naturally on Google when patients are directly searching for a service or product, you are pulling them in. The mindset is very different, and the results can vary dramatically.

 

To find out more about the ways in which Dental Focus can help you attract New Patients, get Google Reviews, or appear on Google Page 1 through SEO, get in touch!

Keeping up With The World Wide Web

Wednesday 23rd November 2016

 
 
Have you seen our Google Consultant’s interview in Novembers Dentistry Magazine? Read what Naz has to say about the ever-changing online world.

Download the PDF file .

5 Great Dental Websites

Friday 15th July 2016

 

Here at Dental Focus, we like to celebrate the fantastic websites we create that are a product of the collaboration with our equally fantastic clients. Take a look at these 5 great dental websites to see for yourself.

5 great dental websites

http://www.greensidedental.co.uk/

Greenside Dental Care is a modern family dental practice in Cleckheaton, Bradford. They welcome new patients for general, restorative, preventative and cosmetic dentistry, as well as for more complex procedures such as the placement of dental implants.

Their website is beautifully clean and easy to navigate, providing great user experience. From their stylish logo to the dental website’s colour scheme, every aspect of the design complements their branding and ensures the patient feels relaxed and welcome.

5 great dental websites

http://www.southfieldsdental.co.uk/

Another fantastic dental website that uses the practice’s existing branding and colour schemes to create an immersive user experience that is like walking into their waiting room. The use of house iconography, greens and blues is subtle yet engaging. The website also offers a whole host of great ways for the patient to get in touch, such as online booking, email forms, social media and more.

Southfields Dental Centre also has a great collection of visuals on their homepage, showing off their friendly team alongside their numerous treatments.
5 great dental websites article

http://www.skinsolutionsharrow.co.uk/

This facial aesthetics website oozes elegance, with a minimalist colour scheme and a range of beautiful stock models. The site contains an excellent range of content about different skin treatments, offering patients a fantastic space to explore the options available and the results it has achieved.

Some of the leading skincare brands also feature on this website, revealing the highly professional reputation of the Skin Solutions team, who are based in Harrow.
Great dental websites

http://www.thedentalsuite.co.uk/

With the tagline, “…because we want to see you smile.” this simple but effective website from The Dental Suite, based in Northampton, is putting the patient at the front of everything they do. The user experience is fluid, with plenty of calls to action, whilst the horizontal navigation keeps the patient in constant touch with all that the practice has to offer.

The main image on the homepage is of the reception desk, giving the patient the feeling of actually walking into the practice from the street, which is a brilliant technique.

5 Great Dental Website Designs

http://www.bluecourtdental.com/

There is a stunning colour scheme of dark blue and gold on this dental website. The site is loaded with lots of useful information regarding treatments, and there is also a good amount of ways that patients can get in touch.

Blue Court Dental also utilise their patient testimonials well to add emotion to the user experience, offering patients a chance to glimpse the patient journey, and the potentially life changing results that can be achieved.

 

Come back next time for more fantastic dental websites.

Eye-catching Dental Websites that won’t be forgotten!

Friday 8th July 2016

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites designed to turn heads and stay with people long after they have clicked off.

crofts

http://www.croftsdental.co.uk/

Crofts Dental Practice is a private dental practice, situated in Epping, Essex. With state of the art facilities and equipment, the highly trained staff are equipped to offer you quality, bespoke dental services, at affordable prices. Crofts Dental practice has been serving patients from Essex, Hertfordshire and London for over 30 years, establishing close ties with the local community. Recent renovations and upgrades offer quality and comfortable surroundings, while keeping Crofts Dental Practice at the forefront of modern dentistry.

