Website Security.

Wednesday 15th May 2013

Cyber-attacks can be politically motivated (and can be done to uphold a cause) or they can be criminal, disruptive cyber anarchy. Either way, does it matter?

Well, whilst the issue may matter, the attacks won’t – providing you have the correct “cyber protection” in place. Here are some recent threats and cases:

1) The disruption of the Bahrain Grand Prix to stop the race, because it was being held in a place of political turmoil. The plan was to remove the Grand Prix from the World Wide Web.

2) The attack on WordPress by a botnet of “tens of thousands” of individual computers, according to the server hosts. This attack began just after WordPress had strengthened its security with an optional two-step authentication log-in option. This botnet had more than 90,000 IP addresses, so that an “IP-limiting plugin” wasn’t going to be very effective as the botnet could try from a different IP [address] every second for 24 hours.

3) The case of the 21-year-old British hacker, recently found guilty of a long string of online crimes, including launching attacks on the websites of Oxford and Cambridge Universities. The attacks were relatively naïve and the disruption was fairly temporary. But the hacker had strongly claimed that his intent was to compromise the websites as part of a politically-motivated campaign. 

So, were these attacks genuinely politically motivated or criminal damage? On closer inspection, in the case of the Oxbridge hacker, the young man had already been found guilty of previous criminal activities including burglaries of computer equipment and harvesting 300 credit cards, which he sold to foreign criminals. Each case must be judged individually as to whether the attack was in pursuit of a political cause or for criminal purposes (at whatever level of expertise), but what remains a fact irrespective of intent is that the need for effective security is paramount.

As far as your website is concerned, the intent of potential hackers isn’t what matters. What matters is that the Dental Focus team will look after your website security and uptime. Indeed, if everyone was as committed to protecting security as we at Dental Focus are then hackers would have a much harder time. But of course, many are blissfully unaware of their vulnerability, and so for hackers, it’s simply a numbers game in which they try enough websites and eventually they’ll find a vulnerable one to exploit. But rest assured; Dental Focus will make sure that site isn’t yours!

The WordPress attack was called a ‘brute force’ attack – because it was based on guessing weak and commonly used account names and passwords.

To help deal with this, Dental Focus took the immediate following security measures:

- Updated passwords, to ensure each one met the requirements specified.-    Changed common and default account names (for example ‘Admin’) to something less likely to be in common use

- Ensured we were using the most up to date WordPress version (and plug-ins).

 

 

 

Best wishes,

The Dental Focus team.

Word of Mouth Dental Marketing

Wednesday 8th May 2013

Why telling your patients about your practice website may be the best marketing move you make this year

To be successful in modern dentistry you don’t just need to be a good dentist, but you also need to be a good businessperson as well. With competition for patients more fierce than it’s ever been, you should aim to target your marketing efforts in order to maximise your exposure to the right patients, in the most efficient and cost-effective manner possible.

With the internet now such an important feature of many people’s lives, there can be no escaping the need for a well designed, carefully crafted practice website that reflects your business values and the image you want to convey. Indeed an exclusive practice website that’s perfect for you will act as the ‘ultimate shop window’ – one that’s open 24 hours a day 7 days a week and even works for you when you’re not working!

One of the most remarkable things in this age of the internet is that many practice teams don’t ever talk about their website. If you don’t talk about your website then ask yourself, why not? For the most part, the main reason people don’t talk about their website is because they’re not proud of it. If you’re not proud of it then it’s not doing a good job for you, and it’s not reflecting your business adequately. If your website is something you’re not happy with then what are potential patients going to think!

The first step to good marketing then is to invest in a good quality website. This website needs to be exceptional; it needs to be exclusive. It also needs to be accessible to as wide a range of people as possible so needs to be optimised for mobile devices such as smart phones and tablets. It is also absolutely crucial that the content that appears on your website is of the highest quality. This means your content should be well-written, it should be informative, and it should be specifically tailored to you. After all, why else do people visit websites other than to digest information? The better the quality of information on your website, the longer people will stay on your site, and the higher up the search engine rankings your website will appear!

So once you’ve established yourself an excellent website that you can be proud of, the next thing you need to consider is how you’re going to tell people about it. This is perhaps the single most important thing to consider after setting up the website in the first place, as quite simply if no one knows it exists, then Google won’t rate it very highly, and potential new patients won’t be able to find it very easily.

One effective strategy here is to make sure you tell patients directly about your website. When a patient is happy with the treatment they’ve received from you, why not spend an extra 20, or even 30 seconds of your time just to tell them that if they’re happy with the treatment to post a short testimonial on your website, or even just share your website link on social media. It doesn’t take much for you to do this, and if you do, that’s a remarkable amount of free advertising you’ve just received for your practice. The more people you can get to share your website or talk about your practice online, the more people will search for you and visit your site. The more people who visit, the higher Google will rank you so the spiral will continue to grow.

