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Secret to Internet Dental Marketing: Websites & Google
Dental Focus Web Design provides 1st Class Internet Marketing for cosmetic dentists. We provide a headache free journey for our cosmetic dentist, implant dentistry, cerec dentist and private dental practice clients. Email Us today or call us on 020 7183 8388 to have a chat and find out what FREE services we offer UK cosmetic dentists in London! Internet Marketing...

LATEST NEWS: WINNER OF 8 PRESTIGIOUS DENTISTRY.CO.UK WEBSITE AWARDS!
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Download our highly acclaimed series of articles as seen in the premier dental journal "Aesthetic Dentistry Today". Read here...

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Dental Focus Web Design is the "Recommended Web Design Partner" of MEDiVision. Our 1st Class Internet Marketing package offers the new WebPak HD high-quality, professional 3D animations. These special HD animations complement our self-morphing before & after flash animated photos. Existing websites can also be upgraded. Call 020 7183 8388 or email us.
THE FOLLOWING 8 WEBSITES ARE USING THE LATEST HIGH QUALITY HD 3D ANIMATIONS TO ILLUSTRATE TREATMENTS.
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Cosmetic Dentist in Wales
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Brighton Cosmetic Dentists
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Cosmetic Dentist Harrow
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Cosmetic Dentists in Harrow
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Cosmetic Dentists Middlesex
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Harrow Cosmetic Dentist
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Central London Dentists
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Cosmetic Dentist Watford
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Midlands Dental Laboratory
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Occlusion Headache Jaw Ache
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Cosmetic Dentist Wimbledon
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Dentist Ripon Yorkshire
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Cosmetic Dentist Leicester
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Dentist Milton Keynes
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Cosmetic Dentist Leicester
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Cosmetic Dentist Wakefield
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Cosmetic Dentist Croydon
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Dental Accountant


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First Class Internet Marketing for Dentists

Series of four articles by Krishan Joshi (Project Manager at Dental Focus Web Design) as printed in premier UK dental journal "Aesthetic Dentistry Today".

ARTICLE 1 OF 4: INTRODUCTION TO THE WEB
 
Web marketing to existing patients

Recent statistics indicate that 14.3 million households use the Internet and 69 per cent have a broadband connection. 78 per cent of London households with Internet access actually have broadband, which is approximately half of all households in the London region.

A website is essential for any private dentist that is serious in marketing to their existing patients, especially in London. The website should convey professionalism in both its design and content. Patients should be immediately impressed at first sight and want to recommend your website to family, friends and colleagues. Flash animation should be considered to bring the site to life especially as most households have broadband.

The website should be mentioned on all stationery, signage and reminders. Each patient should be shown the website by the dentist on a surgery computer before starting treatment. By personally going through the website with your patients, not only do you have an opportunity to personally inform them of the various aesthetic treatments you offer but you are also teaching them how to demonstrate the website to others; an important training session for your free ‘word of mouth’ marketers.

Once the website design and animation has captured the patient’s immediate attention, the usefulness of the site’s content is extremely important. Content needs to be educational but not boring. Professional photographs of the building, reception, waiting room and surgeries should be available, especially to show off new or refurbished practices. Brief descriptive text should be complemented by well cropped before and after photographs. Morphing the before and after photographs in a gentle flash animation provides an exciting, visual impact to the patient’s understanding of the treatment.

Attracting prospective patients

The general public is now used to watching smile makeover programmes on television and reading various articles on cosmetic dentistry in newspapers and magazines. Everyday, people turn to the most popular search engine, www.google.co.uk, and search for a dentist in their location,either near their home or work..

design   Dental Focus Web Design
www.dental-focus.com
The Dental Focus website showcases its portfolio of dental websites. All our dental practice websites have their own bespoke look and feel to match their existing branding and identity.

Beautiful websites have elegance and style with professional photographs. Gentle flash animation is used for the logo, photos and music to bring the site to life.

