Over 30 delegates attended our seminar earlier this year at the World Aesthetic Congress (WAC) in London. The talk was given by Krishan Joshi aka “the Master” - Internet Marketing Director of Dental Focus Web Design. They gave him an average score of 8.6 – a brilliant result from all the attending dentists who rated our seminar nothing less than 8/10; there were plenty of 9/10 and a 10/10!

The Dental Focus Web Design Team at the World Aesthetic Congress.
Left to Right: Adrian “the Wizard”, Lin “the Oracle”, Dan “the Genie” and Krishan “the Master”.

The sooner you secure your domain name, the better. If you don’t act quickly, firstly, you will miss an opportunity to get the exact web address you want. Chances are that your domain name is already taken and you will now need to consider alternatives. Secondly, domain name age is one of the 200 over ranking factors in Google’s algorithm, albeit a relatively light weighted factor. More importantly, the sooner you launch and establish a relevant dental website, the older your credibility and relationship with Google, which helps your rankings.

Your website address is your online location, like the postal address of your dental practice. Choosing the right domain name is important to your online dental marketing. When finding a domain name you should consider using words that you wish to be associated with; your practice name is an obvious choice. If Google rankings for your location are your priority, then you should select a domain name with the location keywords.

Keep your domain name short so that your website and email address is short to make it easy to say, spell and remember. You also want to fit your web address into tight advertising spaces (e.g. signage or newspaper advert) and make it both visible and readable from a distance.

A co.uk domain name tells everyone that your dental practice website is UK based. Indeed, in research, 72% of respondents in this country said they would prefer to visit a .uk web site above any other.

Google.co.uk results are different to Google.com (worldwide), Google.ie (Ireland) or any other country. Google deems UK websites to be more relevant for its Google.co.uk search results and thus ranks UK dental web sites higher. Over 80% of all UK searches take place on Google.co.uk so it is very important to indicate to Google that you’re a UK dental website. In fact, if your priority is to rank at the top of Google.co.uk, and you don’t already have an established dental practice website, then you should use a co.uk web address in order to gain quicker rankings.

Remember not to use the “specialist” keyword unless you are sure the General Dental Council (GDC) will approve. Also be careful not to knowingly infringe an existing trademark name when registering your domain name because the law can easily view your act in bad faith and you will lose that web address to the trademark owner just as easily as you secured it. It’s important not to waste your time and money, especially valuable Google rankings, on a domain name you will later lose.

There’s no point in dentists buying hundreds of domain names and spending a fortune on renewing them. You only need one web address per dental website. We usually recommend co.uk as the main one to promote but we also secure .com to simply protect your intellectual property.

At Dental Focus Web Design, we help dentists choose and secure their dental website addresses everyday. It’s the first decision that you need to get right to ensure your online dental marketing is a success.

Adrian Adler is ”the Wizard” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get our latest dental marketing ideas and tips immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

Scroll down, watch the videos and remember to share this link on your Facebook and Twitter or by e-mail! http://www.dental-focus.com/marketing/category/chris-barrow/

P#1. Profile

Chris talks about the home page and who you are targeting. I agree, it needs to be quick to download, iPhone compatible, and the reasons to choose your dental practice needs to be immediately clear. Your USPs need to be understood on the home page within seconds, exciting the visitor to click and learn more…!

P#2. People

Chris talks about the dental team. You need a recommended professional photographer – talk to us. You need to show the personality of a happy and approachable team with great smiles. You need to appear as the experts with the best level of customer service!

P#3. Premises

Chris talks about showing off your building, reception, waiting lounge, wash room… instead of the scary dental surgery. I agree, unless it looks state-of-the-art and comfortable… don’t bother showing it.

P#4. Prices, P#5. Promises, P#6. Proof & P#7. Products

P#4. Prices

Chris talks about being reassuringly expensive so that high-end consumers know they won’t be sitting next to low-end consumers. Sounds a bit like the rich-poor divide but this is what the 1,000 independent dental boutiques (out of the existing 10,000 dental practices) will have done in order not to be swallowed up by the big corporates over the next 10 years (Chris’s prediction)! Decide where you want to be in 10 years time. If that’s too big a leap for you, then understand the underlying message of what he’s saying – remind the discerning website visitor that “you get what you pay for”. I believe that you need to show that you have fixed, transparent pricing but you should not compete on price, instead compete on great value! Remember, this goes hand-in-hand with all the Ps especially P#7.

P#5. Promises

Chris talks about brand standards – getting this right will differentiate yourself when it comes to customer service and creating a brand experience; reasons to choose you!

P#6. Proof

Chris talks about videos. I am extremely passionate about video and can’t agree more! Nobody is going to convert into an enquiry after reading written testimonials from Joe Blogs and Mary Smith. You need before and after ‘smile photos’ with no blood, no gore, no metal and… no retractors – this shows clinical expertise. You need full face ‘smile photos’ – this shows gratitude in your patient’s eyes. You need video testimonials – these create ‘word-of-mouth’ emotional encouragement. At Dental Focus Web Design, we know why and how your different levels of “Proof” works. How do you develop your portfolio and gain consent? Ask us!

P#7. Products

Chris talks about the ‘branded experience’ and you need to reflect this on your website. Everyone will be using Google to compare what you have to offer. You need to differentiate yourself online. I believe you need to create valuable packages so that your treatments become incomparable to your competitors. But it’s not just about the treatment, it’s about making that patient journey enjoyable and surpassing expectations. Brand your treatments, give extra value and bundle it together with a great customer experience… and reflect all this on your WOW dental website!

That’s it. The 7 Ps of Dental Websites by Coach Barrow.

