Keep your website compliant with Dental Focus ®

Thursday 17th July 2014

 

New GDC ‘Standards for the Dental Team’ became enforceable in September  2013. To make sure your website complies with all GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

At Dental Focus ® we have over 12 years’ experience creating high quality dental websites that are fully compliant with all relevant GDC, CQC and ICO standards. For your complete peace of mind we are offering solutions to ensure all our clients stay compliant with the latest GDC regulations.

 

  • Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus ® Customer Service Plan (CSP) clients.
  • Solution #2. We are offering Valident v-Form services, which have been specially developed to comply with GDC, DPA and CQC legislation. These secure, encrypted forms are incredibly important for online referrals and are available at a special discount to Dental Focus ® customers.

 

To find out more about website compliance and how we can help you meet the new GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

What’s In A Website?

Monday 14th July 2014

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

 

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

 

What you say matters

Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

 

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, and compliance and should also be fully compatible across all mobile devices. With these factors in mind, your practice website will be well on the way to online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

 

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

 

 

The mobile web – why having a mobile website is crucial to online success

Friday 4th July 2014

 

Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world’s estimated 7 billion people, 6 billion have access to mobile phones.[1] If this figure wasn’t astonishing enough, Ian Carrington of Google has said that there are now ‘more people on earth that have access to a mobile phone, than have access to a toothbrush’.[2]

A startling statistic I’m sure you will agree, and one that has a significant implication for the way you market your dental practice to patients. This is because many people nowadays will use their mobile phone – or ‘smartphone’ – to surf the web. So, while it is still essential that you have a dental practice website, it is also just as important that your website is ‘mobile-friendly’. If it is not, then you stand to miss out on the many people who now prefer to search for services such as dentists online using their mobile device.

 

What the research tells us

At Dental Focus ® ‘Websites for your profit’ we’ve conducted our own research into mobile websites and the traffic our clients receive from mobile devices such as smartphones and tablets. Our research tells us that on average 1 in 3 of your website visitors are now using a mobile device, and this figure is fast approaching 1 in 2. So not only do we know that more people are now using mobile devices to surf the internet, we also know that more people are using them to search for dental practices online.

This is important as it means there is no better time to embrace the mobile internet. If you’re website isn’t already mobile-friendly then now is the time to upgrade so you are in the best position to take advantage of the growing market for websites that are quick and easy to navigate from a mobile device.

 

Secrets to success

If a patient is searching for a dental practice on-the-go, then they will have a very short attention span. This means they have different requirements to desktop users, so need a website that caters specifically for their needs. Ideally your mobile-friendly website should auto-detect that the patient is on a smartphone or tablet and then show a special mobile version which loads quickly and is optimised for the screen size with just the right of information.

Speed and ease of use are two incredibly important factors here. As consumers, we are impatient at the best of times, but if a patient is searching for a dental practice then they are going to want to see almost instant results. Therefore it is absolutely essential that your website is simple, fast loading and easy to navigate. If it isn’t then many patients may be tempted to move on and search elsewhere.

 

Six key pages

For the perfect fast-action mobile website, you will need six pages. These pages should include a home or welcome page, an appointment form, and information about your dentists and members of your team. There should also be a treatments menu, a ‘fees and offers’ page, and finally a page for patient testimonials. If your mobile website has more than these six key features you will run the risk of bombarding the reader with too much information and too many menus to navigate on a small screen.

Remember, creating the perfect mobile-friendly website is all about giving patients the information they need as quickly and simply as possible. Because they are ‘on the go’ they have less time, and will so also appreciate easy contact features such as ‘click to call’ telephone numbers and ‘click to find’ addresses linking to Google maps for directions.

 

Marketing matters

Social trends are changing. For a number of years now the internet has been the single most cost-effective way of marketing for dental practices. The good news is it still is, however more people now prefer to surf the web ‘on the go’ than on their desktop computer. This trend is so significant that mobile internet will actually overtake fixed internet at some point this year.[3]

All of which means that if your practice doesn’t have a mobile website, you may well miss out on attracting new patients. Not only that, but if your competitor has one but you don’t, then these patients are much more likely to book with them than with you. This means you will be losing out on two fronts: the missed opportunity of the new patient, and the business lost to your biggest rival.

To help you make the most of your online marketing efforts, contact an experienced online marketing team today to see how you can make your dental practice an online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

About the author:

Alfie Jones is the resident Mobile Web expert and Sales Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser before finding his niche with the team at Dental Focus. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.

 

 

 



[1] ‘More People Have Cell Phones Than Toilets, U.N. Study Shows’, Time.com, 25th March 2013 <http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/#ixzz2pdawgps3> [accessed 6th January 2013].