While you’re spending time building your practice’s profile online, it’s a good idea to think about your social media activity. Can patients ‘check in’ to your practice on Facebook? If not, then it’s worthwhile setting your practice as a location. Of course not all your patients will want to use social media to document their movements online, but those who do will again be providing you with free advertising whenever they come for a check-up. Tie this in with an active social media presence, with regular status updates and Tweets and your practice will be well on the way to growing its online following and will reach far more people than ever before!

A famous advertising campaign once said ‘it’s good to talk’. When it comes to your practice’s marketing strategy, there can be no better advice. To make your practice the biggest success it can be, you really do need to embrace the new online culture, and remember that even the smallest things, such as spending time to remind patients about your website can make a whole world of difference to the exposure you receive. To make the most of your practice’s marketing efforts, use the internet marketing services and experience of Dental Focus ® Web Design. They can guide and support you on the best ways to make your practice an online success.

adrian-blogAdrian Adler is “the Wizard” at Dental Focus Web Design.

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If you have any questions or need help, email us or call 020 7183 8388.

THE DECLINE OF THE PC

Thursday 2nd May 2013

It isn’t news that the PC is being overtaken by the tablet and the smartphone.

Companies like Microsoft face a steep decline into inaptitude unless greater progress in these areas is made, as market analysts predict Android and tablets to outsell laptop and desktops combined as soon as 2015. Furthermore, international polls claim users are increasingly using their tablets and mobile phones for activities they used to rely on their television and computers for, such as watching films, researching and shopping.

Recent reports confirm this.

During the first three months of this year, shipments of laptops and desktops fell 14% worldwide, compared to a year ago (International Data Corporation). This is the fastest fall ever recorded. Sales themselves fell to just 76.3million units.

IBM’s launch of the first desktop was back in 1981, but we are now seeing sales of computers decline. Even Windows 8, Microsoft’s latest offering, has failed to boost PC sales.

This is not only because people are finding Tablets such as Apple’s iPad and Google’s Nexus 7 cheap and convenient in comparison, but also because most people already own a laptop, desktop computer, or both. As a result, shares in firms such as Hewlett Packard and Microsoft are suffering.

For anyone with a business that has an online platform, this trend is of great importance, as online adaption is needed to ensure continued relevancy with clients and prospective clients. So, for your dental marketing you need to think about not just having a website, but also a dedicated mobile website. In other words, a simplified version of your main site that is easy for potential patients to view on a mobile. Whilst this may have once been an elegant extra addition, a mobile website has indeed become a necessity.

As you may know, Dental Focus have begun developing over 100 Mobile Dental Websites for progressive clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. For more information, and excellent testimonials from our clients, click here.

 

Best wishes,

The Dental Focus team.

The New Dental Focus Identity.

Friday 19th April 2013

The online world is fast growing, filling our eyes with visual clutter and our heads with conflicting messages.

As such, Dental Focus has now re-launched, in order to cut through all this with a simple and clear message. Dental Focus design and build websites with excellent return; they won’t blind you with science, but instead aim to de-mystify and explain, in order to enable and empower dentists. The private online club for people ‘in the know’ has been closed – now anyone can join in.

 

 

To emphasize this celebration of clarity, Dental Focus has launched a new, simple and memorable logo with an icon that stands out like a beacon for the new proposition: “websites for your profit”.

 

The icon is based on the initials ‘D’ and ‘F’ which make an elegant, unique symbol reminiscent of the pound sign and therefore reinforces the company’s new tagline. Furthermore, the icon is similar to the number eight, a number considered highly auspicious and thought to bring great luck in many Eastern countries, particularly in China, where the Mandarin word for the number also means good wealth, profit and fortune.

Finally, it also suggests the infinity symbol, which relates to the infinite website options, solutions and possibilities available. Dental Focus are very experienced problem solvers, creating profitable websites, specific to the requirements of the dentist or practice, whether it is NHS, mixed, private, high end or referral practice. Not convinced? A quick look around our website will prove as much.

 

Check out the new ‘DF’ icon, and let us know what you think. Your comments are important to us!

With thanks and best wishes,

The Dental Focus team.

Watch the Recorded Webinar

Tuesday 19th March 2013

You can now watch the recorded LIVE Webinar that everyone is talking about:

“Google Page 1 in 60 Minutes” ~ 92 people registered, 56 people attended and 20 people retweeted Krishan’s tweet during the LIVE Webinar. Coined the “Magic Trick” lecture, previously presented at Dentistry LIVE 2012 and The Dentistry Show 2013 by Krishan Joshi, CEO / The Master at Dental Focus ®  ”Websites for your profit”. Visit the Dental Focus Facebook Page to share your comments too… enjoy ;-)

Webinar on Dental Practice Open Evenings

Monday 18th March 2013

Everyone was invited to the Dental Focus LIVE Free Webinar on Google Page 1 in 60 minutes. Derek Watson of Dental Fusion introduced Krishan Joshi, CEO of Dental Focus. Krishan explained the importance of Google in 2013 covering the “immediate buyers” and “word of mouth” strategy of how to reply to all “thank you’s”.

