Photo by Victor Bezrukov. CC BY 2.0.

Dentists need to move away from ‘procedure-oriented’ dental marketing, and find new, unique ways to win patients.

Yes the dentist may offer Restorative Work, Implants, Cosmetics, Dentures, Whitening, etc. and good work too, but dentists mustn’t become too obsessed with these procedures. The “marketing” and “emotional connection” stuff matters too, in fact “emotional branding” is the new buzz word in marketing.

First a dentist needs to develop empathy with patients. A complete understanding of the psychological state of mind of patients (who will sense this). Most dentists of course, strongly believe that the services they provide will help people solve dental problems or enhance the quality of patients’ look, teeth, confidence, etc. and they are right. But almost everyone outside of the dental profession pays little attention to dental health issues until they are forced to do so.

In dental marketing, you should always find ways to win the confidence of patients before they accept treatments. A website communicates a mood, an ambiance. It has ethereal values and can form an empathetic connection with patients. With design, colours, information, it can have a ‘tone of voice’. It beats walking up to someone and bragging about how good you are.

So do not sell procedures. Instead, present patients with a ‘feel good’ website. That way, you let the patient choose and accept the service and the solution.

Adrian Adler is “the Wizard” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

Photo by BruceTurner. CC BY 2.0.

A dental website is a functional, ‘living and breathing’ marketing tool. The world and the web is always changing, advancing and moving forward.

Dental websites can help potential patients develop ‘trust’ and ‘confidence’, without even meeting the dentist. The dental clinic is marketing 24/7 through a website. If a practice environment and its technology look outdated, patients will lose confidence in their dentists and start to ‘shop around’. Similarly, if a dental practice website looks outdated, visitors will lose trust and move on.

Visitors will not enjoy a web site that is out of date – their attention and interest is key in converting them into patient leads. Returning website visitors will be impressed when they notice new content and activity. A website needs to be a true and current reflection of a dental practice. It should emphasize all the dentist’s strengths in a positive and enticing way. That is why we encourage our clients to play a very active role in maintaining and growing their website content i.e. fees, special offers, team updates, treatments and testimonials.

Changes to your website are also necessary for improving Google search engine rankings. Google ranks websites based on relevancy for today. What’s deemed relevant for today may not be the same next week or next month. Thus, you need to signal to Google that your website is up-to-date by regular changes to your website.

Growing your  website pages using a blog publishing platform puts you in control!

Adrian Adler is “the Wizard” at Dental Focus Web Design.

We’d love to hear from you and have a discussion – please leave a comment and rate us!

And remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

Photo by Cameron Cassan. CC BY 2.0.

Many dentists regard marketing as a necessity and therefore not always something they need to ‘embrace’. For dental marketing to work effectively, it needs to be a ‘state of mind’, it requires a strong, consistent, long term communication of your Unique Selling Points (USPs).

To do this, one of the first things is to develop a dental website. With all the dental websites out there now, you need to stand out by communicating USPs with patients in mind. The website content should be interesting, exciting and worth knowing about.

A dental logo is not a brand. It is only a brand element. To transform your brand is not just about redesigning your logo or the ‘look’ of your website. A dental brand is about who you are and how you do things – your USPs. A patient may think that they can transform their smile, but we all know that afterwards, behind that smile is essentially the same person.

We help you develop your USPs by emphasizing your strengths i.e. the dentistry expertise, the practice, the people, the treatments and the value you are offering people. The market has become crowded with “me-too” competitors. Unless you just want to sell on ‘low price’, this is no way forward. We believe in dental marketing that enables patients to see your particular ‘point of difference’ as valid and valuable.

Always beware, of finding yourself saying the same things in the same way as other dentists. It pays dividends to talk not only about your own dental services but also about your own particular dental expertise. In other words – what makes you different? In fact, we feature on many of our dental websites a page called “Why Choose Us”. The most important USPs are about the patient experience – how will the treatment, people, environment and communication be different at your dental practice?

Remember, a website is only a reflection of you, your brand, your USPs!

Adrian Adler is “the Wizard” at Dental Focus Web Design.

We’d love to hear from you and have a discussion – please leave a comment and rate us!

And remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.