 

[2] ‘More Mobile Phone Access Than Toothbrushes, says Google’, Mobile Marketing, 21st October 2012, <http://mobilemarketingmagazine.com/more-mobile-phone-access-toothbrushes-says-google/#ZoDQuiITk7JQfDQt.99> [accessed 6th January 2014].

 

[3] ‘Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet’, GigaOM, 12 April 2010 <http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/> [Accessed 6th Jan 2014].

 

How to get ideal patients from your dental practice website – Practice Plan in Reading

Friday 27th June 2014

Sheila Scott sexy digital marketing for dental websitesThe Practice Plan Practice Management Conference 2014 in Reading has been a sensational day of keynote speakers including Sheila Scott, Kevin Lewis, Steve Brown, Steve Philip and Nigel Jones. The digital marketing lecture was hosted by Alfie Jones who covered Google Page 1, Google Reviews and Emotional Websites.

Krishan Joshi CEO of Dental Focus said, “I trust Alfie will be phenomenal and be fully present to give the most valuable lecture on how to get ideal patients from your dental practice website“.

Alfie Jones, Business Development Manager at Dental Focus said, “Google reviews are a big part of the puzzle and having the right strategy to approach patients makes all the difference. Communication is ‘strategy’ plus ‘connection’ and this is how we break down the approach. Google Page 1 is important for attracting ideal patients to your dental practice website and again having the right strategy in terms of infrastructure is crucial so that you are gaining rankings with power versus force.”

Kevin Lewis said “the speed at which online is impacting dental practices is taking everyone by surprise, even the GDC just developed policies for social media”

Steve Philip from Cherrybank Dental Spa said “I’m really  enjoying a dental conference geared towards managing a practice with an excellent line up of speakers and a room full of eager practice owners and managers!”

Gemma Gibson from Dental Directory said “its great to network with such a friendly group and catch up with everyone!”

Sheila Scott said, “Alfie Jones has brought sexy back to digital marketing and dental practice websites. I’m very excited about what this young man has to say!”

Les Jones from Practice Plan said “I am beside myself with excitement” and had earlier shown me all of his gadgets with which he was going to record the days events!

Nigel Jones from Practice Plan said “it’s great to see so much practical advice for practices about things like communication in the practice and marketing and how to put theories into practice”

Alfie Jones had earlier determined that none of us were related.

Marvyn Ebanks from Dental Focus said “its a great to be here amongst such gorgeous people and to watch, learn and network, plus these cookies are delicious, Smarties AND Eminems, mmm”

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

 

No More Fillings!

Friday 20th June 2014

Fillings may soon be a thing of the past!

Researchers at King’s College have developed a treatment which will be available within 3 years, called “tooth-rebuilding”.

Professor Nigel Pitts from King’s Dental Institute says: “The way we treat teeth is not ideal. When we repair a tooth by putting in a filling, that tooth enters a cycle of drilling and re-filling as ultimately, each ‘repair’ fails.”

Soon, instead of removing decay from the cavity and filling it with amalgam or composite resin – it seems ‘electrically accelerated and enhanced remineralisation’ will speed up the natural movement of calcium and phosphate minerals into the damaged tooth.

 

Best Practice in Digital Design for a Dental Practice

Thursday 12th June 2014

Creative design is becoming steadily more important in the digital age for dentistry – not less so.

More and more practices are seeking to and are able to, provide their patients with the best and most beautifully designed experiences – across all digital touch points.

They can now communicate, utilising the highest standard of creative marketing excellence, across email, mobile, social, display and web.

That’s what we do at Dental Focus. Literally we first ‘focus’ on the dental marketing message, and then the most effective means of innovative execution.

For creativity across all technologies and to glimpse the future of marketing, come and talk to Dental Focus: 020 7183 8388.

 

#PPBuzz! Practice Plan’s Practice Management Conference 2014 in Bolton Reebok Stadium

Friday 6th June 2014

Practice Plan's Practice Management Conference 2014Practice Plan’s Practice Management Conference 2014 #PPBuzz! is being hosted today on Friday 6th June at the impressive Bolton Reebok Stadium. Organised by Practice Plan and hosted by keynote speaker Sheila Scott include other top speakers Kevin Lewis, Steve Brown, Nigel Jones, Steve Philips, Krishan Joshi and Alfie Jones. Krishan Joshi CEO of Dental Focus will be speaking with Alfie Jones on digital marketing for dental practice managers and dentists.