 

Liverpool

http://www.liverpoolsmilestudio.co.uk/

Liverpool Smile Studio is dedicated to providing you with the latest cosmetic dentistry. They like to take the time to get to know you personally and find out what you would really like in terms of your dental care. Their highly trained dental team will provide a wide range of options in an atmosphere that is friendly, supportive and relaxed. They value each patient as an individual and, if you are at all nervous, we will always give you extra time and reassurance.

walthamstow

http://www.inspiredentalwalthamstow.co.uk/

At Inspire Dental Walthamstow they offer you the best of both worlds – traditional NHS dental treatments and the option of affordable Private Cosmetic Dental Treatments focusing on improving your smile. Their wide choice of treatments means they can help you to maintain healthy teeth and enhance your smile. Their highly skilled team is committed to delivering consistent quality dental services of the highest standards in a modern, relaxed and friendly environment. Love your smile!

 

aesthetics

http://www.aesthetics-dentistry.com/

At aesthetics facial rejuvenation clinic they can offer you a variety of facial rejuvenation services which can give you that smoother, younger looking face. When determining true aesthetics the entire face must be considered, and they believe in creating natural rejuvenation without the need of surgical intervention. Dr Harry Singh is fully trained in all elements of assessing the right programme and treatment for you to give you the best possible result.

 

Dental Excellence i.e

http://www.dentalexcellence.ie/

Their knowledge and expertise in cosmetic and general dentistry is second to none. Their dentists and dental technicians offer the highest clinical care and ensure patient care is at the forefront of everything we do. They have built their business on trust and reputation. They pride themselves on providing exceptional and personalised care for each and every patient. They are focused on understanding the needs of our patients and providing effective dental care, every step of the way. Every patient we care for trusts them.

 

Come back next week to see has made our Wonderful Websites Weekly!

Dental Websites that make patients love visiting!

Wednesday 29th June 2016

It’s time for another weekly showcase of the wide variety of dental websites we can offer your practice.

 

Dental Wizards

http://www.dentalwizards.co.uk/

At Dental Wizards in Essex, we emphasise prevention as well as personalized attention, an we offer a complete range of dental services. You can choose whether to maintain the smile you have or change any elements of it that you are unhappy with

Twickenham Dental Care

http://www.twickenhamdentalcare.co.uk/

Twickenham Dental Care in Twickenham is a state-of-the-art practice, offering you and your family the very best in modern dentistry.

We have created the practice to meet all your dental care needs. As well as investing in the latest dental technology to ensure you receive the highest possible standard of clinical care, we have also created a relaxed ambiance and comfortable environment to help you feel calm and at ease when you visit us.

Pearl Dental

http://www.pearldental.co.uk/

Pearl Dental is a completely unique kind of dental practice. From initial design through to the decor and furnishings, every detail has been with patient comfort and care in mind. Our team of experienced dental professionals are committed to delivering the latest knowledge and expertise in preventative, restorative and cosmetic dentistry. We provide a full range of state-of-the-art dental treatments to suit each and every individual need whether you are looking for a more attractive smile or healthier teeth and gums.

Corner House

http://www.battlesmiles.co.uk/

We’re a family dental practice based in Battle, in the heart of East Sussex. We welcome new NHS, Denplan and Independent patients. We provide a first class, friendly and caring dental service within a clean and comfortable clinical environment. Our state of the art facilities ensure we can maintain, repair and enhance your teeth and gums with efficiency and comfort, while offering a tailored service to meet your personal requirement.

Dental Connection

http://www.thedentalconnection.co.uk

The Dental Connection in Surbiton is a state-of-the-art practice, offering you and your family the very best in modern dentistry.

We have created the practice to meet all your dental care needs. As well as investing in the latest dental technology to ensure you receive the highest possible standard of clinical care, we have also created a relaxed ambience and comfortable environment to help you feel calm and at ease when you visit us.

Perio and Implants

http://www.periodonticsandimplants.co.uk/

Our goal is to provide the highest quality evidence-based treatment for our patients. We deliver individualised treatments always recognising the specific needs and wishes of our patients.

Our clinic serves our South-East community of referring dentists by providing the very best specialist periodontal, endodontic and restorative care for their patients. We have over 100 referring dentists and many see our clinic as an extension of their own practice.

