Business Coach Chris Barrow, coined the original "7 Ps" that became the pillars of creating a successful dental website. The 7 points to "personalise" your private dental practice to attract patients, especially high-end consumers: Profile, People, Premises, Prices, Promises, Proof and Products.
, CEO of Dental Focus, still believes it all applies in web design today but it's now important to build beyond these foundation blocks because the Internet and the world has changed, and so has our web marketing strategies of attracting new patients.
Reflecting on the Dental Focus experience since 2001 in working on 1,000+ dentist websites over 16+ years, the summarised article below seeks to expose the biggest mistakes dental practices make with their website and, in doing so, we emphasize the importance of the original "7 Ps" as well as suggest an additional "3 New Ps" to consider.
Krishan JoshiCEO Dental Focus
Chris BarrowBusiness Coach