Krishan said, “I’m thrilled to be invited by Practice Plan and part of this year’s Practice Management Conference. Today is a big day and my lecture with Alfie is going to be full of website marketing tips and advice. I’m very excited to perform the first official LIVE demo of Google Page 1 in 15 Minutes. I’ll be covering the latest patient acquisition techniques at Dental Focus and understanding the psychology of new patients on the Web. We will be sharing the Blueprint for Emotional Dental Websites including our structured pathway to collecting the right patient testimonials: The 8 Patient Concerns. Alfie will cover the importance of responsive and mobile websites as well as social media integration in Google search engine marketing.”

Digital Marketing Aims and Objectives for Practice Management Conference 2014 includes:

  • Google Page 1 in 15 Minutes
  • Blogs, Twitter and Facebook
  • Responsive Mobile Websites
  • Social Media for Google
  • Emotional Websites
  • The 8 Patient Concerns
  • Blueprint to New Patient Acquisition

The Practice Management Conference will be in Reading next on Friday 27th June and in Edinburgh on Friday 7th November.

Click here to book now!

Emotional Branding

Friday 6th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions.

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology.

Call Dental Focus: 020 7183 8388

See more at:
http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

adrian-blogAdrian Adler is “the Wizard” at Dental Focus Web Design.

Remember to subscribe to our E-Newsletter.

If you have any questions or need help, email us or call 020 7183 8388.

http://www.dental-focus.com/

Making The Most Of Social Media

Wednesday 4th June 2014

As one of the big talking points in dental online marketing, social media has the potential to be an extremely powerful tool for attracting people to your practice, and improving the relationship you have with your patients. However if left neglected a poorly run social media presence has the potential to backfire, and won’t just reflect badly on your practice, but it might even send potential new patients looking elsewhere.

Before we look into the pros and cons of social media use, it’s worth pausing for a moment to consider just how powerful social media really is. According to some of the latest figures, as of December 31, 2012 Facebook had 1.06 billion monthly active users with daily active users in excess of 600 million. Though these figures do of course represent users on a global scale, there can be no denying that these numbers represent a remarkable amount of the world population. If these figures aren’t enough to convince you of the value to be found in social media, then consider this: if you don’t have a social media presence, the chances are your local competitors do, and if they don’t, they will have soon. If the Facebook usage figures tell us anything it’s that social media won’t be going away any time soon, and will only continue to grow and evolve in new and interesting ways.

So what’s the secret to good social media management? In one word: engagement. One of the most common mistakes that many people make it to see social media just as another ‘advertising board’ on which to post adverts about the services that they offer. Not only is this approach rarely effective, but it does not embrace the great potential that social media, and Web 2.0 have to offer. Ask yourself this: would you follow or ‘like’ a page that only posted adverts about products? Probably not. At the very least you would likely disable news feed posts from that page, and at worst you wouldn’t follow the page at all. So, while the people running the page ‘selling’ you a constant stream of adverts may think they are doing a good job, they are not taking full advantage of the social media platform as a tool for engagement.

Taking this lesson a little further, it is easy to see why so many dental practices, and dental businesses fail when it comes to social media strategy. Put simply, this is because they fail to appreciate that their customers (and potential customers) don’t want to be directly sold to by a ‘faceless’ corporate entity. The secret then is to see your social media platform as a means for you to openly talk to patients and engage in conversations relating to dentistry, or even the local area. Has whitening been in the news recently? Why not ask your patients what they think! Seen a scare story surrounding oral health? Write a response!

When patients see that as a practice you are made up of ‘real people’ who are open, friendly and committed to dentistry and the local community then your online marketing will really start to gain momentum. Remember, people don’t visit the dentist every day, and so won’t be on your social media page every day (well, some might!), but when they do need you, you need to be there with an active and vibrant social media presence that is regularly checked and updated so any questions can be responded to straight away.

What this all ties back to is something many people in business circles would refer to as customer relations management, and building your brand online. This ‘brand building’ starts with your dental practice website, and then extends to your social media platforms. Just because you are taking part in conversations in an electronic realm, does not mean that these things don’t matter. After all, there are real people at the other end of that phone line, and you should treat them as such. You wouldn’t neglect your in-practice marketing, so why would you neglect your marketing online?

Dental online marketing is one of the most cost-effective ways of attracting new patients and can provide a fantastic return on investment that far surpasses many traditional methods such as paying for adverts in the local press, employing PR agencies and so on. Through clever use of your website and social media platforms you have a way to connect to potential new patients 24 hours a day, 7 days a week. Print methods just don’t offer this round-the-clock coverage, and can’t ‘sell’ your practice in the same effective way.

To help you online marketing efforts, the award-winning team at Dental Focus ® have all the skills and experience to help make your practice an online success. With over 500 dental practice websites to their name, and thousands of Rank 1 results for natural (organic) search, Dental Focus ® are the trusted experts to guide and support you in all your dental online marketing efforts.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.