A popular search phrase is “dentist clapham”. Surprisingly, statistics show that this phrase is used twice as much as “clapham dentist” and is four times busier than “dentist in clapham”. The first page of results for “dentist clapham” has over 20 different website descriptions and links out of a possible 108,000 web pages.

The top three websites on the natural, free listing of Google.co.uk are dentistsw4.co.uk, tendental.com and dentalclinique.co.uk . All these websites are search engine optimised by Dental Focus Web Design who continually strive to improve the websites’ credibility, relevancy and popularity in the eyes of the search engine i.e. improving the site’s content, inbound and outbound links, structure and accessibility. Flash animation should be used carefully as flash is not search engine friendly.

Some prospective patients are willing to travel to see a cosmetic dentist anywhere in London so they may search for ‘cosmetic dentistry london’. This keyphrase is nearly eight times more competitive as ‘dentist clapham’ as the results provide 827,000 web pages. The No.1 website on the natural, free listing is cosmeticdentistrylondon.co.uk ,  an information portal and directory of dentists, which is owned and search engine optimised by Dental Focus Web Design.

google

google

On Google there is the free, natural listing and the paid sponsored listing. Whether your website is the main free listing or in the pay-per-click listing, it is essential that it is visible at the top of the 1st page of Google.co.uk for the key phrases related to you.

  The Neem Tree
www.theneemtree.co.uk
The Neem Tree website is dark and chic. The home page allows the visitor to choose the location of their 2 practices easily.
     

design   Great Smiles Dental Spa
www.greatsmiles.co.uk
The Great Smiles Dental Spa is minimalist and white as well as gentle and calming. A photo of a beautiful smiling model is used.

The benefits of Pay-Per-Click advertising are that high rankings can be achieved immediately and the wording for the link description is fully customisable. On Google AdWords Pay-Per-Click advertising, you create an advert with your chosen wording and link, specifying the keywords you wish to target. You set a maximum Cost-Per-Click (CPC) e.g. 20p per click or £2 per click and adverts are then ranked like an auction. Other factors besides CPC can affect your ranking on the sponsored listing but generally you need to set a higher CPC than your competitors to be ranked higher than them. You set a daily budget and your advert is shown until the budget has been used up with the equivalent number of clicks.

Contact by prospective patients

A professional and user friendly website that can be found on the 1st page of Google.co.uk is essential for any facial aesthetic dentist that is serious in attracting new patients. The website’s home page should instantly

design   The Neem Tree
www.theneemtree.co.uk
Large professional photographs are animated at the top of the website to provide a virtual tour of the practice.


design   The Rosebank Dental Practice
www.rosebankdental.co.uk
Written testimonials are complemented with full face and close up before & after treatment photographs, flash animated.

The website needs to provide clear details on how to find, telephone and email you. Your telephone number and address is best placed on every page to make it extremely easy for both existing and prospective patients to contact you. Visitors should be able to email you especially if they are surfing whilst at work or at night when you are closed. The main email address should be professional and go hand-in-hand with the web address, i.e. a web address www.dental-focus.com should promote the email address info@dental-focus.com . It is important not to use a personal or free email address such as  @hotmail.com or @btinternet.com. This simple consistency is important for credibility.

design   Whippendell Dental Clinic
www.watforddental.co.uk
Your website should use an online form as the means for visitors to email. The form should request simple contact details, information on how they found you, as well as preferred day and time of appointment with space for additional comments. Online forms make emailing you easy whilst allowing you to capture relevant data, which may not be provided otherwise.

Emails should be checked at least once a day and genuine hot enquiries should be responded to as soon as possible with a phone call to secure and confirm an appointment. Prospective patients are likely to email more than one dental website. Thus new patient leads need to be acted on immediately otherwise there is no point in even marketing the website.