Dental Focus promotes the use of WordPress blogs to achieve Page 1 rankings.  Krishan demonstrated how important it was to rank for your own name such as money4dentists, the Facial Aesthetics Academy and Chloe’s Diamond Events. He decided to present a Webinar on Dental Practice Open Evenings.

Krishan did touch upon the Penguin and Panda updates that Google made and emphasised that it is really necessary to blog in order to achieve Google Page 1 rankings, even if you wanted to rank for the keywords “webinar on dental practice open evenings”. Why is blogging so important? Well, Google loves content and you would have heard before that content is King. The Ace card is when you grow your content regularly, if not daily, by 300-400 words per article using the keywords that you want to rank for in the title and content of the post.

Get more information on dental websites for your profit.

 

Dental Websites – Google Page 1 in 60 Mins

Saturday 9th March 2013

You are invited to join the LIVE Free Dental Marketing Webinar that everybody is talking about:

Follow the Facebook Event see who else is going. 41 Going, 10 Interested so far… Remember to LIKE the new Dental Focus Facebook Page and leave a comment :-)

Google Page 1 in 60 Mins 

The ”Magic Trick” lecture presented at the Dentistry Show last weekend is being repeated as a LIVE Dental Marketing Webinar.

Krishan Joshi
CEO / The Master
Dental Focus ® “Websites for your profit” 

Monday 18th March 2013 @ 12.30pm – 1.30pm

Google Page 1 in 60 Minutes (Master LIVE Demo) 

Click Here to Register

LIVE Free Webinar hosted by Derek Watson at the Dental Fusion Organisation (DFO)

We’re here to help 
Remember, you can always call Team Dental Focus ® on 020 7183 8388 for any advice or help on understanding dental marketing. Just call us to have a chat about “Websites for your profit”.

Dental Mobile Websites, What Clients Say!

Saturday 9th March 2013

As you know, we have now started developing over 100 Mobile Dental Websites for our most forward thinking clients who understand the urgent need for a Fast-Action Mobile Website that downloads just the hottest pages within 3 seconds when patients are “on-the-go” with slower mobile speeds. Well, what are clients saying?

Chris Neve of Queens Park Dental Team said,
“In a constantly changing promotional world we need to keep ahead of the competition and mobile is where it is going. We have had great results from our Classic website and with this fast mobile website we will attract the mobile web user as well.”

Chris’ mobile website has Fast-Action “click-to-call” buttons

Perri Sansi of Church Road Dental said,
“I find I’m using my phone all the time now for browsing and found my own website a nightmare to navigate. Dental Focus offered me a new mobile phone website within 2 weeks. The whole team is delighted with the result- I’m sure patients will be too!!”

Perri’s mobile website has Fast-Action “click-for-directions” buttons


Read our previous Blog Article on Mobile Dental Websites to know what problem it solves.

There are a limited number of slots for development this month. Don’t miss out!

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.

Dental Fusion Talk on Google Page 1

Saturday 2nd March 2013

At the Dentistry Show, everyone was excited to attend the Dental Fusion Talk by Krishan Joshi. He did a LIVE demo on Google Page 1 in 60 Minutes. Everyone was in agreement that Google was still very important in 2013 because Google was the best way of getting highest volumes of local patients. Social media could take a long time but Word of Mouth was still the number 1 marketing strategy.

Mark Oborn said, “We are in the conference at the NEC looking at how we can get a dental practice website to the top of Google rankings using WordPress as a blogging platform.”  Josh sang, “No no no, I can’t add to that.”

Suddenly… out of no where, Seema Sharma appeared with a big smile ;-)

Dental Mobile Websites

Wednesday 6th February 2013

Now is the best time to have a Mobile Website. 

If you can only do one thing to boost your business, we suggest you get a Mobile Website immediately.

Here’s the problem: 

Studying our own Google Analytics across hundreds of dental websites shows that on average 1 in 3 of your website visitors are now using a mobile. We predict this to rise towards 1 in 2 within 12 months.

Morgan Stanley Research also says that by the end of this year, more people will use a mobile device to browse your website than a desktop computer.

Here’s the bigger problem: 

· If a mobile user is not happy with your website, there is a 40% chance they will go visit a competitor.

· If a mobile user has a poor experience on your website, they are 57% less likely to recommend your business to others.

· 60% of mobile users expect your website to load in under 3 seconds.

How do we solve this problem? 

Now is the best time to have a fast-action website just for mobiles. Remember, smartphone users are on-the-go, and have a lower attention span for websites. Your website needs to auto-detect the patient is on a smartphone and then show your specially built mobile website which loads super quick and at the optimised size/resolution with just the right information. If your website is slow and has too much content, patients will want to skip you.

We have the perfect 6-Page Fast Action Mobile Website solution: 

* Home / Welcome
* Appointment Form
* Dentists & Team
* Treatments Menu
* Fees & Offers
* Testimonials

Including “click-to-call” telephone numbers and “click-to-find” addresses linking to Google maps for directions.

Call Alfie now on 07944267445 to get your Mobile Website launched in just 2 weeks.