Archive for September, 2010

Dental Websites for Generation Dumb

Monday 13th September 2010

Is the Internet making us all dumber?

Supposedly the Internet has changed the way our brains work, reducing our ability to think critically and to concentrate for sustained periods of time. Increasingly now, the theory is (because of the Internet) we tend to quickly ‘skim’ information and we have become more superficial, less able to concentrate on detail. The argument is that if you neglect the more ‘focused’ ways of thinking, these pathways will gradually disappear.

But as human beings, we naturally crave new information. We always want to know more, even if that means setting aside something quite important, to find it out. Social networking sites, ever-changing websites, e-mails, tweets and blogs all feed this ‘habit’. A pleasure producing chemical called ‘Dopamine’ is released when we find new pieces of information. Therefore we basically crave online interruptions.

Naturally, to be able to ‘harness’ this growing need is important for your dental websites and dental marketing effort. So offer your patients information to process that is new and interesting. Have an updated and relevant dental website, showing fresh weekly information, special offers, video testimonials, news, blogs etc.

Make people feel that if they don’t visit your site, they may be missing out. They are spending, on average, 45% of their time, looking at various types of media. Much of that time is spent looking at trivia. So make the information on your dental website of real relevance and interest. Then watch the results!

Dental Focus Web Design provides empowerment training for blogs so that you know exactly what weekly updates to make. You need to increase your credibility week on week. You need to know exactly what attracts weekly patient enquiries. Be empowered by the Masters!

adrian-blogAdrian Adler is ”the Wizard” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get our latest dental marketing ideas and tips immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

Posted in Adrian's Articles

Google Instant – find a cosmetic dentist faster!

Thursday 9th September 2010

What is Google Instant and how will it affect the cosmetic dentist?

Google just launched a new efficient way to show results – in real time without needing to press the “search” button!

Google is going to help you get your relevant results and what you want, sooner rather than later. It’s currently only available if you first login to Google and use its search. But Google Instant is very likely to roll out across the board so you won’t have to login.

This won’t affect your Google rankings but it will affect how patients search for you. Dental patients will be encouraged to search for more specific 2-4 dental treatment keywords, sooner rather than later! Its now time to reconsider what keywords you are optimised for and make sure you are targeting specific keyphrases (including your main city/town and all your surrounding locations) instead of just general keyphrases.

Watch the 2 videos from Google below! The 1st video is a short advert and the 2nd is a very long conference recording (but don’t worry, we’ve bookmarked the 2nd video to jump to the 15th minute time frame so you can get straight to the best bit).

For more information , visit www.google.com/instant/


krish-blogKrishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our Blog of Secrets so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.

Posted in Google SEO & Rankings

Dental Website Awards – 2010 Deadline!

Wednesday 8th September 2010

Share this! The deadline for the 2010 Dentistry Website Awards is just a couple of days away. Do you have a WOW website to enter? If not, then you better start preparing for next year, now!

Dental Focus Web Design is proud to be involved for the 4th year running ever since the dental website awards began in 2007. Krishan Joshi aka “the Master” – our Internet Marketing Director – will be there once again under the spotlight to announce the shortlist and winners on stage. The exciting awards ceremony held in December is simply the best way to end the year for the dental team.

The Dentistry Website  Awards is run by Dentistry.co.uk as part of the official UK Dentistry Awards. Check out the Dentistry Awards Video of this fantastic annual ‘Oscars-style’ night!

As always, Dental Focus Web Design has no influence on the judges who are unknown to us and independent. We just love to recognise success and best practice in an effort to raise the standards in the dental profession. But we also like to celebrate and boogie on down on the dance floor when our websites win! :-)

Just 3 out of over 20 of our Award Winning Dental Websites
Left to Right: Buckle & McGrath, Jeremy Isaac, Cranmore Dental & Implant Centre

How can you create an award winning website for dental marketing?

The sooner you listen to our “empowering” talks, the faster you’ll be able to make a BIG difference in the way you do your Internet dental marketing.

Krishan Joshi our Internet Marketing Director is talking next at the American Academy of Cosmetic Dentistry (AACD) International Conference organised by the British Academy of Cosmetic Dentistry (BACD) on Friday 24 September 2010.

He’ll be on the Internet Viral Marketing panel with Dr James Goolnik - BACD President – it’s going to be exciting with plenty of new web marketing secrets revealed, that’s a promise!


krish-blogKrishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our Blog of Secrets so you can get the latest dental marketing ideas and video tips immediately by e-mail.

If you would like some free advice, Email Us or call 020 7183 8388.

Posted in Announcements

Behavioural Marketing & Google Analytics

Saturday 4th September 2010

How do men and women behave on your dental website?

Men and women of course, have different behaviours. Men tend to be concrete thinkers that like to consummate and complete what they set out to do, they like powerful imagery (and sounds) as reinforcement to written information. At Dental Focus Web Design, we encourage our dentist clients to show before and after photographs to give visual evidence of clinical experience and expertise. Women are different biologically, psychologically and socially. They tend to prefer written (or verbal) communication, which leads to deeper processing of information and better recall. We recommend video testimonials to show emotional evidence of your patient’s new smile and outcome; greater confidence and happiness.

How do your patients react to your dental website?

Knowing and understanding your patient base will make your dental marketing more successful. Surveys and questionnaires are very useful in getting inside your customer’s head. Existing patients can and should be your most valuable resource when it comes to figuring out what new patients want on your dental website.

Behavioural Marketing is the targeting of website visitors based on their observed previous behaviour, applying ‘recency’ and ‘frequency’ to consumer data.

‘Recency’ = how recently your website visitor has performed an action

‘Frequency’ = how often your website visitor has performed an action

Changing behaviour is really difficult to do. So it’s much smarter to adapt your dental marketing and dental websites to existing behaviours in a way that gets the patient to think about the dental services on offer. ‘Social media’ isn’t inherently new behaviour; it is simply a new technology that facilitates existing behaviour.

We can also measure and analyse behaviour using website statistics such as Google Analytics.

Adrian the Wizard’s “Top 7 Google Analytics”:

1. Visitors > Overview > Absolute Unique Visitors

- how many people visited your dental website compared to last month?

2. Visitors > Overview > Average Pageviews

- how many pages did people look at compared to last month?

3. Visitors > Overview > Time on Site

- how many minutes did people spend on your dental website compared to last month?

4. Visitors > Overview > Bounce Rate

- what percentage left your dental website immediately compared to last month?

…Is this bounce rate expected or do you need to change your content?

5. Traffic Sources > Keywords

- which keyphrases were used to find your dental website on Google, Yahoo and Bing?

6. Content > Top Content

- which pages were the most popular?

7. Content > Top Exit Pages

- which pages made most people leave your dental website?

At Dental Focus Web Design, all our dental websites include Google Analytics to ensure you can measure the behaviour of your website visitors and your dental marketing success.

adrian-blogAdrian Adler is ”the Wizard” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get our latest dental marketing ideas and tips immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

Posted in Adrian's Articles, Google SEO & Rankings