Five tips to remember

Your website should:
  1. be attractive, educational and impressive, not boring
  2. be easily found on Google.co.uk through the natural or pay-per-click listings
  3. increase credibility using dentist profiles and testimonials
  4. allow you to be contacted easily, especially by email
  5. have advanced web statistics


Read Article 1

Read Article 2

Read Article 3

Read Article 4
First Class Internet Marketing for Dentists

Series of four articles by Krishan Joshi (Project Manager at Dental Focus Web Design) as printed in premier UK dental journal "Aesthetic Dentistry Today".



WALES DENTISTS

EDINBURGH DENTISTS

NORTHERN IRELAND DENTISTS


ENGLAND DENTISTS

Bath Orthodontists
circusorthodontics.co.uk

Berkshire Dentists

caredentalwindsor.co.uk
smiledentalcare.co.uk

Birmingham Dentists

dazzlingsmile.co.uk
newstreetdental.co.uk

Bournemouth Dentists

beechwooddental.co.uk
queensparkdental.co.uk

Brighton Dentists
brightonsmiles.co.uk
brightonwhite.co.uk

Buckinghamshire Dentists
theoldbakerydental.co.uk
oral-implants.co.uk

Carlisle Dentists
westhousedentalcentre.co.uk

Cheltenham Dentists
greyholmedental.co.uk

Colchester Dentists
thesmileclinic.uk.com

Coventry Dentists
densmile.co.uk

Devizes Dentists
shrimptondental.co.uk

Essex Dentists
basrai.co.uk
clactondental.co.uk
dentalwizards.co.uk
naidudentalcare.co.uk

Hants Dentists

tadleydentalcare.co.uk

Harrogate Dentists

clocktowerdentalcare.co.uk
raglansuite.co.uk
stephenbyfield.co.uk
Hemel Hempstead Dentists
qadental.co.uk

Hertfordshire Dentists
chrysalisdentalpractice.co.uk
rosebankdental.co.uk
smile4.me.uk
watforddental.co.uk

Kent Dentists
beckenhamdentalcare.co.uk

Leeds Dentists
advancedentist.co.uk
deuhealth.co.uk
freshsmileclinic.co.uk
thestrandathorsforth.co.uk

Leicester Dentists

dentalandcosmeticclinic.co.uk
dentalartleicester.co.uk
smileessential.co.uk


Lewisham Dentists

lewishamdental.co.uk

Liverpool Dentists
one20dental.co.uk

East London Dentists
theneemtree.co.uk

North London Dentists
winchmorehilldental.co.uk

North West London Dentists

asmileclinic.co.uk
clocktowerdental.co.uk
colindaledental.co.uk
hampsteaddentalpractice.com
unitydental.co.uk

South East London Dentists
asmileclinic.co.uk
mpdental.co.uk

South West London Dentists

batterseadental.co.uk
croydondentalcare.co.uk
dentalclinique.co.uk
dentalozone.co.uk
dentalrooms.co.uk
dentistsw4.co.uk
mkvasant.co.uk
parklanedental.co.uk
pearldentalclinic.co.uk
yourdentistlondon.com
queensgatedental.co.uk
shaftesburydental.co.uk
shenasdental.co.uk
teethandsmiles.co.uk
tendental.com
theneemtree.co.uk
woodsidedental.co.uk
yourdentistlondon.com

West London Dentists
asmileclinic.co.uk
92dental.co.uk
ashoksethi.co.uk
kensingtondental.co.uk
moorparkdental.co.uk
visitingspecialistservices.co.uk
yourdentistlondon.com

Manchester Dentists
wanderdental.co.uk

Middlesex Dentists
asmileclinic.co.uk
bedfontgreen.co.uk
bluecourtdental.co.uk
caredental.co.uk
central-dental.co.uk
clocktowerdental.co.uk
dentalandimplant.co.uk
hillviewdental.co.uk
parkroaddental.co.uk
moorparkdental.co.uk
onedentalcare.co.uk
sterlingdentalcentre.co.uk
whitehousedental.co.uk