Come back next week for more dental websites!

Dental Websites Designed Around Your Practice

Friday 24th June 2016

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites designed to suit the theme and philosophy of the practice.

 

w1

http://www.suttoncoldfielddentalimplants.com/

They have extensive experience in placing dental implants with outstanding success. The Sutton Implant clinic offers a fully comprehensive implant service using state-of-the-art equipment and techniques, all under one roof, so there is no need for you to go anywhere else.

w2

http://www.dentalfx.co.uk/

Based in Glasgow’s Bearsden, all types of dental treatments are provided at the clinic with a special focus on cosmetic dentistry, veneers and dental implants. They offer a number of finance options which can be viewed at our patient and finance options page.

If you have any dental problems, then please feel free to call and they will help you. Patients with a dental emergency or in pain will be seen on the same day.

 

w3

 

http://www.synergycare.co.uk/

Synergy is a Specialist dental practice situated in Chingford , London E4, offering a wide range of dental services. It was established by Dr Raj Gogna, who has been practising in Chingford since 1989. Synergy Specialist Dental Practice was established to provide high quality specialist dental care in NE London & Essex, which previously patients had to go to the West End to access. We have a large referring base of dentists and are also happy to receive ‘self referrals’ from patients.

w4

http://www.aakshaygulati.co.uk/

Mr Aakshay Gulati is a consultant oral and maxillofacial surgeon covering the geographical areas of Kent, Surrey and Sussex. He has a specialist interest in head and neck surgery and microvascular facial reconstruction, based in East Grinstead. Mr Gulati also has private consulting rooms located in Wimbledon (The Blue House), Kingston (New Victoria Hospital), Maidstone (KIMS) and East Grinstead (McIndoe Centre).

Common oral surgery referrals include dental implants, bone grafts, surgical extractions, wisdom teeth, mouth lesions, facial pain, TMJ problems amongst others. Facial skin lesions,biopsies and salivary gland referrals are also welcome.

 

w5

http://www.soarvalleydental.com/

Here at our practice, we provide you with the highest standard of care. We take time to listen and fully understand your specific requirements giving explanations, options and solutions based on mutual respect and trust.

We strive to offer a highly personal service, delivered with kindness and consideration. Our state-of-the-art surgeries are equipped with the latest technologies to give you, the patient, the best possible experience in a modern welcoming environment.

From a new patient consultation, treatments to regular maintenance and routine care, we want you to relax in our practice, confident that you are getting the best service from a caring team of dental professionals.

 

Come back next week for more great dental websites.

 

Dental Websites that look stylish and modern

Friday 17th June 2016

 

Welcome to this week’s article on Wonderful Websites Weekly. There is a great variety of dental websites to look at in this post, with a range of different styles and designs to peruse.

 

Dental Websites

http://www.parksidedentalcareclinic.com/

This dentist in Bradford has a stunning sliding banner on their homepage which promotes their practice’s caring philosophy towards their patients. The colours are simple but stylish, and there is an easy-to-use navigation for users to find their way round the website.

The practice also has a dedicated Facial Aesthetics section in the Treatments Menu – something which is really interesting for patients who may not know that dentists can help with anti-wrinkle services.

 

Dental Websites

http://www.bentleymathieson.co.uk/

Class and elegance are exhuberated from this stunning dental website. Based in Hartlepool, Bentley Mathieson Dentalcare offers a range of fantastic treatments to their patients; from Invisalign braces to Dental Implants. Their website is friendly, welcoming and populated with lots of personal photos, allowing users to really get a feel for the practice before they even visit!

 

Dental Websites

http://www.homewooddental.co.uk/

One of the Dental Care Group, Homewood Dental Practice offers NHS and Private treatments to patients looking for a dentist in Essex. As a collection of practices, the style and design is consistent with their other websites, but the personality is injected into the Team section and the Practice Gallery – where patients can get to know the People and the Premises.