Read his blog and subscribe to his e-zine! You need to know what he knows, immediately.

Remember, if you need help in transforming your dental website and taking it to the next level, just get in touch. At Dental Focus Web Design, we hold your hand through the 7 Ps and really help you understand how to make them work – we empower you!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our Blog of Secrets so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.

Chris Barrow has taught me about “the branded experience” and its great importance in dental marketing. It’s his thought leadership that encourages me, everyday, to shape Dental Focus Web Design to be just as innovative and helpful in all our dental web marketing strategies. Enjoy the 2 videos and remember to share this link on your Facebook and Twitter or by e-mail! http://www.dental-focus.com/marketing/category/chris-barrow/

Video 1: Short Clip of Chris Barrow speaking to a fully packed audience

Video 2: My interview with Chris Barrow after his exciting seminar

Remember, to get Coach Barrow’s latest ideas and tips immediately by e-mail, you need to subscribe to his e-zine and read his blog. And watch this space, for more exclusive video tips from Chris Barrow.

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our Blog of Secrets so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.

Google AdWords are the sponsored pay-per-click adverts that usually appear at the very top in a yellow box and then continue along the right-hand side (opposite the local and natural listings). It is important to consider AdWords as part of your dental marketing but more important to do it right otherwise you’ll lose money with little or no Return on Investment (ROI).

A good ‘targeted’ marketing ball-park budget which you can start getting returns on is approx. £500-£600 a month. Yes, the big London boys can spend £5-10k per month on AdWords without blinking an eye – they’ve been doing this for years and are used to it. Others would have a sleepless night trying to compete against them for the top slots just for 1 day. They spend a lot of money to earn a lot of money.

So, how do you get new patients from dental marketing on Google AdWords?

Firstly, your dental website design needs to impress and convert – otherwise it’s a waste of money to start.

Secondly, your dental website needs to show that you are either:

1. the cheapest on the block and you get the price-hunter ‘masses’ converted

2. the expert for a specific treatment on the block and you get the discerning patients converted

3. the best value for money – that’s what your treatment packages have to shout

4. you target the keywords + location phrases everyone uses at the ‘end’ of the online sales process – targeting those who know what they want AND where they want it AND when they want it – NOW!

5. target the high end, big cases only with best ROI

… or pick & mix any of the above…

Thirdly, you need to keep analysing your AdWords conversion rate and optimising it – getting rid of the 20-50% of non-converting, expensive keyphrases and improve your dental practice marketing ROI on every level.

It’s great to use AdWords to get top rankings immediately so that your targeted audience can FIND YOU easily or to simply dominate the 1st page of Google for brand awareness so they can’t escape you. But remember, people compare so you don’t have to pay through the nose to be no. 1 or 2 !

At Dental Focus Web Design, we empower our clients with the knowledge on how to setup, run and manage Google AdWords in-house 24/7 without having to pay extortionate monthly agency fees – the money which should really be invested straight into your own Google dental practice marketing!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get the latest dental marketing plan immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

In April last month, the Local Business listing was officially renamed Google Places. Over the last few years, Google has allowed any dentist with or without a dental practice to register their details for free and have the opportunity to rank at the very top of Google page 1 for location based searches with listings appearing next to a map showing local results; listings link directly to your dental website if you provide a web address otherwise they link to your Google business information page containing the description you submitted or details picked up across the web that Google finds and relates to you i.e. reviews, photos, videos, web pages, etc.

Google Places is the new name given to a well-established, free service that is now just starting to be monetized. The general workings will remain the same, registering a dentist website will continue to be free and rankings will continue to be uninfluenced by money. However, your dental practice marketing will be able to gain greater prominence with e-bay style description Tags under your listing for a monthly Google fee.

Tags are yellow markers that allow dentists to promote important aspects of their businesses. Scroll over Tags on Google or click on the sponsored link to view coupons, photos, or other select features.

It’s going to be a catch-22 situation in which the first dentist that wishes to stand out will create psychological pressure on all local businesses to follow suit and if everyone has enhancement tags then nobody stands out in the end. Thus the only winner will be the billion-dollar search engine giant. This is only just starting to be rolled out in a few states in America so watch this space!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get the latest dental marketing plan immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

If you were not one of the 200 over delegates who sat in on my Dental Web Marketing Secrets talk at this year’s Dentistry Show at the NEC in Birmingham then you really missed out on one of the highest rated dental marketing lectures! Read Ian Reynold’s email to me today…

Hi Krishan,

I thought you would appreciate receiving any feedback we could gather on your lecture at The Dentistry Show.

From feedback ratings given by delegates out of 5, your average score was 4.76 for Presentation and 4.81 for Communication. (5 being excellent)…

Some great scores!

Astounding….

Kind regards,
Ian Reynolds

Senior Show Manager

www.thedentistryshow.co.uk

Don’t fear. The good news is that I’ll be speaking again… and again… and again…

But the sooner you get a chance to listen to my “empowering” talks, the faster you’ll be able to make a BIG difference in the way you do your dental marketing.

I’m talking next at the WAC 2010 - World Aesthetic Congress, Friday 11 June 2010 @ 2pm on “Website conversion and Google rankings in a web 2.0 world”.

And I promise to reveal brand new dental marketing ideas and secrets!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

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Dental Focus Web Design encourages dentists to undertake smile makeover and smile design courses – especially a hands-on cosmetic dentistry course. Dentists need to have the clinical skills so that they are fully confident in taking photos of their own real patients and developing an ever-growing Smile Gallery. Patients are surfing dentist websites and looking for the expert best dentist. A dental website is simply a reflection of your clinical skill. What does your Smile Gallery say about you?

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.