Milton Keynes Dentists
dental-art.co.uk

Oxfordshire Dentists
thesmilepractice.co.uk

Ripon Dentists
clocktowerdentalcare.co.uk

St Albans Dentists
grangestreetdental.co.uk

Surrey Dentists

grovesdentalcentre.co.uk
holisticdentalcentre.co.uk


Sussex Dentists

whdental.com

Wakefield Dentists
horburydentalcare.co.uk

West Midlands Dentists
amblecotedental.co.uk
brandhalldental.co.uk
greatsmiles.co.uk
heathdentalsolihull.co.uk
smilespauk.com
Dental Accountant

Dental Associations
aoguk.org
bfsweb.org
bscd-uk.org
bsos.org.uk
fgdpyorkshire.org.uk
restdent.org.uk

Dental Charities
mouthcancerfoundation.org
mouthcancerwalk.org
mouthcancervoice.org

Dental Implant Courses

Dental Marketing Design

Dental Laboratory

Dental Shop

Biotene Dry Mouth

Teledentistry

Susan Posnick
Skin Ceuticals

Cosmetic Dentists London

New York Dentists

COURTESY OF COSMETIC DENTISTRY LONDON

What is Cosmetic Dentistry?

Cosmetic dentistry is dental art to a dentist. A cosmetic dentist is an artist wishing to aesthetically improve your teeth to make you feel and look attractive, boost your confidence to smile and get the most out of life. Most if not all city dentists in London, Leeds, Manchester, Birmingham and private UK dentists provide cosmetic dental treatments so the Hollywood Smile is now available to everyone in the UK, not just celebrities.

What is a Smile Makeover?

A smile makeover is when a cosmetic dentist offers a range of cosmetic dental options such as using veneers, crowns, white fillings and teeth whitening to ensure that your entire smile is perfect and that you're happy with every single tooth.

How should I choose a private, cosmetic dentist?

  • Recommended cosmetic dentists
    Ask all your friends, family and colleagues if they can recommend a cosmetic dentist.
  • Testimonials of cosmetic dentists
    Ask cosmetic dentists for "real patient" testimonials and before & after photographs.
  • Visit cosmetic dentist websites
    See different websites belonging to cosmetic dentists to give you an idea of the dentist's experience, qualifications and reputation as well as how the cosmetic dental practice environment looks and feels. Compare costs and location.
  • Cosmetic dentistry consultation
    Some cosmetic dentists offer a free smile makeover consultation. Take advantage of this to discuss your options and decide on what cosmetic dental treatments you want.
  • Cosmetic dentistry offers
    Dentists will offer various discounts on cosmetic dentistry treatments from time to time. Wait and watch out for these teeth whitening, veneer, smile makeover offers or just ask for one!
  • Facial rejuvenation
    Find out if the cosmetic dentist also provides facial rejuvenation for a non-surgical face lift to complement your new smile makeover. Look younger with facial beauty today! Facial rejuvenation experts remove facial lines and wrinkles with medical skin care, chemical peels, dermal fillers, restylane, hydra fill, juvederm, botulinum (i.e. Botox®).

Cosmetic Dentists are usually a member of the following organisations:

American Academy of Cosmetic Dentistry
British Academy of Cosmetic Dentistry

TEETH WHITENING & TOOTH WHITENING

Home Teeth Whitening Kits
The dentist takes impression of your teeth and then a custom made mouth tray is created. A whitening gel is placed in the tray which you then wear whilst asleep or for short periods during the day. The whitening gel is not as stron gas that used in power or laser whitening procedures. No strong light source or laser is needed to activate the whitening agent. Instead, the gel is in contact with the teeth which causes the gel to release oxygen. These oxygen molecules break up the stains and enable more light to pass through the teeth, which then make them look whiter. Results are normally seen over 2 weeks.

