Google AdWords Pay-Per-Click

Immediate rankings for any dental keyphrase

Sponsored adverts for your dental practice can bought on Google. These appear on the right hand side of Google's results page. If the dental treatment keyphrase is very competitive then they also appear at the very top of Google's results page.

Google AdWords is the name of its Pay-Per-Click (PPC) system that organises all the sponsored paid advertising.

You are in control of many features:

1. who can see your dentist advert i.e. where your audience is located
2. the dentist keyphrases that will trigger your advert
3. the dental advert wording i.e. headline and 2 lines of description
4. which specific dental web page your advert links to (not always your home page)
5. your budget and thus ranking position

You need a long-term daily budget and a Maximum Cost-Per-Click (max. CPC) budget e.g daily budget of £20 and max. CPC of, say, 35p - this all depends on how competitive your location is.

Then its like an auction. The dentist willing to pay the most (max. CPC) is placed at the top and adverts are ranked based on how much the advertiser is willing to pay-per-click.

Your adverts will appear when triggered but you only pay-per-click. Once you run out of your daily budget, your advert is taken off until the next day.

How to attract new dental patients from Google AdWords PPC

The benefits are immediate rankings for any keyphrase you want. To maximise your conversion rates and lower your costs (per click) you must understand the psychology of the searcher and know how to improve the "relevancy" of your adverts.

To discover how we can empower you, Email Us or call 020 7183 8388.