Take a look at the gorgeous banner colouring on the homepage which perfectly reflects the branding of the practice.

 

Dental Websites

http://www.auradentallondon.co.uk/

This is one of the best looking websites in the Dental Focus portfolio, with a stylish homepage and sleek design it perfectly captures the aesthetic that would attract their ideal patients. The scrolling testimonials on the homepage are a fantastic way of exploring the patient journey, as well as creating “emotional moments” for the user.

 

The Send Us Your Smile form is also a nice touch to encourage enquiries.

 

Dental Websites

http://www.centreofdentalexcellence.co.uk/

With an amazingly talented dental team, Centre of Dental Excellence offer a range of specialist dental treatments, as well as a friendly service. Their website is clean, modern and easy to use with plenty of fascinating content about dental treatments. There is also a great Dental Referrals section, to encourage dentists to make an enquiry.
Come back for more Wonderful Websites Weekly next week!

Designed to Attract Your Ideal Patients

Friday 10th June 2016

 

For this week’s edition of Wonderful Websites Weekly, we have 5 websites with lots of different styles in order to help attract your ideal patients. Take a look at some of the recently launched dental websites from our portfolio to see how they have designed to attract their ideal patients.

 

Herne Hill

http://www.hernehilldental.co.uk/

Established in 1945 they have a long history of providing quality dental care to the local community and beyond. They are a modern practice fully equipped to the highest standard and provide a full range of state of the art dental treatments to suit each and every individual need whether you are looking for a more attractive smile or healthier teeth and gums. The practice aims to enable their patients to enjoy the benefits of healthy teeth and gums by providing comprehensive gentle dental care in a relaxed environment with excellent caring friendly and fully trained staff. Herne Hill Dental has been designed with a dedicated Central Sterilisation Room equipped with the latest technology that fully complies with new Department of Health Guidelines.

MK Vasant

http://www.mkvasant.co.uk/

At the Dental Centre in Norbury, they offer general dentistry, cosmetic dentistry (tooth whitening, veneers, white fillings etc), restorative dentistry (crown & bridge, implants etc), treatment of gum disease, oral surgery (wisdom tooth removal etc), Preventative dentistry and hygienist care. MK Vasant has been established since 1979 and in this time has treated over 50,000 patients spanning across 3-4 generations. Their state of the art dental practice also has a dental shop to cater to all your dental needs.

smiledental

http://www.smiledentalcareglasgow.co.uk/

Welcome to Smile Dental Care, where the patient comes first. The ethos of the practice is to keep you happy. The practice offers high quality care and service within a calm and elegant environment. They aim to offer you the best service and treatment possible; their team of highly trained staff, concentrate on each person’s needs throughout the entire process of the treatment. Cutting edge technology further aids the staff and as a result a great variety of treatment choice is available to their patients.

 

Oak

http://www.oakdentalcanveyisland.co.uk/

Here at Oak Dental Canvey Island they offer you the best of both worlds–traditional NHS dental treatments and the option of affordable Private Cosmetic Dental Treatments focusing on improving your smile. The wide choice of treatments means they can help you to maintain healthy teeth and enhance your smile. Their highly skilled team is committed to delivering consistent quality dental services of the highest standards in a modern, relaxed and friendly environment. Love your smile!

 

Dental Excellence

http://www.yourdentalexcellence.com/

At Dental Excellence, they have created a dental practice that offers the highest quality patient care and world class dentistry within a friendly, relaxed and inviting environment. They commit themselves to going beyond the ordinary. This long established dental practice has been serving the local community for over 50 years,treating generations of families. Dental Excellence’s aim is to build on this tradition and introduce the very latest technology and techniques. The experienced team of cosmetic dentists take pride in creating beautiful, stunning smiles. If you are looking for advanced dental care for you and your family, or if you require a cosmetic smile makeover or a simple whitening procedure, be rest assured that Dental Excellence will exceed your expectations.

 

Come back next week for more great dental websites.