1 Hour Power Whitening
Power whitening can whiten teeth by up to several shades, brightening your teeth dramatically to its natural shade. Your lips and gums are covered and a gel is applied to your teeth. A special light is positioned over your teeth to activate the gel, which gently penetrates your teeth, breaking up stains and discolouration. Whiter, brighter teeth in less than an hour!

PORCELAIN VENEERS & DENTAL VENEERS

If your front teeth are stained, chipped, or malaligned, veneers will give you a good life-like appearance with minimum tooth adjustment. A veneer is a facing on the front of your teeth usually your top teeth, it is just like a false finger nail. Veneers are made out of porcelain and are used mainly for aesthetic reasons. The procedure involves removing part of the outer tooth enamel in order to provide a better surface for bonding and allow room for a placement of the thin porcelain shell.

Veneers make teeth look natural and healthy, and because they are very thin and are held in place by a special strong bond (rather like super-glue) very little preparation of the tooth is needed. Porcelain veneers can improve the colour, shape and position of teeth. Procelain is an extremely durable matierla with colour, translucence and texture that is similar to tooth enamel. It is not prone to decay and resists staining while maintaining a natural appearance.

A precise shade of porcelain can be chosen to give the right colour to improve a single discoloured or stained tooth or to lighten front teeth (usually the upper ones) generally. Veneers can also be used to close small gaps, when orthodontics (braces) are not suitable. If one tooth is slightly out of position, a veneer can sometimes be fitted to bring it into line with the others.

WHITE FILLINGS

If the decay is not too serious, the dentist will remove all the decay and restore the tooth with a white (tooth coloured) filling.The dentist can safely replace silver amalgam fillings with white tooth coloured fillings. Dental decay happens when the enamel and dentine of a tooth become softened by acid attack, producing a cavity (hole).

TOOTH CONTOURING & RESHAPING TEETH

Lengthen the appearance of your teeth or to 'even up' the smile by reshaping your gums. The procedure involves applying a local anesthtic to the gums, and using a laser light to trim away excess gum tissue and reshape the edges of the gums above the six frong teeth that form the smile. The laser seals the blood vessels in the gums so that the tissue can heal quickly with little discomfort to the patient.

Gum contouring is a relatively less expensive and straight forward procedure that can instantly enhance a patient's smile. Shorten, smoothen or level your teeth to improve your smile line. The procedure involves using a polishng instrument to remove small amounts of surface enamel of one or multiple teeth. This is most often perform on the upper central, lateral and canine teeth.

Apart form the appearance benefit, there are often oral health benefits too as moothing the teeth and reparing overlaps can make them easier to clean, reducing he risk of cavities and gum disease. Reshaping can also be used to correct minor problems with bite and function. The procedure usually takes place generally in one visit to the dental practice, although a follow up visit is sometimes necessary.

BROKEN TEETH - TOOTH BONDING

Sometimes instead of a porcelain veneer, a natural colour ‘composite’ material is used instead of porcelain. Dental bonding is a fast, relatively less expensive way to repair cracked or chipped teeth, whiten discoloured teeth, change a tooth's shape, fill spaces between teeth, cover a tooth's exposed root and fill cavities.

The bonding procedure involves applying a tooth-coloured resin to the tooth and then using a special light to harden and bond the material to the tooth.

DENTAL CROWNS

A crown is an artificial restoration that fits over the remaining part of a prepared tooth, making it strong and giving it the shape of a natural tooth. A crown is sometimes known as a ‘cap’. Crowns are an ideal restoration for teeth that have been broken, or have been weakened by decay or a very large filling.

A crown could be used for a number of other reasons, for instance:
you may have discoloured fillings and would like to improve the appearance of the tooth
you may have had a root filling which will need a crown to protect it
it may help hold a bridge or denture firmly in place.

DENTAL BRIDGES

A bridge is usually used where there are fewer teeth to replace, or when the missing teeth are only on one side of the mouth. Bridges are usually made of a precious metal base. If the bridge will show, porcelain is then bonded to the base. Sometimes, there are other non-precious metals used in the base to reduce the cost.

You should replace missing teeth for a number of reasons. Your appearance is one reason. Another is that the gap left by a missing tooth can mean greater strain is put on the teeth at either side. A gap can also mean your ‘bite’ is affected, because the teeth next to the space can lean into the gap and alter the way the upper and lower teeth bite together. This can then lead to food getting packed into the gap, which causes both decay and gum disease.

FLEXIBLE DENTURES

Nobody has to know that you're missing teeth. Flexible partial dentures are the comfortable, beautiful, and affordable choice. It was long thought that removable partial dentures had to be rigid to be effective. The innovation of the Valplast® Flexible Partial allows the restoration to adapt to the constant movement and flexibility in your mouth.

Comfortable
Non-Invasive
Affordable
Virtually Invisible
Visit the Valplast website.

DENTAL IMPLANTS

Dental implants offer a permanent solution for your missing teeth. A dental implant is essentially a substitute for a natural root and commonly it is screw or cylinder shaped. Each implant is placed into a socket carefully drilled at the precise location of the intended tooth. Often the implant can be placed at the same time as removal of the tooth all on the same day. If an implant has a screw-thread on its outer surface it can be screwed into position and if it does not, it is usually tapped into place.

The main aim during installation of any implant is to achieve immediate close contact with the surrounding bone. This creates an initial stability, which over time is steadily enhanced by further growth of bone into microscopic roughnesses on the implant surface. In order to support replacement teeth, dental implants normally have some form of internal screw thread or post space that allows a variety of components to be fitted. Once fitted, these components provide the foundation for long-term support of crowns, bridges or dentures.

Association of Dental Implantology
The ADI aims to provide the public with an improved understanding of the benefits of implantology, and Members with the benefits of continuous skills development, safeguarding standards.

ORTHODONTICS

Fixed appliances are the most commonly used braces today, because they allow accurate positioning of the teeth. The braces are securely fixed onto the teeth and cannot be removed by the patient. There are various systems available ranging from the standard metal brackets to clear or aesthetic brackets.

The latest orthodonic introduction includes a completely new type of bracest. The braces (Damon and In-Ovation braces) offer low force and low friction technology. With the combine use of these new brackets with super elastic nickel titanium wires and modern bonding materials, teeth can be moved much faster and with much reduced pain and adjustments. Simple treatment may be carried out with a removable appliance (a plate that can be taken out to be cleaned). It has delicate wires and springs attached, which move the teeth using gentle pressure. These are removable appliances which use the muscles of the face and jaws to correct the bite and reduce the prominence of upper front teeth.

INVISALIGN INVISIBLE BRACES

Invisalign can help you get the great smile you've always wanted because it's...
Invisible, so no one can tell you're straightening your teeth. So now you can smile more during treatment as well as after. Removable, so you can eat and drink what you want while in treatment, plus brushing and flossing are no problem. Comfortable, because it has no metal to cause mouth abrasions during treatment. And no metal and wires usually means you spend less time in your doctor's office getting adjustments.

Invisalign® also allows you to view your own virtual treatment plan when you start, so you can see how your straight teeth will look when your treatment is complete. Invisalign is the invisible way to straighten teeth using a series of custom-made, nearly undetectable aligners. And it's been proven effective in both clinical research and in practices nationwide.

How Does Invisalign® Work?
You wear each set of aligners for about 2 weeks, removing them only to eat, drink, brush, and floss. As you replace each aligner with the next in the series, your teeth will move - little by little, week by week - until they have straightened to the final position your orthodontist or dentist has prescribed. You'll visit your orthodontist or dentist about once every 6 weeks to ensure that your treatment is progressing as planned. Total treatment time averages 9-15 months and the average number of aligners worn during treatment is between 18 and 30, but both will vary from case to case.
Visit the Invisalign website to learn more.



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